Tag Archives: guests

10 Terrific Twitter Tips for B&B’s

10 twitter tips

 

Did you know that there are around 335 million monthly active Twitter users?  Did you know that 500 million tweets are sent each day?  Most of us know that Twitter is a popular social media website. In fact, a single day’s worth of tweets would fill a 10 million page book!

 

 

Here are some quick tips so you can get the best out of using Twitter to promote your bed and breakfast inn:

1) Know your audience in order to target your message to the right people.  You want to write to appeal to your specific market–not everyone.  What kind of bed and breakfast guests would you like to attract?    

  • Be pet friendly if you want guests with pets
  • Be couple friendly and require kids to be a minimum age
  • Promote being healthy by not allowing smoking on all grounds
  • Accommodate guests with allergies or restricted diets when you cook breakfasts
  • Reach out to those getting married or renewing their vows with ceremonies
  • Provide spa services to guests who like to be pampered
  • Offer extra amenities such as hot tubs or private balcony views

2) Regularly spend time listening to the needs and wants of your target market.  What would ease their pain and make their lives better?

  • Need time to get away from it all
  • Want to relax with a loved one
  • Want to visit a local relative without inconveniencing them
  • Like to visit tourist spots in your area
  • Want personal touch of a B&B versus big hotel

3) Have strategies behind who you follow.  You do not have to follow everyone. Be selective and show your audience what they like to see. 

  • Travel tips (give them useful information)
  • Scenic pictures of your area (entice them to visit)
  • Baby animals (who does not like baby animals?)
  • Recipes (you may even offer a cooking class to your guests)
  • Local activities (show them what they can do in your area)

4) Have a consistent presence online.  Tweet at least four to six times per day if possible.

5) Provide useful content based on your brands’ goals.  Selling should not be the focus.

  • Tweet powerful quotes
  • Update readers about your area events
  • Share meaningful stories

6) Tweet with images.  People are visual creatures and tweets with pictures are more than twice as likely to be retweeted.  Images can convey more than words do. 

  • Share pictures of the bedrooms in your bed and breakfast
  • Tweet pictures of your outdoor views including landscaping
  • Share pictures of your delightful breakfasts and goodies made
  • Share pictures of local community events including concerts and sports games

7) Be active on other social media channels and have a blog on your website.  Blogs provide fresh content the search engines love.  More online connections come from having a strong presence on other social media websites.

  • Facebook
  • Instagram
  • Linked In
  • Pinterest

8) Use hashtags (#) so the reach of your tweets spreads to people searching for that term. Use trending hashtags (labeled “trends”) on the bottom left.  Make sure the hashtags are relevant to the tweet and two hashtags is plenty.

  • Newsworthy events
  • Celebrities
  • Holidays (including national food holidays)
  • This day in history
  • Sports
  • Trending area activities

9) Always have a call to action.  Know what you want them to do after they read your tweet.

10) Monitor your Twitter results with other websites.  Some Twitter tools are available for free or to use on a free trial basis.  Try them out to see which you prefer.

  • Buffer
  • Hootsuite
  • Tweetdeck

When you use these tips consistently, you will see a dramatic increase in your numbers:

  • More Twitter followers
  • More retweets
  • More blog subscribers
  • More guests
  • And more income!

Image by Marcus Berg of Unique Angles Photography

Secrets To The Heart of Hospitality

vase of 3 red roses, book cover "The Heart of Hospitality", red heart-shaped chocolates, red welcome mat

Let’s get to the heart of hospitality. We feature Micah Solomon’s book “The Heart of Hospitality: Great Hotel and Restaurant Leaders Share Their Secrets.” Treat a guest as your only guest by focusing on their needs. Never stop believing in the importance of the individual guest and the individual guest interaction. Every interaction is an opportunity to make a guest feel cared for.

Hospitality should appear effortless and spontaneous to the guest yet service standards and systems need to be in place. When resolving any hospitality issues, be sure to apologize (even if you are not to blame), review the complaint with the guest, fix the problem and follow up to ensure that they are pleased with how it was handled. Document the problem in detail for your records and to have a plan in place for similar challenges.

People are the heart of hospitality. People who are hospitable have certain personality traits:

  • Conscientious of the details
  • Empathy
  • Energetic
  • Exceed expectations
  • Follow through
  • Integrity
  • Kind
  • Optimistic
  • Positive
  • Thoughtful
  • Warm
  • Work ethic

Strive to build a culture of saying “yes” to the guest. Even to questions or requests the customer has not voiced yet. Create “wow” moments that delight guests, make them want to share their story, and come again. Never say “no” without offering a “yes” at the same time. Offering an alternative solution and an apology makes it easier for the guest to accept. Pledge to commit to delivering excellence every day. What matters today is all about unique, memorable, and personal experiences.

Guests today are looking for what they perceive as genuine hospitality experiences. Focus on authentic, unscripted conversations and interactions with your guests. Instead of saying, “you owe us this amount of money” you can rephrase it by stating, “our records indicate a balance of this amount of money.” Hospitality requires the ability to adjust, depending upon the situation and the guest.

Find ways to share the authentic and uniquely local aspects of your area with your guests. Consider providing guests with your very own custom-made travel guide. Guests desire to live the life of a local.

Your challenge, with each guest, is to envision what an enjoyable experience looks like and to put together the pieces that make this happen. Pay attention to smaller touch points. More and more customers are looking for experiences, to participate in something they can look back on with pride. Balance novelty with consistency.

Finally, Micah Solomon, states that providers of accommodations should focus on how your hospitality experience is shared with two or more guests. Build opportunities for social sharing into the customer experience. In hospitality, a brand often serves as a backdrop to the story of each customer’s life. What matters is getting to the heart of hospitality.

 

What About Bed and Breakfast Tea Rooms?

bed and breakfast tea rooms

 

There are several bed and breakfast tea rooms in America.  Tea rooms can be open to the public or limited to their own bed and breakfast guests.  Tea rooms are great for small gatherings and often they serve brunch and lunch. Each tea room has their own hours or some serve “by reservation only.”

 

The Channel Bass Inn Bed and Breakfast and Tea Room is located in Chincoteague, Virginia. Opened in 1995 by innkeepers Barbara and David Wiedenheft, The Tea Room offers afternoon tea three days a week to their guests (as well as to the public) to enjoy a taste of England. The first course is something savory like tea sandwiches or tea scones. Next, are the “world-famous” scones served with butter, jam, and cream. The third course is more sweet like a decadent chocolate truffle, butterscotch pecan tart, or pound cake with blueberries, strawberries, and cream. For hearty eaters, Barbara offers an additional jam tart, macaroon, or butter “biscuit” (cookie).

Your Menu Options Include:

  • Croissants
  • Quiche
  • Salads
  • Sandwiches
  • Scones
  • Soups
  • Sweets (like cookies and cakes)
  • Tea (bottomless usually costs extra)

Your Open Times:

  • Regular year round hours
  • Reservation only
  • Seasonal hours
  • Sunday brunch

Events You Can Host:

  • Baby shower
  • Birthday party
  • Bridal shower
  • Club meeting
  • Girls get together
  • Group meeting
  • Private parties

Items You Can Sell:

  • Antiques
  • Jewelry
  • Tea
  • Tea cups
  • Tea pots

Marketing Opportunities:

  • Blog: great fresh content for your website
  • E-mail marketing: send out information to those on your e-mail list
  • Photos of your bed and breakfast, tea room, food, and guests (with their permission)
  • Social media: Facebook fan page, Pinterest pins, Twitter updates, etc.
  • Website: you can have one of your main headings labeled “Tea Room”

When thinking of ways to increase your business, if you do not already have a tea room, bed and breakfast tea rooms could be a great idea. For those who do have tea rooms, are you consistently promoting them online? Kristi Dement of Bed and Breakfast Blogging is happy to help you with this.

 

Image by Marcus Berg of Unique Angles Photography

Are You Happy With Your Hospitality Business Results?

Bed and Breakfast Blogging's logo and green paper money with white dollar bill sign on it

How often do you think about your hospitality business results? Is there a nagging feeling like you know you need to do something different, but you aren’t sure what? My clients hate relying on online travel agencies (OTAs) for bookings and they hate losing out to uninsured AirBnB properties, but that’s okay because I’m here to help them consistently and easily attract their ideal guests without having to lose OTA commissions.

I also show them how to generate more revenue by offering profitable guest packages (that save your guests time and attract them to your inn) as well as highlighting your local area (since people often choose their location before they choose their accommodations).

I also know how to write content that attracts people to your website, and more importantly, attracts visitors to your bed and breakfast! My philosophy when it comes to marketing your inn is to showcase your unique amenities and your friendly hospitality (what your guests tell you they love the most).

If you’re looking for instant results, we might not be a fit, because in my experience it is consistent effort that leads you to a better bottom line. My clients recognize the value of promoting other local businesses and events and the advantage of being seen in the media and that’s my style, too.

Are you a hospitality provider that wants to consistently earn more revenue? Do you need to improve your occupancy rate? Would you like to offer guest packages? Ready to boost your business like never before? 

This can all be achieved by putting the needs of your guests first. After all, without guests you just have a property. Let me help you grow your business.

My name is Kristi Dement and I have been working with luxury accommodations since 2013. What’s so special about me? I treat every client’s hospitality business as if it were my own. My success depends upon your success.

Use my contact page, call me at (919) 931-6168, or email me (contact@bedandbreakfastblogging.com). I’m here to get you the hospitality business results you want!

 

Do You Know What “Hygge” Really Means?

Flag of Denmark, The Hygge Game, colorful buildings in Denmark

 

Do you know what “hygge” really means? “Hygge” is a Scandinavian (specifically Danish) word for enjoying the good things in life. It evokes an atmosphere of coziness accompanied by a feeling of contentment and well-being. There is nothing more “hygge” than spending quality time with the people you love.

 

The board game Hygge has over 300 thought-provoking questions designed to spark meaningful discussions. Cozy conversation in pleasant company.

Responses will allow the others to better get to know each participant’s:

  • character
  • desires
  • emotions
  • interests
  • motivations
  • opinions
  • personality traits
  • values

25 of my favorite questions:

  • How would you define intelligence?
  • In what ways to you make other people’s lives better?
  • If you could be guaranteed an honest answer, what would you ask and to whom?
  • If you could have one million of anything (except money), what would you choose?
  • If you could live anywhere, where would you live and why?
  • If you had enough money to retire tomorrow, what would you do with the rest of your life?
  • If you had the whole world’s attention for thirty seconds, what would you say or do?
  • Name one thing most people don’t know about you?
  • Should students get to grade their teachers?
  • What actor/actress would play you in the movie version of your life?
  • What book changed your life?
  • What can we learn from children?
  • What compliment have you received and never forgotten?
  • What does the world need more of?
  • What do you do differently than most people?
  • What is the best song ever written?
  • What is the best television show of all time?
  • What is the most meaningful gift you ever received?
  • What is the one key trait that makes people successful?
  • What is your greatest wish for the upcoming year?
  • What kind of people do you most admire?
  • What movie do you wish they would make a sequel to?
  • What personal quality do people appreciate about you?
  • What quality do you appreciate the most in a friend?
  • What would you do if you won the lottery?

What board games, if any, do your guests play during their stay with you? Do you offer them a library of books to read during their stay? Guests appreciate the extras, such as access to games and books, that you offer them during their stay.

On a personal note, my daughter participated in a high school student exchange program a few years back. We hosted a Dane (someone from Denmark) and then she stayed with another Danish student during her time in Copenhagen, Denmark. This was her first international trip and it was a very memorable experience. She understands what hygge really means.

You are welcome you to share related comments about any of the following below:

  • The name of the most popular board game your guests play
  • A meaningful experience hosting guests from Denmark
  • If you are an innkeeper of a B&B or guest house in Denmark

 

The Best Hospitality is Personalized to Guests

Rookwood Inn, guest room, innkeeper, bath tub

 

The best hospitality is personalized to guests. Owner and Innkeeper Amy Lindner-Lesser, of The Rookwood Inn in Lenox, Massachusetts, attributes the longevity of her hospitality business (22 years) to her continually adapting to the needs and wishes of her guests. Part of her B&B logo says, “Where memories are made.”

 

She says it is the responsibility of both the guests and the inn’s staff to be sure that wonderful memories are made. “We have guests, a couple who came the first fall we owned The Rookwood Inn and they have stayed more than thirty-seven times since then.” She has many repeat guests.

As both a MA licensed Justice of the Peace and a Universal Life Church (ULC) Minister, Amy performs interfaith and intercultural weddings. She takes the time to learn about the couples’ individuality, how they met, what they share, their ideas for their special day, family traditions, and wedding likes and dislikes. She strives to make this the dream wedding for every couple. She also enjoys working with more mature couples for whom this is their second or third wedding. “These are the type of couples who prefer our more intimate and unique setting for their wedding.”

I like that she features a room comparison chart, on her website so guests can easily make choices among the inn’s twenty rooms on three floors. It lists the type of fireplace (11 guest rooms), type of bath (all have showers; some have separate clawfoot tubs or a shower combination with tub), MP3 dock (8 guest rooms), porch or deck (4 guest rooms), TV (10 guest rooms), bed size(s), sleeper (4 guest rooms), location (3 floor levels), and maximum occupancy (2, 3, or 4 guests per room). Since the price varies by season, she does not list that in the chart.

Guest compliments include:

  • Attention to detail
  • Best hospitality around
  • Cleanliness
  • Location (in the heart of the Berkshires on a residential street half a block for the center of town)
  • Walking distance to shopping, restaurants, museum theater; close to Boston symphony

The Rookwood Inn guests come for the culture as well as to celebrate special occasions and for romance. The summer and fall are the busiest times of the year. She also hosts retreats throughout the year. She recently hosted a two-day retreat for entrepreneurs called, “Awakening the Shaman Within” to help them become new people for the new year (she graciously had furniture moved around at their request). She also hosted a retreat for Inn Partners for prospective B&B owners (she provided the needed equipment for them). Amy is accommodating to whatever the needs are and her guests appreciate that.

Amy tells guests, “The only cookie cutters we have are in the kitchen.” Everything they do is customized to best suit the wishes of each of their guests. Guests say Amy and The Rookwood Inn go above and beyond with their extra touches. They offer an individualized experience that hotels lack. The best hospitality is personalized to guests.

How To Have Amazing Bed and Breakfast Curb Appeal

Curbside view of well-landscaped yard in front of a bed and breakfast

 

Have you seen that HGTV Channel show called Curb Appeal?  That informative show is full of tips on how to attract people to want to come inside your home.  It is about becoming the best looking house in your neighborhood.  As a bed and breakfast owner, your goal is to look so appealing from the curb, that those passing by will want to book a stay.

 

The last thing you want is for people to visit your website that shows your bed and breakfast looking at its best, only for them be sadly disappointed when they visit and see that it has not been well maintained.  As you may already know, this is why first impressions are very important.

 

Useful Curb Appeal Questions

 

  • Do I have an attractive sign displaying the name of my bed and breakfast?  Well made signs can attract the attention of others from the road.

 

  • Does my home look inviting?  You want it to look loved and cared for, just as you will do for your guests in showing them hospitality.

 

  • Is there a clear path to my front door?  Guests should not be confused about the main entrance to your bed and breakfast.

 

  • Does my front door look welcoming?  You may need to refinish it and add a coat of fresh paint.  You may want to feature seasonal wreaths on it. Some even inns have front doors with stained glass.

 

  • Is there an outdoor focal point that tells guests where to look first?  This could be a fountain, bench, walkway, tree, or anything else attractive.

 

  • Do I have an attractive way to distinguish the boundaries of my property from that of my neighbors?  This could be fencing with landscaping inside your yard.  Or it could be trimmed hedges that add an attractive border.

 

  • Is my lawn well-manicured?  The key is to consistently mow and fertilize so that it is easy to maintain and you have the greenest turf on your street.  If your yard needs to be revitalized, talk to some local lawn care companies.

 

  • Do my windows sparkle and shine?  Make sure that windows are clean.  If they need replacing, go green with energy efficient windows.

 

  • Do I need to have anything repaired? This means looking at things like your roofing, gutters, decks, and siding.  Make sure that nothing is rotted.  Have regular pest inspections performed.

 

  • Are my driveways and walkways safe, clean, and attractive?  This could mean power-washing, repairing brick as well as repairing stonework and concrete.

 

  • Do I have any dead or diseased plants or trees that need removing?    Trim shrubs, prune overgrown plants, and remove dead trees and their stumps.

 

  • Do I have a variety of evergreens and flowering shrubs?  Group plants by height and layer the groups for visual interest.  You can also vary the colors and textures.

 

  • Is there something that sets my yard apart from others?  This could be a gazebo, a pond, a fountain, statues, porches, and swings.

 

  • Do I have plants in pots or urns in eye-catching places like near steps and walkways?  Some people prefer a symmetrical look at the front door with the same thing on each side of the front door.

 

  • Do I have a garden of some kind for guests to enjoy?  This could be a flower garden, rock garden, or a vegetable garden. You can even grow your own spices to flavor your meals.

 

  • Do I have a plan for irrigation?  Depending upon your climate, ideally you have sprinklers for hot and dry times of the year.

 

  • Is everything that is painted on my property look clean and bright?  You never want guests to see cracked or peeling paint.  It is amazing what a fresh coat of paint can do to revive the look of something.

 

  • At night, will my guests be able to see when they return to my bed and breakfast?  There should be enough outdoor lighting that it is safe and attractive for guests to come back to your inn.  Any paths they should walk should be well lit.

 

It is important that your property gives them a great first impression and sets your guests at ease that they made the right choice to stay at your bed and breakfast.  Help them feel sure of their decision from the very moment they see your property and love your bed and breakfast curb appeal.

 

Image by Marcus Berg of Unique Angles Photography

The Beautiful Bounty of Bed and Breakfast Gardens

Flower garden with tree and bench in a landscaped yard

 

 

Some bed and breakfasts gardens have been very creatively designed and developed.  There are so many terrific ideas to make it a breathtaking, peaceful, and romantic place for your guests.  Bed and breakfast gardens may have or can include:

 

  • benches
  • bird baths
  • bicycle or boot used as a planter
  • conifers
  • curving paths
  • fish ponds
  • hosta plants
  • magnolia bushes
  • ornamental grasses
  • perennials
  • pines
  • planters
  • pottery
  • reflecting pond
  • rock garden
  • roses
  • shrubs
  • terraced wall garden
  • tulips
  • waterfall
  • water lilies
  • woods

Did you know that there are hundreds of B&B accommodations with the word “garden” or “gardens” in their name? This shows you how popular it is for places of hospitality to feature flower gardens and to grow their own produce and spices.

The flowers you grow can be displayed in vases throughout your inn. The fruits, vegetables, and herbs you grow will be a fresh (as well as economical) way to help feed your guests.

The farm-to-table concept has fairly recently become a mainstream culinary philosophy, however, innkeepers have been sourcing and serving local food for generations. You may offer your guests your own fresh produce, organic eggs, and/or free-range meat. Your inn may be located on a farm and/or have its own restaurant. There are so many options for innkeepers to provide.

Bed and breakfast gardens attract the beauty of gorgeous butterflies and hopping bunnies as well as the pleasant chirping of birds and sound of babbling brooks.  You can make it informative by placing little signs throughout to label what you planted.

You can make it as personal as you want by naming your garden and inscribing its benches.  If it is a historical bed and breakfast, for example, you can use the names of former residents.

There is no limit to the joyous possibilities of your ever changing and growing garden.   By planting things that bloom at different times in the year, it can look great all year round.  You may attract guests who are fellow green thumbs looking for more inspiration.

 

Image by Marcus Berg of Unique Angles Photography

Managing Your B&B Reputation

white picket fence with greenery and blooming purple flowers

Managing your B&B reputation is more important than ever in this fast-paced world of easily accessed online information. Whether bed and breakfast innkeepers monitor it or not, people are talking about their inns. Do you know what others are saying about your bed and breakfast?  Do you look at reviews written by your previous guests? Conversation goes on whether or not you participate in it.  You can’t afford not to know what is being said about you and your inn!

According to Trip Advisor, 93% of people find reviews important when determining where they want to stay.  This is why receiving positive feedback from satisfied guests is so critical.  Every effort should be made to reduce negative reviews and improve the reputation and appeal of your place of lodging.

Online reputation management means monitoring and influencing the image of your property throughout the internet.  Places of hospitality should focus on review sites, social media, and search engine results.  People from all backgrounds and all over the world use the internet for online travel research before booking their accommodations.

B&B Reputation Management Tips:

  • Monitor all feedback avenues regularly
  • Spend most of your time listening and paying attention
  • Read everything travelers are saying about your B&B on OTAs & review sites
  • Set up a Google Alert for the name of your B&B and other relevant keywords
  • Communicate why people should recommend your brand vs. your competitors
  • Know what messages about your brand you want guests to share
  • Provide plenty of opportunities for guest feedback during their stay
  • Answer all questions in a timely manner
  • Respond with an open mind to comments
  • Engage with sincerity and authenticity
  • Take all precautions to prevent negative events from occurring

Owning a hospitality business means you need to actively protect your image.  In the event that your reputation management escalates to crisis management, ignoring negative guest comments does not make them go away.

Actions To Protect Your Hospitality Brand:

  • Identify the naysayers and respond promptly
  • Make the appropriate apologies and explanations
  • Seek to positively solve their problem
  • Isolate them so the conversation becomes more personal, but far less public
  • Talk in a one-on-one private discussion to find the solution to their problem
  • For every zealot trying to hurt you, your loyal guests are ready to defend you
  • Consumers will generally “shout down” detractors who are way off base
  • Reputation terrorists often base their arguments on feelings vs. facts
  • Have an escalation plan in place for excessive bashing in multiple forums
  • Pick your battles and tactfully respond to criticism
  • Always take the high road

Gathering a lot of mostly positive feedback will increase your visibility because guest reviews will be distributed efficiently on social media as well as booking platforms. At the same time, you can avoid high provision fees by getting people to use your website and your booking engine.  A high rating means your reputation is on a good level, automatically driving demand for your B&B and creating more revenue for you and your employees.

The key is to be attentive and responsive to guests in person, on the phone with callers, and online with those asking questions or making comments.  If you do not have a blog already, considering adding one so that people can get to know the details about you, your inn, and your local area.

Managing your B&B reputation is critical to the success of your bed and breakfast.  Our elite reputation management service tracks comments on review sites (like TripAdvisor and Yelp), gives you tips to encourage more positive guest reviews, and we prevent (and defuse) reputation crises so you maintain your reputation for superior hospitality. Contact Bed and Breakfast Blogging if you would like to know more about it!

Image by Marcus Berg of Unique Angles Photography

Amazing Bed and Breakfast Marketing From A to Z

aerial view of mansion with pool, parking lot, and grass with trees

 

Amazing Bed and Breakfast Marketing From A to Z

What if there was an amazing way to market your bed and breakfast by keeping the alphabet in mind? These are some of the most important factors to consider when blogging about your bed and breakfast inn.

 

 

  • Amenities: What extra amenities does your B&B have that others do not? It is important to know what sets you apart from your competition. Whether you have in-room hot tubs or fireplaces, this is a great thing to mention in your blog and on your website.
  • Antiques: Do you have any unique antiques that guests can look at? You may want to keep priceless or fragile antiques behind glass to protect them. Some B&B’s sell antiques to their guests.
  • Art: Do guests admire your art collection? Whether you have paintings, murals, or sculptures, people enjoying looking at art. You may refer them to your local art museums and galleries.
  • Awards: Do you have some honor or distinction that is noteworthy? It is okay to mention your Diamond Rating level, your prize-winning recipe, or anything else that distinguishes you from other places of lodging.
  • Bathrooms: Show off your spacious, well-decorated, and luxurious bathrooms with pictures and blog about recent upgrades.
  • Beach: Having a beach or waterfront property adds to your appeal. Share plenty of outdoor pictures as well as pictures of the outside view from inside your inn.
  • Bedrooms: You could let guests know the meaning behind the names of your bedrooms. Is it named after a former resident, your state bird, or a local sports team? Blog about what your own guests tell you they love about your guest rooms.
  • Benefits: Blog about the benefits that come to those who take a break to relax and spend time with loved ones. With permission, you could feature some of your guests and have them share how they have benefited from their stay at your B&B.
  • Birthdays: It is always great to ask guests the reason for their visit. Even if the reason is not a birthday, it may be a good idea to find out those dates so you can send guests a postcard or email on their birthday to remind them of their stay and entice them to want to come back.
  • Breakfasts: Do you cater to special diets like gluten-free, vegetarian, and vegan? How do guests receive their breakfast: delivered to their room or eaten in a common place? These are all things you can blog about. Even give a behind the scenes look at your kitchen or interview your chef.
  • Business: Do you host a number of business travelers in your area? Do you have a conference room and technology resources like free Wi-Fi and guest access to a printer and fax machine? Blogging about this may result in hosting more business travelers.
  • Classes: Do you teach, or know of someone who could do this, a certain skill? This could be cooking, dancing, photography, etc. By offering unique classes, you can attract more people to your inn.
  • Complimentary: Emphasize all the free things that come to your B&B guests versus those who stay at your local hotels. This includes: breakfast, concierge services, parking, etc. This gives people a reason to choose to stay with you over your local hotel competition.
  • Concerts: Are you near a big venue like a concert hall or stadium? Blog about the next musician or theatre performance coming to your area.
  • Decks: If you have a deck with an amazing view, by all means blog about it and show pictures of the view.   People like to get away to scenic places.
  • Dining out: Do you provide your guests with a list of local restaurants or have local restaurant menus available for guests to browse? You could feature certain restaurants you know are popular with your guests.
  • Eco-Friendly: If you are an environmentally friendly bed and breakfast, then you should write about what things you do to earn that green distinction. If you line dry your blankets and/or offer an electric car charging station, guests will appreciate that.
  • Events: Keep an eye on events that are happening in your local area. A great way to do this is to regularly check your local and state visitors’ bureaus.
  • Farms: If you live on a farm that grows crops and/or has animals, blog about this. Some guests would love to meet animals from your petting zoo. Other guests want the experience of picking berries, for example.
  • Fireplaces: If you have fireplaces inside and/or fire pits outside, this is an attractive feature. Mention that indoor guests can sip hot cocoa or drink wine by the fire. Outside they could roast marshmallows and make s’mores.
  • Flowers: As long as you know your guests do not have any allergies, displaying fresh flowers on throughout your B&B is a nice added touch. These flowers could come from your own garden or a local florist, farmers market, or grocery store.
  • Frequent stay: Reward your repeat guests in some way. This could be a free upgraded room, a free bottle of wine, free massage, or even an extra night.
  • Games: Do you offer cards, board games, or even video games at your inn? You may have a pool table or air hockey table or even have a horseshoe pit outside. Blog about the games that your guests enjoy playing at your bed and breakfast.
  • Garden: Guests love to walk the grounds of bed and breakfasts with gardens of all kinds, including: flower gardens, produce gardens, and rock gardens.
  • Handicap accessible: Do you accommodate handicapped people? If you have these available, discuss your ramps, ground floor guest rooms, wheelchair friendly bathrooms, and elevators in a blog post.
  • History: Many bed and breakfasts are registered historic places. You could blog about the history of your B&B including its former occupants and what it was used for. Some bed and breakfasts were once private residences, boarding schools, or used for other purposes.
  • Holiday: Use the time leading up to holidays to show pictures of how your inn is decorated and discuss local events related to the holidays.
  • Honeymooners: Many couples choose to stay at a bed and breakfast for their honeymoon. You may even have a Honeymoon Suite as part of your inn.
  • Innkeepers: Your guests want to know more about the innkeepers, the people who run your inn.
  • Just in Time: You could offer discounts based on the time of their stay. This could be last minute specials, mid-week discounts, or stay for a specific number of nights and get the next night free.
  • Kid-friendly: All bed and breakfast inns need to establish their minimum age requirement. Some bed and breakfasts cater to romance and do not allow anyone under a specific age to stay overnight. Others B&B’s are known as “kid friendly” and welcomes kids as well as provide accommodations like adjoining rooms.
  • Lakes: Being located on a lake is a tremendous advantage. If your guests can go fishing, swimming, waterskiing, rafting, canoeing, or do any other water-related activities, this is an opportunity to blog about it and share pictures.
  • Leisure activities: Anything that your guests can do for fun should be mentioned in your blog. I recommend having a list of links to local leisure activities such as amusement parks and golf courses.
  • Libraries: Do you have a common room that is perfect for guests to read in? Do you have a library of books available for them to use during their stay? If so, you could write a blog post about it. If you know a local author (or happen to be one yourself), consider hosting a book talk or book signing. Your library can include movies that guests can watch in their rooms.
  • Linens: Brag about your high thread count sheets, plush towels, and luxurious robes.
  • Local area: Find out why most people visit your area and blog about those reasons often. For example, if you are located near a famous race car track, feature that.
  • Membership: Belonging to associations can attract more guests. Guests rest easy when they know that you are part of a bed and breakfast association; have a certain Diamond rating, and so on. Membership in these organizations adds credibility.
  • Mountains: Bed and breakfasts located in the mountains can show their breathtaking views and discuss those pictures on their blog and website.
  • Museums: There are many types of museums that could be in your local area: art museums, history museums, natural science museums, and even sports museums (or hall of fames). If your inn is near any museums, blog about this.
  • Mysteries: Some bed and breakfasts offer Murder Mystery evenings or weekends. This may even include a dinner and/or getting into a costume. Those who like reading mystery novels are great candidates for people who are likely to enjoy these kinds of mysteries.
  • Night walk: Some local area events happen late at night or you could host your own night tour.
  • Occasion: A special occasion might bring people to your inn. This could be an anniversary or even a family reunion or class reunion.
  • Outdoors: It is important to know what people like to do outdoors in your area.   It often depends upon the weather your area receives and the topography of your region.
  • Packages: Add more value by putting together guest packages based upon interests, seasons, area activities, occasions, and much more. This could mean making arrangements, on behalf of your guests, for restaurants, tours, concerts, and more.
  • Partnerships: You may decide it is in your best interest to form partnerships with local business people. For example, in exchange for exclusively using only their business, you can get a deal with a local florist to reduce their rates.
  • Patios: If you have an outdoor patio area for your guests, take pictures of it. Blog about any outdoor events you hosted on your patio.
  • Patriotic: American patriotic holidays include Memorial Day, Independence Day, Labor Day, and Veterans Day. Your bed and breakfast may decorate, host events, and/or offer patriotic packages.
  • Pets: Your bed and breakfast may not allow pets or the only pets allowed are the innkeepers. Other bed and breakfast inns may accommodate pets in certain places of the inn (like the first floor, rooms with private exits, and private cottages) or it could be entirely pet friendly. If your B&B does allow pets, you could devote a blog post about the lovable pets that have stayed.
  • Pictures: They can say much more than words ever will. Be sure to have flattering pictures of your bed and breakfast inn on your website and in your blog posts. The pictures should accurately represent what your inn looks like today.
  • Pools: If your B&B has an indoor or outdoor pool or hot tub, you can share pictures of that. Guests really appreciate private in room hot tubs.
  • Porches: Many bed and breakfasts are known for their porches. Share pictures of your porch with its rockers, swing, and other furniture.
  • Promotions: Bed and breakfasts can offer special promotions based on the holidays, seasons, and local events. This could include discounts, complimentary services, and free upgrades.
  • Quiet: Guests like to get away from the noise of everyday life. If you live in a tranquil setting, write about the compliments you receive about being a quiet place to stay.
  • Recreation: Discuss types of recreation guests can take part in on your property as well as in your local area.
  • Redecorating/remodeling: Feature the before and after pictures from a recent redecorating or remodeling project. Blog about how and why you decided to make those changes as well as why guests will want to visit.
  • Referrals: Give your guests incentives to make referrals to their friends and family. The incentive could be a discount on their next stay.
  • Restaurant: If you own your own bed and breakfast restaurant, this part of your inn may be open to the public. This is a great way to draw new overnight guests by giving them a taste of your incredibly delicious food when they come to dine at your restaurant.
  • Retreats: You could offer retreats like yoga retreats, scrapbooking retreats, or business retreats. Blog about the variety of retreats you offer.
  • Reviews: Share genuinely positive reviews you have of local places of interest to your potential guests.
  • Romantic: Bed and breakfasts may be the perfect place to rekindle the romance in your relationship. Relationship building is one of the primary reasons people take vacations.
  • Seasons: Decorate your inn to reflect each new season. This encourages people to return at a different time in the year to enjoy that time, too.
  • Shopping: Whether you have your own bed and breakfast shop or you are near a lot of wonderful area shopping malls and retail outlets, guests who like to shop will want to read about the shopping that is available in your local area.
  • Spas: You may have your own spa or have a partnership with a local spa or masseuse to provide spa services. Having these services sets you apart from other lodging accommodations.
  • Sports: Bed and breakfasts near sporting arenas and stadiums can blog about local sports teams season schedules, players, and coaches. Innkeepers might provide a Sports Package that includes tickets to their choice of certain local sporting events.
  • Tea: Bed and breakfasts may have a tea time or even a tea room. They may serve scones, tea sandwiches, cookies, and other finger food.
  • Ultimate experience: Position your bed and breakfast inn as the ultimate experience in lodging accommodations, hospitality, and cuisine. Encourage guests to give you a five star rating, or if they cannot do so, to talk with you about it instead of sharing their less than 5 star rating. This keeps up your image as the ultimate experience and gives you valuable input for how you can improve your guest experience.
  • Videos: If your bed and breakfast has its own video, be sure to put that on your website in a prominent place for your web visitors to see. Videos show more than pictures do. This allows your guests to get a feel for the layout of your bed and breakfast.
  • Weddings: If your inn hosts weddings, it is wise to dedicate a place on your website for that as well as to blog about it. Smaller bed and breakfasts may do small weddings or elopements.
  • Wine: Depending upon your state laws and licensing, you may host wine tastings or allow your guests to bring their own wine. You may even offer your guests the opportunity to tour one or more local vineyards in your area.
  • Xtra special: This was my “extra special” attempt to come up with a word that starts with “X.” It is important that your guests feel extra special not just when they arrive, but from the moment they see your website and speak with you over the phone.  Your bed and breakfast should have a great reputation.
  • Young and old guests: Bed and breakfasts appeal to young couples as well as older ones. You may have guests that return regularly over the years. That is great to have such loyalty and friendship with your guests.
  • Zzz…. Are your guests ready to have a restful experience at your inn? Make sure that your mattresses are comfortable. Be sure to offer extra pillows and blankets. Have a night light for guests to see their way to the bathroom in the middle of the night.

Be sure to share your blog posts regularly in social media.  No time to write your own blog posts?  Contact us about your bed and breakfast blogging.

Image by Marcus Berg of Unique Angles Photography

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