Do you know why local partnerships can make you rich? Do you know that your local area could be your best asset? Travelers tend to pick the area of their destination BEFORE they choose their accommodations. So innkeepers can profit from thinking about: “Why do guests visit my local area?”
Word-of-mouth marketing can also be very powerful. What do you want to become known for? A big part of becoming more well known is developing ties with other local businesses and organizations in your community.
Who, in your local area, offers complementary products and services? There are many reasons why it is in both your interests to form a mutually beneficial relationship:
- You can refer each other business (since you don’t have all the same customers)
- You can promote each other in a variety of ways (such as via social media)
- You can form exclusive partnerships (more on that later)
So, you may be thinking, what types of places and with whom could I form local partnerships?:
- Entertainment providers
- Gift shops
- Nonprofit organizations and charities
- Spas (if you do not have your own spa)
- Tourist attractions
- Wedding planners
There is a whole movement going on to support local businesses and service professionals. Spread the love for your local area by featuring these other businesses:
- Brochures (display them at your inn)
- Coupons (arrange for your guests to receive discounts for using their services)
- Menus (let people see what they offer by providing their menus)
- Preferred list of vendors (such as caterers and wedding planners)
- Social Media (share a picture of them and write about why people should want to use their products and/or services)
- Video (partner with other businesses to promote your town as a vacation destination)
- Word-of-mouth (if guests ask for your recommendations)
Develop “exclusive partnerships” in which you agree to only buy from them and they offer you a reduced rate for doing so. This works out well in the case of using one chocolatier and one florist. Especially if you offer packages to your guests which include chocolate and flowers.
An “influencer” is a person who has the power to influence many people. How do you meet and form relationships with the “influencers” in your community?
- Consider joining your local Chamber of Commerce which will have local business owners and service providers as members.
- LinkedIn is a powerful social media network for finding other local business owners
- There is nothing like meeting face-to-face to discuss how you can help each other’s businesses grow
- Look online (like at TripAdvisor) to find lists for the best restaurants near you and the top things to do in (and near) your area for ideas of people and places to contact
That is why local partnerships can make you rich.
Image by Marcus Berg of Unique Angles Photography