Tag Archives: feature your local community

Why You Need To Feature Your Local Community

feature your local community

Do you feature your local community? Margi and Doug Erickson, innkeepers of the historic C. W. Worth House, the longest running B&B in Wilmington, North Carolina (open since 1985), do an excellent job promoting their historic town of Wilmington. Their 7-room B&B (each with private bathroom) was first constructed in 1893 by Charles W. Worth, a wholesale grocery merchant and a commission merchant in cotton and naval stores at the turn of the 20th century.

On their website, they provide a sample itinerary to let people know all that is available in their local area. Innkeepers can promote their community in many different places: on their websites, blog posts, and social media. Margi & Doug feature:

  • Activities (like golfing, kayaking, and shopping)
  • Airport (Wilmington International Airport)
  • Antiques (like Cape Fear Antique Center and Antiques of Old Wilmington)
  • Aquarium (NC Aquarium at Fort Fisher)
  • Arboretum (New Hanover County Arboretum)
  • Architecture (19th century urban architecture)
  • Attractions (including historic sites, gardens, parks, and trails)
  • Battleship North Carolina (open daily to visitors)
  • Beaches (they are midway between Carolina Beach and Wrightsville Beach)
  • Bicycle Rental (City Bicycle Company)
  • Craft Breweries (Waterline Brewing Company and Edward Teach Brewery)
  • Chocolate (Mon Ame Chocolate and Wine Bar)
  • Colleges (Cape Fear Community College)
  • Convention center (Wilmington Convention Center)
  • Dining (including Pilot House, Manna, and Pinpoint)
  • Downtown (one of the largest historic districts in NC covering 200 blocks)
  • Entertainment (various live entertainment)
  • Event Venues (including The Loft on Front and Bakery 105)
  • Festivals (Azalea Festival; Wilmington Wine and Chocolate Festival)
  • Film Locations (Dawson’s Creek, One Tree Hill, Iron Man 3, Safe Haven, etc.)
  • Food Tours (Taste Carolina Gourmet Food Tours)
  • Galleries (like the New Elements Gallery and Art in Bloom)
  • Gardens (Airlie Gardens by the Sea)
  • Ghost Walks (Ghost Walk of Old Wilmington)
  • Golf Courses (Magnolia Greens and Coastal Golf)
  • Historic Sites and Tours (3 Historic Mansions Open to The Public)
  • Holiday Events (holiday parades, Christmas by the Sea, Island of Lights)
  • Horse-Drawn Carriage Tours (Historic District)
  • Museums (Cape Fear Museum of History and Science; Cameron Art Museum; Wilmington Railroad Museum)
  • Music (including jazz and blues)
  • Nightlife (Satellite Bar & Lounge and Tavern Law)
  • Parks (Greenfield Lake Park and Hugh MacRae Park)
  • Performing Arts Center (The Wilson Center and Thalian Hall)
  • Plantation (Poplar Grove Historic Plantation)
  • Ports (a Coast Guard City that is home to USCGC Diligence)
  • Real Estate (they have 2 local realtor links)
  • Restaurants (like NeMa Lounge & Eatery, Elijah’s Seafood, and Caprice Bistro)
  • Running Trail (lots of trails to choose from)
  • Segway Tour (Historic Wilmington Segway Tours)
  • Shopping (The Cotton Exchange, Cape Fear Spice Merchants, Candles Etc.)
  • Theater (5 local theater groups performing year-round)
  • Trolley Tour (Wilmington Trolley Tours)
  • Universities (University of North Carolina-Wilmington)
  • Walks (Cape Fear River Walk)
  • Water Taxi and Water Tours (Wilmington Water Tours)
  • Wine Tastings (Fortunate Glass Wine Bar and Mon Ame)

Like many innkeepers do, Margi and Doug think of themselves as ambassadors to their city. They stay active in their community and welcome guests to visit them. They are open all year long. They set a great example for other innkeepers on how to feature your local community.

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