Tag Archives: education

The Many Benefits of B&B Association Membership

log cabin deck with table and chairs overlooking trees surrounding a lake

 

There are many benefits of B&B Association Membership.  While each bed and breakfast association has their own unique benefits, the following lists commonly offered benefits from such groups.  Innkeepers not belonging to any professional associations will learn why membership is valuable.

  • Advocacy: promoting B&B industry and traveler interests, raising the stature of the state’s hospitality industry, growing the state’s travel economy
  • Affiliations: state tourism department, state travel council, Professional Association of Innkeepers International, etc.
  • Brochures/rack cards/travel guides: distributed at member inns, welcome centers, tourist attractions, visitor bureaus, chambers of commerce, and in response to visitor requests
  • Collaboration: socialize, peer support, share, network, learn, encourage, exchange lessons learned as well as recipes, and enhance the lodging experience of guests
  • Cookbooks: member inns can buy association cookbooks at wholesale and sell at retail for a profit (see some B&B association cookbooks below)
  • Credibility: association membership provides bed and breakfasts with added credibility; licensed, inspected, and approved distinction; passed high standards bed and breakfast checklists
  • Directory: profile information and pictures in online and print directories
  • Discounts: lower cost to related products and services (such as credit card processing, conferences and trade shows, floral arrangements, insurance coverage, membership to other hospitality associations, reciprocal or discount lodging with other member inns, travel deals, and web reservations)
  • Education: foster professional development of members and improve service and professionalism of their staff through annual meetings, experts, featured speakers, round tables, seminars, vendors, webinars, workshops
  • Legal representation: expert support, legal hotline, industry updates, and a better understanding of applicable laws and regulations
  • Lobbying: have a voice in legislative issues, support state’s lodging sector, work proactively with governmental agencies that regulate the B&B industry, produce favorable industry public policy, and champion for safety and security in the hospitality industry
  • Logo: members can use their association logo on their website and marketing materials
  • Marketing: collective advertising, email marketing, e-newsletter, public relations, social media
  • Gift certificate program: reimbursement for association gift certificates redeemed
  • Inspections:  regularly conducted property inspections; evaluated with high standards on specific criteria having to do with safety, comfort, and hospitality
  • Mentorship: seasoned innkeepers can mentor less experienced innkeepers, foster profitability and sustainability
  • Networking: learn from fellow innkeepers and receive their business referrals
  • Partnerships: restaurant and lodging expos; engage in charitable and community endeavors
  • Real estate listings: list of bed and breakfast member inns for sales
  • Reservations: availability calendar, reservations scheduler
  • Travel planner: list of area events, specials, and attractions near each member B&B
  • Website: many offer their members an exclusive web page with photos, contact information, inn names and descriptions, locations, amenities, and specials; links to member website, Trip Advisor and other review sites, social media, and member inn’s blog.

chairs on deck of log cabin overlooking lake with trees

 

There are many advantages to belonging to a bed and breakfast association.  Perhaps the most motivating is making connections with fellow innkeepers and having the accountability and support from your innkeeping peers as well as more marketing opportunities.

Images by Marcus Berg of Unique Angles Photography

Blue Mountain Bed and Breakfast

Blue Mountain

 

Innkeepers Brady and Elaine Anderson-Wood love showing hospitality to their guests at Blue Mountain Bed and Breakfast in Missoula, Montana.  Missoula is said to be “the best small town under 100,000 people” in America.  With breathtaking views of the mountains and Bitterroot River as well as beautiful gardens and wildlife to watch.

 

 

They relish sharing their mountain, home, and Montana history with others from around the world.  Meeting people from every walk of life is a real treat for them.  Guests come for a variety of reasons including: visiting their kids at University of Montana, fishing, relaxing between visits to Yellowstone and Glacier Park.

Guests have visited from every state but Delaware as well as the countries of Israel, Bolivia, Jacarta, Mongolia, Honduras, Namibia, South Korea, and Romania.  One couple from France comes every year to enjoy Blue Mountain Bed and Breakfast and the surrounding area. Brady and Elaine’s biggest surprise as innkeepers has been to see how people with very different view points are able to come together, share breakfast, and take away an appreciation for each other.

Elaine, who takes professional pictures, says she has always adored taking pictures because of her deep love and connection with nature.  The animals that can be found outside their B&B include: woodpeckers, humming birds, hawks, eagles, bears, bunnies, deer, wild turkeys, elk, chipmunks, and much more.

Because of her background in history and education,  Elaine was able to take more classes (including classes specifically oriented toward the bi-centennial of Lewis and Clark) to become an official tour guide.  There are so many lovely walking trails in their area.

Blue Mountain B&B is open year round and guests can stay for just one night if that is their desire.  Some choose to have one night escapes from Missoula, Helena, Great Falls, and other places. There are fun things to do all year long in Missoula.  The benefit of their particular location is that they are close to town, yet secluded.  Blue Mountain Bed and Breakfast is on twenty acres of registered wildlife habitat next to National and State forest land.  The home was designed by their family and the room decor reflects their Swedish family heritage as well as their ranching backgrounds.

Their most loved breakfast dishes include their asparagus gratins, macadamia-crusted French toast, and Aebelskivers (a Dutch stove top doughnut).  Brady and Elaine would love to have fellow innkeepers as guests so they can enjoy the beauty of nature, do fun area activities and/or just relax, and taste their awesome breakfasts as well as share fellow inn-keeping experiences!

Innkeepers Association

innkeepers association

 

From a tiny office in Santa Barbara, California, the Professional Association of Innkeepers International (PAII) has grown into a national organization of nearly 3000 members.  It is the largest innkeepers association in the world.

 

PAII’s mandate is to provide education, information, networking, advocacy, business opportunities and research relating to the innkeeping industry.

PAII provides continuing education programs in many formats, the largest being the annual Innkeeping Conference & Tradeshow where experienced innkeepers are challenged and new innkeepers brought up to speed at events featuring dozens of workshops, nationally known experts, and the industry’s largest trade show.

PAII fulfills its national leadership role by being the voice of the industry, representing the innkeeping profession in Washington, in the media, and where needed to defend the industry.

The B&B Industry has an estimated worth of $3.4 billion. The core of this starts with the estimated 17,000 inns in the U.S. and then branches out to all the product and services needed to enable these inns to be the desired destination for millions and millions of travelers, both domestic and international. Real estate, finance, insurance, hospitality, furniture, food and beverage, cleaning, safety, heating and cooling…the list is endless.

Kristi Dement of Bed and Breakfast Blogging is a Vendor Member of the largest innkeepers association, The Professional Association of Innkeepers International. She has had the honor of being the presenter for several PAII webinars.

Successful People Help Others Get What They Want

Successful people help others. The late success consultant, speaker, and author, Zig Ziglar, said that

“You can get everything you want in life, if you help enough people get what they want.”

So we must ask ourselves what we can offer people that they would want?  The answer to that question depends upon several factors.

First, do you have positive role models in your life?  Even if you do not personally know someone who is successful in your field of interest, of course you can read about accomplished people. Their success can motivate you.  Do what they did.  Read what they read. Learn what they learned.  Just take action!

In addition, use your resources (this includes your education and experiences) to seek out ways to meet the needs of others.  You can also use your skills (such as communicating or leading or researching) to your advantage.  Use the skills that people tell you they admire about you.

Also, the more connections you develop, the easier it is to refer people to others and to receive referrals from others.  Social media (such as Face Book, Linked In, and Twitter) makes it even easier to be connected to other people.

I think Mr. Zig Ziglar’s point was that when you put others needs before your own, then your needs will be taken care of as well. It is only natural that people will hear about how you helped other people and want you to help them, too.

So take your eyes off of yourself for the moment and look to solve someone else’s problem. In doing so, you will have solved your problem. That is the beauty of what Mr. Ziglar was talking about.

Zig’s most popular book is See You At The Top. Much of his sage advice is timeless wisdom that can be applied in modern everyday life.