Tag Archives: couples

How To Develop Guest Packages

couch in front of open French doors with balcony overlooking pool with sunset background

 

To attract more visitors to your bed and breakfast, develop guest packages.  Packages are a great way to reinforce your brand and your inn’s image.  This also allows you to offer discounts without cutting your room prices.  When you bundle several items, services, and features together, this adds more revenue to your B&B business.

 

Wondering how to come up with some great ideas for bed and breakfast packages? Can you offer some courses or classes?  If you teach a particular skill (or can find a teacher), offer to host a bed and breakfast retreat. Potentially, you could fill all of your rooms.

  • Artist Retreat
  • Bird Watching Retreat
  • Book Club Retreat
  • Culinary Kitchen Getaway
  • Farming Retreat
  • Board Games Retreat
  • Gardening Getaway
  • Photography Retreat
  • Quilters Retreat
  • Scrapbooking Retreat
  • Writers Retreat
  • Yoga Retreat

 

What about featuring local attractions in your area?

  • Entertainment Package
  • Historic Tours Package
  • Restaurant Package
  • Spectator Sports Package
  • Wine Lovers Package

 

Do you want to attract a specific group of people?

  • Class Reunions
  • Family Reunions
  • Girlfriend Getaways

 

How about offering a promotional package during each season?

  • Winter Specials: activities like ice skating, skiing, and snowmobiling
  • Spring Renewal: everything starts to bloom again
  • Summer Fun in the Sun: can include amusement or water park tickets
  • Fall Foliage: certain parts of the country are known for their beautiful autumn colors

 

Is there a specific sport or physical activity that is popular in your area?

  • Bike Tours
  • Golf Getaways
  • Horseback Riding
  • Snow Skiing

 

What about promoting the holidays to your guests?

  • New Year’s Package
  • Valentine’s Day
  • Labor Day
  • Thanksgiving Package
  • Christmas Package

 

The bed and breakfast package could center around guests’ relationships.

  • Anniversary Package
  • Babymoon Package
  • Family Travel Deals
  • Honeymooners Package (you can offer this even if you do not host weddings)
  • Romance Package (not just for Valentine’s Day, but for any time of the year)
  • Wedding Package

 

There are so many different package possibilities, depending upon where you are located and your interests:

  • For mystery lovers, you could offer a Murder Mystery Weekend Package.
  • For couples or single travelers looking to be pampered have a Massage Package or Spa Retreat.
  • If you live near a university, you may offer a package to the Parents of College Students.
  • If your inn is close to a number of major businesses or hosts business conferences, you may offer a Business Travelers Package.
  • If you would like to offer discounts to a specific groups of people you can: Military Special, Senior Citizen Discount, Teachers Discount, etc.
  • If you are a green inn, you could offer a discount to those driving cars with alternative fuel options.  You can reward your guests for being eco-friendly and helping Clean the World.

For more alternatives, offer an a-la-carte approach and let your guests create their own package by choosing from specific add-ons you offer.  They could add chocolate, flowers, heart-shaped balloons, teddy bears, and other special upgrades to their room price.

Packages can be centered around the time of the week the stay, “Midweek Specials” for slower times during the middle of the week.  “Spontaneous Specials” for last minute bookings for spontaneous travelers.  Even a Frequent Stay or Extended-Stay Discount.

There are many more bed and breakfast packages that you can put together based on what is in your local area, the types of guests you are trying to attract, your skills, and your amenities.  The key is to design your packages around the desires of the guests you want to attract.

 

Image by Marcus Berg of Unique Angles Photography

Thee Matriarch Boutique Inn

 

Thee Matriarch

Thee Matriarch Boutique Inn is celebrating three years of upscale bed and breakfast hospitality.  Rachelle Jamerson-Holmes used her design talents to skillfully decorate their Victorian manor in Orangeburg, South Carolina.  Husband Chef Fred Holmes is the culinary expert behind all the delicious gourmet food they prepare.

 

 

They actively host a wide variety of events right at their inn:

  • Top Chef Tuesdays: Every third Tuesday the community can come out and enjoy an international food, dessert and beverage tasting in a relaxed environment complete with sheer fun and networking. The cooking is prepared by local featured chefs, pastry chefs, caterers, cafes, bistros, and restaurants.
  • First Fridays: Every first Friday of each month Thee Matriarch invites you to experience a tantalizing feast of savory mouthwatering southern style favorites and their healthy alternatives.  Enjoy delightful lunch and dinner items created by Chef Fred!
  • Wine Tastings: Thee Matriarch offers a complimentary private guided wine tour of boutique, handcrafted, artisan wines from the wine country of California.  Taking their guests on a “colorful journey” of whites and red as they pair them with cheese and chocolates.

Thee-MatriarchThee-Matriarch

Thee Matriarch is listed in Black Enterprise Magazine as one of the 7 Top Black-Owned Bed and Breakfasts in America.  Rachelle and Fred make their guests feel welcome from the moment they walk in the door.  Whether they come for an event or stay overnight as a guest, their guests leave feeling even better than when they first arrived.

Everyone needs a little rest and relaxation.  They were voted one of the 12 Unforgettable Vacations in South Carolina If You Feel Like Really Splurging by the “Only In Your State” South Carolina website.

Millenium Magazine stated in their recent article, “Thee Matriarch Ranks Among the Top Boutiques” that “the couples love for people and their community fuels their enthusiasm to service their guest with excellent customer service, attention to details and personal attention.”

In Carolina Panorama’s article, “Best of the Best Orangeburg Couple’s Bed and Breakfast Named Among The Best Regional and National Boutique Inns”: “Designer Rachelle has elegantly restored and beautifully designed Thee Matriarch to appeal to business and leisure travelers satisfying the need for a full-service small- to medium-size venue for corporate retreats, seminars, family and class reunions, showers, weddings and receptions. An ideal setting for BFF, spa and golf getaways, Thee Matriarch’s Chef Fred crafts tantalizing cuisines of every genre for any occasion offering on and off property catering services.  Each bite will make your soul sing and yearn for more.”

Hosts Rachelle and Fred show their guests warm Southern hospitality.  Stay with them at Thee Matriarch in Orangeburg, South Carolina the next time you travel to the Palmetto State!

Healthy Breakfasts: Berries

healthy breakfasts berries
Healthy breakfasts: berries may be small in size, but blackberries, blueberries, boysenberries, cranberries, raspberries, and strawberries are big on taste as well as rich in three areas: antioxidants, fiber, and folate. Eating berries can help improve your health, wellness, and weight. Better yet, berries can be enjoyed all year long.

 

All fruits and vegetables contain antioxidants, but nutrient-rich berries are some of the absolute best choices. There are powerful antioxidants found in berries, including Vitamin C, may help:

  • Prevent and manage arthritis
  • Slow age-related memory-loss
  • Decrease inflammation in joints of people with rheumatoid arthritis
  • Reduce the risk of cataracts and macular degeneration
  • Make skin more radiant
  • Make hair more healthy

Berries also contain fiber and folate. Fiber aids in weight loss and helps lower cholesterol and blood pressure. Folate may protect against cardiovascular disease and age-related memory loss, and since folate contributes to the production of serotonin, it may also help avoid depression and improve one’s mood.

In addition to antioxidants, fiber, and folate, berries are “juicy foods,” which means they contain mostly water. Juicy foods are great for losing weight because they fill people up quickly, since their high water content bumps up the volume while driving down the calories.

Remember, if fresh berries cannot be found, frozen (unsweetened) berries are a great substitute during the off-season months — and just as nutritious! Delicious serving ideas include:

  • Adding berries to a bowl of warm oatmeal during breakfast.
  • Putting berries on top of pancake batter as it cooks for berry delicious pancakes.
  • Drizzling chocolate to cover strawberries as a romantic snack for couples.
  • Stirring fresh raspberries into Greek yogurt to amplify its deliciousness.
  • Combining frozen berries with bananas and low-fat milk to make an afternoon smoothie for guests.

Offering berries to your guests is a healthy and delicious way to fuel their bodies. Guests love the taste of berries and innkeepers love their smiles and return visits!   Be sure to put pictures of your breakfasts on social media! People can “like” your posts on Facebook, “re-tweet” your tweets on Twitter, and pin your pictures on Pinterest!

 

Image by Marcus Berg of Unique Angles Photography

Pinterest Strategy

Pinterest strategy

 

 

While Pinterest is fun, it is important that businesses form a Pinterest strategy centered around the feedback they have received from other pinners.

 

 

Strategy:

  • Develop a strategy based on your analytics
  • Tailor your boards to the needs and interests of your followers (based on your Pinterest analytics)
  • Showcase your pins in an organized way that makes sense
  • Find out who is pinning what and why
  • Measure your impact and focus on boards performing the best
  • Create a variety of different boards that each target certain words
  • Cross-promote on other social media platforms (ex: Twitter, Facebook)
  • Include hash tags (#) in your board descriptions
  • Invite specific types of travelers into your bed and breakfast (ex: couples, business people, girlfriends, etc.)
  • Determine if you want to be pet-friendly, kid-friendly, or offer special events such as weddings or retreats
  • Look at how other B&B’s (with a large number of followers) use Pinterest

Pinterest can help virtually any business establish brand and get the word out.  What you get out of Pinterest depends on what you put in it. With the proper Pinterest strategy, guests will be able to peek into your personality, style, loves, and aspirations.  Guests will feel like they know you before they arrive!

 

Image by Marcus Berg of Unique Angles Photography

Bed and Breakfast Spas

bed and breakfast spas

 

Bed and breakfast spas can deliver the royal treatment to your guests.  If your B&B does not have a spa, an easy alternative involves scheduling massage therapists to visit your guests’ rooms at your bed and breakfast or making arrangements for your guests to receive a discount at a local spa.

 

Reasons for Spa Services:

  • Beauty treatments
  • Cleansing
  • Detoxification
  • Exfoliation
  • Improve complexion, circulation, and flexibility
  • Relaxation
  • Relieve aches, pains, and tension
  • Youthful appearance

Services:

  • Aromatherapy: relaxing with enjoyable aromas
  • Facials: including masks, exfoliating scrubs, acne treatments, etc.
  • Hair removal: waxing any unwanted hair
  • Manicure: finger nails and hands given royal treatment 
  • Massage: such as deep tissue, Swedish, prenatal, etc.
  • Pedicure: toe nails and feet given ultimate attention
  • Sauna: hot and steamy relaxation
  • Stones: strategically placed stones–hot to relax or cold to heal

Packages include a combination of services done on the same day.  Some B&B’s let their guests decide for half day or whole day treatments.  Couples love couples massages so be sure to promote them to couples who are newly engaged, honeymooning, or celebrating an anniversary!

Guests can be pampered all day long at bed and breakfast spas!  All guests will love receiving care from the outside in!

 

Image by Marcus Berg of Unique Angles Photography

Valentine’s Day is Coming

valentines day is coming

 

 

Valentine’s Day is coming. It is time to start promoting how your bed and breakfast will be celebrating it. This is a great opportunity to put together a package deal for couples.

 

 

  • Make a connection with a local florist that you will only use their service in exchange for them giving you a discount.
  • If your bed and breakfast does not offer spa services, maybe you can arrange for a nearby spa to offer you a deal on massages, facials, and nails.
  • You may be located near to a card and candy gift shop.  This is another opportunity to make exclusive arrangements with them.
  • Look at romantic restaurants in your area and ask the manager if you can arrange for your couples to dine at their restaurant.
  • If you have a concert hall or arena in your area, you can check to see the performances showing or games being played during that time.
  • If you have rooms with their own private hot tubs, this is the time to emphasize that in your marketing.
  • Lastly, do not forget the wine or sparkled juice as well as dessert for two in the room.

The more you know about the couple, the more you can personalize the package.  Try to find out their preferences in food and entertainment.  What they would like done at the spa or if they are more likely to enjoy a concert or a game.

Sometimes one person is surprising the other person with this romantic trip. You can join in the fun.  Make sure to price your package at a cost where you will be making a healthy profit from your package after paying the other places.  This is your chance to play Cupid on February 14 because Valentine’s Day is coming.

 

Image by Marcus Berg of Unique Angles Photography

Why Bed and Breakfasts are Better Than Hotels

better than hotel

Staying at a bed and breakfast can be better than staying at a hotel. Your B&B could be located in a restored old home or even a mansion with antique furnishings.  Your gardens may be lush and offer comfortable seating, and your rooms range from cozy to luxurious. Staying in your B&B can be a really unique travel experience and not one to be missed. Here are the top 10 benefits you can emphasize to your bed and breakfast guests.

  1. Their bed and breakfast is included.  While this may seem obvious, it’s actually a wonderful amenity in terms of convenience and cost savings. B&B’s offer anything from a continental spread to a hot gourmet meal. As a special touch, you can even bring guests their breakfast in bed.
  2. You can give them the privacy and peace and quiet they desire.  As a B&B, you can be more exclusive with fewer guests. You often have guests looking for a place to spend a quiet weekend.
  3. They’ll get more personal service.  With fewer guests than a hotel, you can give your guests a much more personal experience. Wanting guests to return, you are invested in making sure you have a great stay.
  4. Your bed and breakfast may be located in a less traveled area.  Unlike hotels, your B&B could be located off the beaten path. This provides your guests with a great opportunity to see less traveled parts of your community that they would otherwise miss.
  5. It is the perfect romantic getaway.  In fact, B&B’s have become so popular for couples that you may cater to this romantic angle, offering special romantic packages. These may include events planned ahead or excursions that are included in their stay.
  6. Your bed and breakfast is more secure.  At a B&B, there are fewer people coming and going. With less going on, as a B&B owner, you can keep a much better eye on their property than a typical hotel staff can on a hotel.
  7. Your guests can get a taste of the local culture and style.  Your B&B has its own character. Even better, you have lots of advice for your guests concerning the best things to do and see in the local area.
  8. You can offer extra activities.  You may be one of the many B&B’s that offer additional recreational activities in your regular packages. Depending on the location, your guests may be able to enjoy biking, hiking, canoeing, golfing, or skiing.
  9. Your guests will encounter unexpected luxuries.  B&B’s tend to offer all those extra special touches that can make your guests’ stay pampering and luxurious. Luxury bed linens and bathrobes, organic food, and locally roasted coffee are only some of the many perks that you may offer. You may even stock snacks and drinks in the common areas and rooms in case your guests get hungry.
  10. You provide a great value.  Although B&B rooms tend to be priced higher than hotels, usually your place offers a better value overall than hotel rooms. More amenities are included such as free phone calls and Internet, you get much better service, and the experience tends to be much more unique than an average hotel stay.

So, as the bed and breakfast owner, be sure to emphasize (on your website, blog, and your other marketing) the unique benefits that guests will receive when they stay at your bed and breakfast and why staying with you will give them a better experience than if they were to go to a local hotel.  You can focus on how your B&B gives that extra special personal touch.

 

Image by Marcus Berg of Unique Angles Photography