Tag Archives: core values

Core Values and Why They Are Important

checkerboard with heart pieces and two green coffee mugs on table

 

Core values “represent the character of your organization,” according to strategy coach Michael Synk, author of “Rock and Sand: A Practical Insight to Business Growth.” Establishing core values benefits the employee (to know what is expected) and the guest (to know what they can count on).

 

Since every place of accommodations is different, it follows that the core values of each hospitality business will not be the same. That is how it should be. Each inn has its own personality and priorities. There are some common themes around core values set in the hospitality industry, including:

  • Above and beyond
  • Accessibility
  • Accuracy
  • Adaptability
  • Alertness
  • Appreciation
  • Attention to detail
  • Availability
  • Awareness
  • Balance
  • Beauty
  • Being the best
  • Brilliance
  • Calm
  • Capable
  • Caring
  • Character
  • Cheerful
  • Cleanliness
  • Collaboration
  • Commitment
  • Communication
  • Community
  • Compassion
  • Competence
  • Composure
  • Concern for others
  • Confidentiality
  • Connection
  • Consistency
  • Continuous improvement
  • Cooperation
  • Courage
  • Courtesy
  • Creativity
  • Customer focus
  • Customer satisfaction
  • Dedication
  • Dependability
  • Discretion
  • Diversity
  • Eagerness
  • Efficiency
  • Elegance
  • Empathy
  • Encouragement
  • Enthusiasm
  • Exceeding expectations
  • Excellence
  • Experience
  • Fairness
  • Flexibility
  • Foresight
  • Fun
  • Generosity
  • Good will
  • Gratitude
  • Happiness
  • Health
  • High standards
  • Honesty
  • Hospitality
  • Humility
  • Humor
  • Inclusive
  • Imagination
  • Individuality
  • Innovative
  • Inspiration
  • Integrity
  • Inviting
  • Joy
  • Kindness
  • Leadership
  • Listening
  • Loyalty
  • Mindful
  • Neatness
  • Nurturing
  • Open-minded
  • Optimism
  • Order
  • Originality
  • Passion
  • Patience
  • Performance
  • Perseverance
  • Persistence
  • Positive
  • Privacy
  • Punctuality
  • Quality
  • Relationships
  • Relaxation
  • Reliability
  • Resourcefulness
  • Respect
  • Responsibility
  • Responsiveness
  • Rest
  • Safety
  • Sanitary
  • Satisfaction
  • Security
  • Sensitivity
  • Serenity
  • Service
  • Simplicity
  • Sincerity
  • Stewardship
  • Surprise
  • Support
  • Sustainability
  • Talent
  • Teamwork
  • Thankful
  • Thoughtful
  • Timeliness
  • Tolerance
  • Transparency
  • Trustworthy
  • Understanding
  • Uniqueness
  • Value
  • Variety
  • Vision
  • Warmth
  • Watchfulness
  • Welcoming
  • Wisdom

Ask yourself the following questions:

  • “What do I want my inn to be known for?”
  • “What do my guests value?”
  • “What compliments do I receive the most from guests?”
  • “How can I stand out from other accommodations?”
  • “How do I want guests to feel during their stay?”

It is important to list your core values on your website and blog as well as share in your social media and e-newsletters. Be sure to list if you have won any hospitality awards or are members of prestigious groups like Select Registry or Historic Hotels of America. Let your core values serve as a way to distinguish your inn from your competition.

Image by Marcus Berg of Unique Angles Photography