Do you know what “hygge” really means? “Hygge” is a Scandinavian (specifically Danish) word for enjoying the good things in life. It evokes an atmosphere of coziness accompanied by a feeling of contentment and well-being. There is nothing more “hygge” than spending quality time with the people you love.
The board game Hygge has over 300 thought-provoking questions designed to spark meaningful discussions. Cozy conversation in pleasant company.
Responses will allow the others to better get to know each participant’s:
- personality traits
25 of my favorite questions:
- How would you define intelligence?
- In what ways to you make other people’s lives better?
- If you could be guaranteed an honest answer, what would you ask and to whom?
- If you could have one million of anything (except money), what would you choose?
- If you could live anywhere, where would you live and why?
- If you had enough money to retire tomorrow, what would you do with the rest of your life?
- If you had the whole world’s attention for thirty seconds, what would you say or do?
- Name one thing most people don’t know about you?
- Should students get to grade their teachers?
- What actor/actress would play you in the movie version of your life?
- What book changed your life?
- What can we learn from children?
- What compliment have you received and never forgotten?
- What does the world need more of?
- What do you do differently than most people?
- What is the best song ever written?
- What is the best television show of all time?
- What is the most meaningful gift you ever received?
- What is the one key trait that makes people successful?
- What is your greatest wish for the upcoming year?
- What kind of people do you most admire?
- What movie do you wish they would make a sequel to?
- What personal quality do people appreciate about you?
- What quality do you appreciate the most in a friend?
- What would you do if you won the lottery?
What board games, if any, do your guests play during their stay with you? Do you offer them a library of books to read during their stay? Guests appreciate the extras, such as access to games and books, that you offer them during their stay.
On a personal note, my daughter participated in a high school student exchange program a few years back. We hosted a Dane (someone from Denmark) and then she stayed with another Danish student during her time in Copenhagen, Denmark. This was her first international trip and it was a very memorable experience. She understands what hygge really means.
You are welcome you to share related comments about any of the following below:
- The name of the most popular board game your guests play
- A meaningful experience hosting guests from Denmark
- If you are an innkeeper of a B&B or guest house in Denmark
Ann Handley, author of Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content discusses practical tips for writing on Twitter and Facebook. Using social media the right way can be very beneficial to your bed and breakfast brand. Using social media the wrong way has the very real potential to damage your B&B’s reputation.
Writing For Twitter:
- Establish who you are (how your bed and breakfast improves peoples lives)
- Tell your bigger story (your passion for hospitality and hosting guests)
- Share the why & who, not just the what (ex: what specific book are you reading and why–do not just tweet that you are reading)
- Personalized, not too personal (there is a fine line between sharing yourself and sharing too much)
- Be cautious with automation (also do real-time tweets)
- Use Twitter to float ideas and see what gets nibbled (see what people are responding to)
- Use a clear call to action (be obvious about how you want others to respond)
- Use Bitly to shorten links (offers rich analytics and saves characters)
- Tweets around 120 characters are optimal (most likely to be retweeted)
- Share your history (ex: share pictures)
- Tap into what people care about (ex: travel, food, relationships, etc.)
- Convey your personality (ex: be you!)
- Track and follow trending hashtags (what is trending and how can you join in the conversation?)
- Do not use more than 2 or 3 hashtags in a single tweet (#otherwise #it #can #be #annoying)
Writing For Facebook:
- Connect with existing communities of potential buyers
- Target by niche, not by numbers (ex: those who have liked other bed and breakfasts)
- Your brand’s online voice and tone are very important (be professional and friendly)
- Post when your audience is online (makes sense to be online when they are!)
- Posts with images get the greatest amount of engagement (always use images with permission)
- Keep each Facebook post brief (ideal is 100-140 characters)
Bed and breakfasts can take advantage of using social media websites like Twitter and Facebook to spread the word about their luxurious accommodations. Be careful to tweet and post pictures and information that is consistent with the image you want to portray about your bed and breakfast.
Image by Marcus Berg of Unique Angles Photography
Would you like to attract more travelers to your bed and breakfast? One key element is to emphasize the unique local attractions you have in your own community through blogging and social media as well as on your website and in conversation. This blog post focuses on how to make Twitter lists to promote your local area.
Most people choose the area they want to visit before they choose which bed and breakfast to stay at. If you have a Twitter presence, you can make a Twitter list of great places in your local area that also have a Twitter account:
Bed and breakfast owners and innkeepers, it is fairly easy to create Twitter lists. In your Twitter profile at the top of the screen, click on your icon to the immediate right of the search area. This will pull up a column. Right under “view your profile”, click “Lists”. Select, “Create New List.” Name your list (in 25 characters or less) and then describe your less (in 100 characters or less). This list can be private (only you can access the list) or public (anyone can access the list). To promote your area, you want to make the list “public” so others can follow it. Make it clear what your list is about so that it will attract subscribers.
For Morehead Manor Bed and Breakfast of Durham, North Carolina, we created, “Durham, NC Hot Spots.” Twitter may limit how many you can add to a list in one day. Once we had a little over 100 put on our list, it did not letting us add more that first day. We can come always back.
Bed and Breakfast Blogging created a Twitter list called, “B&B’s on Twitter.” Any bed and breakfast inn who follows @bandbblogging on Twitter, will be added to this list. This list is also public, so anyone searching for a bed and breakfasts on a Twitter list can access this list. Any bed and breakfast inn is welcome to follow us on Twitter!
Another cool feature of using Twitter lists is that you can just look at the tweets made only by the people on the list. In addition to people being able to subscribe to your list, they can also choose to follow any member on your list.
If your bed and breakfast is looking to start or improve upon your social media practices, then consider Bed and Breakfast Blogging for your solution. Feel free to post questions and comments below, e-mail us, or contact us through our social media channels. Putting together Twitter lists is a great way to encourage visitors to come to your local area!
Image by Marcus Berg of Unique Angles Photography