Blogging Fusion Blog Directory

How To Increase Your Revenue and Improve Your Results

    Do you know what your ideal guests want? Who are you trying to attract to stay at your inn? The more you understand about who you want to serve, the better you become at meeting their specific needs. The more likely you will increase your revenue and improve your results. Know What Your … Read more

What You Need To Know About Conversation Marketing

This post is based on the excellent book, Conversation Marketing: How To Be Relevant and Engage Your Customer By Speaking Human by Kevin Lund. You can deliver the right kind of content to the right audience at the right time when you have a deeper understanding of who they are, what they want to talk about, and … Read more

Are You Happy With Your Hospitality Business Results?

How often do you think about your hospitality business results? Is there a nagging feeling like you know you need to do something different, but you aren’t sure what? My clients hate relying on online travel agencies (OTAs) for bookings and they hate losing out to uninsured AirBnB properties, but that’s okay because I’m here to … Read more

Do Your B&B Headlines Get Attention?

  Do your B&B headlines get attention?  Co-Schedule offers a free tool called the “Headline Analyzer.”  It promises that you will learn how to write headlines that drive traffic, shares, and search results.  This is especially important in the travel industry. So why are headlines so important? It’s because they’re the first lines of your … Read more

How to Use Twitter for Hospitality

You can use Twitter for hospitality business growth.  Twitter For Dummies (3rd edition by Laura Fitton, Anum Hussain, and Brittany Leaning) is a book filled with practical information whether you are using Twitter for social or for business purposes or both!   Twitter’s limit of 140 characters forces you to focus your thoughts into concise, … Read more

Everybody Writes: Infographics

  This wraps up our series of posts about Ann Handley, the author of Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content.  Ann offers practical infographic creating tips that we will illustrate with an excellent bed and breakfast industry infographic.   But first, just what is an “infographic”?  Infographics are expressed graphically via … Read more

Everybody Writes: Linked In

Ann Handley, author of Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content gives some recommendations for writing on Linked In.  This is a social media platform for professional people. First and foremost, you can optimize your profile with keyword-rich descriptions, a stand-out headline as well as a link to your blog and Twitter … Read more

Everybody Writes by Ann Handley

  Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content shows you how to “create ridiculously good content!”  This “Go-To Guide” offers practical tips that can be applied to owning and running bed and breakfast inns.     Author Ann Handley explains the Everybody Writes 12-step “Writing GPS”: Goal: know what you are trying to … Read more

The Power of Visual Storytelling: Responses

Ekaterina Walter and Jessica Gioglio, authors of the book The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand remind us that anything can happen at a moment’s notice online. Companies need to identify common occurrences, both positive and negative.  It means looking for opportunities to create visual storytelling … Read more

The Power of Visual Storytelling: Shaping

  According to the book The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand by Ekaterina Walter and Jessica Gioglio, companies need to do visual storytelling shaping.  Each piece of content needs to have a clear theme and point of view as well as a take away message … Read more