Tag Archives: community

Why Local Partnerships Can Make You Rich

a store with glass cases with food inside and other merchandise

Do you know why local partnerships can make you rich?  Do you know that your local area could be your best asset?  Travelers tend to pick the area of their destination BEFORE they choose their accommodations.  So innkeepers can profit from thinking about: “Why do guests visit my local area?”

Word-of-mouth marketing can also be very powerful.  What do you want to become known for?  A big part of becoming more well known is developing ties with other local businesses and organizations in your community.

Who, in your local area, offers complementary products and services?  There are many reasons why it is in both your interests to form a mutually beneficial relationship:

  • You can refer each other business (since you don’t have all the same customers)
  • You can promote each other in a variety of ways (such as via social media)
  • You can form exclusive partnerships (more on that later)

So, you may be thinking, what types of places and with whom could I form local partnerships?:

  • Caterers
  • Chocolatier
  • Entertainment providers
  • Florist
  • Gift shops
  • Museums
  • Nonprofit organizations and charities
  • Realtors
  • Restaurants
  • Spas (if you do not have your own spa)
  • Sports
  • Tourist attractions
  • Wedding planners

There is a whole movement going on to support local businesses and service professionals.  Spread the love for your local area by featuring these other businesses:

  • Brochures (display them at your inn)
  • Coupons (arrange for your guests to receive discounts for using their services)
  • Menus (let people see what they offer by providing their menus)
  • Preferred list of vendors (such as caterers and wedding planners)
  • Social Media (share a picture of them and write about why people should want to use their products and/or services)
  • Video (partner with other businesses to promote your town as a vacation destination)
  • Word-of-mouth (if guests ask for your recommendations)

Develop “exclusive partnerships” in which you agree to only buy from them and they offer you a reduced rate for doing so.  This works out well in the case of using one chocolatier and one florist.  Especially if you offer packages to your guests which include chocolate and flowers.

An “influencer” is a person who has the power to influence many people.  How do you meet and form relationships with the “influencers” in your community?

  • Consider joining your local Chamber of Commerce which will have local business owners and service providers as members.
  • LinkedIn is a powerful social media network for finding other local business owners
  • There is nothing like meeting face-to-face to discuss how you can help each other’s businesses grow
  • Look online (like at TripAdvisor) to find lists for the best restaurants near you and the top things to do in (and near) your area for ideas of people and places to contact

That is why local partnerships can make you rich.

Image by Marcus Berg of Unique Angles Photography

How To Promote Staycations at Your Bed and Breakfast

Outdoor flower garden with bench by tree and wood fence in background

 

Do you know how to promote staycations? As you may know, “staycations” are vacations spent at home or nearby.  Have you promoted your nearby bed and breakfast to locals in your community?  This is a great target market. Best of all, you are a “local” promoting your business to other locals.

 

The Victoria, a bed and breakfast in Bentonville, Arksansas,  lists four great reasons for locals in their community to stay at their bed and breakfast:

  • Less planning is necessary (since you know your local community and you can even go back home if you forgot something important)
  • Much more affordable (plane rides and car rentals are not necessary)
  • Get to know everything your area has to offer (such as its museums, gardens, and other tourist attractions)
  • Vacation at a more relaxed pace (a great alternative to stressful, activity-filled vacations far away from home)

According to The Project: Time Off Coalition, more than half of American workers (55%) left vacation time unused in 2015. This adds up to 658 million unused vacation days! Ironically, their data also showed that employees who take 10 or fewer days of vacation time are less likely to have received a raise or bonus in the last three years than those who took 11 days or more.

This is where owners and innkeepers of bed and breakfast inns can come in.  You could put together your own staycation package that could include tickets to local area attractions and gift certificates to local restaurants.

The Bridgeton House in the New Hope area of Pennsylvania offers a “Savory Staycation Package” that includes:

  • A welcoming wine and cheese upon arrival
  • Afternoon tea featuring a wonderful selection of homemade sweets and savories each day of your stay
  • A multi-course made to order breakfast each day of your stay
  • Their fireside basket dinner for 2 inclusive of a bottle of wine (choice of red, white or sparkling cider)

You can promote your package in a number of effective ways:

  • In a blog post that discusses the benefits of staycations and details your package
  • Share the information in social media (including Facebook and Twitter)
  • Since you are attracting local area guests, how about putting a sign outside your inn announcing your staycation package?  This can attract those who pass by.
  • Partner with local business owners to promote your staycation package (such as local attractions and restaurants)
  • Share this information with your local tourism board and local press
  • Volunteer at a local nonprofit or sponsor a local event in your community for word of mouth advertising.

Since you know what your specific local area offers, you know how to promote staycations by customizing your staycation package to fit your community.  It is becoming increasingly popular to “shop local” as well.

Image by Marcus Berg of Unique Angles Photography

Thee Matriarch Boutique Inn

 

Thee Matriarch

Thee Matriarch Boutique Inn is celebrating three years of upscale bed and breakfast hospitality.  Rachelle Jamerson-Holmes used her design talents to skillfully decorate their Victorian manor in Orangeburg, South Carolina.  Husband Chef Fred Holmes is the culinary expert behind all the delicious gourmet food they prepare.

 

 

They actively host a wide variety of events right at their inn:

  • Top Chef Tuesdays: Every third Tuesday the community can come out and enjoy an international food, dessert and beverage tasting in a relaxed environment complete with sheer fun and networking. The cooking is prepared by local featured chefs, pastry chefs, caterers, cafes, bistros, and restaurants.
  • First Fridays: Every first Friday of each month Thee Matriarch invites you to experience a tantalizing feast of savory mouthwatering southern style favorites and their healthy alternatives.  Enjoy delightful lunch and dinner items created by Chef Fred!
  • Wine Tastings: Thee Matriarch offers a complimentary private guided wine tour of boutique, handcrafted, artisan wines from the wine country of California.  Taking their guests on a “colorful journey” of whites and red as they pair them with cheese and chocolates.

Thee-MatriarchThee-Matriarch

Thee Matriarch is listed in Black Enterprise Magazine as one of the 7 Top Black-Owned Bed and Breakfasts in America.  Rachelle and Fred make their guests feel welcome from the moment they walk in the door.  Whether they come for an event or stay overnight as a guest, their guests leave feeling even better than when they first arrived.

Everyone needs a little rest and relaxation.  They were voted one of the 12 Unforgettable Vacations in South Carolina If You Feel Like Really Splurging by the “Only In Your State” South Carolina website.

Millenium Magazine stated in their recent article, “Thee Matriarch Ranks Among the Top Boutiques” that “the couples love for people and their community fuels their enthusiasm to service their guest with excellent customer service, attention to details and personal attention.”

In Carolina Panorama’s article, “Best of the Best Orangeburg Couple’s Bed and Breakfast Named Among The Best Regional and National Boutique Inns”: “Designer Rachelle has elegantly restored and beautifully designed Thee Matriarch to appeal to business and leisure travelers satisfying the need for a full-service small- to medium-size venue for corporate retreats, seminars, family and class reunions, showers, weddings and receptions. An ideal setting for BFF, spa and golf getaways, Thee Matriarch’s Chef Fred crafts tantalizing cuisines of every genre for any occasion offering on and off property catering services.  Each bite will make your soul sing and yearn for more.”

Hosts Rachelle and Fred show their guests warm Southern hospitality.  Stay with them at Thee Matriarch in Orangeburg, South Carolina the next time you travel to the Palmetto State!

The Power of Visual Storytelling: Instagram

visual storytelling instagram

 

Instagram is a mobile-based app owned by Facebook. This is an app for the click-and-share generation.  The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand by authors Ekaterina Walter and Jessica Gioglio provide useful statistics and suggest helpful strategies for companies to make the most of using Instagram.

 

Instagram Statistics:

  • 130 million active users every month
  • 70% of which are female
  • Users post 40 million photos per day
  • 8,500 likes per second
  • In 2012, Instagram users liked 78 million photos
  • 1,000 comments per second
  • More than 5 million photos uploaded to Instagram every day
  • Recording time is 15 seconds vs. competitor Vine’s 6 second clips
  • 67% of the top brands are now using Instagram
  • Luxury brands have the highest number of followers

Instagram Strategies:

  • Since Instagram has great photo filtering capacity, use filters creatively
  • Build a community by putting your official hashtag (#) in your banner heading so fans know how to tag you
  • Show behind-the-scenes photos
  • Use Instagram’s built-in statistics
  • Brands should be original, artistic, and community building
  • Post regularly about current events, holidays, and seasons
  • Use specific hashtags (#) for promotions or campaigns
  • Pick hashtags (#) that don’t have double meanings or could be read differently
  • Don’t use too many hashtags, need a central focus to your brand’s message
  • Join in the discussion if people are posting comments
  • Ask customers to upload their own photos and videos
  • Since 70% of users are female and women are responsible for the majority of household spending, companies can use this knowledge to share what attracts most female buyers

Using Instagram is a great way for businesses to let their target market(s) get to know what they are all about. It is essential that companies identify their brand’s central message in order to make the most out of knowing what photos and videos to share as well as which hashtags (including customized ones) to add to the posts. Smart businesses join in the conversation in response to when people post comments.  Instagram is a great social media platform for companies to use in order to promote their products and services.

 

Image by Marcus Berg of Unique Angles Psychology

Groundhog Day B&B

groundhog day B&B

Bed and Breakfast Blogging previously focused on Cedar Cove, a Hallmark TV show starring Andie MacDowell, that has a fictional bed and breakfast called The Thyme and Tide.  Did you know that Andie was also in a big screen movie with scenes from a bed and breakfast? The name of this classic comedy was Groundhog Day.

The movie co-starred Bill Murray who played the role of weatherman Phil Connors who goes to Punxsutawney, Pennsylvania, to cover the annual Groundhog Day Festival. In reality, the movie was filmed an hour northwest of Chicago in the town of Woodstock, Illinois on 344 Fremont Street.

Bill Murray’s weatherman character, Phil, kept waking up to repeat the same day morning after morning in a bed and breakfast.

groundhog day B&B

groundhog day B&B

In the movie, at first his character Phil does not like his producer, Rita (played by Andie MacDowell), but he falls in love with her as he gets to know her.  It is reported that, while they were acting, Andie thought Bill Murray was so funny that she could not stop laughing during the filming of several of their scenes.

groundhog day B&B

The name of the B&B in the Groundhog Day movie is the “Cherry Street Inn. Interestingly enough, the home was not a bed and breakfast during the time the movie was made. The movie producers built the interior set on a sound stage in a nearby warehouse. Just steps from the bed and breakfast, Woodstock Square was also used as a setting in the film. Filming took place for about a month in 1992 and the movie was in theaters in 1993.

The most recent owners of the property, Everton G. Martin and Karla Stewart-Martin, grew up in Milwaukee, Wisconsin, moved around the country (since Everton was active duty Navy), moved back to Milwaukee when he got out of the military, raised their kids there and decided while planning for early retirement that they would like to move to a warmer climate. After looking in several states, they heard about the house here in Woodstock.

groundhog day B&B

The house visually was what Karla and Everton were looking for (a historic home with lots of character, wraparound porch, pillars, beautiful perennial gardens, etc). It had been sitting empty for over two years when they came to see it.  They decided it was the perfect venue for a bed & breakfast.  The Martins purchased the property in March 2008 and opened for business June 1, 2010. They are still open and operating the profitable Bed & Breakfast.

Karla recalls receiving many suggestions about what to name their B&B.  They ranged from renaming it “Cherry Street Inn” (its name in the movie) to “Groundhog Day Bed and Breakfast” and more. When the Martins bought the house, it was about 114 years old and they were determined to restore it to the regal, stately home it once was by giving it lots of TLC. Karla and Everton wanted to broaden their guest base to include those who had never seen the movie, but loved restoration of old homes and to those who love the B&B experience.

They named their place the Royal Victorian Manor Bed and Breakfast. They added the subtitle “Groundhog Day” to their signage and advertising. Karla and Everton think it is amazing that fans of the movie only see “Groundhog Day” Bed & Breakfast in their signage and those that have not seen the movie see “Royal Victorian Manor Bed & Breakfast.” From their website, it says that the inn “evolved to offer the perfect combination of modern amenities while maintaining its original majestic qualities.”

groundhog day B&B

Renovations were extensive, and their first concern converting the house to a bed & breakfast without compromising the character of this historic home. Karla and Everton initially started with the landscaping on the outside. The fence on the front of the property that you see in the movie was gone. The arch was left but was in disrepair. They installed a new fence and arch, moved some trees around and manicured the perennial beds and added some interesting areas in the gardens.

Inside the house, they overhauled the electrical and plumbing, updated the HVAC (added air conditioning), gutted and updated the kitchen, parlor and dining room, added bathrooms so that the five bedrooms have en suites. Skylights were added to the soaring (10 feet tall or higher) ceilings, master suite, en suite, sitting room, laundry room, and full kitchen.

groundhog day B&B

groundhog day B&B

The Martin’s most favorite transformation was “hands down” the gourmet kitchen.  Once gutted, they added French doors from the dining room into the kitchen, a center island, and hutches with butcher block and off white distressed cabinets and high tech, high efficient stainless steel appliances. It is a lot of fun for them to have it as a place for cooking.

Karla and Everton have a living space they enjoy because it is both functional and comfortable for them. They took over the turret on the third floor. They converted the open attic space to an apartment that is independent of the rest of the house. In keeping with the character of the house, they were able to add inside stairs to the attic (their living space) on the side and back of the house. They converted the attic space on the top floor to a self-contained living area with its own kitchen and laundry.

The three fireplaces on the first floor have the original wood mantel and surrounds. The Martins appreciate that they were able to keep the wood ornamental detail throughout that was original on the staircases and other parts of the house.  The house has all the original hardwood floors, oak trim, stained-glass windows, and an updated gourmet kitchen.

The home has a grand wrap-around porch which overlooks a big fenced yard.  Some of their favorite areas include the wraparound porch, the vegetable garden, the turret, and the kitchen.

groundhog day B&B

The property has 5,815 square feet with eight bedrooms, eight and one-half baths, and is three stories tall. Each bedroom has its own name as well as charm and character.  The Royal Suite has a window that has the view that is as close to the view in the movie of Bill Murray looking down the street.  The home features 5 guest suites with private baths:

  • Captain’s State Room
  • Garden Suite
  • Manor Suite
  • Royal Suite
  • Victorian Suite

They are able to host small and intimate events and special occasions such as:

  • weddings
  • bridal parties
  • renewal ceremonies
  • baby showers
  • business meetings
  • fundraisers
  • birthday parties
  • anniversaries
  • honeymoons
  • murder mysteries
  • variety of retreats

Their favorite part of operating the B&B, without a doubt, is the many guests that visit the Martins, including those from all over the world.  Guests come from various walks of life, a variety of hobbies, interests, and jobs that bring them here through Woodstock.  Guests enjoy plenty of relaxation when they come to visit.

The couple has been running a successful B&B operation ever since they opened. Since the Martins would like to move closer to family, Karla and Everton have decided to sell their B&B. They plan to continue to operate the B&B until it sells, so it is business as usual for them. According to Karla, “No plans on what our next adventure will be!”

Their realtor, Rick Bellairs of Berkshire Hathaway, can be reached by phone at 815-382-8400 or by email at bellairsric@gmail.com. Visit their website for more information.

Since purchasing the house, the community has shared many stories with them about the making of the movie here in town and some have provided some photos.  Being an avid and passionate quilter, Karla added a groundhog wall quilt hanging in the foyer.

Every February 2 in their town of Woodstock, Illinois, the town celebrates with their annual Groundhog Day Festival.  On that day, the movie Groundhog Day is screened at the local cinema. Guided walking tours are available that weekend.  Visitors can hear the stories provided by people who were part of the film making process.  They can see the plaque that commemorates the time Bill Murray repeatedly stepped in a puddle for this reoccurring scene in the movie.

groundhog day B&B

A huge fan of this movie has the opportunity to purchase this celebrity movie house for sale. Perhaps even an experienced innkeeper will take on this new business opportunity.  The Martins feel that keeping it a bed and breakfast would be a great asset to the community. Whatever happens, this bed and breakfast will always have its fame from the movie Groundhog Day.  We thank the Martins for their generosity in responding to our questions and kindness to let us show some of their pictures.  We wish them an even brighter future.

groundhog day B&B

Disclaimer: The links to the Groundhog Day movie are affiliate links. If you click and make a purchase, I will earn a commission from Amazon. I only recommend what I know and love.

25 Ways To Write Creative Blog Posts

If you are reading this, then I assume you are looking to be CREATIVE (and definitely not boring) when you write creative blog posts.  This way you will have plenty of admiring fans! 25 ways to write CREATIVE blog posts:

1. ADVICE You have unique advice that only you can offer to your readers.  Once you understand who your audience is, then you can write like you are writing to a friend.  They will feel like they know you and you will develop a huge following.

2. CA– USE– Why not rally your readers behind a cause you support?  Let them know what you are doing to make a difference and how they can help. Give a call to action. Seriously, don’t leave that out.

3. COMMUNITY Your community could be defined by your local area or it could be people who share a common interest or goal.  Reach out to “your peeps” and connect with them!

4. COMPARISON Take two things and compare them.  Whether you compare two breakfast foods or two fun activities, the fun is in comparing and contrasting them. This could be educational, entertaining, or funny as well. Speaking of…

5. EDUCATIONAL– People like learning about things.  That is one reason why search engines are so popular.  Tell them something that not everyone knows, but you know because you are an expert at it.  Everyone is an expert at something.  Blog about what you know best.

6. ENTERTAINING Everyone likes to laugh and have fun.  You could blog about entertainment that is coming to your community whether it is a music concert, sporting event, or theatrical production. Be sure to make it “entertaining” to read!  Since blogging is writing that is typically less formal than say a report, let your personality shine in the post.

7. EVENTS People like finding out about events–ones that will happen and ones that already happened.  If you have the “inside scoop” on the latest, you can “tell all” in your blog!

8. FAQ This common acronym is short for “frequently asked questions.”  Many websites have an FAQ page on them.  Blog about commonly asked questions.  Blog answers to familiar questions so you can refer your readers to when they ask them.  Saves you time in the process!

9. FAMILY Some of your best material can come from your family members and others with whom you are close. As long as you make it generic enough that you don’t single out any one person or you know they won’t mind your sharing it, go ahead.  You know you want to!

10. GUIDE A guide-type blog post could be a collection of tips about a specific topic. While similar to advice blog posts, they are different in that these tips can be applied by a variety of different people–not advice for one type of problem.  Example: Simple Tips to Get Clients To Pay on Time, Quick Ways to Find Just What You Want Online, etc.

11. HYPOTHETICAL Ask your readers what they would do in a hypothetical situation. Maybe answer that question as well. These types of blog posts tend to get a lot of comments because people like to imagine, “What if….?” Sometimes I imagine, “What if I win a ton of money in the lottery and get to quit my day job?!”  I kind of have to buy a lottery ticket first. Oh well.

12. INSPIRATIONAL Share something motivational with your readers.  Help them connect to you in a powerful way through your telling of someone overcoming a challenge and beating the odds.  Maybe that someone who overcame something big is you.  Don’t be afraid to share since it could encourage someone else!

13. INSTRUCTIONAL or “HOW TO” Give instructions on how to do something that others want to know how to do, and suddenly you have a captive large audience.  You can be creative with your titles of these posts as well. Two examples: How To Teach Your Dog Fun New Tricks, How To Make Delicious Homemade Ice Cream, How To Make a Memorable Family Scrapbook, etc.

14. INTERVIEW If you don’t have any famous celebrities you happen to know (most of us are in this boat), then you could always interview a person notable for what they do. A person who is accomplished in a career or sport or another area of life.  If you interview a person who has an inspiring story and then you have an “inspirational interview“! Wow, two different ways to write a blog post combined! You are an overachiever!

15. LISTS People love lists.  Examples: 10 Ways You Can Change Your Spouse, 20 Best Party Appetizers, Top 40 Bestselling Books About Fitness, etc.  You get the idea and they will too!

16. MEMORIES Often, we like to recall fond memories or retell funny situations.  We may even want to remember how we overcame a trauma for the sake of helping another person who finds themselves in the same emergency. When you blog about a memory, be sure to create a vivid picture in their minds of all the important details of your experience.

17. NEWS Did you know that sometimes bloggers are the first to break a news story? There have been cases where a blogger has gotten in trouble for sharing some kinds of sensitive information.  Keep your day job and don’t blog about company trade secrets. Another word of advice is to keep your love life private so no one tries to sue you for disclosing personal details.  However, if you are in attendance at an exclusive event that you have permission to be blogging about, then by all means SHARE!

18. OPINIONS If you loving sharing your opinions, then blogging is right up your alley!  As long as you are tactful and the topic is appropriate, it is alright to share what you think. You don’t have to have all positive comments from your readers.  In fact, it makes it more interesting when some of your readers do not agree with you.  Usually readers who do agree with you, will come to your defense when you are criticized by others.

19. PHOTOS If you took a great picture or want to share several incredible pictures, then you may want to have a photo blog post.  When your text is all about what is in your photo(s), then you have a photo blog post.  Whether your pictures are of smiling people, grand buildings, gorgeous nature, or something entirely different, there are others who would love to learn about how you managed to capture the photos and the techniques you used in getting it to look the way it does.

20. PREDICTIONS It is common at the end of the year (or the beginning of the new year) for people to come up with their predictions about some topic.  Examples: The Future of Technology, 10 Social Media Predictions, What is To Come in American Education, etc. Similar to the hypothetical “what if” posts, these are your thoughts as to what will come about in the next year (or whatever time frame you select) concerning a particular topic. Inquiring minds want to know!

21. PROBLEMS Life would not be nearly as exciting if there were no glitches.  Inevitably, snags come along.  You spill chocolate ice cream on your brand new white dress shirt.  You get a ticket for speeding on your way to work early one morning.  Your problem post could be written to be a funny look at everyday life or it could be a solution post in which you address how to solve a particular problem with a specific idea, product, or service. People are always looking for solutions!

22. QUIZZES Some people love taking quizzes for fun.  Why not write a blog post that is a quiz about something interesting?  Examples: 15 Questions to Discover the Vacation of Your Dreams, How Well Do You Know Yourself?, etc.  The point is to make your quiz blog post appealing enough to your audience, so that they want to take it.

23. REVIEW Everybody loves reading reviews.  You could blog a book review, a restaurant critique, or a movie screening.  Reviews help other people who, for example, were thinking about reading the same book, dining at the same restaurant, or watching the same movie; decide if they want to based on your review.  When you write a review blog post, you have the power to influence your readers to take action or avoid it.  Don’t let the power go to your head!

24. SECRETS This could mean quick shortcuts, little known facts, or juicy details.  Like news posts, people like finding out things they would not normally know had they not read your blog.  Same cautions apply!

25. STORIES People love reading fascinating stories.  A story blog post captures the attention of your audience yet is brief enough to be the length of a blog post. Stories with important lessons for your readers earn you loyal readers.

Try one (or a combination of several) of these types of blog posts the next time you write! Don’t be afraid to write CREATIVE blog posts. Most importantly, enjoy the process that blogging requires.  It always helps me to visualize my readers reading this.  Will they think this is funny?  Does that tell them everything they need to know?  etc.  Feel free to share your CREATIVE blog post ideas or to ask me a question related to this post.

The Art of Pinning

art of pinning

 

The art of pinning on Pinterest is visual in nature.  This works very well for visually oriented businesses like bed and breakfasts.  People want to know what your inn looks like and what your breakfasts look like.  Seeing your pins helps them to imagine themselves at your bed and breakfast inn.

 

 

Pictures:

  • Motivate them to plan a vacation to stay at your inn
  • Each picture is worth 1,000 words
  • Are more appealing and stronger than words
  • Pin only images with strong visual content
  • Brighter colors bring more joy
  • Feature just one idea or product in each pin
  • Use descriptive keywords you want to be known for
  • If you resize an image, make sure it is still clear and easy to see

Social media

  • Builds relationships with guests and potential guests
  • Raises the visibility of your bed and breakfast online
  • Gets you ranked higher on Google
  • Finds you business contacts like fellow innkeepers and associations

Remember:

  • Share your story of how you came to be bed and breakfast owners/innkeepers
  • Share information you are interested in and that your followers will find useful (such as travel tips)
  • Educate your audience on the advantages of staying at a bed and breakfast
  • Pin pictures of your bed and breakfast
  • Pin pictures of you amenities such as pool, garden, spa, etc.
  • Pin pictures of your community to give guests reasons to want to stay in your area

Etiquette or “Netiquette”:

  • If you were not the first to pin it, give credit to the original pinner.
  • Share and repin to show you are interested in other things outside your own B&B

Pinterest users become part of a larger community.  When we promote other people’s pins they are more likely to follow us.  That is one of my secrets to the art of pinning and how I grew such a quick following on Pinterest.  You can too!

 

Image by Marcus Berg of Unique Angles Photography

When You Need to Unwind…

when you need to unwind

 

 

 

There are days when you need to unwind. For the bed and breakfast owner, it could be any of the following situations:

 

 

  • An unexpected expense (anything from needing a new roof to a new refrigerator)
  • Guests (most are great, but a few can be hard to deal with)
  • No time to yourself (you are always attending to everyone and everything else)
  • Not enough bookings (not earning enough)

Possible Solutions:

  • Fix repairs yourself or barter your rooms in exchange for something you need
  • Stick to your bed and breakfast policies even if it means turning away business
  • Hire an additional employee (housekeeper, chef, etc.) at your B&B
  • Hire inn-sitters or interim innkeepers
  • Add a blog with fresh content to bring more visitors to your website
  • Pay to be listed in popular bed and breakfast directories

There are always steps you can take to make the bed and breakfast way of life easier for you, the innkeeper.  Don’t forget about reaching out to your community and making affiliations with a local florists, restaurants, spas, chambers of commerce, and so on. Remember too that there are bed and breakfast associations in which you can become members. The more interaction with other people, the more likely you will have success!

 

Image by Marcus Berg of Unique Angles Photography

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