Tag Archives: business name

How to Choose Your Bed and Breakfast Name

outside of blue historic bed and breakfast with landscaped yard and iron fence with brick pillars

Your bed and breakfast name sets the tone for what your guests can expect.  A good name says a lot about an inn.  You want the name to be memorable and give a great first impression.  It is important to take your time and come up with a long list of potential names before deciding. Get a talented group of friends together and just start randomly calling out names.  Have someone write down all the bed and breakfast name suggestions.

 

Permit your gathering of people to suggest whatever name comes to mind.  By allowing everything to be spoken, eventually you will have a list of great potential bed and breakfast names.

 

Only after you have generated this list of names should you then start to evaluate them.  Make sure that your bed and breakfast name is:

  • Simple to pronounce aloud by others (have others repeat the name aloud)
  • Spelled like it sounds (makes it easier to find)
  • Without an unintended meaning (think of the words in various contexts)
  • Not too common (make sure it is fresh)
  • Appropriate to your local surroundings (e.g. do not have beach in the name unless there really is one)
  • Not too funny (this may suggest you do not care about your hospitality business)
  • Easy for guests to remember (name recognition)

 

Top business blogger Brandon Gaille recommends the following practical advice when it comes to finding the perfect business name:

  • It should be easy to recognize in an email subject line or a tweet
  • Check the international implications of your name (make sure it is not offensive in any other language)
  • Unique names can come from inventing a name, adding a letter, dropping a letter, or adding an “ly” or an “ify” on the end (however, as mentioned, spelling it like it sounds makes it easier for people to find)
  • Make sure you reserve the business name (or a shortened version) consistently across all social media accounts

 

Other words for bed and breakfast include:

  • B&B
  • cabins
  • cottage
  • country inn
  • estate
  • farm
  • garden inn
  • guest house
  • hideaway
  • house
  • hotel
  • inn
  • lodge
  • manor
  • mansion
  • oasis
  • palace
  • place
  • ranch
  • resort
  • street inn
  • suites
  • valley
  • village inn

 

Visualize how your business name will look in a logo, outdoor sign, and on your website.  Be sure to get your own email address to be something like:

innkeeper@yourbedandbreakfastname.com

 

When you know what you want to call your bed and breakfast, you must make sure that the domain name (website address) is available before you register your business name.  If there are already bed and breakfast inns with that name (even in a different state), it is best to choose a different name or a variation of the name to avoid confusion.

 

Above all, make sure you absolutely love your bed and breakfast name since you will likely say it over and over throughout your time as a bed and breakfast owner.  Smart innkeepers ask for ideas from others and take plenty of time when they choose their bed and breakfast name.

 

Image by Marcus Berg of Unique Angles Photography

 

How Bed and Breakfasts Can Win Like Amazon

Amazon Prime logo

Think about how your inn can win like Amazon and uniquely excel in hospitality, cuisine, and accommodations. Fast Company ranked Amazon the World’s Most Innovative Company in 2017.  Amazon is the largest American e-commerce company.

Founded on July 5 of 1994, Jeff Bezos selected the name Amazon as he looked through the dictionary.  He settled on “Amazon” because it was a place that was “exotic and different” just as he envisioned for his Internet enterprise.  Bed and breakfasts should each strive to be different and stand out in a unique and impressive way.

Bezos also noted that the Amazon river was by far the “largest” river in the world and he planned to make his store the largest in the world.  Amazon, as a company, has achieved enormous success. Back in 1996, Amazon was only a $16 million company while Barnes and Noble was at the time a gigantic $2 billion company.  However, Amazon was the fastest company to reach one billion in sales. In 2016, Amazon’s revenue was $136 billion United States dollars while Barnes and Noble increased to a significantly smaller $4.16 billion.

How did Amazon do it?  Amazon set goals to create something superior and completely new.  Jeff Bezos, who continues to record ideas as he thinks of them, made a list of 20 possible categories for his business and then decided that his best option was to start with books.  Years later Amazon would become one of the world’s best known companies and be referred to as “the everything store.”

While publishers complained when Amazon let its users publish book reviews (showing both the positive and negative comments), Jeff Bezos stated, “We make money when we help customers make purchase decisions.”  To him, it was so people could make informed choices.  The user-generated content did give Amazon viewers an extra reason to visit their website: actual buyers of books were giving their honest opinions.  Now consumers can leave written evaluations of any of Amazon’s products.  Bed and breakfasts would do well to encourage their happy guests to leave reviews as well.

Amazon strives for continuous improvement and efficiency.  While you may be satisfied with the size of your business, there are always things innkeepers can do to make more money with each guest who visits.  Whether through added packages, special retreats, retail merchandise, or other extras, make it a goal to win like Amazon by gaining more business from every customer (guest) who contacts your inn.

Names are so important for both people and places. Names help define people and brands. One of the most successful brands is Amazon.  Bed and breakfasts can look to Amazon for its success as a brand and its successful brand name.

Since June 19, 2000, Amazon’s logotype has featured a curved arrow leading from A to Z, representing that the company carries every product from A to Z, with the arrow shaped like a smile.  A good bed and breakfast logo can appear on merchandise you sell like coffee mugs, cookbooks, and aprons.

Amazon carefully selects who they hire to join the company.  According to Amazon, they hire only the best and the brightest.  Some interview questions have been known to catch people off guard like, “Do you know why manhole covers are round?”  This is to judge the reasoning skills of interviewees as much as it is assess their intelligence.  This sets a high bar for the talent they hire.

While they have had some personnel issues as far as people electing to leave the company, many employees have done very well for themselves by staying.  Bed and breakfasts can win like Amazon by being selective when hiring more staff members.

One of Amazon’s core values is innovation.  They remain on the cutting edge of technology with their products and services.  As a company they love inventing things.  They are not held back by conventional thinking. They will quickly abandon old notions and embrace new ones when better options present themselves.  Likewise, innkeepers should stay on the cutting edge with their online marketing, reservation software, and so forth.

Amazon is known for their excellent customer service. They offer a generous 30-day return policy. They are resolved to offer the lowest prices anywhere.  Amazon has expanded not only the types of merchandise it sells, but also the programs it offers.

With a focus on long-term customer loyalty, those who are Amazon Prime members get several perks including free shipping.  Bed and breakfasts can win like Amazon by rewarding returning guests and guests who make referrals.

Amazon is obsessed with customer satisfaction.  This online giant offers a personalized version of their website and gives recommendations to each shopper based on their previous searches and purchases. Amazon’s wide selection, low prices, and excellent customer service is remaking industries.

Through strategic marketing, including blogging, social media, and phone conversations, bed and breakfast guests can win like Amazon by persuading guests to spend more money during their visits on custom packages and other options.

Amazon arguably has the most authoritative online product catalog.  To make it easier for customers to learn more about the products on Amazon, they offer the following lists and tools:

  • Amazon Bestseller Lists
  • Amazon Sales Rank
  • Amazon Wishlists
  • Amazon Look Inside The Book
  • Amazon Search Inside The Book

Amazon’s overarching goal is to be the first place people look to buy anything. Amazon is also referred to as the “unstore.”  According to Bezos, Amazon is not bound by the traditional rules of retail. This is a list of some of Amazon’s products and services:

Perhaps having a company name beginning with “A” was preferential due to the probability it would occur at the top of any list that was alphabetized.  Does this mean that your bed and breakfast name must start with the letter A?  No, absolutely not.  You can think of a clever and profitable bed and breakfast business name by taking into account: your location, your inn, your decorating theme(s), and so on.

Maybe I should rename my company name from Bed and Breakfast Blogging to something else?  Any suggestions??  Feel free to comment below with positively creative suggestions!