Tag Archives: book

Reach More Success By Stepping Out of Your Comfort Zone

Reach More Success By Stepping Out of Your Comfort Zone

 

Reach more success by applying the lessons found in the new book, Reach: A New Strategy to Help You Step Outside Your Comfort Zone, Rise to the Challenge and Build Confidence by Andy Molinksky, Ph.D. Professor Molinsky teaches psychology and organizational behavior at Brandeis University.

He starts out by asking how many of us have avoided opportunities that could have potentially led to real growth and development?  I would say all of us have shied away from doing something because we felt it was outside of our comfort zone.

So what makes us hesitate to do things?  We have a tendency to avoid what makes us uncomfortable. Molinsky lists five challenges to overcome in order to step outside your comfort zone, rise to the challenge, and build your confidence:

  • Authenticity challenge: it may feel unnatural to you do this, but the more you do it the easier it will be
  • Likeability challenge: you fear that others won’t like you; don’t let what others think of you prevent you from doing something that will lead to your own improvement
  • Competence challenge: you fear you don’t have the skills or that you won’t be good at it; remember we are our own worst critic!
  • Resentment challenge: you are annoyed that you have to adapt your behavior; focus on what you are trying to accomplish and the annoyances will fade away
  • Morality challenge: you may feel unethical (the example the author gives is that of a pediatrician who regrets seeing babies cry when he/she is injecting them with necessary vaccines to protect their long term health)

Molinsky details the following solutions:

  • Conviction: have a deep sense of purpose that it is necessary to make these changes; focus on how this behavior is actually helping
  • Customization: change the way you do it so that it is more comfortable for you
  • Clarity: take an honest account of your likes and dislikes, strengths and weaknesses
  • Take the leap: when you willingly take the leap, you will discover that this isn’t so bad and this will reduce your anxiety and make you more likely to take leaps in the future; the more you do it, the more your anxiety diminishes

Possible examples of how these solutions can be applied to the bed and breakfast inn-keeping world:

  • Conviction: you may decide to focus on how your excluding guests under 12 is helping you cater to your adult guests who visit for a romantic getaway
  • Customization: you may decide the best way to prepare for the next morning’s breakfast is to have your guests check or circle a designated # of items from a list of food choices (ex: French toast or pancakes or waffles) when they check in
  • Clarity: you may realize that it is worth the extra money to employ a housekeeper so you can focus on what you like and do best
  • Take the leap: when you speak to potential guests over the phone, the more often you talk about your inn’s custom packages, the easier and more natural it will become to regularly mention them in future phone calls (and more revenue should come as a result)

While innkeepers are known for being warm, gracious, and outgoing, there are always more things we can do to step outside of our comfort zone.  Innkeepers, how did stepping outside your comfort zone improve your bed and breakfast inn business?  Please feel free to comment below.

How to Use Twitter for Hospitality

twitter for hospitality

You can use Twitter for hospitality business growth.  Twitter For Dummies (3rd edition by Laura Fitton, Anum Hussain, and Brittany Leaning) is a book filled with practical information whether you are using Twitter for social or for business purposes or both!

 

Twitter’s limit of 140 characters forces you to focus your thoughts into concise, direct sound bites.  You have 160 characters for your bio statement which could also be your mission statement.

 

 

“@yourtwitterhandle” is where ___________ (types of people) can find ____________ (the value of following your account)

Be sure to link back to your main website so they can learn even more about you and visit/stay at your location.

The key is to give your audience a reason to follow your tweets.  What makes you and your place of hospitality so unique?

  • Amenities
  • Attractions
  • Packages

 

How Businesses Use Twitter:

  • To network with customers and see what they’re saying
  • To answer questions
  • To finely tune a company image
  • To poll and pull in feedback
  • To bring in new leads and customers
  • To take advantage of an innovative form of advertising

 

Twitter Tips:

  • Listen: pay attention to what is going on around you on Twitter
  • Balance: have a good ratio of conversational to business tweets
  • Engage: interact with other Twitter users, follow back people who follow you
  • Public relations: plan and promote events, proactively notify the press

 

Valuable Content to Tweet:

  • Images: pictures of your hospitality location
  • Links to articles: about your business or local area
  • Quotes: to make others think or share great reviews
  • Data: such as useful facts
  • Entertaining content: such as clean humor
  • Smart tips: relevant to what you do
  • Recognition and curation of other great accounts
  • Probing questions: to learn more about your audience
  • Smart answers to others’ questions: be helpful and genuine
  • Retweets: share the tweets that your happy customers mention you in

 

Whether you are a bed and breakfast inn, hotel, or restaurant, your place of hospitality can use Twitter to attract more guests.  With all of these ways to use Twitter and the types of valuable content to share, you can to use Twitter for hospitality business growth.

 

 

Everybody Writes by Ann Handley

everybody writeseverybody writes

 

Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content shows you how to “create ridiculously good content!”  This “Go-To Guide” offers practical tips that can be applied to owning and running bed and breakfast inns.

 

 

Author Ann Handley explains the Everybody Writes 12-step “Writing GPS”:

  1. Goal: know what you are trying to achieve and why it matters to your readers. Is it to educate them about your local area?  Inform them about upcoming events?  Entice them to vacation at your B&B?
  2. Reframe: phrase the idea in a way that relates to your readers.  Can they relate to needing a break?  Are they seeking to improve a relationship?
  3. Seek out the data and examples: use credible sources that support your main points and/or discuss personal experiences.  Your sources could be about travel and leisure, health and fitness, or food and wine.  The personal experiences could be yours or a story (told with permission) of a couple renewing their vows, for example.
  4. Organize: know what structure best helps communicate your point.  The story about the couple could be put in interview format, for instance.
  5. Write to one person: your goal is for your readers to recognize and relate to the issues. If may help to speak as though you are writing to a dear friend about the benefits of a bed and breakfast stay.
  6. Produce the ugly first draft: you first just want to get your initial thoughts written down.  This may not be pretty, but the object is to start writing!  You can edit it later.  What compliments do you hear from your bed and breakfast guests?
  7. Walk away: put some distance between your first draft and your second draft.  Even if it is to get up and make breakfast for your current guests.  The point is to allow yourself some time to get away from what you are writing.
  8. Rewrite: shape it into something a reader wants to read.  You may think of some additional points or some more specific examples to illustrate your points.  Perhaps you live in a historical bed and breakfast and learned more about the people who lived here and/or the guests they entertained.
  9. Give it a great headline or title: make sure you deliver on what the title says.  If your title is “10 Ways to Have Fun In [insert your area here]” make sure that you list 10 Ways and that people really have fun doing those leisure activities.
  10. Have someone else edit it: for grammar, usage, style, and punctuation.  Spell check is not enough and even that will not correct every spelling error.
  11. One final look for readability: make sure it is alluring, easy to scan, maybe part of a list or have bullet points.  Can people easily find my main points or do they have to hunt for them?
  12. Publish: know what you want your readers to do next so you can give your call to action.  This could include following you on social media, subscribing to your blog, booking a room, etc.

Ann Handley says that the more you think about what you want to say, and plan for it, the easier it is to say.

  • Why am I creating this?  Your content has to matter to your target audience.
  • What is my objective?  Know what you want people to do as a result of reading your content.
  • What’s my point of view?  Always be focused on your readers perspective (have a customer-centric point of view).
  • How will this impact my readers?  Put your readers into the story.

Creative Approaches To Frame Your Writing (examples listed apply to B&B’s):

  1. Quiz: Test Your Knowledge of Bed and Breakfast Etiquette
  2. Skeptic: Are Bed and Breakfasts Really Better Than Hotels?
  3. Explainer: The Bed and Breakfast Difference in Plain English
  4. Case study: How One Couple Renewed Their Relationship At a B&B
  5. Contrarian: Why Relaxation Is Underrated: The Key To More Productivity?
  6. How-to: How To Plan Your B&B Vacation
  7. Quick how-to: 3 Ways To Jump Start Your Vacation Plans
  8. How NOT to: 5 Ways to Compromise Your Relationships
  9. First person: My Personal Experience At Bed and Breakfasts
  10. Comparison: How B&B’s Measure Up To Hotels
  11. Questions and Answers: Frequently Asked Questions (FAQ)
  12. Data:Are People Working Longer Hours? Yes, Says Survey
  13. Man on the Street: Experts Offer Opinions On B&B Stays
  14. Outrageous: Why No Breaks Can Actually Make You Sick
  15. Insider secrets: The One Thing You Need To Know About Bed and Breakfasts

Bed and breakfasts can write using the Everybody Writes 12 Steps of Writing GPS and they have many different ways to creatively frame their writing to their readers.  The important thing is that consistent, quality content keeps you in the forefront of people’s minds when they go to book their next vacation!

 

The Power of Visual Storytelling: Tips

 

visual storytelling tips

 

This is the last of the series of blog posts discussing the book The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand by Ekaterina Walter and Jessica Gioglio.  This features their smart tips for social media photography.

 

 

Visual storytelling tips and social media photography tips:

  • Up your resolution to the highest resolution possible
  • Collages need to be of similar resolution
  • Divide your images into thirds either horizontally or vertically
  • Align your image slightly off center to make it more engaging
  • Variety matters, use a range of angles and setups
  • Take more pictures than you think you need
  • Frame your shot with less cluttered backgrounds
  • Use close-cropped images
  • Work the angles
  • Shine bright with lighting and filters
  • Show don’t sell
  • Celebrate occasions
  • Share great quotes
  • Include photos related to your company’s lifestyle
  • Inspire through the use of images by showcasing your company’s lifestyle, values, and opinions
  • Show how your products and services contribute to the greater good
  • Encourage emotion by featuring a sentimental side when appropriate
  • Propel action into a still image
  • Sprinkle in humor and have a little fun
  • Embrace creativity
  • Not all pictures have to have only one item
  • Go behind the scenes to make your customers feel like part of your brand

This is the conclusion to the blog series about the book The Power of Visual Storytelling.  I highly recommend this book.  I literally took twenty pages of handwritten notes from information in this book!  A special thank you to the authors Ekaterina Walter and Jessica Gioglio for letting me share some of their book.  I am not being compensated for this review, I just really think this book is great any business looking to grow their online marketing.

 

Image by Marcus Berg of Unique Angles Photography

The Power of Visual Storytelling: Responses

visual storytelling responses

Ekaterina Walter and Jessica Gioglio, authors of the book The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand remind us that anything can happen at a moment’s notice online. Companies need to identify common occurrences, both positive and negative.  It means looking for opportunities to create visual storytelling responses all around us.  Some strategies include:

 

  • Understand the most important factors that can influence sales and customer leads
  • Weather may be an important theme to craft content around
  • At key times of the year, companies can announce awards, rankings, events, speeches, partnerships, and make other announcements
  • Understand the most frequently asked service inquiries and comments, both positive and negative
  • Develop a robust content library to allow time for real-time opportunities
  • The best storytellers play off their audience responses to hit the message home
  • Extend the life of conversations and engagement as long as it is relevant
  • Look at the content fans are sharing each day

While on the topic of user generated content, there is a higher barrier to engagement if it is not natural for fans to share visual content.  Reward sharing behavior with a campaign, contest, and/or rewards.  Look for themes in the most common types of photos, videos, hashtags, and sentiment.

Choose a clear call to action such as a unique hashtag available across all social media channels.  Make full disclosure to customers how and where their photos and videos will be shared.  Highlight examples to show a range of creativity.  Give rewards and recognition by having an “image of the week” or randomly sending a thank you.

Customers can share their own content through videos shared on social networks like YouTube, Instagram, and the Vine.  Look at your content calendar to determine which video(s) will help tell your visual story in a way that other media cannot.  Think about your target audience, desired end goals, and what resources are available.  Evaluate the needs of your audience and show off your personality.  Mix up the content to a variety of different types and lengths of videos. Common videos include:

  • Announcements
  • Behind-the-scenes
  • Case studies
  • Celebrity partnerships
  • Community involvement
  • Company overview
  • Demos
  • Event highlights
  • FAQs
  • Goals
  • How-to
  • Live streams
  • Office tours
  • Parodies
  • Testimonials
  • Video blogs
  • Visual portfolios

Fan shared content as well as company made videos can show another side to a business. The key is to make the most of what customers are saying about you.

 

Image by Marcus Berg of Unique Angles Photography

The Power of Visual Storytelling: Shaping

visual storytelling shaping

 

According to the book The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand by Ekaterina Walter and Jessica Gioglio, companies need to do visual storytelling shaping.  Each piece of content needs to have a clear theme and point of view as well as a take away message for the reader.

 

Content needs to be aligned with who you are as a company: voice, personality, and values. Once woven together, these themes shape your story.  It is important to list your goals and determine how visual content can help achieve them.  Ask yourself, if your company were a person, what would it look like in real life?

Embrace social media’s more personable, human side.  Look for the most commonly discussed conversation themes from your online consumers.  Shape your story and identify major themes to craft your visual content mix.  Look at your goals, company voice, and customer feedback by social media platform.

Determine Your Visual Content Mix:

  • The magic is in the mix to keep storytelling fresh
  • It allows you to deliver more personalized content to target audiences across different platforms
  • Evaluate your desired frequency per platform for posts, tweets, pins, etc.
  • Have a formula and clear plan of what steps you will take
  • Frequency varies by company and by social media channel
  • Quality content always trumps quantity and volume
  • Content must be interesting, important, and relevant to your audience
  • The usual shelf life of a tweet is considered an hour at most
  • The shelf life of a Facebook post is around 24 hours
  • Prioritize by social media platform the most important content themes that go into crafting your visual story
  • The mix needs to balance what is important from an ongoing visual storytelling perspective with goals, current events, questions, and general conversation from your customers
  • Content goals will likely change each month depending upon how much news your company has or tweets your making in response to fan engagement
  • Content should aim to be mostly upbeat, fun, motivating, and engaging
  • Outlining content themes makes it easy to identify what messages will be best conveyed as photos, videos, infographics, presentations, etc.

Authors Walter and Gioglio remind us to be listening and responding to what is being said about our company as well as learning the most commonly asked questions.  When we know that, companies can better respond to their own target audience.  This means setting goals and developing a strategy.  Our content will adjust in response to real time as we get live social media feedback.

 

Image by Marcus Berg of Unique Angles Photography

The Power of Visual Storytelling: Tumblr

visual storytelling tumblr

 

We have been promoting the book The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand by Ekaterina Walter and Jessica Gioglio. This particular blog post will give a sneak peak into the authors comments about Tumblr.

 

For those not familiar with it, Tumblr is a social media channel that allows users to quickly reblog posts (texts, images, links, quotes, music, or videos) by others. Recently, Yahoo! purchased Tumblr for $1.1 billion. Tumblr is for quick visual inspiration and consumer lust. Users can only add comments if they reblog your post.

Tumblr Statistics:

  • 50% of posts on Tumblr are photos
  • Total unique worldwide visitors are more than 117 million
  • 52% of Tumblr visitors are male
  • 46.5% of Tumblr visitors are 18-34 years old
  • 35.2% of Tumblr visitors have a household income of greater than $100,000 per year
  • The average users spends 1 hr. 38 min. of time each month on the website doing nothing, but consuming content
  • The average Tumbler visit lasts 34 minutes

Tumblr Strategies:

  • Follow other Tumblr users and reblog relevant content
  • Post, promote, and participate in the Tumblr community
  • Let pictures tell the story on your Tumblr account, with text being secondary
  • The best time to post is between 7-10 pm EST on Monday through Thursday and anytime on Sunday
  • Use relevant tags so that your images show up in searches
  • Reblog plenty of content from other users
  • Keep a focus on your goals and repost only what is relevant to your message
  • Have a strategy and calendar to keep a steady stream of quality content
  • Keep a good mix of product info, lifestyle posts, and other content to not appear overly commercial
  • Combine visual, text, quotes, audio, and video in your feed
  • Stay consistent with tags and use a handful of “official” tags
  • Keep content fresh and post often
  • View analytics to see what sort of posts drive the most traffic, but still post a variety
  • Spend some time getting to know that platform and the kinds of content that people post

A Tumblr blog can be incorporated directly into a corporate website, which is great for search engine ranking. Businesses can use Tumblr as an overview of what is on their website.

 

Image by Marcus Berg of Unique Angles Photography

How To Ask for a Link Request

how to ask for a link request

 

Do you wonder how to ask for a link request?  I am going to sum up the main points in the awesome book published by Entrepreneur Press called Ultimate Guide to Link Building: Build Backlinks, Earn a Higher Search Engine Rank, Increase the Authority and Popularity of Your Site by Eric Ward and Garrett French.

 

Steps:

  • Look over the website you want to have your link on to make sure it is relevant
  • Do not put the words “link request” in the email subject line
  • Start the e-mail off addressing the website owner by name
  • Introduce yourself, your website, and why you would like to the link
  • Identify the exact URL on their site where you think the link is a fit
  • List the exact URL from your site that you want them to link to
  • Give a valid email address and respond to any email requests they send
  • Provide your phone number–something a spammer would not do
  • Follow any link request instructions they give
  • If a reciprocal link, confirm that you have linked to their site and provide the URL
  • Be attentive, professional, courteous, and to the point

This book also lists Link Building Strategies written by Jon Cooper of Point Blank SEO:

  • Start blogging on your website
  • Have internal links to other content on your website
  • List resources and outside links
  • Build relationships with others
  • Find niche-specific directories
  • Write guest posts or have guests write posts for your blog
  • Provide educational content
  • Write compelling testimonials
  • Provide useful lists–there is power in making lists!
  • Be interviewed or interview someone in your industry
  • Offer timely/seasonal content
  • Use humor
  • Provide printable resources
  • Host contests
  • Cover news first
  • Give helpful infographics
  • Host online webinars
  • Promote National Days and Events
  • Survey people and post results
  • Debunk popular myths
  • Comment on relevant blogs
  • Do question and answer blog post
  • Ask customers what they want to see more of
  • Connect with industry associations and organizations
  • Attend relevant conferences
  • Call people
  • Host local group meetings
  • Retweet Twitter tweets
  • Provide email signature listing website & ways to connect with you via social media
  • and much more!

There are always things you can do to draw bigger audiences to your website. By taking the steps to ask for link requests and implementing the link building strategies, you will be well on your way to developing more a popular website.

Readers, I welcome your responses to this post as well as other ideas related to the topic of link requests and link building.  I read every comment and respond when appropriate. Thanks! Kristi

 

Image by Marcus Berg of Unique Angles Photography

25 Ways To Write Creative Blog Posts

If you are reading this, then I assume you are looking to be CREATIVE (and definitely not boring) when you write creative blog posts.  This way you will have plenty of admiring fans! 25 ways to write CREATIVE blog posts:

1. ADVICE You have unique advice that only you can offer to your readers.  Once you understand who your audience is, then you can write like you are writing to a friend.  They will feel like they know you and you will develop a huge following.

2. CA– USE– Why not rally your readers behind a cause you support?  Let them know what you are doing to make a difference and how they can help. Give a call to action. Seriously, don’t leave that out.

3. COMMUNITY Your community could be defined by your local area or it could be people who share a common interest or goal.  Reach out to “your peeps” and connect with them!

4. COMPARISON Take two things and compare them.  Whether you compare two breakfast foods or two fun activities, the fun is in comparing and contrasting them. This could be educational, entertaining, or funny as well. Speaking of…

5. EDUCATIONAL– People like learning about things.  That is one reason why search engines are so popular.  Tell them something that not everyone knows, but you know because you are an expert at it.  Everyone is an expert at something.  Blog about what you know best.

6. ENTERTAINING Everyone likes to laugh and have fun.  You could blog about entertainment that is coming to your community whether it is a music concert, sporting event, or theatrical production. Be sure to make it “entertaining” to read!  Since blogging is writing that is typically less formal than say a report, let your personality shine in the post.

7. EVENTS People like finding out about events–ones that will happen and ones that already happened.  If you have the “inside scoop” on the latest, you can “tell all” in your blog!

8. FAQ This common acronym is short for “frequently asked questions.”  Many websites have an FAQ page on them.  Blog about commonly asked questions.  Blog answers to familiar questions so you can refer your readers to when they ask them.  Saves you time in the process!

9. FAMILY Some of your best material can come from your family members and others with whom you are close. As long as you make it generic enough that you don’t single out any one person or you know they won’t mind your sharing it, go ahead.  You know you want to!

10. GUIDE A guide-type blog post could be a collection of tips about a specific topic. While similar to advice blog posts, they are different in that these tips can be applied by a variety of different people–not advice for one type of problem.  Example: Simple Tips to Get Clients To Pay on Time, Quick Ways to Find Just What You Want Online, etc.

11. HYPOTHETICAL Ask your readers what they would do in a hypothetical situation. Maybe answer that question as well. These types of blog posts tend to get a lot of comments because people like to imagine, “What if….?” Sometimes I imagine, “What if I win a ton of money in the lottery and get to quit my day job?!”  I kind of have to buy a lottery ticket first. Oh well.

12. INSPIRATIONAL Share something motivational with your readers.  Help them connect to you in a powerful way through your telling of someone overcoming a challenge and beating the odds.  Maybe that someone who overcame something big is you.  Don’t be afraid to share since it could encourage someone else!

13. INSTRUCTIONAL or “HOW TO” Give instructions on how to do something that others want to know how to do, and suddenly you have a captive large audience.  You can be creative with your titles of these posts as well. Two examples: How To Teach Your Dog Fun New Tricks, How To Make Delicious Homemade Ice Cream, How To Make a Memorable Family Scrapbook, etc.

14. INTERVIEW If you don’t have any famous celebrities you happen to know (most of us are in this boat), then you could always interview a person notable for what they do. A person who is accomplished in a career or sport or another area of life.  If you interview a person who has an inspiring story and then you have an “inspirational interview“! Wow, two different ways to write a blog post combined! You are an overachiever!

15. LISTS People love lists.  Examples: 10 Ways You Can Change Your Spouse, 20 Best Party Appetizers, Top 40 Bestselling Books About Fitness, etc.  You get the idea and they will too!

16. MEMORIES Often, we like to recall fond memories or retell funny situations.  We may even want to remember how we overcame a trauma for the sake of helping another person who finds themselves in the same emergency. When you blog about a memory, be sure to create a vivid picture in their minds of all the important details of your experience.

17. NEWS Did you know that sometimes bloggers are the first to break a news story? There have been cases where a blogger has gotten in trouble for sharing some kinds of sensitive information.  Keep your day job and don’t blog about company trade secrets. Another word of advice is to keep your love life private so no one tries to sue you for disclosing personal details.  However, if you are in attendance at an exclusive event that you have permission to be blogging about, then by all means SHARE!

18. OPINIONS If you loving sharing your opinions, then blogging is right up your alley!  As long as you are tactful and the topic is appropriate, it is alright to share what you think. You don’t have to have all positive comments from your readers.  In fact, it makes it more interesting when some of your readers do not agree with you.  Usually readers who do agree with you, will come to your defense when you are criticized by others.

19. PHOTOS If you took a great picture or want to share several incredible pictures, then you may want to have a photo blog post.  When your text is all about what is in your photo(s), then you have a photo blog post.  Whether your pictures are of smiling people, grand buildings, gorgeous nature, or something entirely different, there are others who would love to learn about how you managed to capture the photos and the techniques you used in getting it to look the way it does.

20. PREDICTIONS It is common at the end of the year (or the beginning of the new year) for people to come up with their predictions about some topic.  Examples: The Future of Technology, 10 Social Media Predictions, What is To Come in American Education, etc. Similar to the hypothetical “what if” posts, these are your thoughts as to what will come about in the next year (or whatever time frame you select) concerning a particular topic. Inquiring minds want to know!

21. PROBLEMS Life would not be nearly as exciting if there were no glitches.  Inevitably, snags come along.  You spill chocolate ice cream on your brand new white dress shirt.  You get a ticket for speeding on your way to work early one morning.  Your problem post could be written to be a funny look at everyday life or it could be a solution post in which you address how to solve a particular problem with a specific idea, product, or service. People are always looking for solutions!

22. QUIZZES Some people love taking quizzes for fun.  Why not write a blog post that is a quiz about something interesting?  Examples: 15 Questions to Discover the Vacation of Your Dreams, How Well Do You Know Yourself?, etc.  The point is to make your quiz blog post appealing enough to your audience, so that they want to take it.

23. REVIEW Everybody loves reading reviews.  You could blog a book review, a restaurant critique, or a movie screening.  Reviews help other people who, for example, were thinking about reading the same book, dining at the same restaurant, or watching the same movie; decide if they want to based on your review.  When you write a review blog post, you have the power to influence your readers to take action or avoid it.  Don’t let the power go to your head!

24. SECRETS This could mean quick shortcuts, little known facts, or juicy details.  Like news posts, people like finding out things they would not normally know had they not read your blog.  Same cautions apply!

25. STORIES People love reading fascinating stories.  A story blog post captures the attention of your audience yet is brief enough to be the length of a blog post. Stories with important lessons for your readers earn you loyal readers.

Try one (or a combination of several) of these types of blog posts the next time you write! Don’t be afraid to write CREATIVE blog posts. Most importantly, enjoy the process that blogging requires.  It always helps me to visualize my readers reading this.  Will they think this is funny?  Does that tell them everything they need to know?  etc.  Feel free to share your CREATIVE blog post ideas or to ask me a question related to this post.

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