Tag Archives: blogging

How to Have a Thriving Bed and Breakfast Biz

snow-covered cabin in woods

Wondering how to have a thriving bed and breakfast biz? Consistently booked rooms AND a profitable hospitality business? Bed and Breakfast Blogging helps make that happen with our professional blogging and social media expertise.

Blogging is a great way for guests (and potential guests) to get to know all about your fabulous bed and breakfast as well as your area attractions. The benefits of blogging include:

  • attracting more people to your bed and breakfast
  • providing fresh content that search engines reward
  • positioning yourself as a top bed and breakfast
  • increasing trust and credibility with your guests

We can tailor keyword specific content for your bed and breakfast website as well as attract more visitors with a regular blog.  We can describe wonderful amenities of your bed and breakfast such as a cozy fireplace, romantic whirlpool tub, and plush king-sized bed as well as a private balcony, spacious swimming pool, and flowering gardens.

Imagine your potential customers reading about your delicious breakfasts and even sharing some of your delicious recipes with them. Bed and Breakfast Blogging can discuss the unique history of your own bed and breakfast. We can even write about your custom packages that may include concert tickets, spa treatments, and tickets to local attractions.  

We take the time to understand what make your accommodations so special so we can communicate that with your audience. We can feature any of the following (and more) that apply to your property:

  • Amenities
  • Art
  • Classes available to guests
  • Cookbook(s)
  • Complimentary (extras that guests receive at no additional charge)
  • Flowers (arrangements and plantings)
  • Gardens and landscaping
  • Gift shop
  • Guest rooms and bathrooms
  • Jacuzzi/hot tub(s)
  • Meeting space
  • Parking space
  • Pools to pool tables
  • Private events (birthdays, anniversaries, showers, etc.)
  • Restaurant
  • Retreats you host
  • Spa and spa services
  • Tea room
  • Vehicle charging station
  • Weddings
  • Wine collection or tours
  • Yoga

Contact us today so we can set up your own personalized business strategy to unlock your B&B’s greatest potential. We help bed and breakfasts become more profitable as well as grow their social media presence and add effective blog posts that feature what makes you, and your local area, worth experiencing. We take care of marketing your bed and breakfast inn so you can take care of your guests! 

Image by Marcus Berg of Unique Angles Photography

How To Create Remarkable Holiday and Seasonal Packages

Pool with outdoor string lights shining over it

I am presenting a Professional Association of Innkeepers International (PAII) webinar called “Creating Holiday and Seasonal B&B Packages” on Wednesday September 20, 2017 at 2 pm EST.  Attendees will hear examples from actual holiday and seasonal packages currently (or previously offered) at B&B inns.

You will learn WHY you should offer holiday and seasonal B&B packages to your guests.  Hint: it has to do with repeat visits throughout the year AND adding an additional stream of revenue to your business.

Discover why it is important to customize your own packages.  Take your local area into account as well as the interests of the types of guests you host.  Your packages can also relate to a specific culture, your inn’s history, your inn or city’s name, and your guest room themes.

We will discuss the disclaimers you may want to add to set clear guidelines and manage expectations.  I will discuss key issues that matter to your bottom line.

Your inn can celebrate many seasons and holidays, including:

  • Fall
  • Halloween
  • Veteran’s Day
  • Thanksgiving
  • Winter
  • December Holidays
  • New Years Eve
  • Groundhog Day
  • Valentine’s Day
  • St. Patrick’s Day
  • Spring
  • Easter
  • Mother’s Day
  • Memorial Day
  • Summer
  • Father’s Day
  • Independence Day
  • Labor Day

I give specific examples of real bed and breakfast packages that relate to the seasons and to holidays.  I state that the best way to learn more about the packages is to click on their respective website links.  For those of you who would like my list of links as well as my list of potential disclaimers you may want to add to your packages, please contact me and I will email you that information.

I do share which season of the year has the least amount of packages during its months.  This is a great opportunity to stand out by being the inn that offers a package for only during those few months.

You may email me any questions you have after watching my presentation.  I am happy to provide specific, practical advice about how you can maximize packages at your inn.  I will insert the link to watch the webinar right here.

Bed and Breakfast Blogging helps places of hospitality grow their business through strategic online marketing which includes blogging, social media, and email marketing.  The bottom line is that we can improve your bottom line!

Image by Marcus Berg of Unique Angles Photography

Why Your Inn Will Profit From Blogging

your inn will profit from blogging

 

Your inn will profit from blogging.  If you are not already consistently offering quality blog posts, now is the time to do so.  Let’s examine the benefits of bed and breakfast blogging as well as learn what qualities to look for in a bed and breakfast blogger.

 

 

First of all, search engines like Google absolutely love and reward fresh content.  They give preference to websites which continually add new information.  A blog post is one more indexed page on your website. It signals to the search engine spiders that your website is active.

 

Bed and breakfasts with blogs establish themselves as being an authority on hospitality and their local community.  By offering helpful, travel-friendly advice, bed and breakfasts can get the attention of those wanting to know more about your local area while also telling others what makes your inn an ideal accommodations choice.

 

The more information you provide on your website and the more questions you answer, the more likely web visitors are to take action like contacting you, reading more of your website, following you on social media, and booking a room.

 

You can share the following information in blog posts:

 

  • Behind the scenes: feature your employees backgrounds and give fun facts about them

 

  • Events: let potential guests know about upcoming local events

 

  • Packages: people are willing to pay more for something that is already planned and included (such as flowers and tickets)

 

  • Recommendations: promote local businesses in your area and let them know you do (they might return the favor)

 

  • Reviews: share rave reviews from your previous guests

 

  • Rooms: show pictures of your guest rooms, tell each one’s amenities, reveal why the room has its particular name

 

  • Specials: offer discounts to mid-week stays or specific groups of people like senior citizens, veterans, and emergency workers

 

The effort you put it now will pay off well into the future because people will be able to view your blog posts years from now.  Providing valuable content means your content will spread. Blog posts can be shared in social media to expose yourself to a whole new audience.

 

Be sure to attract more guests with calls to action.  Encourage them to contact you, connect on social media, and book now.

 

Write for your ideal guest.   Know who you are trying to attract.  Pick a diverse range of keywords related to that topic.  For example, “eco-friendly inns” can also be described as “green”, “environmentally friendly” and use related keywords like “electric car charging”, “energy efficient lighting”, “rain water saving”, and so on.

 

List out relevant keywords describing your guest, your local area, what makes your inn so unique, and different seasons of the year.

 

your inn will profit from blogging

Keywords to describe the type of guest you cater to:

  • adventure seeking
  • antique lovers
  • beach lovers
  • bird watchers
  • business travelers
  • celebrating birthdays and anniversaries
  • engaged couples and newlyweds
  • girlfriend getaways
  • mystery solvers
  • romantic couples
  • scrap-bookers
  • shopping lovers
  • sports enthusiasts
  • wine connoisseurs
  • winter sports participants
  • yoga exercisers

 

Keywords to describe your local area:

  • amazing views
  • amusement park
  • annual conferences
  • art galleries
  • breweries
  • business conferences
  • college campuses
  • concerts
  • sports games
  • theatre
  • tourist attractions
  • trade shows

 

Keywords to describe the uniqueness of your inn:

  • amenities
  • B&B inn association membership
  • awards
  • catering
  • diamond rating
  • eco-friendly
  • gardens
  • handicap accessible
  • historic
  • kid friendly
  • pet-friendly
  • press coverage
  • restaurant
  • retreats
  • Select Registry membership
  • spa
  • tea room
  • Trip Advisor reviews
  • vegetarian or vegan
  • waterfront property
  • weddings
  • wine tours

 

Keywords regarding different times of the year:

  • Christmas
  • Fall foliage
  • New Years
  • Patriotic holidays
  • Valentine’s Day

your inn will profit from blogging

 

Does this seem overwhelming?  Why not do what you do best as an owner/innkeeper and have a professional like me do your online marketing (blogging and social media)?  These are some qualifications you should look for from hospitality marketing professionals:

 

 

  • What is their education background?

 

  • What experience do they have?

 

  • Do they seem easy to work with?

 

  • Will they be dedicated to your bottom line and getting you the results you need?

 

  • Are they active in blogging and social media for their own business?

 

  • Do they have client testimonials?

 

Contact Kristi Dement of Bed and Breakfast Blogging for a free consultation today.  Feel free to add comments or questions below.

 

Note: I receive Amazon Affiliate commissions from purchases made through these Amazon links.

 

Images by Marcus Berg of Unique Angles Photography

What Should My Inn Blog About?

inn blog about

What should my inn blog about, you ask?  Since each inn is unique, your blog should give readers a better understanding of your particular bed and breakfast. Is your location a relaxed beach setting, a scenic mountain location, a rural country farm, a contemporary urban inn, or something else entirely?  Entice your website visitors to stay at your bed and breakfast.  Pictures are a very visual way to attract vacationers.

 

Why do people visit your local area?  What local leisure activities can guests participate in?  Does your area have any local tourist attractions?  Blogging about this will give you fresh content and keywords for search engine optimization.  Moreover, knowing this information helps you target different types of guests:

 

  • Adventurers

 

  • Antique lovers

 

  • Art and drama lovers

 

  • Board game players

 

  • Business groups

 

  • Business travelers

 

  • Class reunion attendees

 

  • Environmentally conscious people

 

  • History buffs

 

  • Hobby lovers

 

  • Honeymooners

 

  • Mystery lovers

 

  • Pet owners

 

  • Readers

 

  • Relaxation seekers

 

  • Shoppers and antique lovers

 

  • Sight seers

 

  • Spa lovers

 

  • Special occasion reasons (birthday, anniversary, family reunion)

 

  • Sports spectators

 

  • Vegetarians

 

  • Wedding guests

 

  • Wine lovers

 

Do you offer any special packages or retreats?

 

  • Girlfriend getaways

 

  • Quilting retreats

 

  • Romance package

 

  • Writers retreats

 

  • Yoga retreats

 

How does your inn serve breakfast?  Some B&B inns have their own restaurant.  Some bring breakfast to your room on a tray while others have a common dining area for guests.  At some bed and breakfasts, guests can choose from a menu what they would like to have while at others everyone the same delicious gourmet cooking.

 

Be sure to ask guests if they have special dietary needs.  Your blog can feature pictures of your breakfasts as well as recipes of guests’ favorite dishes.

 

What kind of amenities can your guests enjoy?

 

  • Game rooms

 

  • Gardens

 

  • Hot tubs

 

  • Luxurious linens

 

  • Pool

 

 

Potential guests also like to know more about the owners, innkeepers, and staff members of bed and breakfasts.  Be sure to put their pictures on your website including their name, a couple sentences about what they do, and what they recommend guests try when they visit.  You could even feature staff members that receive a lot of compliments from your guest feedback.

 

Be sure to tell guests what you, as an innkeeper, love the most.  Let them know that you will be attentive to their needs, but also give them the privacy they desire.  If you have a historic bed and breakfast, be sure to share your inn’s history.

 

Do you have any accreditations or affiliations?  Membership in a bed and breakfast association and/or having received a certain award or level of distinction will set you apart from other bed and breakfasts.

 

Do you have your own bed and breakfast shop?

 

  • Coffee mugs

 

  • Cookbooks

 

  • Robes

 

  • Soap

 

How does your inn celebrate the seasons?

 

  • Spring

 

  • Summer

 

  • Fall

 

  • Winter

 

How does your inn celebrate holidays?

 

  • New Years

 

  • Valentine’s Day

 

  • Labor Day

 

  • Thanksgiving

 

  • Christmas

 

Your inn can blog about remodeled or redecorated rooms.  Improvements to your inn are worth talking about.  Previous guests may want to return based on your description of the new changes.

 

Do you offer any incentives for frequent stays and/or referrals?  Reward your guests for returning and recommending your B&B to friends. On the topic of frequency, be sure to have a frequently asked questions section on your website.

 

Let guests know how to connect with your bed and breakfast on other social media websites. Have a presence on one or more of the following websites can make a big difference in your visibility online.

 

  • Facebook

 

  • Google Plus

 

  • Instagram

 

  • Linked In

 

  • Pinterest

 

  • Snapchat

 

  • Tumblr

 

  • Twitter

 

  • YouTube

 

When you share your blog on social media, this lets people know more about you and your bed and breakfast inn.  Give website visitors an “inn-side” look at your B&B from behind the scenes.  Having a blog and being active on social media is a great way to draw more attention to your website.

 

Don’t have the time or desire to write a blog or stay active on social media?  Let Kristi Dement at Bed and Breakfast Blogging do all the hard work for you.  Her clients see results with consistently booked rooms.

 

 

Image by Marcus Berg of Unique Angles Photography

The Tao of Twitter (Part 4)

the tao of twitter

This is the last part of a four-blog-post series highlighting useful information from the hot #1 bestselling book on Twitter: The Tao of Twitter by Mark W. Schaefer.  One of Mark’s essential keys to Twitter success involves providing meaningful content.

His suggestions include:

  • Tweet about what interests you
  • Share what you are reading online
  • Link to your blog or other blogs with rich and relevant content
  • Link to your comments on other social media platforms
  • Leverage your other online content
  • Share something human like what you are grateful for
  • Tweet something non-work related
  • Tweet news related to your business or industry
  • Tweet your opinion on something in the news or something funny
  • Tweet in the moment
  • Tweet at peak times
  • Thoughtfully schedule tweets (Hootsuite, Tweetdeck, or Buffer can help you fan them out throughout the day)
  • Tweet regularly only if you have something of value to share
  • Sharing someone else’s tweet is a form of complimenting them and it puts you on their radar screen: put their content then via @personyouareRTing
  • Keep your tweets as short as possible to make them more shareable
  • Tweet exclusive content before it is released anywhere else
  • Build up the buzz about something before it comes
  • Link to interesting content such as blogs, podcasts, and videos

Schaeffer also discusses the value of using and making Twitter Lists:

  • Click the Me icon, then click Lists and it will show lists subscribed to and lists you are a member of
  • To create a list its name cannot exceed 25 characters
  • Name the list something that makes sense but also grabs people’s attention
  • Click gear icon drop down menu and select Add or remove from lists
  • You do not need to be a follower to a user to add that person to the list
  • You can edit and delete any list you make
  • You cannot add or remove people from your list, you must go to their profile page in order to add or remove them
  • You can follow lists without following individual users in the list
  • Share your lists on Twitter and other platforms
  • Include yourself in the lists with the help of Hootsuite (open your profile in a tweet that mentions you and click to Add to List)
  • Create lists that are helpful to your target audience

Innkeepers, what would be useful information to your target audience: guests who want to stay at your bed and breakfast inn?

  • List of travel organizations and media
  • List of groups providing recipes
  • List of attractions and resources in your particular geographic location
  • etc.

If you are looking for someone to tweet on behalf of your bed and breakfast, we are experienced in helping B&Bs gain more clients.  We invite you to contact Bed and Breakfast Blogging with Kristi Dement for a free consultation.  We provide professional blogging and social media services.

Affiliate Disclaimer: The link to the book is an affiliate link. If you click and make a purchase I will earn a commission from Amazon.  I only recommend what I know and love.

Labor Day Weekend Road Trip

Labor Day weekend road trip

Some of your bed and breakfast guests will be traveling by car and we hope they have a lovely Labor Day weekend road trip.  First, some fun facts about how the Labor Day holiday got started in the United States.  Did you know the United States workers’ unions chose the first Monday in September because it was halfway between Independence Day and Thanksgiving? The first Labor Day was observed on September 5th, 1882.  

Labor Day was created to rally for the adoption of eight hour work days and other more suitable working conditions.  Labor Day now carries less significance as a celebration of working people and more as a great way to finish the summer. Schools, government offices, and businesses are closed on Labor Day so people can get in one last road trip to the beach or have one last cookout before the weather starts to turn colder.

AAA is a company known in the lodging industry for their AAA diamond rating approval system. Guests can be reassured that those properties have been selected on the basis of merit alone.   Chief Operating Officer Marshall L. Doney explained, “With Labor Day symbolizing the American workers’ contributions to the strength and prosperity of our country, it’s only fitting that millions are choosing to celebrate this positive direction with an all-American road trip.”

AAA offers a Fuel Cost Calculator on their website.  Drivers can select, from about 125 different locations in the United States, the closest starting city and destination location. They can indicate their vehicle’s make, year, and model.  Drivers can select “one-way” or “round trip.” The Fuel Cost Calculator will show you the miles, gallons used, and fuel cost.  The fuel price data is provided by Oil Price Information Service.  You can put a link to this Fuel Cost Calculator from your own website.

We have tremendous respect for innkeepers who consistently get great online reviews from previous guests for their hospitality.  Remember you can team up with complimentary local businesses to set up packages for your guests.  Innkeepers, while entertaining guests:

Remember, when hosting, it is the little details that make a big difference.  Your phone communication is a great way to start the process of building relationships with your guests so that they become repeat guests and refer their friends and family to stay at your B&B. You may even often a frequent stay and referral program to help you gain more business and rewards your guests for returning and referring.

Innkeepers, we know you stay busy.  For those of you who want to focus on innkeeping and give the blogging and social media responsibilities to a knowledgeable and dedicated company, think of Bed and Breakfast Blogging as a great solution.  We can provide fresh blog content the search engines reward with higher rankings as well as an active and positive social media presence so you stay top of mind to potential and returning guests.

 

Image by Marcus Berg of Unique Angles Photography

Quoting Experts Gets Results

quoting experts gets results

 

Did you know that quoting experts gets results? Those who quote experts show they recognize the key people associated with a specific subject. In Ali Luke’s blog post “26 Essentials for Blogging Success What You Need To Know” she wrote, “When you include quotes from established experts…you add authority, value, and interest to your blog.”

 

People love reading quotes from:

  • Actors
  • Activists
  • Athletes
  • Authors
  • Celebrities
  • Comics
  • Entertainers
  • Experts
  • Leaders
  • Inventors
  • Philanthropists
  • Politicians
  • Role models
  • Speakers
  • etc.

The following success quotes come from a variety of people:

“A person who never made a mistake never tried anything new.” (Albert Einstein)

“Each person must live their life as a model for others.” (Rosa Parks)

“In order to succeed, your desire for success should be greater than your fear of failure.” (Bill Cosby)

“Life is 10% what happens to me and 90% how I react to it.” (Charles Swindoll)

“Nothing is impossible.  The word itself says, ‘I’m possible.'” (Audrey Hepburn)

“The two most important days of your life are the day you were born and the day you find out why.” (Mark Twain)

“Whatever the mind of man can conceive and believe, it can achieve.” (Napoleon Hill)

“You miss 100% of the shots you don’t take.” (Wayne Gretzky)

What about you?  Do you have a favorite success quote you would like to share with us?  I respond, when appropriate, to every comment.

 

Image by Marcus Berg of Unique Angles Photography

How To Get Started Blogging

how to get started blogging

 

I recently received a comment from a reader asking about how they could get started blogging. As a professional blogger and librarian, the first thing I recommend to get started blogging is to read successful blogs and to read about blogging. I recommend the following resources:

 

 

Technorati is a website that lists the top 100 blogs.  Since it is updated daily, the list stays current.  By reading the top blogs, you can get a feel for different blogging styles and techniques as well as what is popularly read. You will have your own style of writing, but this is a great place to start. This website also offers a directory of blogs.

When you do read other blogs, ask yourself:

  • What do I like about this blog?  What do I dislike?
  • What sort of content does it provide?
  • Does the blogger put a unique spin on the topic and/or share their opinions?
  • Do the readers give comments?  Does the blogger respond to the comments?

Another cool website is ProBlogger.  On the home page, you can sign up for free blogging tips to be sent to your e-mail.  This website is run by Darren Rowse, co-author of the very informative book Problogger: Secrets For Blogging Your Way to a Six-Figure Income.

Some other blogging books I recommend:

Bloggers Boot Camp: learning how to build, write, and run a successful blog by Charlies White and John Biggs

Blogging for Creatives: how designers, artists, crafters, and writers can blog to make contacts, win business, and build success by Robin Houghton

Born To Blog: building your blog for personal and business success one post at a time by Mark W. Schaefer and Stanford A. Smith

Creative Blogging: your first steps to a successful blog by Heather Wright-Porto

A couple more websites about blogging I recommend:

Daily Blog Tips, Daniel Scocco

CopyBlogger, Brian Clark

In upcoming blog posts, I plan to write about how to blog and why some blogs become very successful.  I appreciate your comments and questions below.

 

Image by Marcus Berg of Unique Angles Photography