Tag Archives: blogging

How to Have a Thriving Bed and Breakfast Biz

snow-covered cabin in woods

Wondering how to have a thriving bed and breakfast biz? Consistently booked rooms AND a profitable hospitality business? Bed and Breakfast Blogging helps make that happen with our professional blogging and social media expertise.

Blogging is a great way for guests (and potential guests) to get to know all about your fabulous bed and breakfast as well as your area attractions. The benefits of blogging include:

  • attracting more people to your bed and breakfast
  • providing fresh content that search engines reward
  • positioning yourself as a top bed and breakfast
  • increasing trust and credibility with your guests

We can tailor keyword specific content for your bed and breakfast website as well as attract more visitors with a regular blog.  We can describe wonderful amenities of your bed and breakfast such as a cozy fireplace, romantic whirlpool tub, and plush king-sized bed as well as a private balcony, spacious swimming pool, and flowering gardens.

Imagine your potential customers reading about your delicious breakfasts and even sharing some of your delicious recipes with them. Bed and Breakfast Blogging can discuss the unique history of your own bed and breakfast. We can even write about your custom packages that may include concert tickets, spa treatments, and tickets to local attractions.  

We take the time to understand what make your accommodations so special so we can communicate that with your audience. We can feature any of the following (and more) that apply to your property:

  • Amenities
  • Art
  • Classes available to guests
  • Cookbook(s)
  • Complimentary (extras that guests receive at no additional charge)
  • Flowers (arrangements and plantings)
  • Gardens and landscaping
  • Gift shop
  • Guest rooms and bathrooms
  • Jacuzzi/hot tub(s)
  • Meeting space
  • Parking space
  • Pools to pool tables
  • Private events (birthdays, anniversaries, showers, etc.)
  • Restaurant
  • Retreats you host
  • Spa and spa services
  • Tea room
  • Vehicle charging station
  • Weddings
  • Wine collection or tours
  • Yoga

Contact us today so we can set up your own personalized business strategy to unlock your B&B’s greatest potential. We help bed and breakfasts become more profitable as well as grow their social media presence and add effective blog posts that feature what makes you, and your local area, worth experiencing. We take care of marketing your bed and breakfast inn so you can take care of your guests! 

Image by Marcus Berg of Unique Angles Photography

How To Create Remarkable Holiday and Seasonal Packages

Pool with outdoor string lights shining over it

I am presenting a Professional Association of Innkeepers International (PAII) webinar called “Creating Holiday and Seasonal B&B Packages” on Wednesday September 20, 2017 at 2 pm EST.  Attendees will hear examples from actual holiday and seasonal packages currently (or previously offered) at B&B inns.

You will learn WHY you should offer holiday and seasonal B&B packages to your guests.  Hint: it has to do with repeat visits throughout the year AND adding an additional stream of revenue to your business.

Discover why it is important to customize your own packages.  Take your local area into account as well as the interests of the types of guests you host.  Your packages can also relate to a specific culture, your inn’s history, your inn or city’s name, and your guest room themes.

We will discuss the disclaimers you may want to add to set clear guidelines and manage expectations.  I will discuss key issues that matter to your bottom line.

Your inn can celebrate many seasons and holidays, including:

  • Fall
  • Halloween
  • Veteran’s Day
  • Thanksgiving
  • Winter
  • December Holidays
  • New Years Eve
  • Groundhog Day
  • Valentine’s Day
  • St. Patrick’s Day
  • Spring
  • Easter
  • Mother’s Day
  • Memorial Day
  • Summer
  • Father’s Day
  • Independence Day
  • Labor Day

I give specific examples of real bed and breakfast packages that relate to the seasons and to holidays.  I state that the best way to learn more about the packages is to click on their respective website links.  For those of you who would like my list of links as well as my list of potential disclaimers you may want to add to your packages, please contact me and I will email you that information.

I do share which season of the year has the least amount of packages during its months.  This is a great opportunity to stand out by being the inn that offers a package for only during those few months.

You may email me any questions you have after watching my presentation.  I am happy to provide specific, practical advice about how you can maximize packages at your inn.  I will insert the link to watch the webinar right here.

Bed and Breakfast Blogging helps places of hospitality grow their business through strategic online marketing which includes blogging, social media, and email marketing.  The bottom line is that we can improve your bottom line!

Image by Marcus Berg of Unique Angles Photography

What Should My Inn Blog About?

inn blog about

What should my inn blog about, you ask?  Since each inn is unique, your blog should give readers a better understanding of your particular bed and breakfast. Is your location a relaxed beach setting, a scenic mountain location, a rural country farm, a contemporary urban inn, or something else entirely?  Entice your website visitors to stay at your bed and breakfast.  Pictures are a very visual way to attract vacationers.

 

Why do people visit your local area?  What local leisure activities can guests participate in?  Does your area have any local tourist attractions?  Blogging about this will give you fresh content and keywords for search engine optimization.  Moreover, knowing this information helps you target different types of guests:

  • Adventurers
  • Antique lovers
  • Art and drama lovers
  • Board game players
  • Business groups
  • Business travelers
  • Class reunion attendees
  • Environmentally conscious people
  • History buffs
  • Hobby lovers
  • Honeymooners
  • Mystery lovers
  • Pet owners
  • Readers
  • Relaxation seekers
  • Shoppers and antique lovers
  • Sight seers
  • Spa lovers
  • Special occasion reasons (birthday, anniversary, family reunion)
  • Sports spectators
  • Vegetarians
  • Wedding guests
  • Wine lovers

 

Do you offer any special packages or retreats?

  • Girlfriend getaways
  • Quilting retreats
  • Romance package
  • Writers retreats
  • Yoga retreats

 

How does your inn serve breakfast?  Some B&B inns have their own restaurant.  Some bring breakfast to your room on a tray while others have a common dining area for guests.  At some bed and breakfasts, guests can choose from a menu what they would like to have while at others everyone the same delicious gourmet cooking.

Be sure to ask guests if they have special dietary needs.  Your blog can feature pictures of your breakfasts as well as recipes of guests’ favorite dishes.

 

What kind of amenities can your guests enjoy?

  • Game rooms
  • Gardens
  • Hot tubs
  • Luxurious linens
  • Pool

 

Potential guests also like to know more about the owners, innkeepers, and staff members of bed and breakfasts.  Be sure to put their pictures on your website including their name, a couple sentences about what they do, and what they recommend guests try when they visit.  You could even feature staff members that receive a lot of compliments from your guest feedback.

Be sure to tell guests what you, as an innkeeper, love the most.  Let them know that you will be attentive to their needs, but also give them the privacy they desire.  If you have a historic bed and breakfast, be sure to share your inn’s history.

Do you have any accreditations or affiliations?  Membership in a bed and breakfast association and/or having received a certain award or level of distinction will set you apart from other bed and breakfasts.

 

Do you have your own bed and breakfast shop?

  • Coffee mugs
  • Cookbooks
  • Robes
  • Soap

 

How does your inn celebrate the seasons?

  • Spring
  • Summer
  • Fall
  • Winter

 

How does your inn celebrate holidays?

  • New Years
  • Valentine’s Day
  • Labor Day
  • Thanksgiving
  • Christmas

 

Your inn can blog about remodeled or redecorated rooms.  Improvements to your inn are worth talking about.  Previous guests may want to return based on your description of the new changes.

Do you offer any incentives for frequent stays and/or referrals?  Reward your guests for returning and recommending your B&B to friends. On the topic of frequency, be sure to have a frequently asked questions section on your website.

Let guests know how to connect with your bed and breakfast on other social media websites. Have a presence on one or more of the following websites can make a big difference in your visibility online.

  • Facebook
  • Instagram
  • Linked In
  • Pinterest
  • Snapchat
  • Tumblr
  • Twitter
  • YouTube

 

When you share your blog on social media, this lets people know more about you and your bed and breakfast inn.  Give website visitors an “inn-side” look at your B&B from behind the scenes.  Having a blog and being active on social media is a great way to draw more attention to your website.

Don’t have the time or desire to write a blog or stay active on social media?  Let Kristi Dement at Bed and Breakfast Blogging do all the hard work for you.  Her clients see results with consistently booked rooms.

 

Image by Marcus Berg of Unique Angles Photography

Labor Day Weekend Road Trip

Labor Day weekend road trip

Some of your bed and breakfast guests will be traveling by car and we hope they have a lovely Labor Day weekend road trip.  First, some fun facts about how the Labor Day holiday got started in the United States.  Did you know the United States workers’ unions chose the first Monday in September because it was halfway between Independence Day and Thanksgiving? The first Labor Day was observed on September 5th, 1882.  

Labor Day was created to rally for the adoption of eight hour work days and other more suitable working conditions.  Labor Day now carries less significance as a celebration of working people and more as a great way to finish the summer. Schools, government offices, and businesses are closed on Labor Day so people can get in one last road trip to the beach or have one last cookout before the weather starts to turn colder.

AAA is a company known in the lodging industry for their AAA diamond rating approval system. Guests can be reassured that those properties have been selected on the basis of merit alone.   Chief Operating Officer Marshall L. Doney explained, “With Labor Day symbolizing the American workers’ contributions to the strength and prosperity of our country, it’s only fitting that millions are choosing to celebrate this positive direction with an all-American road trip.”

AAA offers a Fuel Cost Calculator on their website.  Drivers can select, from about 125 different locations in the United States, the closest starting city and destination location. They can indicate their vehicle’s make, year, and model.  Drivers can select “one-way” or “round trip.” The Fuel Cost Calculator will show you the miles, gallons used, and fuel cost.  The fuel price data is provided by Oil Price Information Service.  You can put a link to this Fuel Cost Calculator from your own website.

We have tremendous respect for innkeepers who consistently get great online reviews from previous guests for their hospitality.  Remember you can team up with complimentary local businesses to set up packages for your guests.  Innkeepers, while entertaining guests:

Remember, when hosting, it is the little details that make a big difference.  Your phone communication is a great way to start the process of building relationships with your guests so that they become repeat guests and refer their friends and family to stay at your B&B. You may even often a frequent stay and referral program to help you gain more business and rewards your guests for returning and referring.

Innkeepers, we know you stay busy.  For those of you who want to focus on innkeeping and give the blogging and social media responsibilities to a knowledgeable and dedicated company, think of Bed and Breakfast Blogging as a great solution.  We can provide fresh blog content the search engines reward with higher rankings as well as an active and positive social media presence so you stay top of mind to potential and returning guests.

 

Image by Marcus Berg of Unique Angles Photography

Quoting Experts Gets Results

quoting experts gets results

 

Did you know that quoting experts gets results? Those who quote experts show they recognize the key people associated with a specific subject. In Ali Luke’s blog post “26 Essentials for Blogging Success What You Need To Know” she wrote, “When you include quotes from established experts…you add authority, value, and interest to your blog.”

 

People love reading quotes from:

  • Actors
  • Activists
  • Athletes
  • Authors
  • Celebrities
  • Comics
  • Entertainers
  • Experts
  • Leaders
  • Inventors
  • Philanthropists
  • Politicians
  • Role models
  • Speakers
  • etc.

The following success quotes come from a variety of people:

“A person who never made a mistake never tried anything new.” (Albert Einstein)

“Each person must live their life as a model for others.” (Rosa Parks)

“In order to succeed, your desire for success should be greater than your fear of failure.” (Bill Cosby)

“Life is 10% what happens to me and 90% how I react to it.” (Charles Swindoll)

“Nothing is impossible.  The word itself says, ‘I’m possible.'” (Audrey Hepburn)

“The two most important days of your life are the day you were born and the day you find out why.” (Mark Twain)

“Whatever the mind of man can conceive and believe, it can achieve.” (Napoleon Hill)

“You miss 100% of the shots you don’t take.” (Wayne Gretzky)

What about you?  Do you have a favorite success quote you would like to share with us?  I respond, when appropriate, to every comment.

 

Image by Marcus Berg of Unique Angles Photography

How To Get Started Blogging

how to get started blogging

 

I recently received a comment from a reader asking about how they could get started blogging. As a professional blogger and librarian, the first thing I recommend to get started blogging is to read successful blogs and to read about blogging. I recommend the following resources:

 

 

Technorati is a website that lists the top 100 blogs.  Since it is updated daily, the list stays current.  By reading the top blogs, you can get a feel for different blogging styles and techniques as well as what is popularly read. You will have your own style of writing, but this is a great place to start. This website also offers a directory of blogs.

When you do read other blogs, ask yourself:

  • What do I like about this blog?  What do I dislike?
  • What sort of content does it provide?
  • Does the blogger put a unique spin on the topic and/or share their opinions?
  • Do the readers give comments?  Does the blogger respond to the comments?

Another cool website is ProBlogger.  On the home page, you can sign up for free blogging tips to be sent to your e-mail.  This website is run by Darren Rowse, co-author of the very informative book Problogger: Secrets For Blogging Your Way to a Six-Figure Income.

Some other blogging books I recommend:

Bloggers Boot Camp: learning how to build, write, and run a successful blog by Charlies White and John Biggs

Blogging for Creatives: how designers, artists, crafters, and writers can blog to make contacts, win business, and build success by Robin Houghton

Born To Blog: building your blog for personal and business success one post at a time by Mark W. Schaefer and Stanford A. Smith

Creative Blogging: your first steps to a successful blog by Heather Wright-Porto

A couple more websites about blogging I recommend:

Daily Blog Tips, Daniel Scocco

CopyBlogger, Brian Clark

In upcoming blog posts, I plan to write about how to blog and why some blogs become very successful.  I appreciate your comments and questions below.

 

Image by Marcus Berg of Unique Angles Photography