Tag Archives: blog

The Many Benefits of B&B Association Membership

log cabin deck with table and chairs overlooking trees surrounding a lake

 

There are many benefits of B&B Association Membership.  While each bed and breakfast association has their own unique benefits, the following lists commonly offered benefits from such groups.  Innkeepers not belonging to any professional associations will learn why membership is valuable.

  • Advocacy: promoting B&B industry and traveler interests, raising the stature of the state’s hospitality industry, growing the state’s travel economy
  • Affiliations: state tourism department, state travel council, Professional Association of Innkeepers International, etc.
  • Brochures/rack cards/travel guides: distributed at member inns, welcome centers, tourist attractions, visitor bureaus, chambers of commerce, and in response to visitor requests
  • Collaboration: socialize, peer support, share, network, learn, encourage, exchange lessons learned as well as recipes, and enhance the lodging experience of guests
  • Cookbooks: member inns can buy association cookbooks at wholesale and sell at retail for a profit (see some B&B association cookbooks below)
  • Credibility: association membership provides bed and breakfasts with added credibility; licensed, inspected, and approved distinction; passed high standards bed and breakfast checklists
  • Directory: profile information and pictures in online and print directories
  • Discounts: lower cost to related products and services (such as credit card processing, conferences and trade shows, floral arrangements, insurance coverage, membership to other hospitality associations, reciprocal or discount lodging with other member inns, travel deals, and web reservations)
  • Education: foster professional development of members and improve service and professionalism of their staff through annual meetings, experts, featured speakers, round tables, seminars, vendors, webinars, workshops
  • Legal representation: expert support, legal hotline, industry updates, and a better understanding of applicable laws and regulations
  • Lobbying: have a voice in legislative issues, support state’s lodging sector, work proactively with governmental agencies that regulate the B&B industry, produce favorable industry public policy, and champion for safety and security in the hospitality industry
  • Logo: members can use their association logo on their website and marketing materials
  • Marketing: collective advertising, email marketing, e-newsletter, public relations, social media
  • Gift certificate program: reimbursement for association gift certificates redeemed
  • Inspections:  regularly conducted property inspections; evaluated with high standards on specific criteria having to do with safety, comfort, and hospitality
  • Mentorship: seasoned innkeepers can mentor less experienced innkeepers, foster profitability and sustainability
  • Networking: learn from fellow innkeepers and receive their business referrals
  • Partnerships: restaurant and lodging expos; engage in charitable and community endeavors
  • Real estate listings: list of bed and breakfast member inns for sales
  • Reservations: availability calendar, reservations scheduler
  • Travel planner: list of area events, specials, and attractions near each member B&B
  • Website: many offer their members an exclusive web page with photos, contact information, inn names and descriptions, locations, amenities, and specials; links to member website, Trip Advisor and other review sites, social media, and member inn’s blog.

chairs on deck of log cabin overlooking lake with trees

 

There are many advantages to belonging to a bed and breakfast association.  Perhaps the most motivating is making connections with fellow innkeepers and having the accountability and support from your innkeeping peers as well as more marketing opportunities.

Images by Marcus Berg of Unique Angles Photography

What To Look For In a Bed and Breakfast Blogger

bed and breakfast blogger

 

Do you wonder what to look for in a bed and breakfast blogger?  You may (or may not) have a blog for your bed and breakfast inn.  If you do have a blog, chances are you are so busy as an innkeeper that you really do not want to take the time to write about your inn.  The key is to focus on what you do best (providing excellent hospitality) and let a professional bed and breakfast blogger do the rest!

 

Why do I specify “professional bed and breakfast blogger”?  First of all, you want someone who is a professional blogger.  Someone who understands key strategies to effectively blog online so that search engines notice your content.  Secondly, you want someone who is familiar with the bed and breakfast industry.  Plenty of people can blog, but they need to convey the awesome benefits of staying at a bed and breakfast.

 

Another key factor is how well they can promote your local area.  You want to give potential guests a reason to want to visit your area.  A few important ways to promote your local area that include:

 

  • Feature local places of interest: arenas, colleges, gardens, museums, restaurants, stadiums, theaters, tourist attractions
  • Promote local events: concerts, festivals, marathons, parades, etc.
  • Recommend fun activities: biking, fishing, hiking, canoeing, touring

 

A professional bed and breakfast blogger should have these personality traits:

 

  • Adaptable: readily adjusts to different situations
  • Brilliant: shows great intelligence and talent
  • Creative: has original thoughts and imagination
  • Dedicated: committed to doing a fantastic job
  • Efficient: competent and capable; makes good use of time
  • Focused: pays attention to what is important
  • Genuine: authentic, real, and sincere
  • Honest: truthful, credible, upright, and fair
  • Innovative: tends to do things that are new or improved
  • Just: guided by principle; does what is right
  • Kind: benevolent, considerate, and gentle
  • Loyal: faithful to commitments
  • Motivational: inspiring; has a positive influence on others
  • Neat: organized and orderly
  • Optimistic: expects positive outcomes; has a favorable view of events
  • Perceptive: shows keenness of insight and intuition
  • Quotable: words things clearly and succinctly
  • Reliable: dependable in achievement and accuracy
  • Steadfast: firm in purpose; unwavering resolution
  • Trustworthy: deserving of trust and confidence
  • Understanding: superior power of discernment; compassionate
  • Valuable: worthy of respect and admiration; contributes profitable work
  • Web savvy: has practical experience using the internet and online resources
  • X-traordinary: exceptional, noteworthy, and remarkable
  • Young at heart: has a youthful outlook regardless of one’s age; energetic
  • Zealous: enthusiastic, devoted, and diligent

 

Kristi-Dement

 

If you are looking for a bed and breakfast blogger who can help you add a blog or provide fresh blog content on a consistent basis, please contact Kristi Dement of Bed and Breakfast Blogging for a free consultation.

 

 

Top image by Marcus Berg of Unique Angles Photography

How To Let Someone Know About Your Inn

how to let someone know

 

How to let someone know about your inn…there are many ways to do this.  The more creative and original you let them know about your inn, the more likely you will get bookings.  Try answering questions that they will likely want to know.

 

 

  • What do guests love most about your inn?
  • What are you most known for?
  • What makes your inn unique?
  • Why do most people visit your city?
  • What is the best kept secret about your area?

 

It is important to understand why people stay at your bed and breakfast.  There could be many reasons, including some of the following:

  • Your gourmet breakfasts
  • Your warm hosptiality
  • Your ideal location
  • Your thoughtful packages
  • Your reasonable rates

 

how to let someone know

 

Pay attention to your guest comments and feedback. Keep track of guest compliments so you are sure to continue getting that response. On the flip side, make note of negative feedback, so you can make the appropriate changes.  Knowing what guests love the most (and what they don’t love at all) helps you provide the best environment possible to your guests.

 

Are you, your inn, or your area famous for anything?  For example, you could have won a breakfast recipe. Your inn may have received a prestigious award.  You area could be home to the world’s most awesome event.

Be sure to emphasize these accolades in your marketing messages.  Marketing messages can be spoken (e.g. what you tell your guests in person or over the phone), be online (e.g. your blog, newsletter, or website), or be in print (e.g. your sign or your brochure).

It is fundamental that you know what makes your inn so special.  What do you offer that other area accommodations do not?  In marketing, this is called your “unique selling point(s).”

What attracts people to your local area?  It could be one or more of the following:

  • Business
  • Concerts
  • Conferences
  • Festivals
  • Nature
  • Sports
  • Universities

 

In response to the question, “What is your area’s best kept secret?” you could reply in any of the following ways:

  • Tell about a famous local legend
  • Recommend your favorite local restaurant
  • Reveal a local hot spot not commonly known to tourists
  • Reassure them you are not hiding any local area secrets and that you will gladly answer all of their questions to the best of your ability

 

Thus, answering guest questions they want more information on is a great way to let someone know about your bed and breakfast inn.

 

Images by Marcus Berg of Unique Angles Photography

Everybody Writes: Linked In

everybody writes linked in

Ann Handley, author of Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content gives some recommendations for writing on Linked In.  This is a social media platform for professional people.

First and foremost, you can optimize your profile with keyword-rich descriptions, a stand-out headline as well as a link to your blog and Twitter handle.  Actively share relevant content on a regular basis.

 

Everybody Writes LinkedIn Tips:

  • Use concise introductions
  • Use snappy headlines
  • Include a clear call to action
  • Use active language
  • Cite tangible outcomes
  • Include an image
  • Consider the keywords you want to be known for
  • Align your content to your member’s needs and interests
  • Make your content “snackable” and valuable
  • Manage your updates by measuring engagement
  • Follow up on comments
  • Keep in mind which audience you are targeting
  • Cater your message to a specific audience for better engagement
  • Be consistent and track your results

Top 10 Overused LinkedIn Buzzwords:

  • Responsible
  • Strategic
  • Creative
  • Effective
  • Patient
  • Expert
  • Organizational
  • Driven
  • Innovative
  • Analytical

Other Everybody Writes LinkedIn tips:

  • Claim your vanity URL
  • Customize your profile by moving parts around, embed examples or other media
  • http://help.linkedin.com/ is the link to getting help on LinkedIn

Since we are talking about LinkedIn, I wanted to also share some interesting facts and statistics about this professional social network that were recently compiled by Digital Marketing Ramblings:

  • 380 million people use LinkedIn
  • 107 million of those users live in the United States
  • LinkedIn gets two new users per second
  • Reaches over 200 countries and territories
  • LinkedIn profiles are 11 times more likely to be viewed if it has a photo
  • LinkedIn members are 13 times more likely to have their profiles viewed if they list specific skills
  • 56% of LinkedIn users are male
  • 8.33% of Americans use LinkedIn while they are on the job
  • 13% of all United States adults use LinkedIn daily
  • 29% of all American social media users use LinkedIn
  • 41% of millionaires use LinkedIn
  • LinkedIn has over 6,000 employees and offices in 26 different cities
  • 50% of those accessing LinkedIn do so from mobile devices
  • 3 million active job listings on LinkedIn
  • 94% of recruiters use LinkedIn to vet candidates

LinkedIn Groups may be a great way to post questions and/or share answers. Usually many people are willing to share best practices.  LinkedIn groups for Bed and Breakfast Owners include:

  • Bed and Breakfast Business
  • Bed and Breakfast Forum
  • Bed and Breakfast and Guesthouse Owners Groups
  • Bed and Breakfast Innkeepers
  • ed and Breakfast Inns
  • Bed and Breakfast, Inns, and Vacations Rentals.
  • Bed and Breakfast News
  • B&B Owners Association
  • Innkeepers
  • Just Bed and Breakfast Network
  • and many more!

Be sure to keep Ann Handley’s LinkedIn content advice in mind when you venture onto this professional social media website.  You may become connected via LinkedIn to past bed and breakfast guests as well as potential guests. LinkedIn is a great way to promote your B&B business.

Note: I receive Amazon Affiliate commissions from purchases made through these Amazon links.

Image by Marcus Berg of Unique Angles Photography

Everybody Writes by Ann Handley

everybody writeseverybody writes

 

Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content shows you how to “create ridiculously good content!”  This “Go-To Guide” offers practical tips that can be applied to owning and running bed and breakfast inns.

 

 

Author Ann Handley explains the Everybody Writes 12-step “Writing GPS”:

  1. Goal: know what you are trying to achieve and why it matters to your readers. Is it to educate them about your local area?  Inform them about upcoming events?  Entice them to vacation at your B&B?
  2. Reframe: phrase the idea in a way that relates to your readers.  Can they relate to needing a break?  Are they seeking to improve a relationship?
  3. Seek out the data and examples: use credible sources that support your main points and/or discuss personal experiences.  Your sources could be about travel and leisure, health and fitness, or food and wine.  The personal experiences could be yours or a story (told with permission) of a couple renewing their vows, for example.
  4. Organize: know what structure best helps communicate your point.  The story about the couple could be put in interview format, for instance.
  5. Write to one person: your goal is for your readers to recognize and relate to the issues. If may help to speak as though you are writing to a dear friend about the benefits of a bed and breakfast stay.
  6. Produce the ugly first draft: you first just want to get your initial thoughts written down.  This may not be pretty, but the object is to start writing!  You can edit it later.  What compliments do you hear from your bed and breakfast guests?
  7. Walk away: put some distance between your first draft and your second draft.  Even if it is to get up and make breakfast for your current guests.  The point is to allow yourself some time to get away from what you are writing.
  8. Rewrite: shape it into something a reader wants to read.  You may think of some additional points or some more specific examples to illustrate your points.  Perhaps you live in a historical bed and breakfast and learned more about the people who lived here and/or the guests they entertained.
  9. Give it a great headline or title: make sure you deliver on what the title says.  If your title is “10 Ways to Have Fun In [insert your area here]” make sure that you list 10 Ways and that people really have fun doing those leisure activities.
  10. Have someone else edit it: for grammar, usage, style, and punctuation.  Spell check is not enough and even that will not correct every spelling error.
  11. One final look for readability: make sure it is alluring, easy to scan, maybe part of a list or have bullet points.  Can people easily find my main points or do they have to hunt for them?
  12. Publish: know what you want your readers to do next so you can give your call to action.  This could include following you on social media, subscribing to your blog, booking a room, etc.

Ann Handley says that the more you think about what you want to say, and plan for it, the easier it is to say.

  • Why am I creating this?  Your content has to matter to your target audience.
  • What is my objective?  Know what you want people to do as a result of reading your content.
  • What’s my point of view?  Always be focused on your readers perspective (have a customer-centric point of view).
  • How will this impact my readers?  Put your readers into the story.

Creative Approaches To Frame Your Writing (examples listed apply to B&B’s):

  1. Quiz: Test Your Knowledge of Bed and Breakfast Etiquette
  2. Skeptic: Are Bed and Breakfasts Really Better Than Hotels?
  3. Explainer: The Bed and Breakfast Difference in Plain English
  4. Case study: How One Couple Renewed Their Relationship At a B&B
  5. Contrarian: Why Relaxation Is Underrated: The Key To More Productivity?
  6. How-to: How To Plan Your B&B Vacation
  7. Quick how-to: 3 Ways To Jump Start Your Vacation Plans
  8. How NOT to: 5 Ways to Compromise Your Relationships
  9. First person: My Personal Experience At Bed and Breakfasts
  10. Comparison: How B&B’s Measure Up To Hotels
  11. Questions and Answers: Frequently Asked Questions (FAQ)
  12. Data:Are People Working Longer Hours? Yes, Says Survey
  13. Man on the Street: Experts Offer Opinions On B&B Stays
  14. Outrageous: Why No Breaks Can Actually Make You Sick
  15. Insider secrets: The One Thing You Need To Know About Bed and Breakfasts

Bed and breakfasts can write using the Everybody Writes 12 Steps of Writing GPS and they have many different ways to creatively frame their writing to their readers.  The important thing is that consistent, quality content keeps you in the forefront of people’s minds when they go to book their next vacation!

 

NC Bed and Breakfast Inns

NC Bed and Breakfast Inns

NC Bed and Breakfast Inns Association started in 1985.  For over thirty years, they have been dedicated to serving those traveling to North Carolina.  This non-profit, statewide organization recognized the need for an association to ensure high standards in safety, housekeeping, food service, comfort, and hospitality for all member inns.  The traveling public can have confidence in their lodging.

NC Bed and Breakfast Inns is the first state association in the United States to require rigorous inspections as a condition of membership.  To maintain these standards, NCBBI re-inspects member inns every two years. 

 

The Many Benefits to B&B Membership in the NCBBI Association:

 

  • Networking, educational, and marketing opportunities
  • Remain knowledgeable and up-to-date about meeting the needs of travelers
  • Keep up with the latest requirements for state and local laws and standards
  • Show potential guests that they can expect a higher level of service
  • The prestige and credibility of passing their rigorous inspection
  • Regular blog and social media activity
  • Their printed travel planners found at welcome centers, tourism attractions, visitor bureaus & chambers of commerce throughout North Carolina
  • Quarterly newsletters and monthly emails with important industry-related news, alerts, opportunities, reminders, and updates

 

From East to West, North Carolina measures 580 miles. That is more than a day’s drive, so NCBBI encourages guests to stay in more than one region as they travel around our gorgeous state. Based on the topography of North Carolina, the association has assigned three different regions.

 

  • Coastal Region: to find the perfect B&B in the Coast, near the Atlantic Ocean, beautiful beaches, birding, water sports, boating and summer fun.
  • Piedmont Region: to find the perfect B&B in the middle Piedmont region, where you’ll find dynamic growing cities, wineries, universities, golf, lakes and rivers.
  • Mountain Region: to find the perfect B&B in the Western Mountains region, home to the beautiful Smoky Mountains, the Blue Ridge parkway, the Biltmore Estate, waterfalls, hiking and fall foliage.

 

The North Carolina Bed and Breakfast Inns Association features specials and packages from member inns on their website.  The specials include for military, veterans, and emergency workers (like police, fire and EMS) as well as last minute guestsInnkeepers also offer creative packages so guests can relax and enjoy their stay:

 

  • Anniversary or birthday
  • Girlfriends getaway
  • Local activities
  • Picnic lunch
  • Romance
  • Spa
  • Wedding
  • Wine and Dine

 

From their website, The North Carolina Bed and Breakfast Inns Association offer its online visitors an opportunity to purchase their NCBBI cookbook so they can sample the best of North Carolina cooking with their collection of bed and breakfast and inn recipes. In addition to the cookbook, give the gift of memories by purchasing lodging gift certificates (available in $50 increments) that may be used at any NCBBI member B&B. 

 

An NCBBI gift certificate is a thoughtful way to say “thank you” or to surprise someone special. They are also great gifts for special occasions like anniversaries, honeymoons, birthdays, and retirements.

 

The NC Bed and Breakfast Inns website lists North Carolina events (searching either by name, type of event, event date, or venue).   They also provide a way to search for local North Carolina attractions by its name, location and type of attraction, or by a specific local area (within a designated amount of miles).

 

Together you can promote all the wonderful things that your state has to offer its visitors.  You can educate potential guests about everything that comes included when they stay at a bed and breakfast.  You will also have a network of innkeepers with which to ask questions and refer each other business when your own inns are full.  Those are just some of the many reasons why it is important to belong to a bed and breakfast association.

What Should My Inn Blog About?

inn blog about

What should my inn blog about, you ask?  Since each inn is unique, your blog should give readers a better understanding of your particular bed and breakfast. Is your location a relaxed beach setting, a scenic mountain location, a rural country farm, a contemporary urban inn, or something else entirely?  Entice your website visitors to stay at your bed and breakfast.  Pictures are a very visual way to attract vacationers.

 

Why do people visit your local area?  What local leisure activities can guests participate in?  Does your area have any local tourist attractions?  Blogging about this will give you fresh content and keywords for search engine optimization.  Moreover, knowing this information helps you target different types of guests:

  • Adventurers
  • Antique lovers
  • Art and drama lovers
  • Board game players
  • Business groups
  • Business travelers
  • Class reunion attendees
  • Environmentally conscious people
  • History buffs
  • Hobby lovers
  • Honeymooners
  • Mystery lovers
  • Pet owners
  • Readers
  • Relaxation seekers
  • Shoppers and antique lovers
  • Sight seers
  • Spa lovers
  • Special occasion reasons (birthday, anniversary, family reunion)
  • Sports spectators
  • Vegetarians
  • Wedding guests
  • Wine lovers

 

Do you offer any special packages or retreats?

  • Girlfriend getaways
  • Quilting retreats
  • Romance package
  • Writers retreats
  • Yoga retreats

 

How does your inn serve breakfast?  Some B&B inns have their own restaurant.  Some bring breakfast to your room on a tray while others have a common dining area for guests.  At some bed and breakfasts, guests can choose from a menu what they would like to have while at others everyone the same delicious gourmet cooking.

Be sure to ask guests if they have special dietary needs.  Your blog can feature pictures of your breakfasts as well as recipes of guests’ favorite dishes.

 

What kind of amenities can your guests enjoy?

  • Game rooms
  • Gardens
  • Hot tubs
  • Luxurious linens
  • Pool

 

Potential guests also like to know more about the owners, innkeepers, and staff members of bed and breakfasts.  Be sure to put their pictures on your website including their name, a couple sentences about what they do, and what they recommend guests try when they visit.  You could even feature staff members that receive a lot of compliments from your guest feedback.

Be sure to tell guests what you, as an innkeeper, love the most.  Let them know that you will be attentive to their needs, but also give them the privacy they desire.  If you have a historic bed and breakfast, be sure to share your inn’s history.

Do you have any accreditations or affiliations?  Membership in a bed and breakfast association and/or having received a certain award or level of distinction will set you apart from other bed and breakfasts.

 

Do you have your own bed and breakfast shop?

  • Coffee mugs
  • Cookbooks
  • Robes
  • Soap

 

How does your inn celebrate the seasons?

  • Spring
  • Summer
  • Fall
  • Winter

 

How does your inn celebrate holidays?

  • New Years
  • Valentine’s Day
  • Labor Day
  • Thanksgiving
  • Christmas

 

Your inn can blog about remodeled or redecorated rooms.  Improvements to your inn are worth talking about.  Previous guests may want to return based on your description of the new changes.

Do you offer any incentives for frequent stays and/or referrals?  Reward your guests for returning and recommending your B&B to friends. On the topic of frequency, be sure to have a frequently asked questions section on your website.

Let guests know how to connect with your bed and breakfast on other social media websites. Have a presence on one or more of the following websites can make a big difference in your visibility online.

  • Facebook
  • Instagram
  • Linked In
  • Pinterest
  • Snapchat
  • Tumblr
  • Twitter
  • YouTube

 

When you share your blog on social media, this lets people know more about you and your bed and breakfast inn.  Give website visitors an “inn-side” look at your B&B from behind the scenes.  Having a blog and being active on social media is a great way to draw more attention to your website.

Don’t have the time or desire to write a blog or stay active on social media?  Let Kristi Dement at Bed and Breakfast Blogging do all the hard work for you.  Her clients see results with consistently booked rooms.

 

Image by Marcus Berg of Unique Angles Photography

Quoting Experts Gets Results

quoting experts gets results

 

Did you know that quoting experts gets results? Those who quote experts show they recognize the key people associated with a specific subject. In Ali Luke’s blog post “26 Essentials for Blogging Success What You Need To Know” she wrote, “When you include quotes from established experts…you add authority, value, and interest to your blog.”

 

People love reading quotes from:

  • Actors
  • Activists
  • Athletes
  • Authors
  • Celebrities
  • Comics
  • Entertainers
  • Experts
  • Leaders
  • Inventors
  • Philanthropists
  • Politicians
  • Role models
  • Speakers
  • etc.

The following success quotes come from a variety of people:

“A person who never made a mistake never tried anything new.” (Albert Einstein)

“Each person must live their life as a model for others.” (Rosa Parks)

“In order to succeed, your desire for success should be greater than your fear of failure.” (Bill Cosby)

“Life is 10% what happens to me and 90% how I react to it.” (Charles Swindoll)

“Nothing is impossible.  The word itself says, ‘I’m possible.'” (Audrey Hepburn)

“The two most important days of your life are the day you were born and the day you find out why.” (Mark Twain)

“Whatever the mind of man can conceive and believe, it can achieve.” (Napoleon Hill)

“You miss 100% of the shots you don’t take.” (Wayne Gretzky)

What about you?  Do you have a favorite success quote you would like to share with us?  I respond, when appropriate, to every comment.

 

Image by Marcus Berg of Unique Angles Photography

5 Ways to Attract More Attention Online

5 ways to attract attention

 

 

What can we do to grab the attention of the online world and become more visible to our internet audience?  These are five ways we can attract more attention online.

1) Words–The words we use really help determine our online visibility.  In the online world, fresh content is everything.  We need to make a list of keywords we want associated with us and our brand.  We should consistently use those keywords in our content.

 

 

 

2) Actions–Ever hear the phrase, “What we do speaks louder than what we say“? People observe others. Whether we want them to or not, people see actions as well as lack of taking action.  For example, if we consistently receive the same negative comments online, then we know we need to take action.  This is not the time for us to ignore it and hope it goes away! We should appreciate comments and respond to both positive and negative feedback.

3) Formatting–People like easy to read content.  Most people don’t read word for word online. They like to scan the page.

  • Use bullet points
  • Add numbers
  • Offer descriptive subheadings
  • Make important text bold
  • etc.

4) Links–We should provide links to other places in our website/blog as well as outside resources. This goes a long way in showing others that we like to be helpful and provide useful information. We are more likely to be seen as leaders on our subjects.

5) Get visual–Images and videos attract eyeballs.  People notice meaningful pictures.  Pinterest is a great visual social media platform that literally has billions of pins.

We should ask ourselves, “What does my target audience like to see online?”  When we see things from their perspective, we can be more creative.  Are we using the right keywords?  Are we taking appropriate action? Does our formatting make our content easy to read?  Have we provided great links?  Have we featured attention-getting images or video? When we can say yes to all five questions, we will attract more attention online!

 

Image by Marcus Berg of Unique Angles Photography

25 Ways To Write Creative Blog Posts

If you are reading this, then I assume you are looking to be CREATIVE (and definitely not boring) when you write creative blog posts.  This way you will have plenty of admiring fans! 25 ways to write CREATIVE blog posts:

1. ADVICE You have unique advice that only you can offer to your readers.  Once you understand who your audience is, then you can write like you are writing to a friend.  They will feel like they know you and you will develop a huge following.

2. CA– USE– Why not rally your readers behind a cause you support?  Let them know what you are doing to make a difference and how they can help. Give a call to action. Seriously, don’t leave that out.

3. COMMUNITY Your community could be defined by your local area or it could be people who share a common interest or goal.  Reach out to “your peeps” and connect with them!

4. COMPARISON Take two things and compare them.  Whether you compare two breakfast foods or two fun activities, the fun is in comparing and contrasting them. This could be educational, entertaining, or funny as well. Speaking of…

5. EDUCATIONAL– People like learning about things.  That is one reason why search engines are so popular.  Tell them something that not everyone knows, but you know because you are an expert at it.  Everyone is an expert at something.  Blog about what you know best.

6. ENTERTAINING Everyone likes to laugh and have fun.  You could blog about entertainment that is coming to your community whether it is a music concert, sporting event, or theatrical production. Be sure to make it “entertaining” to read!  Since blogging is writing that is typically less formal than say a report, let your personality shine in the post.

7. EVENTS People like finding out about events–ones that will happen and ones that already happened.  If you have the “inside scoop” on the latest, you can “tell all” in your blog!

8. FAQ This common acronym is short for “frequently asked questions.”  Many websites have an FAQ page on them.  Blog about commonly asked questions.  Blog answers to familiar questions so you can refer your readers to when they ask them.  Saves you time in the process!

9. FAMILY Some of your best material can come from your family members and others with whom you are close. As long as you make it generic enough that you don’t single out any one person or you know they won’t mind your sharing it, go ahead.  You know you want to!

10. GUIDE A guide-type blog post could be a collection of tips about a specific topic. While similar to advice blog posts, they are different in that these tips can be applied by a variety of different people–not advice for one type of problem.  Example: Simple Tips to Get Clients To Pay on Time, Quick Ways to Find Just What You Want Online, etc.

11. HYPOTHETICAL Ask your readers what they would do in a hypothetical situation. Maybe answer that question as well. These types of blog posts tend to get a lot of comments because people like to imagine, “What if….?” Sometimes I imagine, “What if I win a ton of money in the lottery and get to quit my day job?!”  I kind of have to buy a lottery ticket first. Oh well.

12. INSPIRATIONAL Share something motivational with your readers.  Help them connect to you in a powerful way through your telling of someone overcoming a challenge and beating the odds.  Maybe that someone who overcame something big is you.  Don’t be afraid to share since it could encourage someone else!

13. INSTRUCTIONAL or “HOW TO” Give instructions on how to do something that others want to know how to do, and suddenly you have a captive large audience.  You can be creative with your titles of these posts as well. Two examples: How To Teach Your Dog Fun New Tricks, How To Make Delicious Homemade Ice Cream, How To Make a Memorable Family Scrapbook, etc.

14. INTERVIEW If you don’t have any famous celebrities you happen to know (most of us are in this boat), then you could always interview a person notable for what they do. A person who is accomplished in a career or sport or another area of life.  If you interview a person who has an inspiring story and then you have an “inspirational interview“! Wow, two different ways to write a blog post combined! You are an overachiever!

15. LISTS People love lists.  Examples: 10 Ways You Can Change Your Spouse, 20 Best Party Appetizers, Top 40 Bestselling Books About Fitness, etc.  You get the idea and they will too!

16. MEMORIES Often, we like to recall fond memories or retell funny situations.  We may even want to remember how we overcame a trauma for the sake of helping another person who finds themselves in the same emergency. When you blog about a memory, be sure to create a vivid picture in their minds of all the important details of your experience.

17. NEWS Did you know that sometimes bloggers are the first to break a news story? There have been cases where a blogger has gotten in trouble for sharing some kinds of sensitive information.  Keep your day job and don’t blog about company trade secrets. Another word of advice is to keep your love life private so no one tries to sue you for disclosing personal details.  However, if you are in attendance at an exclusive event that you have permission to be blogging about, then by all means SHARE!

18. OPINIONS If you loving sharing your opinions, then blogging is right up your alley!  As long as you are tactful and the topic is appropriate, it is alright to share what you think. You don’t have to have all positive comments from your readers.  In fact, it makes it more interesting when some of your readers do not agree with you.  Usually readers who do agree with you, will come to your defense when you are criticized by others.

19. PHOTOS If you took a great picture or want to share several incredible pictures, then you may want to have a photo blog post.  When your text is all about what is in your photo(s), then you have a photo blog post.  Whether your pictures are of smiling people, grand buildings, gorgeous nature, or something entirely different, there are others who would love to learn about how you managed to capture the photos and the techniques you used in getting it to look the way it does.

20. PREDICTIONS It is common at the end of the year (or the beginning of the new year) for people to come up with their predictions about some topic.  Examples: The Future of Technology, 10 Social Media Predictions, What is To Come in American Education, etc. Similar to the hypothetical “what if” posts, these are your thoughts as to what will come about in the next year (or whatever time frame you select) concerning a particular topic. Inquiring minds want to know!

21. PROBLEMS Life would not be nearly as exciting if there were no glitches.  Inevitably, snags come along.  You spill chocolate ice cream on your brand new white dress shirt.  You get a ticket for speeding on your way to work early one morning.  Your problem post could be written to be a funny look at everyday life or it could be a solution post in which you address how to solve a particular problem with a specific idea, product, or service. People are always looking for solutions!

22. QUIZZES Some people love taking quizzes for fun.  Why not write a blog post that is a quiz about something interesting?  Examples: 15 Questions to Discover the Vacation of Your Dreams, How Well Do You Know Yourself?, etc.  The point is to make your quiz blog post appealing enough to your audience, so that they want to take it.

23. REVIEW Everybody loves reading reviews.  You could blog a book review, a restaurant critique, or a movie screening.  Reviews help other people who, for example, were thinking about reading the same book, dining at the same restaurant, or watching the same movie; decide if they want to based on your review.  When you write a review blog post, you have the power to influence your readers to take action or avoid it.  Don’t let the power go to your head!

24. SECRETS This could mean quick shortcuts, little known facts, or juicy details.  Like news posts, people like finding out things they would not normally know had they not read your blog.  Same cautions apply!

25. STORIES People love reading fascinating stories.  A story blog post captures the attention of your audience yet is brief enough to be the length of a blog post. Stories with important lessons for your readers earn you loyal readers.

Try one (or a combination of several) of these types of blog posts the next time you write! Don’t be afraid to write CREATIVE blog posts. Most importantly, enjoy the process that blogging requires.  It always helps me to visualize my readers reading this.  Will they think this is funny?  Does that tell them everything they need to know?  etc.  Feel free to share your CREATIVE blog post ideas or to ask me a question related to this post.

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