Tag Archives: bed and breakfast

10 Terrific Twitter Tips for B&B’s

10 twitter tips

 

Did you know that there are around 335 million monthly active Twitter users?  Did you know that 500 million tweets are sent each day?  Most of us know that Twitter is a popular social media website. In fact, a single day’s worth of tweets would fill a 10 million page book!

 

 

Here are some quick tips so you can get the best out of using Twitter to promote your bed and breakfast inn:

1) Know your audience in order to target your message to the right people.  You want to write to appeal to your specific market–not everyone.  What kind of bed and breakfast guests would you like to attract?    

  • Be pet friendly if you want guests with pets
  • Be couple friendly and require kids to be a minimum age
  • Promote being healthy by not allowing smoking on all grounds
  • Accommodate guests with allergies or restricted diets when you cook breakfasts
  • Reach out to those getting married or renewing their vows with ceremonies
  • Provide spa services to guests who like to be pampered
  • Offer extra amenities such as hot tubs or private balcony views

2) Regularly spend time listening to the needs and wants of your target market.  What would ease their pain and make their lives better?

  • Need time to get away from it all
  • Want to relax with a loved one
  • Want to visit a local relative without inconveniencing them
  • Like to visit tourist spots in your area
  • Want personal touch of a B&B versus big hotel

3) Have strategies behind who you follow.  You do not have to follow everyone. Be selective and show your audience what they like to see. 

  • Travel tips (give them useful information)
  • Scenic pictures of your area (entice them to visit)
  • Baby animals (who does not like baby animals?)
  • Recipes (you may even offer a cooking class to your guests)
  • Local activities (show them what they can do in your area)

4) Have a consistent presence online.  Tweet at least four to six times per day if possible.

5) Provide useful content based on your brands’ goals.  Selling should not be the focus.

  • Tweet powerful quotes
  • Update readers about your area events
  • Share meaningful stories

6) Tweet with images.  People are visual creatures and tweets with pictures are more than twice as likely to be retweeted.  Images can convey more than words do. 

  • Share pictures of the bedrooms in your bed and breakfast
  • Tweet pictures of your outdoor views including landscaping
  • Share pictures of your delightful breakfasts and goodies made
  • Share pictures of local community events including concerts and sports games

7) Be active on other social media channels and have a blog on your website.  Blogs provide fresh content the search engines love.  More online connections come from having a strong presence on other social media websites.

  • Facebook
  • Instagram
  • Linked In
  • Pinterest

8) Use hashtags (#) so the reach of your tweets spreads to people searching for that term. Use trending hashtags (labeled “trends”) on the bottom left.  Make sure the hashtags are relevant to the tweet and two hashtags is plenty.

  • Newsworthy events
  • Celebrities
  • Holidays (including national food holidays)
  • This day in history
  • Sports
  • Trending area activities

9) Always have a call to action.  Know what you want them to do after they read your tweet.

10) Monitor your Twitter results with other websites.  Some Twitter tools are available for free or to use on a free trial basis.  Try them out to see which you prefer.

  • Buffer
  • Hootsuite
  • Tweetdeck

When you use these tips consistently, you will see a dramatic increase in your numbers:

  • More Twitter followers
  • More retweets
  • More blog subscribers
  • More guests
  • And more income!

Image by Marcus Berg of Unique Angles Photography

Are You Making These Easy Mistakes With Your Bed and Breakfast?

camera next to lap top and social media icons

As a bed and breakfast owner and/or innkeeper, you want your hospitality business to shine. However, there may be some things that you are doing, easy mistakes, that are causing you to lose potential guests who decide to book elsewhere. I’m talking about making mistakes that are relatively straightforward to fix yet are powerful in their results. This post will focus on photography, social media, and website tips.

Photography

Professional photography is essential to increasing your occupancy rates. Ask yourself the following questions:

  • Is the photography on my website done by a professional hospitality photographer?
  • Are the photos attractive and do they inspire others to want to visit?
  • Are my pictures large enough and well lit so people can easily see in the rooms?
  • Do my pictures of indoor rooms also feature the view outside our rooms?
  • Does the image contain anything unsightly (such as a toilet or a trash can)?
  • Does the room look clean and well-organized (and free of clutter)?
  • Were the images made to include extra special touches like a vase of colorful flowers, a delicious-looking tray of tasty food, premium assorted chocolates, and your own branded pottery mugs (or wine glasses)?
  • Have your guests ever said that your pictures do not do your place justice? Or that your inn is so much better in person?
  • Do you feature everything your guests will see?
    • all the guest rooms (with detailed descriptions of their amenities)
    • your bath rooms (if they are attractive and without view of any toilet)
    • all the common rooms for your guests to hang out (including conference and entertainment rooms)
    • the outside of your B&B (including the grounds, any flower or vegetable gardens, private lakes, swimming pools, etc.)
    • anything else open to guests and/or the public on your property (restaurant, spa, tea room, game room, etc.)

Social Media

Social media is a great way for guests to know you more. In addition to sharing images and recipes, you can share blog posts, let people know about upcoming events (at your inn and/or your local area), use #hashtags so your content can be found by others easier, and much more.

Are you regularly sharing social media content so you stay top of mind?

Here is 2019 social media statistics of some of the most popular networks:

  • Facebook: 1.4 billion daily active users, 300 millions photos uploaded daily, 8 billion videos
  • Instagram: 500 million daily active users, 95 million photos uploaded daily
  • LinkedIn: 200 million dailiy active users, 20 million company pages
  • Pinterest: 200 million daily active users, 1 billion boards created, 100 billion pins created
  • Snapchat: 178 million daily active users, 3 billion daily snaps, 10 billion daily videos
  • Twitter: 100 million daily active users, 140 million daily published tweets
  • YouTube: 30 million daily active users, 5 billion views daily, average length of visit 40 minutes

Website

Your website is a window that potential guests can get a sneak peek through before they decide to book. This is an ideal place to showcase everything your inn and local area offers to guests. The following questions are about key website features that will set you apart from other inns.

  • Does your website look professional, clean, and uncluttered (with easy-to-read font and plenty of white space)?
  • Is your website mobile responsive (does it adjust to whatever device it is being viewed from)?
  • Do you have an “About Us” page that details things like the history of your inn (if you own a historical property) and the reason you became an innkeeper?
  • Do you have pictures of every room/suite/cabin that guests can stay in? Do you list the individual amenities of each place?
  • Are the website pictures clickable for people to pin on Pinterest?
  • Do you have visible social media icons that represent everywhere your inn has a presence online?
  • Do you let people know what to expect for breakfast time? What about your complimentary refreshments and goodies?
  • Do you share the logos of professional organizations (like Select Registry and B&B associations) you belong to and major hospitality achievements (like Trip Advisor ratings or awards) you have received?
  • Do you have a Google map and directions for people to find you easily?
  • Do you have a mobile friendly booking engine connected to your website so people can “Book Now”?
  • Do you list your guest packages and specials? How easy can they be added by those booking online?
  • Is there a short (ideally less than five minutes) video of your inn that people can view directly from your website?
  • Do you have a Frequently Asked Questions (FAQ) page that answers questions people often ask you?
  • Do you offer a downloadable vacation guide to your local area?
  • Is it clear to people how they can contact you (phone number, email address and/or contact form)?

In this post we focused on three areas where easy mistakes can happen: your photography, your social media presence, and your website. When these areas are strong, your business will likely be strong, too.

How to Choose Your Bed and Breakfast Name

outside of blue historic bed and breakfast with landscaped yard and iron fence with brick pillars

Your bed and breakfast name sets the tone for what your guests can expect.  A good name says a lot about an inn.  You want the name to be memorable and give a great first impression.  It is important to take your time and come up with a long list of potential names before deciding. Get a talented group of friends together and just start randomly calling out names.  Have someone write down all the bed and breakfast name suggestions.

 

Permit your gathering of people to suggest whatever name comes to mind.  By allowing everything to be spoken, eventually you will have a list of great potential bed and breakfast names.

 

Only after you have generated this list of names should you then start to evaluate them.  Make sure that your bed and breakfast name is:

  • Simple to pronounce aloud by others (have others repeat the name aloud)
  • Spelled like it sounds (makes it easier to find)
  • Without an unintended meaning (think of the words in various contexts)
  • Not too common (make sure it is fresh)
  • Appropriate to your local surroundings (e.g. do not have beach in the name unless there really is one)
  • Not too funny (this may suggest you do not care about your hospitality business)
  • Easy for guests to remember (name recognition)

 

Top business blogger Brandon Gaille recommends the following practical advice when it comes to finding the perfect business name:

  • It should be easy to recognize in an email subject line or a tweet
  • Check the international implications of your name (make sure it is not offensive in any other language)
  • Unique names can come from inventing a name, adding a letter, dropping a letter, or adding an “ly” or an “ify” on the end (however, as mentioned, spelling it like it sounds makes it easier for people to find)
  • Make sure you reserve the business name (or a shortened version) consistently across all social media accounts

 

Other words for bed and breakfast include:

  • B&B
  • cabins
  • cottage
  • country inn
  • estate
  • farm
  • garden inn
  • guest house
  • hideaway
  • house
  • hotel
  • inn
  • lodge
  • manor
  • mansion
  • oasis
  • palace
  • place
  • ranch
  • resort
  • street inn
  • suites
  • valley
  • village inn

 

Visualize how your business name will look in a logo, outdoor sign, and on your website.  Be sure to get your own email address to be something like:

innkeeper@yourbedandbreakfastname.com

 

When you know what you want to call your bed and breakfast, you must make sure that the domain name (website address) is available before you register your business name.  If there are already bed and breakfast inns with that name (even in a different state), it is best to choose a different name or a variation of the name to avoid confusion.

 

Above all, make sure you absolutely love your bed and breakfast name since you will likely say it over and over throughout your time as a bed and breakfast owner.  Smart innkeepers ask for ideas from others and take plenty of time when they choose their bed and breakfast name.

 

Image by Marcus Berg of Unique Angles Photography

 

Why You’ll Love Signs by Danthonia Designs

6 Danthonia Design signs

 

Does your Bed and Breakfast need a sign? Today Danthonia Design’s 40 plus designers, artists and artisans use office and work areas of over 60,000 sq/ft to create signage of all sizes for clients across Australia and internationally. Many of their beautiful hand-carved signs belong to bed and breakfast owners.

In addition to their Aussie market – they ship between 100-200 signs per month to the USA. The Aussie dollar is lower than the US dollar and Australia / United States have a free trade agreement – this means that US clients get a good value for their money.

Handcrafted hotel signs, B&B signs and restaurant signs are easily recognizable and impress each guest upon arrival. Any successful hospitality business needs to make that good first impression. Danthonia creates award winning signs for the hospitality industry. Effective inn and restaurant signage convert passers-by into regular patrons. Hand carved bed and breakfast signs can become local landmarks.

Their on-line sign-designer tools allow bed and breakfast owners to customize your own sign. Try out different colors, change the artwork or font, and order when it looks just right for you! Although each Danthonia sign is individually handcrafted, they have developed a team approach that allows a 21 day delivery for most US orders. For a rush fee they can deliver in 15 days.

Over the last years articles by or about Danthonia, their hand crafting techniques, their people and their award-winning sign designs have appeared in the following publications:

  • SignCraft Magazine – USA
  • Sign Business Magazine – USA
  • Signs of the Times – USA
  • Sign Gallery Series – USA
  • US Sign Council Calendar – USA
  • Visual Impact – Australia
  • Image Magazine – Australia
  • Outback Magazine – Australia

Bed and Breakfast Blogging thinks that Danthonia Designs is a great place to go for high-quality, durable, gorgeous hand-crafted signs for your bed and breakfast inns. They are sure to impress your guests who drive by and those who see your sign on your website.

 

Did You See Bed and Breakfast the Movie?

Bed and Breakfast The Movie cover

 

Bed and Breakfast the Movie (available on Amazon Prime at the time of this writing) had mixed reviews when it was released in 2015. However, I wanted to watch it from the perspective of observing what to do (and what not to do) when you are a hospitality provider.

 

Both Dean Cain’s character (Jake) inherits a bed and breakfast, but wait so did Brazilian Ana (played by Juliana Paes). Bill Engvall plays Jake’s brother (a police officer that likes to drink beer when he is off the clock). This is a romantic comedy. While the plot line is not realistic, I did observe some things:

  • While the sign changes three times in the movie, it is an important reminder of how essential is to have a visible sign to welcome guests.
  • The maid takes the picture of Jake and makes the valid point that guests need to see that they can trust you (the innkeeper) if you are asking them to come to your house (however not all inns share pictures of the innkeepers).
  • The Certificate by the California State Commission gets put up a couple and made straight a few times, a reminder that innkeepers should proudly display their licenses as well as awards and honors.
  • There was a mess everywhere since they were not supposed to open for week (somehow an ad showed an earlier date) this demonstrates the importance of being on top of your advertising and promotions (it is good to have a press kit).
  • The maid could not cook (it is a necessity for at least one person on staff to be skilled in cooking) and the maid snooped into Ana’s luggage (a major violation of guest privacy) to discover that Ana was not who she said she was.
  • When a guest pointed out that there was “a hole in the floor where the toilet should be” Jake tells them to take a wine tour (at his expense) and when they return everything will be fixed (the inn would never be authorized to open unless inspection standards were met) but that was quick thinking on his part (which innkeepers often have to do but not for missing a toilet).
  • When asked how it “got in such awful shape”, Jake admitted, “It was left for a long time and obviously I’m still fixing it.” There are situations when an inn is open for business as it is being restored, but there could be a better way to word that improvements are still going on.
  • The couple that was on their honeymoon was making loud noises which annoyed the other guests (at breakfast time Jake suggested that they eat breakfast in bed to avoid their public display of affection).
  • It was only several days later that their landline phone worked (it was not realistic that calls were not being received on Jake’s cell phone). Yet guests were coming because of the wine festival in town.
  • Jake’s legal dispute with Ana was mediated by a retired judge who was meditating when they arrived and he led the meeting (from his cramped trailer home) more like a couples therapy session. No lawyers were present which would not have been the case in real life.
  • When Jake learns that the most famous reviewer in the state of California is staying with them, he and Ana work together to see if “his dream would have worked” and they throw a very successful couples dinner party.
  • They picked fresh produce from their garden and Jake found two bottles of fine wine. Towards the end of the evening, they asked the reviewer (played by actor Eric Roberts) what he thought.
  • The reviewer said, “You put together the perfect blend of both the exotic (being the most risky or risque) and the familia (being the most comfortable). Keep it up and you’re bound to go far. And to think if there would have been a room anywhere else, I might have missed the best meal of my life. I guess that’s what you call serendipity.” (It was not realistic for the “best reviewer in the state” to not have a place to stay.)
  • Being from Brazil, Ana did not know what the word serendipity meant (nor how to pronounce it correctly), and Jake explained that it is when something pleasant happens unexpectedly. It is known as a “happy accident.”

I won’t spoil the ending for you (in case you want to watch the movie). If you have seen the movie (or you do end up watching it), please feel free to share your comments about it.

How To Develop Guest Packages

couch in front of open French doors with balcony overlooking pool with sunset background

 

To attract more visitors to your bed and breakfast, develop guest packages.  Packages are a great way to reinforce your brand and your inn’s image.  This also allows you to offer discounts without cutting your room prices.  When you bundle several items, services, and features together, this adds more revenue to your B&B business.

 

Wondering how to come up with some great ideas for bed and breakfast packages? Can you offer some courses or classes?  If you teach a particular skill (or can find a teacher), offer to host a bed and breakfast retreat. Potentially, you could fill all of your rooms.

  • Artist Retreat
  • Bird Watching Retreat
  • Book Club Retreat
  • Culinary Kitchen Getaway
  • Farming Retreat
  • Board Games Retreat
  • Gardening Getaway
  • Photography Retreat
  • Quilters Retreat
  • Scrapbooking Retreat
  • Writers Retreat
  • Yoga Retreat

 

What about featuring local attractions in your area?

  • Entertainment Package
  • Historic Tours Package
  • Restaurant Package
  • Spectator Sports Package
  • Wine Lovers Package

 

Do you want to attract a specific group of people?

  • Class Reunions
  • Family Reunions
  • Girlfriend Getaways

 

How about offering a promotional package during each season?

  • Winter Specials: activities like ice skating, skiing, and snowmobiling
  • Spring Renewal: everything starts to bloom again
  • Summer Fun in the Sun: can include amusement or water park tickets
  • Fall Foliage: certain parts of the country are known for their beautiful autumn colors

 

Is there a specific sport or physical activity that is popular in your area?

  • Bike Tours
  • Golf Getaways
  • Horseback Riding
  • Snow Skiing

 

What about promoting the holidays to your guests?

  • New Year’s Package
  • Valentine’s Day
  • Labor Day
  • Thanksgiving Package
  • Christmas Package

 

The bed and breakfast package could center around guests’ relationships.

  • Anniversary Package
  • Babymoon Package
  • Family Travel Deals
  • Honeymooners Package (you can offer this even if you do not host weddings)
  • Romance Package (not just for Valentine’s Day, but for any time of the year)
  • Wedding Package

 

There are so many different package possibilities, depending upon where you are located and your interests:

  • For mystery lovers, you could offer a Murder Mystery Weekend Package.
  • For couples or single travelers looking to be pampered have a Massage Package or Spa Retreat.
  • If you live near a university, you may offer a package to the Parents of College Students.
  • If your inn is close to a number of major businesses or hosts business conferences, you may offer a Business Travelers Package.
  • If you would like to offer discounts to a specific groups of people you can: Military Special, Senior Citizen Discount, Teachers Discount, etc.
  • If you are a green inn, you could offer a discount to those driving cars with alternative fuel options.  You can reward your guests for being eco-friendly and helping Clean the World.

For more alternatives, offer an a-la-carte approach and let your guests create their own package by choosing from specific add-ons you offer.  They could add chocolate, flowers, heart-shaped balloons, teddy bears, and other special upgrades to their room price.

Packages can be centered around the time of the week the stay, “Midweek Specials” for slower times during the middle of the week.  “Spontaneous Specials” for last minute bookings for spontaneous travelers.  Even a Frequent Stay or Extended-Stay Discount.

There are many more bed and breakfast packages that you can put together based on what is in your local area, the types of guests you are trying to attract, your skills, and your amenities.  The key is to design your packages around the desires of the guests you want to attract.

 

Image by Marcus Berg of Unique Angles Photography

How To Have Amazing Bed and Breakfast Curb Appeal

Curbside view of well-landscaped yard in front of a bed and breakfast

 

Have you seen that HGTV Channel show called Curb Appeal?  That informative show is full of tips on how to attract people to want to come inside your home.  It is about becoming the best looking house in your neighborhood.  As a bed and breakfast owner, your goal is to look so appealing from the curb, that those passing by will want to book a stay.

 

The last thing you want is for people to visit your website that shows your bed and breakfast looking at its best, only for them be sadly disappointed when they visit and see that it has not been well maintained.  As you may already know, this is why first impressions are very important.

 

Useful Curb Appeal Questions

 

  • Do I have an attractive sign displaying the name of my bed and breakfast?  Well made signs can attract the attention of others from the road.

 

  • Does my home look inviting?  You want it to look loved and cared for, just as you will do for your guests in showing them hospitality.

 

  • Is there a clear path to my front door?  Guests should not be confused about the main entrance to your bed and breakfast.

 

  • Does my front door look welcoming?  You may need to refinish it and add a coat of fresh paint.  You may want to feature seasonal wreaths on it. Some even inns have front doors with stained glass.

 

  • Is there an outdoor focal point that tells guests where to look first?  This could be a fountain, bench, walkway, tree, or anything else attractive.

 

  • Do I have an attractive way to distinguish the boundaries of my property from that of my neighbors?  This could be fencing with landscaping inside your yard.  Or it could be trimmed hedges that add an attractive border.

 

  • Is my lawn well-manicured?  The key is to consistently mow and fertilize so that it is easy to maintain and you have the greenest turf on your street.  If your yard needs to be revitalized, talk to some local lawn care companies.

 

  • Do my windows sparkle and shine?  Make sure that windows are clean.  If they need replacing, go green with energy efficient windows.

 

  • Do I need to have anything repaired? This means looking at things like your roofing, gutters, decks, and siding.  Make sure that nothing is rotted.  Have regular pest inspections performed.

 

  • Are my driveways and walkways safe, clean, and attractive?  This could mean power-washing, repairing brick as well as repairing stonework and concrete.

 

  • Do I have any dead or diseased plants or trees that need removing?    Trim shrubs, prune overgrown plants, and remove dead trees and their stumps.

 

  • Do I have a variety of evergreens and flowering shrubs?  Group plants by height and layer the groups for visual interest.  You can also vary the colors and textures.

 

  • Is there something that sets my yard apart from others?  This could be a gazebo, a pond, a fountain, statues, porches, and swings.

 

  • Do I have plants in pots or urns in eye-catching places like near steps and walkways?  Some people prefer a symmetrical look at the front door with the same thing on each side of the front door.

 

  • Do I have a garden of some kind for guests to enjoy?  This could be a flower garden, rock garden, or a vegetable garden. You can even grow your own spices to flavor your meals.

 

  • Do I have a plan for irrigation?  Depending upon your climate, ideally you have sprinklers for hot and dry times of the year.

 

  • Is everything that is painted on my property look clean and bright?  You never want guests to see cracked or peeling paint.  It is amazing what a fresh coat of paint can do to revive the look of something.

 

  • At night, will my guests be able to see when they return to my bed and breakfast?  There should be enough outdoor lighting that it is safe and attractive for guests to come back to your inn.  Any paths they should walk should be well lit.

 

It is important that your property gives them a great first impression and sets your guests at ease that they made the right choice to stay at your bed and breakfast.  Help them feel sure of their decision from the very moment they see your property and love your bed and breakfast curb appeal.

 

Image by Marcus Berg of Unique Angles Photography

Wine Lovers Love Wonderful Vineyards and Tastings

Flowers, two wine goblets, with Youngberg Hill wine bottle with open window overlooking winery

 

Is your bed and breakfast located in wine country?  If so, do you invite wine lovers to your bed and breakfast for private wine tastings and tours of vineyards? Perhaps offer a Wine Lovers Package and assist your guests in arranging their wine-tasting itinerary depending on the date and the time of year they visit.

 

Recommend some wine-related activities (such as picnics) that you think your guests will love. Seasons play a role in the events that are offered, but there may be something ‘wine-related’ that is always happening nearby your inn.  Your guests could experience an exceptional wine tasting at some of your region’s premium, award winning wineries.

Whether your guest is a wine aficionado or just wants to try a new experience, he or she will discover the complexities of the vineyard, the artistry that takes place in the cellar, as well as the joys of tasting the result: elegant wines for every palate!

If guests are leaving your bed and breakfast for their wine tasting, consider providing them with a tour guide (and/or chauffeur) to help them experience some of the premium wines your local area has to offer.

Now, more than ever, wineries are eager for guests to stop by. Perhaps you could coordinate hosting an event with at least one local vineyard. If possible, give your guests the option of a half or whole day trip to arranging a multi-day tour.

Alternatively, you can host your own wine tastings right from your inn. This is very convenient for your overnight guests (yet you have the option of adding even more wine tasters to your gathering).

Wine is commonly paired with cheese, fruit, and chocolate so you have several options for your menu. Your tasting could provide a full meal or just one course (like appetizers or desserts).

It is perfectly acceptable to invite a local wine aficionado (or sommelier) to educate your guests. Your expert may offer this as a complimentary service to you if he or she may bring bottles for your guests to purchase.  Whether your guests are going on a tour (or staying “inn”) you can give your wine lovers the best wine tasting experience possible!

 

Image by Marcus Berg of Unique Angles Photography

Managing Your B&B Reputation

white picket fence with greenery and blooming purple flowers

Managing your B&B reputation is more important than ever in this fast-paced world of easily accessed online information. Whether bed and breakfast innkeepers monitor it or not, people are talking about their inns. Do you know what others are saying about your bed and breakfast?  Do you look at reviews written by your previous guests? Conversation goes on whether or not you participate in it.  You can’t afford not to know what is being said about you and your inn!

According to Trip Advisor, 93% of people find reviews important when determining where they want to stay.  This is why receiving positive feedback from satisfied guests is so critical.  Every effort should be made to reduce negative reviews and improve the reputation and appeal of your place of lodging.

Online reputation management means monitoring and influencing the image of your property throughout the internet.  Places of hospitality should focus on review sites, social media, and search engine results.  People from all backgrounds and all over the world use the internet for online travel research before booking their accommodations.

B&B Reputation Management Tips:

  • Monitor all feedback avenues regularly
  • Spend most of your time listening and paying attention
  • Read everything travelers are saying about your B&B on OTAs & review sites
  • Set up a Google Alert for the name of your B&B and other relevant keywords
  • Communicate why people should recommend your brand vs. your competitors
  • Know what messages about your brand you want guests to share
  • Provide plenty of opportunities for guest feedback during their stay
  • Answer all questions in a timely manner
  • Respond with an open mind to comments
  • Engage with sincerity and authenticity
  • Take all precautions to prevent negative events from occurring

Owning a hospitality business means you need to actively protect your image.  In the event that your reputation management escalates to crisis management, ignoring negative guest comments does not make them go away.

Actions To Protect Your Hospitality Brand:

  • Identify the naysayers and respond promptly
  • Make the appropriate apologies and explanations
  • Seek to positively solve their problem
  • Isolate them so the conversation becomes more personal, but far less public
  • Talk in a one-on-one private discussion to find the solution to their problem
  • For every zealot trying to hurt you, your loyal guests are ready to defend you
  • Consumers will generally “shout down” detractors who are way off base
  • Reputation terrorists often base their arguments on feelings vs. facts
  • Have an escalation plan in place for excessive bashing in multiple forums
  • Pick your battles and tactfully respond to criticism
  • Always take the high road

Gathering a lot of mostly positive feedback will increase your visibility because guest reviews will be distributed efficiently on social media as well as booking platforms. At the same time, you can avoid high provision fees by getting people to use your website and your booking engine.  A high rating means your reputation is on a good level, automatically driving demand for your B&B and creating more revenue for you and your employees.

The key is to be attentive and responsive to guests in person, on the phone with callers, and online with those asking questions or making comments.  If you do not have a blog already, considering adding one so that people can get to know the details about you, your inn, and your local area.

Managing your B&B reputation is critical to the success of your bed and breakfast.  Our elite reputation management service tracks comments on review sites (like TripAdvisor and Yelp), gives you tips to encourage more positive guest reviews, and we prevent (and defuse) reputation crises so you maintain your reputation for superior hospitality. Contact Bed and Breakfast Blogging if you would like to know more about it!

Image by Marcus Berg of Unique Angles Photography

Amazing Bed and Breakfast Marketing From A to Z

aerial view of mansion with pool, parking lot, and grass with trees

 

Amazing Bed and Breakfast Marketing From A to Z

What if there was an amazing way to market your bed and breakfast by keeping the alphabet in mind? These are some of the most important factors to consider when blogging about your bed and breakfast inn.

 

 

  • Amenities: What extra amenities does your B&B have that others do not? It is important to know what sets you apart from your competition. Whether you have in-room hot tubs or fireplaces, this is a great thing to mention in your blog and on your website.
  • Antiques: Do you have any unique antiques that guests can look at? You may want to keep priceless or fragile antiques behind glass to protect them. Some B&B’s sell antiques to their guests.
  • Art: Do guests admire your art collection? Whether you have paintings, murals, or sculptures, people enjoying looking at art. You may refer them to your local art museums and galleries.
  • Awards: Do you have some honor or distinction that is noteworthy? It is okay to mention your Diamond Rating level, your prize-winning recipe, or anything else that distinguishes you from other places of lodging.
  • Bathrooms: Show off your spacious, well-decorated, and luxurious bathrooms with pictures and blog about recent upgrades.
  • Beach: Having a beach or waterfront property adds to your appeal. Share plenty of outdoor pictures as well as pictures of the outside view from inside your inn.
  • Bedrooms: You could let guests know the meaning behind the names of your bedrooms. Is it named after a former resident, your state bird, or a local sports team? Blog about what your own guests tell you they love about your guest rooms.
  • Benefits: Blog about the benefits that come to those who take a break to relax and spend time with loved ones. With permission, you could feature some of your guests and have them share how they have benefited from their stay at your B&B.
  • Birthdays: It is always great to ask guests the reason for their visit. Even if the reason is not a birthday, it may be a good idea to find out those dates so you can send guests a postcard or email on their birthday to remind them of their stay and entice them to want to come back.
  • Breakfasts: Do you cater to special diets like gluten-free, vegetarian, and vegan? How do guests receive their breakfast: delivered to their room or eaten in a common place? These are all things you can blog about. Even give a behind the scenes look at your kitchen or interview your chef.
  • Business: Do you host a number of business travelers in your area? Do you have a conference room and technology resources like free Wi-Fi and guest access to a printer and fax machine? Blogging about this may result in hosting more business travelers.
  • Classes: Do you teach, or know of someone who could do this, a certain skill? This could be cooking, dancing, photography, etc. By offering unique classes, you can attract more people to your inn.
  • Complimentary: Emphasize all the free things that come to your B&B guests versus those who stay at your local hotels. This includes: breakfast, concierge services, parking, etc. This gives people a reason to choose to stay with you over your local hotel competition.
  • Concerts: Are you near a big venue like a concert hall or stadium? Blog about the next musician or theatre performance coming to your area.
  • Decks: If you have a deck with an amazing view, by all means blog about it and show pictures of the view.   People like to get away to scenic places.
  • Dining out: Do you provide your guests with a list of local restaurants or have local restaurant menus available for guests to browse? You could feature certain restaurants you know are popular with your guests.
  • Eco-Friendly: If you are an environmentally friendly bed and breakfast, then you should write about what things you do to earn that green distinction. If you line dry your blankets and/or offer an electric car charging station, guests will appreciate that.
  • Events: Keep an eye on events that are happening in your local area. A great way to do this is to regularly check your local and state visitors’ bureaus.
  • Farms: If you live on a farm that grows crops and/or has animals, blog about this. Some guests would love to meet animals from your petting zoo. Other guests want the experience of picking berries, for example.
  • Fireplaces: If you have fireplaces inside and/or fire pits outside, this is an attractive feature. Mention that indoor guests can sip hot cocoa or drink wine by the fire. Outside they could roast marshmallows and make s’mores.
  • Flowers: As long as you know your guests do not have any allergies, displaying fresh flowers on throughout your B&B is a nice added touch. These flowers could come from your own garden or a local florist, farmers market, or grocery store.
  • Frequent stay: Reward your repeat guests in some way. This could be a free upgraded room, a free bottle of wine, free massage, or even an extra night.
  • Games: Do you offer cards, board games, or even video games at your inn? You may have a pool table or air hockey table or even have a horseshoe pit outside. Blog about the games that your guests enjoy playing at your bed and breakfast.
  • Garden: Guests love to walk the grounds of bed and breakfasts with gardens of all kinds, including: flower gardens, produce gardens, and rock gardens.
  • Handicap accessible: Do you accommodate handicapped people? If you have these available, discuss your ramps, ground floor guest rooms, wheelchair friendly bathrooms, and elevators in a blog post.
  • History: Many bed and breakfasts are registered historic places. You could blog about the history of your B&B including its former occupants and what it was used for. Some bed and breakfasts were once private residences, boarding schools, or used for other purposes.
  • Holiday: Use the time leading up to holidays to show pictures of how your inn is decorated and discuss local events related to the holidays.
  • Honeymooners: Many couples choose to stay at a bed and breakfast for their honeymoon. You may even have a Honeymoon Suite as part of your inn.
  • Innkeepers: Your guests want to know more about the innkeepers, the people who run your inn.
  • Just in Time: You could offer discounts based on the time of their stay. This could be last minute specials, mid-week discounts, or stay for a specific number of nights and get the next night free.
  • Kid-friendly: All bed and breakfast inns need to establish their minimum age requirement. Some bed and breakfasts cater to romance and do not allow anyone under a specific age to stay overnight. Others B&B’s are known as “kid friendly” and welcomes kids as well as provide accommodations like adjoining rooms.
  • Lakes: Being located on a lake is a tremendous advantage. If your guests can go fishing, swimming, waterskiing, rafting, canoeing, or do any other water-related activities, this is an opportunity to blog about it and share pictures.
  • Leisure activities: Anything that your guests can do for fun should be mentioned in your blog. I recommend having a list of links to local leisure activities such as amusement parks and golf courses.
  • Libraries: Do you have a common room that is perfect for guests to read in? Do you have a library of books available for them to use during their stay? If so, you could write a blog post about it. If you know a local author (or happen to be one yourself), consider hosting a book talk or book signing. Your library can include movies that guests can watch in their rooms.
  • Linens: Brag about your high thread count sheets, plush towels, and luxurious robes.
  • Local area: Find out why most people visit your area and blog about those reasons often. For example, if you are located near a famous race car track, feature that.
  • Membership: Belonging to associations can attract more guests. Guests rest easy when they know that you are part of a bed and breakfast association; have a certain Diamond rating, and so on. Membership in these organizations adds credibility.
  • Mountains: Bed and breakfasts located in the mountains can show their breathtaking views and discuss those pictures on their blog and website.
  • Museums: There are many types of museums that could be in your local area: art museums, history museums, natural science museums, and even sports museums (or hall of fames). If your inn is near any museums, blog about this.
  • Mysteries: Some bed and breakfasts offer Murder Mystery evenings or weekends. This may even include a dinner and/or getting into a costume. Those who like reading mystery novels are great candidates for people who are likely to enjoy these kinds of mysteries.
  • Night walk: Some local area events happen late at night or you could host your own night tour.
  • Occasion: A special occasion might bring people to your inn. This could be an anniversary or even a family reunion or class reunion.
  • Outdoors: It is important to know what people like to do outdoors in your area.   It often depends upon the weather your area receives and the topography of your region.
  • Packages: Add more value by putting together guest packages based upon interests, seasons, area activities, occasions, and much more. This could mean making arrangements, on behalf of your guests, for restaurants, tours, concerts, and more.
  • Partnerships: You may decide it is in your best interest to form partnerships with local business people. For example, in exchange for exclusively using only their business, you can get a deal with a local florist to reduce their rates.
  • Patios: If you have an outdoor patio area for your guests, take pictures of it. Blog about any outdoor events you hosted on your patio.
  • Patriotic: American patriotic holidays include Memorial Day, Independence Day, Labor Day, and Veterans Day. Your bed and breakfast may decorate, host events, and/or offer patriotic packages.
  • Pets: Your bed and breakfast may not allow pets or the only pets allowed are the innkeepers. Other bed and breakfast inns may accommodate pets in certain places of the inn (like the first floor, rooms with private exits, and private cottages) or it could be entirely pet friendly. If your B&B does allow pets, you could devote a blog post about the lovable pets that have stayed.
  • Pictures: They can say much more than words ever will. Be sure to have flattering pictures of your bed and breakfast inn on your website and in your blog posts. The pictures should accurately represent what your inn looks like today.
  • Pools: If your B&B has an indoor or outdoor pool or hot tub, you can share pictures of that. Guests really appreciate private in room hot tubs.
  • Porches: Many bed and breakfasts are known for their porches. Share pictures of your porch with its rockers, swing, and other furniture.
  • Promotions: Bed and breakfasts can offer special promotions based on the holidays, seasons, and local events. This could include discounts, complimentary services, and free upgrades.
  • Quiet: Guests like to get away from the noise of everyday life. If you live in a tranquil setting, write about the compliments you receive about being a quiet place to stay.
  • Recreation: Discuss types of recreation guests can take part in on your property as well as in your local area.
  • Redecorating/remodeling: Feature the before and after pictures from a recent redecorating or remodeling project. Blog about how and why you decided to make those changes as well as why guests will want to visit.
  • Referrals: Give your guests incentives to make referrals to their friends and family. The incentive could be a discount on their next stay.
  • Restaurant: If you own your own bed and breakfast restaurant, this part of your inn may be open to the public. This is a great way to draw new overnight guests by giving them a taste of your incredibly delicious food when they come to dine at your restaurant.
  • Retreats: You could offer retreats like yoga retreats, scrapbooking retreats, or business retreats. Blog about the variety of retreats you offer.
  • Reviews: Share genuinely positive reviews you have of local places of interest to your potential guests.
  • Romantic: Bed and breakfasts may be the perfect place to rekindle the romance in your relationship. Relationship building is one of the primary reasons people take vacations.
  • Seasons: Decorate your inn to reflect each new season. This encourages people to return at a different time in the year to enjoy that time, too.
  • Shopping: Whether you have your own bed and breakfast shop or you are near a lot of wonderful area shopping malls and retail outlets, guests who like to shop will want to read about the shopping that is available in your local area.
  • Spas: You may have your own spa or have a partnership with a local spa or masseuse to provide spa services. Having these services sets you apart from other lodging accommodations.
  • Sports: Bed and breakfasts near sporting arenas and stadiums can blog about local sports teams season schedules, players, and coaches. Innkeepers might provide a Sports Package that includes tickets to their choice of certain local sporting events.
  • Tea: Bed and breakfasts may have a tea time or even a tea room. They may serve scones, tea sandwiches, cookies, and other finger food.
  • Ultimate experience: Position your bed and breakfast inn as the ultimate experience in lodging accommodations, hospitality, and cuisine. Encourage guests to give you a five star rating, or if they cannot do so, to talk with you about it instead of sharing their less than 5 star rating. This keeps up your image as the ultimate experience and gives you valuable input for how you can improve your guest experience.
  • Videos: If your bed and breakfast has its own video, be sure to put that on your website in a prominent place for your web visitors to see. Videos show more than pictures do. This allows your guests to get a feel for the layout of your bed and breakfast.
  • Weddings: If your inn hosts weddings, it is wise to dedicate a place on your website for that as well as to blog about it. Smaller bed and breakfasts may do small weddings or elopements.
  • Wine: Depending upon your state laws and licensing, you may host wine tastings or allow your guests to bring their own wine. You may even offer your guests the opportunity to tour one or more local vineyards in your area.
  • Xtra special: This was my “extra special” attempt to come up with a word that starts with “X.” It is important that your guests feel extra special not just when they arrive, but from the moment they see your website and speak with you over the phone.  Your bed and breakfast should have a great reputation.
  • Young and old guests: Bed and breakfasts appeal to young couples as well as older ones. You may have guests that return regularly over the years. That is great to have such loyalty and friendship with your guests.
  • Zzz…. Are your guests ready to have a restful experience at your inn? Make sure that your mattresses are comfortable. Be sure to offer extra pillows and blankets. Have a night light for guests to see their way to the bathroom in the middle of the night.

Be sure to share your blog posts regularly in social media.  No time to write your own blog posts?  Contact us about your bed and breakfast blogging.

Image by Marcus Berg of Unique Angles Photography

« Older Entries