Tag Archives: bed and breakfast owner

7 LinkedIn Groups for Innkeepers

linkedin groups for innkeepers

LinkedIn Groups for Innkeepers can be a helpful way to get support and advice from other bed and breakfasts and others in the hospitality industry.  LinkedIn operates the world’s largest professional network on the Internet with more than 400 million members in over 200 countries and territories.  All LinkedIn groups are private and those open to membership must request to join the group.

 

Upon acceptance, each group has their own rules for what its members are allowed to post.  If the group’s profile and rules state that no links whatsoever should be posted, its members must abide by that. If you would rather find and join a group with a less stringent view of links, then simply look for a different group.

Group members are not obligated to post anything.  They can just read what other members have posted.  However, many social media experts advise that newcomers introduce themselves to their group. Not only does this let the group know about their new members, but the group will likely reach out to welcome its new members.

Things inn-keeping groups share with each other include hospitality-related articles, online marketing tips, questions for inn-keeping best practices, and much more! A great way to learn information is to ask questions from your group.

The following is a list of just some of the LinkedIn groups innkeepers may want to join:

Bed and Breakfast Business has over 900 members. “Bed and Breakfast group is a group for BnB owners who want to collaborate and communicate with other BnB owners about their business, best practices, tips, etc…”

Bed and Breakfast and Guest House Owners has over 2,000 members.  “Have you ever wondered how you can make 6 figures…from just 4 rooms? Want to know how to get raving fans coming back again and again?…If you’re a bed and breakfast owner, small hotel owner, guest house owner, then join our group and let’s share and help each other.”

Bed and Breakfast Inns has over 400 members.  “BedBreakfastTraveler.com’s goal with the Bed and Breakfast Inns group is to foster partnership, networking, and collaboration among the innkeeping industry. Through sharing of information, resources, and advice, the collective standards and profitability of the group shall increase.”

Bed and Breakfast Innkeepers has over 3,700 members.  “This group page is for Bed&Breakfast Owners across the Globe. Finding your niche as a B&B Owner and making it a success. Sharing what is your unique about your B&B, it’s amenities in what you offer and why you know that an experience at your B&B will be well remembered, and one that ensures your guest will return time and time again.”

B&B Owners Association has over 950 members.  “The B&B Owners Association has 3 main purposes:  1) To provide an independent, stable and well funded Internet marketing organization for the accommodation & hospitality sectors.  2) To ensure cost effective & comprehensive Internet marketing for its members and a effective global promotional vehicle on which to promote their businesses.  3) To ensure the public and Internet user have an easy to use and easy to find accommodation resource.”

Innkeepers has around 2,500 members.  “Bed and Breakfast Business Owners worldwide are welcome to network and share on this Group, whether you are an established Bed and Breakfast business or you want to own and run a bed and breakfast business.”

Just Bed and Breakfast Network has around 250 members.  “Justbedandbreakfast.net is the fastest growing worldwide bed and breakfasts directory offering the most complete list of unique properties from historic inns and guest houses to cabins and farm stays. View bed and breakfast descriptions, photos, reviews, and more.”

At the top of the LinkedIn page under “Interests” click “Groups” and this allows searching for these group titles or using other keywords.  Underneath the search box it will list any groups of which you are currently a member.  Underneath that, users can even create their own LinkedIn group should they desire to do so.  They can focus their membership on a specific geographical area or direct the discussion to a specific topic of interest.

Kristi Dement of Bed and Breakfast Blogging may start her own LinkedIn group.  If I did, what kind of topics would you like to see covered?  Please feel free to share a comment below or use my contact form to notify me directly.

Also, if you are a member of one of these LinkedIn groups (or a different LinkedIn group related to hospitality) and think it beneficial for other innkeepers to join, please tell us the name of your group and what you like about it.  I read all my comments and respond when appropriate.  Thank you!

Image by Marcus Berg of Unique Angles Photography

Frequent Stay and Referral Program

frequent stay and referral program

Did you know that you can reward your guests for staying frequently and for referring their friends to you?  Repeat business and referrals bring in money.  As a bed and breakfast owner, you can put in place a program to encourage guests to come again and tell their friends about your B&B.  Having a frequent stay and referral program is a great way to reward your guests.

 

You can say, “The highest compliment you can give us is to return again as a guest and to refer us to others.”  There are a variety of arrangements bed and breakfasts offer, such as:

  • When five of your referrals have booked with us, you get a free night’s stay.
  • Refer another couple who stays two nights, and you get $50 off your next visit.
  • With three referrals, you earn a free night in our standard room or 50% off one of our hot tub suites.

You may need to specify certain restrictions including:

  • When your friends make a reservation online, they must type your name as the referral.
  • Must show their receipts from previous stays.
  • Only when your first night’s stay is on a Sunday through a Thursday.
  • Excludes special events, holidays, and peak periods.
  • Not redeemable for cash.
  • Other restrictions may apply.
  • Expiration date (if any).

You can promote this frequent stay and referral program on your website, in your blog, and through social media. Make sure you mention this as your guests leave to remind them of this unique opportunity.  You will enjoy seeing the familiar faces of your returning guests as well as meeting their friends!

 

Image by Marcus Berg of Unique Angles Photography

Military Special

military special

Do you want to show your appreciation for the men and women in the military who protect our freedoms?  As a bed and breakfast owner, you can offer a military special discount to all United States military men and women.  It is a good idea to require they show you their military identification when they check in so you can apply that discount. You may set limitations such as cannot be applied towards a package or a gift certificate purchase. Patriotic Americans will salute your generosity to those in service to our country.

 

Image by Marcus Berg of Unique Angles Photography

Promote with Packages

promote with packages

 

 

Promote with packages that your bed and breakfast guests can purchase.  These packages may be based on the season, occasion, local area, classes, or the need to feel pampered.

 

 

  • Classes--you may have guests who are attending conferences, workshops, and other learning opportunities at your B&B or near it
  • Local area–has its own attractions, things to do, and events throughout the year
  • Occasion–your guests may be celebrating their wedding, anniversary, birthday, reunion, graduation, or some other significant event
  • Pampering–your guests may like spa services, chocolates, flowers, or dessert for two delivered to their guest room to enhance their memories of their stay at your bed and breakfast
  • Season–you may offer specials during the slow times of your year or offer special holiday packages such as Valentine’s Day

As a bed and breakfast owner, you may make arrangements with local restaurants, attractions, florists, spa facilities, and more.  There is power in creating affiliations and associations with complimentary businesses to yours.  You both can profit from these mutually beneficial arrangements.

Never underestimate the power of packages.  People love to feel special and know that they will be making vacation memories they will fondly recall.

 

Image by Marcus Berg of Unique Angles Photography