Tag Archives: affiliations

The Many Benefits of B&B Association Membership

log cabin deck with table and chairs overlooking trees surrounding a lake

 

There are many benefits of B&B Association Membership.  While each bed and breakfast association has their own unique benefits, the following lists commonly offered benefits from such groups.  Innkeepers not belonging to any professional associations will learn why membership is valuable.

  • Advocacy: promoting B&B industry and traveler interests, raising the stature of the state’s hospitality industry, growing the state’s travel economy
  • Affiliations: state tourism department, state travel council, Professional Association of Innkeepers International, etc.
  • Brochures/rack cards/travel guides: distributed at member inns, welcome centers, tourist attractions, visitor bureaus, chambers of commerce, and in response to visitor requests
  • Collaboration: socialize, peer support, share, network, learn, encourage, exchange lessons learned as well as recipes, and enhance the lodging experience of guests
  • Cookbooks: member inns can buy association cookbooks at wholesale and sell at retail for a profit (see some B&B association cookbooks below)
  • Credibility: association membership provides bed and breakfasts with added credibility; licensed, inspected, and approved distinction; passed high standards bed and breakfast checklists
  • Directory: profile information and pictures in online and print directories
  • Discounts: lower cost to related products and services (such as credit card processing, conferences and trade shows, floral arrangements, insurance coverage, membership to other hospitality associations, reciprocal or discount lodging with other member inns, travel deals, and web reservations)
  • Education: foster professional development of members and improve service and professionalism of their staff through annual meetings, experts, featured speakers, round tables, seminars, vendors, webinars, workshops
  • Legal representation: expert support, legal hotline, industry updates, and a better understanding of applicable laws and regulations
  • Lobbying: have a voice in legislative issues, support state’s lodging sector, work proactively with governmental agencies that regulate the B&B industry, produce favorable industry public policy, and champion for safety and security in the hospitality industry
  • Logo: members can use their association logo on their website and marketing materials
  • Marketing: collective advertising, email marketing, e-newsletter, public relations, social media
  • Gift certificate program: reimbursement for association gift certificates redeemed
  • Inspections:  regularly conducted property inspections; evaluated with high standards on specific criteria having to do with safety, comfort, and hospitality
  • Mentorship: seasoned innkeepers can mentor less experienced innkeepers, foster profitability and sustainability
  • Networking: learn from fellow innkeepers and receive their business referrals
  • Partnerships: restaurant and lodging expos; engage in charitable and community endeavors
  • Real estate listings: list of bed and breakfast member inns for sales
  • Reservations: availability calendar, reservations scheduler
  • Travel planner: list of area events, specials, and attractions near each member B&B
  • Website: many offer their members an exclusive web page with photos, contact information, inn names and descriptions, locations, amenities, and specials; links to member website, Trip Advisor and other review sites, social media, and member inn’s blog.

chairs on deck of log cabin overlooking lake with trees

 

There are many advantages to belonging to a bed and breakfast association.  Perhaps the most motivating is making connections with fellow innkeepers and having the accountability and support from your innkeeping peers as well as more marketing opportunities.

Images by Marcus Berg of Unique Angles Photography

When You Need to Unwind…

when you need to unwind

 

 

 

There are days when you need to unwind. For the bed and breakfast owner, it could be any of the following situations:

 

 

  • An unexpected expense (anything from needing a new roof to a new refrigerator)
  • Guests (most are great, but a few can be hard to deal with)
  • No time to yourself (you are always attending to everyone and everything else)
  • Not enough bookings (not earning enough)

Possible Solutions:

  • Fix repairs yourself or barter your rooms in exchange for something you need
  • Stick to your bed and breakfast policies even if it means turning away business
  • Hire an additional employee (housekeeper, chef, etc.) at your B&B
  • Hire inn-sitters or interim innkeepers
  • Add a blog with fresh content to bring more visitors to your website
  • Pay to be listed in popular bed and breakfast directories

There are always steps you can take to make the bed and breakfast way of life easier for you, the innkeeper.  Don’t forget about reaching out to your community and making affiliations with a local florists, restaurants, spas, chambers of commerce, and so on. Remember too that there are bed and breakfast associations in which you can become members. The more interaction with other people, the more likely you will have success!

 

Image by Marcus Berg of Unique Angles Photography

Promote with Packages

promote with packages

 

 

Promote with packages that your bed and breakfast guests can purchase.  These packages may be based on the season, occasion, local area, classes, or the need to feel pampered.

 

 

  • Classes--you may have guests who are attending conferences, workshops, and other learning opportunities at your B&B or near it
  • Local area–has its own attractions, things to do, and events throughout the year
  • Occasion–your guests may be celebrating their wedding, anniversary, birthday, reunion, graduation, or some other significant event
  • Pampering–your guests may like spa services, chocolates, flowers, or dessert for two delivered to their guest room to enhance their memories of their stay at your bed and breakfast
  • Season–you may offer specials during the slow times of your year or offer special holiday packages such as Valentine’s Day

As a bed and breakfast owner, you may make arrangements with local restaurants, attractions, florists, spa facilities, and more.  There is power in creating affiliations and associations with complimentary businesses to yours.  You both can profit from these mutually beneficial arrangements.

Never underestimate the power of packages.  People love to feel special and know that they will be making vacation memories they will fondly recall.

 

Image by Marcus Berg of Unique Angles Photography