Tag Archives: advertising

How To Effectively Market Your Bed and Breakfast

Guest room with large bed, fireplace, windows, ceiling fan, view of outdoor area beyond the room

 

 

Wonder how to effectively market your B&B inn? You’re not alone. More and more innkeepers are realizing that in order to effectively market their bed and breakfast, they need the outside help of hospitality marketing professionals.

 

There are, of course, B&B owners that do a wonderful job marketing themselves. One of the best examples is Chloe Tuttle, Owner and Innkeeper of Big Mill Bed & Breakfast in Williamston, North Carolina. Chloe shares her own photographs (which include pictures of the bountiful produce and gorgeous flowers she grows). She writes Chloe’s Blog, and she makes her own recipes that she writes about in her blog posts. She also takes the time to let potential guests know what they can expect from a stay at her place.

Chloe is active on social media. In addition, she even gives her website visitors the opportunity to enter their email address to, “Sign up for Updates from Chloe at Big Mill B&B” and Get updates of happenings on the farm, recipes and things to do in eastern N.C.”

However, it is perfectly reasonable to want to focus on taking care of your guests and handling the administrative and operations parts of your business. If you are frustrated with marketing (or simply lack the time or interest to effectively market), hiring an outside expert may be exactly what you need.

A good hospitality marketer will make sure that you making the most with your website, your blog, email marketing, social media, advertising, and other promotions. An outside perspective can help you better see things from your guests’ perspective. They may share some great ideas that help your marketing take off.

These are all great ideas that B&B marketers should recommend that innkeepers do:

  • Join one or more hospitality associations for networking, education, and added credibility
  • Make sure your website is mobile responsive (it adjusts to the size of whatever device it is being viewed from)
  • Make sure your website is (https://) secure meaning that your data is encrypted and it has a firewall to protect it from hackers and viruses
  • Show plenty of professional photographs (of all areas that guests can access, make sure to have great lighting, and good photographers use props such as coffee mugs and blankets)
  • All photography on your website should be “pinnable” meaning that a visitor to your website can easily pin your images to their Pinterest account (millions of people use Pinterest)
  • Be sure to have social media icons on your website so that people can find you on social media. Bonus points if your social media handles match across networks.
  • Make sure your booking engine (your website reservation software) is easily accessible via your website (and the two work seamlessly together)
  • Prominently display your B&B name, city, location, phone number, and email address on your website
  • Be consistently active across a variety of social media websites. See my blog post about social media content themes. It is always good to share different types of content.
  • Your blog should feature the best about your inn, your local area (including other local businesses), and your local events (especially those that happen every year)
  • Be sure to have a thoroughly filled out About Us website page
  • Seek permission from each of your guests to add them to your email list, then they will continue to receive regular updates
  • Remember that innkeepers are not limited to earning income solely from overnight stays. There are plenty of extra things you can do to boost your income (such as offer packages, host events, and have a B&B shop, restaurant, tea room, and/or spa)
  • Encourage happy guests to give you a review online. Be sure to respond in a timely manner to anyone who leaves your inn an online review.
  • Reward your guests with a frequent stay and/or guest referral program.
  • Be sure to present your inn as a consistent brand (this includes your logo, your messaging, your topics of focus, and more).

If you are looking to hire a B&B marketing professional to effectively market your inn, Kristi Dement is available for a free 20-minute phone call. Contact Kristi and set up a phone appointment today.

I have been helping inns with their marketing since 2013. I am also the Marketing Director of Bed & Breakfast Magazine. I will be launching Retreat Business Academy with my partner (and Retreats Expert) Kirsten Polman in the next month. I will share more details as the time nears.

 

Image by Marcus Berg of Unique Angles Photography

BBB Accreditation Standards

BBB Standards

Do you know what BBB accreditation means to your bed and breakfast? Better Business Bureau Accreditation is an honor – and not every business is eligible. Businesses that meet their high standards are invited to join BBB. Businesses deemed to meet Accreditation Standards are presented to the BBB’s Board for review and acceptance as a BBB Accredited Business.

BBB ensures that high standards for trust are set and maintained. They exist so consumers and businesses alike have an unbiased source to guide them on matters of trust. BBB provides educational information and expert advice that is free of charge and easily accessible.

BBB sees trust as a function of two primary factors – integrity and performance. Integrity includes respect, ethics and intent. Performance speaks to a business’s track record of delivering results in accordance with BBB standards and/or addressing customer concerns in a timely, satisfactory manner.

The BBB Code of Business Practices represents sound advertising, selling and customer service practices that enhance customer trust and confidence in business. The Code is built on the BBB Standards for Trust, eight principles that summarize important elements of creating and maintaining trust in business.

1. Build Trust
Establish and maintain a positive track record in the marketplace.

2. Advertise Honestly
Adhere to established standards of advertising and selling.

3. Tell the Truth
Honestly represent products and services, including clear and adequate disclosures of all material terms.

4. Be Transparent
Openly identify the nature, location, and ownership of the business, and clearly disclose all policies, guarantees and procedures that bear on a customer’s decision to buy.

5. Honor Promises
Abide by all written agreements and verbal representations.

6. Be Responsive
Address marketplace disputes quickly, professionally, and in
good faith.

7. Safeguard Privacy
Protect any data collected against mishandling and fraud, collect personal information only as needed, and respect the preferences of customers regarding the use of their
information.

8. Embody Integrity
Approach all business dealings, marketplace transactions and
commitments with integrity.

Each bed and breakfast, whether BBB accredited or not, has a rating. The BBB letter grade is based on BBB file information about the business. In some cases, your grade may be lowered if the BBB does not have sufficient information about your bed and breakfast despite their requests for the information.

BBB assigns letter grades from A+ (highest) to F (lowest). In some cases, BBB will not grade your business (indicated by an NR, or “No Rating”) for reasons that include insufficient information about a business or ongoing review/update of your business’ file.

BBB Business Reviews generally explain the most significant factors that raised or lowered a business’ grade.  BBB grades are not a guarantee of a business’ reliability or performance, and BBB recommends that consumers consider a business’ grade in addition to all other available information about the business grading elements.

BBB grades are based on information in BBB files with respect to the following factors:

1. Business’ complaint history with BBB.

2. Type of business.

3. Time in business.

4. Background information on business in BBB files.

5. Failure to honor commitments to BBB.

6. Licensing and government actions known to BBB.

7. Advertising issues known to BBB.

Bed and breakfast owners, if you are unsure if you have a BBB grade, look up your own name in the BBB directory to see what your file says.  If there are any unresolved complaints, you can contact your local BBB to resolve any issues with your BBB Standards.  It is best to be on good terms with the BBB.  People do consider a business’ BBB grade.  You can apply for membership by contacting the nearest BBB location if you are not already a member.