Parents of College Students
Is your bed and breakfast located near a college or university? You should attract the parents of college students who live in your area. Specify what schools their students must attend in order for their parents to receive the discount. You may decide to blackout certain dates such as graduation weekend or holidays.
One bed and breakfast offers college parents who stay six nights, to have the seventh night for free. Discounting the room rate or taking a certain dollar amount off are other ways to provide value to their parents.
You can advertise your bed and breakfast discount in a university magazine or newspaper as well as list it on your website, blog, and through social media. This is a great way to get repeat visitors since their son or daughter will likely attend the school for several years!
Image by Marcus Berg of Unique Angles Photography