Important and Revealing Innkeeper Interests Survey

Conducting an informal survey of innkeepers about their interests, the chart above shows the results. From least to greatest interest, the (rounded) percentage of innkeepers interested in the topic were as follows:

  • Hosting More Private B&B Events (31%)
  • Identifying & Becoming Known For a Specific Niche (36%)
  • Improving Your Success Mindset & Productivity (36%)
  • Maximizing Outreach to Local Businesses & the Community (38%)
  • Giving Frequent Guest Rewards &Referral Incentives to Returning Guests (51%)
  • Earning Free Press Coverage (56%)
  • Learning Additional Ways of Earning Money as an Innkeeper (59%)
  • Offering B&B Specials & Packages (59%)
  • Learning Strategic & Profitable Online Marketing Tips (72%)

Interestingly enough, I have given several Professional Association of Innkeepers International webinar presentations on the following topics:

  • How You Can Profit From Creating Memorable Guest Packages
  • How To Profit From Designing Bed and Breakfast Retreats
  • Creating Holiday and Seasonal Bed and Breakfast Packages
  • How To Host Elegant Private Events at Your Inn

I will likely focus on presenting strategic and profitable online marketing tips in future presentations. This includes the following:

  • Blogging (the search engines place priority on fresh content so having a blog using relevant keywords and then sharing that content in newsletters and on social media is ultra-important)
  • Emailing (they say, “the money is in the list” and innkeepers are wise to get the email addresses of their guests and regularly email them–as long as you always give recipients a way to unsubscribe from future messages)
  • Social Media (know who your audience in and be sure to be where they are online e.g. Snapchat has a younger audience, Pinterest is primarily used by women, videos are increasingly popular with many people who are online, etc.)

In this B&B Innkeeper Interests Survey, I also gave innkeepers the opportunity to reveal other topics of interest to them:

  • Networking among innkeepers to better connect travelers to each other, possibility with loyalty programs
  • Creating cozy spaces, gardening tips for welcoming spaces, favorite recipes for big groups, dealing with complaints, best practices, bulk buying deals
  • Filling inn with guests and guests enjoying meeting people from all over the world
  • Building partnerships with other local businesses or bed and breakfasts
  • Changes in legislation that effects our industry and how associations can help to make sure we’re in complaince
  • Using AirBnB for reservations
  • Advantages to different booking services
  • Attracting and maintaining capable and loyal staff
  • Regulatory changes affecting the industry
  • Rev par, slow season income ideas, pricing strategies, competition, first years of the business
  • Meetings guests’ needs and maintaining high standards
  • Recipes, cleaning tips, and tricks
  • Staffing issues, getting the right people and retention
  • Inspiring and new innkeepers do’s and don’ts, what steps to take (prior, during, and after) you take over a property
  • Actual legislation, including the link to actual documents regarding short term rentals, in different communities
  • Staying ahead of the unregulated short-term rental debacle trying to take away our business
  • Working the social media scene and utilizing the best tools for your type of business structure and hosting learning sessions about how to get on board and usages to maximize the tools offered

A special thank you to Heather Turner (Marketing Director of PAII) and Kris Ullmer (President of PAII) for letting me offer the innkeeper interests survey to their member innkeepers. This information should help us all better serve you in the future. 

Please follow and like us: