Category Archives: Success

How to Have an Attractive Personality

SMILE (in Scrabble tiles) plus smiley faces plus think +

 

Having an attractive personality makes a significant impact on one’s life, according to the late Napoleon Hill, who is thought to be one of the great writers on success. “Your personality is your greatest asset or liability. It embraces everything you control, your mind, your body, and your soul.” We will look at several components of a pleasing personality:

  • Positive mental attitude: people must be positive to attract others to them
  • Flexibility: to adapt oneself to any circumstances by controlling emotions and without losing composure
  • Ability to control or direct your energy: having a genuine enthusiasm and fondness for people (especially your guests)
  • Sincerity of purpose: a character quality which cannot be faked; a true and lasting dedication to your definite major purpose in life
  • Pleasing facial expressions: develop the habit of smiling sincerely and frequently to make your personality more appealing to others
  • Pleasing tone of voice: controlling your tone of voice so it carries meaning beyond mere words
  • Appropriateness of words: speak with precision, tactfulness, the habit of doing or saying the right thing at the right time and remaining silent (when not all thoughts should be expressed)
  • Common courtesy in speech and mental attitude: respecting people’s feelings in all circumstances
  • Tolerance: be fair toward those whose opinions, practices, or beliefs are different than yours
  • Versatility: knowing what to talk about, having a wide range of knowledge of people and world events
  • Promptness of decision making: reaching a decision definitely and quickly
  • Keen sense of humor: relax and remain positive, learn to laugh at yourself, helps in adapting to the changing circumstances of life
  • Habit of going the extra mile: doing more than what is required of you, going “above and beyond the call of duty”
  • Patience: under all circumstances remaining patient and understanding of others

An attractive personality can truly make one rich. Rich in friendships, returning guests, and an excellent reputation for hospitality. Thus, according to Mr. Napoleon Hill, an attractive personality is vital to one’s success in life.

Core Values and Why They Are Important

checkerboard with heart pieces and two green coffee mugs on table

 

Core values “represent the character of your organization,” according to strategy coach Michael Synk, author of “Rock and Sand: A Practical Insight to Business Growth.” Establishing core values benefits the employee (to know what is expected) and the guest (to know what they can count on).

 

Since every place of accommodations is different, it follows that the core values of each hospitality business will not be the same. That is how it should be. Each inn has its own personality and priorities. There are some common themes around core values set in the hospitality industry, including:

  • Above and beyond
  • Accessibility
  • Accuracy
  • Adaptability
  • Alertness
  • Appreciation
  • Attention to detail
  • Availability
  • Awareness
  • Balance
  • Beauty
  • Being the best
  • Brilliance
  • Calm
  • Capable
  • Caring
  • Character
  • Cheerful
  • Cleanliness
  • Collaboration
  • Commitment
  • Communication
  • Community
  • Compassion
  • Competence
  • Composure
  • Concern for others
  • Confidentiality
  • Connection
  • Consistency
  • Continuous improvement
  • Cooperation
  • Courage
  • Courtesy
  • Creativity
  • Customer focus
  • Customer satisfaction
  • Dedication
  • Dependability
  • Discretion
  • Diversity
  • Eagerness
  • Efficiency
  • Elegance
  • Empathy
  • Encouragement
  • Enthusiasm
  • Exceeding expectations
  • Excellence
  • Experience
  • Fairness
  • Flexibility
  • Foresight
  • Fun
  • Generosity
  • Good will
  • Gratitude
  • Happiness
  • Health
  • High standards
  • Honesty
  • Hospitality
  • Humility
  • Humor
  • Inclusive
  • Imagination
  • Individuality
  • Innovative
  • Inspiration
  • Integrity
  • Inviting
  • Joy
  • Kindness
  • Leadership
  • Listening
  • Loyalty
  • Mindful
  • Neatness
  • Nurturing
  • Open-minded
  • Optimism
  • Order
  • Originality
  • Passion
  • Patience
  • Performance
  • Perseverance
  • Persistence
  • Positive
  • Privacy
  • Punctuality
  • Quality
  • Relationships
  • Relaxation
  • Reliability
  • Resourcefulness
  • Respect
  • Responsibility
  • Responsiveness
  • Rest
  • Safety
  • Sanitary
  • Satisfaction
  • Security
  • Sensitivity
  • Serenity
  • Service
  • Simplicity
  • Sincerity
  • Stewardship
  • Surprise
  • Support
  • Sustainability
  • Talent
  • Teamwork
  • Thankful
  • Thoughtful
  • Timeliness
  • Tolerance
  • Transparency
  • Trustworthy
  • Understanding
  • Uniqueness
  • Value
  • Variety
  • Vision
  • Warmth
  • Watchfulness
  • Welcoming
  • Wisdom

Ask yourself the following questions:

  • “What do I want my inn to be known for?”
  • “What do my guests value?”
  • “What compliments do I receive the most from guests?”
  • “How can I stand out from other accommodations?”
  • “How do I want guests to feel during their stay?”

It is important to list your core values on your website and blog as well as share in your social media and e-newsletters. Be sure to list if you have won any hospitality awards or are members of prestigious groups like Select Registry or Historic Hotels of America. Let your core values serve as a way to distinguish your inn from your competition.

Image by Marcus Berg of Unique Angles Photography

What If You Knew You Could Not Fail?

the word "success" is written in the beach sand with water coming closer to it

What if you knew you could not fail, what would you try to do?  I think most people, by nature, do not like taking risks. Most people like a safety net.

The people who achieve success in life make their dreams so much bigger than their fears.  Successful people do not focus on what could go wrong, but on how they can do something better next time. Successful people do not let any of their perceived failures stop them from trying again.

 

Where does that confidence come from?

Sources of Confidence:

  • Real life examples: observe people who are successful and imitate them
  • Relationships: find family and friends who believe in you and tell you they know you can do it
  • Reading: actively pursue reading positive and motivating material (and avoid the negative)
  • Remembering: reflect upon previous successes and remind themselves yourself that can do it again
  • Realizing: realize the potential YOU have for greatness and do something great

But what if you lack confidence in yourself?

Steps to Add Confidence:

  • Spend time with encouraging people (rather than downers or critics)
  • Read biographies of successful people (to discover some of their secrets)
  • Put together a dream board/Pinterest board (of pictures of places you want to go, motivating quotes, etc.)
  • Seek out a mentor (a person you think is successful in life and who is willing to give you advice)
  • Reward your small successes along the way (to motivate you to achieve even more)

Over time, it will become more natural for you to set and achieve your goals.  Do not let any setbacks get in the way of your vision for a better future for you and your loved ones. What if you knew you could not fail, what would you do? Keep dreaming, keep going, no matter what! Never give up!

The Power of Making Lists

sticky notes on cork board and on one sticky note are the words "make things happen"

 

In her book, How Much Joy Can You Stand?: A Creative Guide to Facing Your Fears and Making Your Dreams Come True, Suzanne Falter-Barns, focuses on the power of making lists.  She suggest making the following lists:

 

  • 10 Things You are Passionate About
  • 10 Things You Love About Your Life
  • 10 Things That Are Uniquely You
  • 10 Things You Would Like to Share
  • 10 Things You Could Fix or Change About the World
  • 10 Things You’d Like To Do Before You Die

The power of making lists comes from reflecting and writing down the answers to these lists.  You will know more about yourself. You will recognize what you are passionate about and what you love about your life.  You will know what makes you, well–you!

You will think of specific things you can share (time, talents, or money).  You will think about what you could help fix or what you would like to change about the world.

Lastly, you will have the opportunity to think of things you would like to do before you die (your personal bucket list). Many people have testified to putting down the most unlikely events and they came true!

“Shark Tank” Investor and successful entrepreneur Barbara Cocoran, who uses lists to overcome her time constraints, organizes her lists into the following three sections:

  • Calls to make
  • Things to review
  • Projects to do

As you write the answers to these lists down, you will know more about yourself and your goals and dreams. I challenge you to experience the power of making lists! Lists also let you evaluate how you are spending your time. It is easy to be busy, but harder to be effective. The power of making lists may be that it changes your life!

What The Most Successful Inns Have In Common

lit fireplace next to sofa and coffee table with ice tea pitcher and glasses

Ever wonder what the most successful inns have in common?:

A strong focus on guest satisfaction. What are your guests saying about you? Since guests are our #1 priority, place great importance on pleasing them. Be available to give local recommendations (for a variety of interests) as well as directions. Offer concierge services and extras like evening wine and dessert for two. During their stay, ask them if there is anything you can do to make their stay with you more pleasant. For example, if you find out that someone is celebrating something special, consider offering something complimentary. They will remember that you went the extra mile and will be likely to return again as well as recommend your inn to others.

A great website with awesome pictures. When was the last time you touched up your website and your photos? Make it easy for them to do business with you. Your website should be easy for others to find online. Feature current professional photography of each place (inside and outside) guests may spend time in. Give them the option to check availability online and book a room. Your website should clearly specify your address (ideally your webmaster can insert a Google map), list phone numbers, and always include all your social media icons. This allows guests to connect with you on social media if they haven’t already.

A distinct niche or focus. What are you known for? The most successful inns set their inns apart to specific audiences so they attract more guests. The audience could be specific groups of people: adults only, family friendly, LGBT friendly, pet-friendly, special diet friendly, etc. It could be specific interests: photography, culinary-minded, adventurous (such as skiing and zip-lining), and history buffs. It could be for different types of retreats: corporate, yoga, writers, quilters, etc. It could be for your packages: restaurant, performing arts, sports, local attractions like amusement parks and museums, etc. 

A delicious breakfast. Are guests happy with your menu? With breakfast representing the second letter B (in B&B), the most successful inns offer something special. This could be your commitment to catering to special diets, a complimentary wine & cheese hour, or 24/7 access to goodies and treats. Perhaps your inn has a restaurant or tea room. Maybe you offer in-room breakfast delivery for an extra fee. Be sure to have a page on your website devoted to discussing your inn’s culinary offerings. Share pictures of your food in social media. Mouths will water!

A connection to local businesses. Do you promote your local area? Could you arrange for your guests to receive a discount from local restaurants, attractions, and other venues? This would give guests a reason to visit those businesses (that would be why the businesses offer the discount) as well as make you look good for having arranged for them to receive the better rate.

A consistent presence. How often are you blogging and posting on social media? By regularly blogging and posting on social media, this builds awareness for your place of hospitality and what you offer. Blog posts provide fresh new content which attracts visitors to your page. For example, consider writing blog posts about: local attractions, your amenities, your packages, a behind-the-scenes blog post, and so on.

A variety of incentives. Do you offer specials? This could be discounts for multiple night stays, weekday stays, etc. Do you offer packages? You could plan all the details for your guests so it is less work for them. Do you offer referral discounts? Do you reward your guests who refer other guests who stay at your inn in some way? This could be a free upgrade in room, a free massage, a discount in their room rate, etc.

A superb selection of amenities. What amenities do guests love using at your inn? Most guests (especially the millennial generation) expect access to free wireless internet. Be sure to feature the extra luxuries you offer in photos on your website and in pictures you share on social media. This includes fireplaces, spas, libraries, and more.

A follow up. Do you send a follow-up email to thank them for staying and a survey to get their feedback? Is there a way for people to opt into receiving regular e-mail newsletters? By sending regular emails, you remind previous guests of their experience as well as attract new potential guests to stay at your inn. The most successful inns follow up with guests.

A solid reputation. What is your reputation? Favorable online guest reviews offer proof to future guests that they can expect to also have a positive experience.  Strong testimonials (always ask for permission and include only their first name and the first letter of their last name as well as their location) can be included on your website and shared in social media.

Image by Marcus Berg of Unique Angles Photography

What Do You Think People Long For?

the sun shining brightly over some wild white flowers next to a tall tree

You have the opportunity to answer the important question “What Do You Think People Long For?”  This short (on average, it takes people only two minutes to complete) online survey allows you to respond anonymously if you desire. By understanding what people long for in life, we may better understand how to treat our bed and breakfast guests.

 

Take Online Survey

 

Your Opinion Needed: What Do People Really Want Out of Life?

We hope you enjoy answering these questions. You can remain completely anonymous.

  1. What do you think are the top 3 things people really want out of life?
  2. What is it that YOU really want out of life?
  3. What has helped you get some of the things you really wanted out of life?
  4. What do you think is holding you back from getting other things you really want out of life?
  5. If you would like to know the results of this survey, please enter in your email address.

________________________________________________________________________

To keep the survey objective, I will not suggest anything in this post. This survey allows each person taking it to guess what top 3 things people really want out of life and state what it is that you want in life. Then to explain what you think helped you get some things you really wanted as well as to reflect on what you think is holding you back from getting other things you want in life.

Please feel free to contact Kristi if you want to express any other thoughts about this fascinating topic. Our motivations and longings can certainly depend upon who we ask, but there may be an overall agreement about the longings of people. It is by understanding these longings that we can get better insight into life.

I appreciate each person who takes the time to answer this brief survey. You may request that the results of the survey be emailed to you. Thank you.

Take Online Survey

Share Your Valuable Interests as an Innkeeper

a framed welcome sign next to coffee mug with lamp on in the background

Share your valuable interests as an innkeeper. In an effort to better serve you (just as you seek to better serve your B&B guests), I designed this short (it takes around 2.5 minutes of time to do) innkeeping survey through Survey Monkey.

What is of primary importance to me is knowing which bed and breakfast subjects interest you the most. Also, I give you an opportunity to list any additional subjects of interest to you.

After putting your name and the name of your inn, you have the option to list your email address. I do this to share practical and useful B&B industry marketing advice. If you sign up, you will also learn the results of this survey listed below.

___________________________________________________________________
1. Which B&B Subjects interest you?

  • Identifying and becoming known for a specific B&B niche (ex: pet-friendly, eco-friendly, and vegetarian)
  • Learning strategic and profitable online marketing tips (ex: blogging, email marketing, and social media)
  • Hosting more private B&B events (ex: parties, weddings, and dinners)
  • Offering B&B specials & packages (ex: adventure, romance, and girls getaway)
  • Earning free press coverage (ex: for a notable achievement or distinction)
  • Giving frequent guest rewards & referral incentives to returning guests (ex: complimentary room upgrade, massage, or bottle of wine)
  • Maximizing outreach to local businesses and the community (ex: hosting charity fundraiser or sponsoring event)
  • Learning additional ways of earning money as an innkeeper (ex: offering additional products and services)
  • Improving your success mindset and productivity (ex: attititude, optimism, goal-setting and achieving)

2. Did I leave out any B&B Subjects that matter to you? I appreciate your feedback.

3. What’s your name?

4. What’s your inn’s name?

5. If you would like to receive helpful B&B marketing e-newsletters with practical tips, as well as the results of this innkeeping survey, please enter you email address.

___________________________________________________________________

I invite you to contact me (Kristi Dement) for a free twenty-minute (no obligation) consultation.  It is an honor to help bed and breakfast inns and associations grow their businesses.

Image by Marcus Berg of Unique Angles Photography

Unexpected Expert Advice Can Actually Make You Think

crossword puzzle newspaper page with ink pen and glasses on top of it

Fellow puzzle lovers can appreciate unexpected expert advice that can actually make you think. Sometimes when you solve a puzzle, a fortune-cookie-type response can appear.

While some people dismiss the advice (and “predictions”) of fortune cookies, the messages inside these treats often gets us to consider things from a different perspective. I believe wisdom may be found from some of these puzzle messages, too.

“Wake up and tell yourself it’s going to be a good day.”

How you start the day can determine how your day goes.  Not all of us are morning people (I’m sure there are plenty of mornings when even innkeepers do not feel like getting up), but beginning the day with the belief it is going to be a good day can help us have a good day.

“A warm smile is the universal language of kindness.”

Whether your inn regularly hosts international guests or not, you can still appreciate that universally warm smiles are understood to represent kindness.

“Just when you think you’ve graduated from the school of experience, someone thinks up a new course.”

This is certainly true for innkeepers who must learn new things, especially as technology changes. There will always be new things to learn, so we should be thankful that we are able to understand new things.  Each day is a gift and we should make the most of our time.

“If you want things to change in your life, start with your thinking.”

While it is human nature to see what could go wrong, it is always in our best interest to think positively.  This does not mean we don’t take precautions, but optimistic thinking assumes that good things will inevitably happen as the result of our productive efforts.

“The mind is like a parachute. It doesn’t work unless you open it.”

Before anyone jumps out of a plane, they must learn how to safely pull their parachute cord. Before we make any important decisions in our life, we need to make sure that our mind is open to other ways of doing things.

“Habits and beliefs become the blueprint through which we build our reality.”

Our habits and beliefs do work to create our reality.  Of course there are unexpected things that happen in life (both good and bad), but we are ultimately responsible for the lives we lead.  While we cannot change circumstances and situations outside of our control, we can certainly work on our patterns of thinking.

“The more you dream, the farther you get.”

When you dream you are on your way to becoming more inspired to take action. Only taking action will you get any farther. Those who do not dream will never be inspired to act.

“The door of opportunity will not open unless you do some pushing.”

Excluding those born into wealth, most people in life must work for their rewards. Opportunity does not show up unless effort we put the effort in.  The work we do can be very rewarding once we start reaching more of our goals.  The people who are most likely to succeed in life write down their goals.  Consider having daily, weekly, monthly, yearly, and long-term goals.  The more specific you are, the more real the goals become.

“Admitting our failings is one way of acquiring fresh insights.”

Since we are all human, not everything we do will turn out how we planned. When we see what we could have done different and admit our failings, we are on our way to acquiring fresh insights.

“Lighting a lamp for someone else will also brighten your path.”

This can be taken literally since often innkeepers live the lights on for guests to make their way back to the B&B safely. By lighting their way, you are likely increasing their trust of your hospitality.

“The best part of any journey is the people you meet along the way.”

We have all met people that we are so thankful to have met. Our lives would not be the same without them.  Some of you have repeat guests that you have grown to love.  We can’t imagine not ever having met them.

“Appreciation is like an insurance policy. It has to be renewed now and then.”

When guests feel appreciation, they are more likely to come again.  Make note of birthdays and anniversaries. Consider rewarding your returning guests with a free upgrade in their room or by treating them to something extra like a massage for two.

“You haven’t used all your options until you’ve asked for help.”

We are not all gifted in the same areas nor do we like to do the same tasks. That is a good thing! We can have others who are more skilled in certain areas and who enjoy using those skills, help us. It has been said to focus on what you do best, and hire out the rest. If marketing is one of those areas you do not understand (as well as you would like) and/or you do not care to spend your time doing, contact Kristi Dement of Bed and Breakfast Blogging for a free consultation.

How to Find Your Inspiration as an Innkeeper (Part 2)

the word "inspiration" written over a pretty sunset sky

To find you inspiration as an innkeeper, there needs to be a match with your motivation for working, your individual talents, and your hospitality niche/ideal guests.  In Part One of this blog post I gave three hypothetical situations.  I will give some suggestions for each scenario.

Innkeeper Irene loves cooking for others and entertaining guests, but she dislikes anything involving paperwork–especially finances.  I suggest that she finds a skilled accountant or bookkeeper to manage her finances.  She should seek referrals from other innkeepers or other people in her local community.

Since Irene’s restaurant is becoming more known in the community, having an active online marketing presence is very important.  She can also hire someone to actively manage her online marketing which should include consistent and strategic blogging and social media.  By focusing on what she loves (cooking and entertaining), she Irene will likely grow her business and be able to afford to hire two experts who are skilled at those tasks and able to ease her burden.

Bob the B&B owner is very successful with marketing his inn. His grown children manage the day-to-day operations of their thriving business.  If you remember his situation from the last blog post, his occupancy rate is very good, but he is wondering how to earn more income outside of bookings.  Even if Bob does not have a restaurant or a spa in addition to his inn, he can still increase his income in a variety of different ways:

  • Hosting private events (such as private parties, murder mysteries, book signings, wedding or baby showers, holiday or seasonal gatherings, etc.)
  • Offering customized guest packages (such as a Girls Getaway package, Romance package, or Local Attractions package)
  • Providing items for sale at his B&B (such as coffee mugs with his B&B logo, T-shirts/sweatshirts, signature goodies for guests to take home, etc.)
  • Teaching classes (such as cooking, writing, painting, etc.) to guests

In the third example, Shirley & Dale are a husband and wife innkeeping couple. Shirley’s favorite thing to do is to plant and grow flowers and produce in their gorgeous garden as well as to decorate their inn. Dale loves construction and renovation projects (both inside and outside). I think the long-term goal is for Shirley & Dale should keep doing what they love.  However, since they have a real need for adding housekeeping and kitchen staff, they will need to continue to handle those responsibilities until part-time employees are found.

Shirley & Dale should advertise for part-time employees in a variety of places including any professional hospitality associations to which they belong.  Their ad should provide information (or a link to more specific information) detailing specifically what they are looking for so that they are more likely to find someone with the exact skills they need. Once housekeeping and kitchen staff are found, then they should focus on achieving a consistent marketing presence.

Some professional innkeeping organizations have Vendor Members.  For example, Kristi Dement of Bed and Breakfast Blogging is a Vendor Member of the Professional Association of Innkeepers International.  I am happy to set up a free (no obligation), 20-minute phone conversation to answer any questions innkeepers have as well as provide practical ideas for bringing in more business.

How Bed and Breakfasts Can Win Like Amazon

Amazon Prime logo

Think about how your inn can win like Amazon and uniquely excel in hospitality, cuisine, and accommodations. Fast Company ranked Amazon the World’s Most Innovative Company in 2017.  Amazon is the largest American e-commerce company.

Founded on July 5 of 1994, Jeff Bezos selected the name Amazon as he looked through the dictionary.  He settled on “Amazon” because it was a place that was “exotic and different” just as he envisioned for his Internet enterprise.  Bed and breakfasts should each strive to be different and stand out in a unique and impressive way.

Bezos also noted that the Amazon river was by far the “largest” river in the world and he planned to make his store the largest in the world.  Amazon, as a company, has achieved enormous success. Back in 1996, Amazon was only a $16 million company while Barnes and Noble was at the time a gigantic $2 billion company.  However, Amazon was the fastest company to reach one billion in sales. In 2016, Amazon’s revenue was $136 billion United States dollars while Barnes and Noble increased to a significantly smaller $4.16 billion.

How did Amazon do it?  Amazon set goals to create something superior and completely new.  Jeff Bezos, who continues to record ideas as he thinks of them, made a list of 20 possible categories for his business and then decided that his best option was to start with books.  Years later Amazon would become one of the world’s best known companies and be referred to as “the everything store.”

While publishers complained when Amazon let its users publish book reviews (showing both the positive and negative comments), Jeff Bezos stated, “We make money when we help customers make purchase decisions.”  To him, it was so people could make informed choices.  The user-generated content did give Amazon viewers an extra reason to visit their website: actual buyers of books were giving their honest opinions.  Now consumers can leave written evaluations of any of Amazon’s products.  Bed and breakfasts would do well to encourage their happy guests to leave reviews as well.

Amazon strives for continuous improvement and efficiency.  While you may be satisfied with the size of your business, there are always things innkeepers can do to make more money with each guest who visits.  Whether through added packages, special retreats, retail merchandise, or other extras, make it a goal to win like Amazon by gaining more business from every customer (guest) who contacts your inn.

Names are so important for both people and places. Names help define people and brands. One of the most successful brands is Amazon.  Bed and breakfasts can look to Amazon for its success as a brand and its successful brand name.

Since June 19, 2000, Amazon’s logotype has featured a curved arrow leading from A to Z, representing that the company carries every product from A to Z, with the arrow shaped like a smile.  A good bed and breakfast logo can appear on merchandise you sell like coffee mugs, cookbooks, and aprons.

Amazon carefully selects who they hire to join the company.  According to Amazon, they hire only the best and the brightest.  Some interview questions have been known to catch people off guard like, “Do you know why manhole covers are round?”  This is to judge the reasoning skills of interviewees as much as it is assess their intelligence.  This sets a high bar for the talent they hire.

While they have had some personnel issues as far as people electing to leave the company, many employees have done very well for themselves by staying.  Bed and breakfasts can win like Amazon by being selective when hiring more staff members.

One of Amazon’s core values is innovation.  They remain on the cutting edge of technology with their products and services.  As a company they love inventing things.  They are not held back by conventional thinking. They will quickly abandon old notions and embrace new ones when better options present themselves.  Likewise, innkeepers should stay on the cutting edge with their online marketing, reservation software, and so forth.

Amazon is known for their excellent customer service. They offer a generous 30-day return policy. They are resolved to offer the lowest prices anywhere.  Amazon has expanded not only the types of merchandise it sells, but also the programs it offers.

With a focus on long-term customer loyalty, those who are Amazon Prime members get several perks including free shipping.  Bed and breakfasts can win like Amazon by rewarding returning guests and guests who make referrals.

Amazon is obsessed with customer satisfaction.  This online giant offers a personalized version of their website and gives recommendations to each shopper based on their previous searches and purchases. Amazon’s wide selection, low prices, and excellent customer service is remaking industries.

Through strategic marketing, including blogging, social media, and phone conversations, bed and breakfast guests can win like Amazon by persuading guests to spend more money during their visits on custom packages and other options.

Amazon arguably has the most authoritative online product catalog.  To make it easier for customers to learn more about the products on Amazon, they offer the following lists and tools:

  • Amazon Bestseller Lists
  • Amazon Sales Rank
  • Amazon Wishlists
  • Amazon Look Inside The Book
  • Amazon Search Inside The Book

Amazon’s overarching goal is to be the first place people look to buy anything. Amazon is also referred to as the “unstore.”  According to Bezos, Amazon is not bound by the traditional rules of retail. This is a list of some of Amazon’s products and services:

Perhaps having a company name beginning with “A” was preferential due to the probability it would occur at the top of any list that was alphabetized.  Does this mean that your bed and breakfast name must start with the letter A?  No, absolutely not.  You can think of a clever and profitable bed and breakfast business name by taking into account: your location, your inn, your decorating theme(s), and so on.

Maybe I should rename my company name from Bed and Breakfast Blogging to something else?  Any suggestions??  Feel free to comment below with positively creative suggestions!

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