Category Archives: Publicity

How To Make a Successful Bed and Breakfast Press Kit

bed and breakfast press kit

 

 

A successful bed and breakfast press kit can increase your inn’s likelihood for receiving media attention. Wondering what is a press kit? It is a package of media about your inn that makes it easier for a journalist or reporter to do a story about your bed and breakfast.

 

When you do most of the work for reporters up front, they will be more receptive to your pitch for press for their website, publication, or news story. In addition, it looks more professional and makes your bed and breakfast more appealing to write about.

 

Consider adding a press kit link on your website.  “Are you a journalist working on a story about inns or bed and breakfasts? We would be happy to help you with your story or article.”

 

Your valuable bed and breakfast press kit can include:

 

  • Contact’s name, phone number, and email address (the owner, innkeeper, public relations person)
  • High resolution photos (your gorgeous view, the outside of your inn, your guest rooms and common rooms, the best breakfasts meals you serve, etc.)
  • Map of your local area (and its nearby attractions)
  • Brief history of your inn (its location, year it was built, original owners, type of architecture, its history as a bed and breakfast, etc.)
  • Innkeepers/owners story (share your story or how your B&B came to be, a little about yourself and your team, and why you’re doing what you’re doing)
  • Pictures of your luxurious amenities (such as a pool or private hot tub, fireplace, library, spa, garden, etc.)
  • Current promotions (your own specials, custom packages, and description of private events you host like weddings, etc.)
  • Awards received (from bed and breakfast associations, contests won, your AAA Diamond rating, your BBB grade, etc.)
  • Online guest reviews (share links to positive guest testimonials)
  • Your blog (which features local activities and area events)
  • Existing press coverage (list of and links to articles in newspapers, magazines, and online attention)
  • Videos (made about your B&B or that you had filmed to promote your inn)

Include anything you think will enhance your reputation as providing exceptional hospitality. This is your opportunity make it accessible for the press to report about your bed and breakfast. Even curious potential guests will be impressed by it when they see it.

Having an available press kit, makes you media friendly and more likely to get more publicity for your inn.  If you do not mind members of the press coming to your bed and breakfast to interview you and/or make a video, then be sure to state that on-site tours can be arranged. There is nothing better than free publicity!

Image by Marcus Berg of Unique Angles Photography

Mike’s Road Trip To B&B’s

Mike's Road Trip

 

Mike Shubic of Mike’s Road Trip is an outgoing man of adventure.  He has been traveling on the road since 2010.  Mike hosts and produces high quality videos for hospitality businesses such as bed and breakfasts, inns, restaurants, and other “hidden gems of the road.”  He has been featured in USA Today Travel, Rand McNally Best of the Road, The Travel Channel, and more.

 

Check out Mike’s Road Trip’s Intriguing Inns and Beautiful B&B’s videos from YouTube.  I highly recommend him if you would like entertaining and professional videos made to highlight the unique strengths of your bed and breakfast.  From his website, Mike gives several reasons why your bed and breakfast inn should have a video:

  • If a picture is worth a 1000 words, how many is video worth?
  • Video builds trust with your prospects. Trust equals paying guests.
  • Videos attract attention and help set you apart from your competition.
  • Video is important for SEO (search engine optimization). Google is ranking pages with video higher for the same search terms.
  • Video is not a fad. Four billion hours of video are watched each month on YouTube alone.

Mike makes these suggestions to bed and breakfast owners:

  • Have a professional overview video of your B&B/Inn produced.  Be sure to include the owner/innkeeper in front of the camera.  Let prospective guests know what makes your inn special and memorable.
  • Guest testimonial videos can be very powerful.  This allows the viewer to hear what the experience is like from varying viewpoints.  Your guests may talk about things they liked that you never even thought about!
  • Informal videos for your social network can be a great way to showcase area events and/or activities at your inn while keeping in touch with past and future guests.
  • The visual impact of videos gives them a long shelf life.  Trust and interest can be earned as long as the video is live on the Internet.  You can be media friendly and share your videos with local media.

Professional and informal videos can be put on your website as well as shared on social media websites including Twitter, Facebook, and YouTube!  Mike is a well-spoken promoter of bed and breakfasts on his road trips all across America.  I recommend Mike Shubic of Mike’s Road Trip to all my Bed and Breakfast Blogging clients.

Are You Media Friendly?

are you media friendly

 

Are you media friendly?  Why not make it easy for a journalist or reporter to do a story on your bed and breakfast? Have a press kit on your website.  Consider asking, “Are you a journalist working on a story about inns or bed and breakfasts? We would love to help you with your story or article.”

 

 

The press kit can include:

  • Media contact‘s name, phone number, e-mail address (owner, innkeeper, public relations person for your B&B)
  • The history of the bed and breakfast: location, year it was built, original owners, type of architecture, date it became a bed and breakfast, etc.
  • Information about the innkeepers/owners: where they are originally from, their career history, their hobbies, pets, kids, etc.
  • Awards you and your B&B have received: from bed and breakfast associations, cooking contests won, your AAA rating, your Better Business Bureau grade, etc.
  • Press coverage: list of and link to articles in newspapers, magazines, online attention
  • High resolution photos of the inside including the rooms as well as the outside of the bed and breakfast as well as the best breakfasts and other food you serve
  • Map of area and nearby attractions
  • Videos made about your B&B or ones that you have had filmed to promote your bed and breakfast
  • Amenities: private hot tub, fireplace, library, spa, garden, etc.
  • Current promotions: such as special packages and upcoming events like weddings
  • Online guest reviews: share positive guest testimonials
  • Your blog

Anything that you think will enhance your reputation as providing exceptional hospitality, this is your opportunity make it accessible for the press to report on it.  Even curious potential guests will be impressed by it when they see it.

If you do not mind members of the press coming to your bed and breakfast to interview you and/or make a video, then be sure to state that on-site tours can be arranged.  There is nothing better than free publicity! Then the press will not have to ask, “Are you media friendly?”

 

Image by Marcus Berg of Unique Angles Photography