Category Archives: Publicity

Do You Know Your Signature Hospitality Story?

your signature hospitality story

 

In Carmine Gallo’s bestselling book Five Stars: The Communication Secrets to Get from Good to Great, he teaches that you must be able to persuade others to buy into your vision. Also, you must answer the question, “What’s your story?” Innkeepers should answer, “What’s your signature hospitality story?

 

According to Mr. Gallo, your “signature story” has the following components:

  • It is a story with a beginning, a middle, and an end (resolution)
  • It’s intriguing, thought-provoking, novel, informative, interesting, entertaining
  • It’s authentic (it must be true, or it could harm your credibility)
  • It includes specific details that enhance its authenticity
  • It reveals a surprise (people love surprises)
  • It introduces empathetic characters (your audience should be able to see themselves in your shoes)
  • It includes conflict and tension as well as overcoming a meaningful hurdle to achieve success
  • This signature story will help you, your product, and your brand story stand out
  • It differentiates you from your competition because no two brands share the same story
  • You must appeal to your audience’s emotion in order to persuade them
  • The story is about your brand or company

Keeping Mr. Gallo’s advice in mind, ask yourself:

  • What is my story of how I became an innkeeper?
  • What is the beginning, middle, and end (present day)?
  • What true facts should I tell others so that my story is worthy of their attention?
  • What specific details can I add to enhance the authenticity of my story?
  • What surprises have happened to me along the way as an innkeeper?
  • How can I connect my past to the present day in a way that others could picture themselves in my shoes?
  • What conflicts and tension did I experience as I overcame obstacles to achieve what I have today?
  • Does this story help me, my inn, and my brand story stand out?
  • Does this story help set me apart from my competition?
  • Does this story appeal to my audience’s emotion so I can persuade them to stay at my inn?
  • Is this story a positive representation of my business?

Great storytellers build trust. Think about the overall message you want to convey to your guests. The world needs to know what makes you different from other innkeepers and accommodations.

If you do not have an “About Us” page on your website, consider having one. Many guests would like to know who they are staying with before they book a room at your bed and breakfast inn. This is an opportunity to share about your signature hospitality story.

Feel free to share your experiences both inside and outside the hospitality industry. This will help you look more well-rounded. You can even include volunteer experience (if it is relevant).

You may want to include the names of some of the countries you have visited, if you have traveled across the world. This encourages guests outside your country to visit your inn. If you speak more than one language fluently, be sure to include that in your story.

If you have a talent (like playing a musical instrument) or skill (teaching cooking lessons) you are welcome to include that in your story. This is part of what sets you apart from other innkeepers and bed and breakfast inns.

When you can show what makes you and your inn special, then guests will be more likely to stay with you. If you (or your inn) has earned awards and distinctions, or earned media attention, be sure to add that to your website as well. The better you are at communicating what makes your inn special, with your signature hospitality story, the more likely you are to receive bookings.

Please follow and like us:

How To Profit From Designing Bed and Breakfast Retreats

bed and breakfast retreats

 

 

Bed and breakfast retreats can be very profitable for bed and breakfast inn owners. I will be presenting on an upcoming Professional Association of Innkeepers International (PAII) webinar.  Here is the blurb:

 

 

“From dreaming to planning and pricing to marketing, Kristi Dement will show you how to profit from designing retreats at your bed and breakfast.  She will reveal 15 different types of B&B retreats that your inn could host.  Plus, learn several reasons we should all love retreats!”

 

We will discuss:

 

  • 3 Essential Questions To Ask in the Dreaming Phase

 

  • Understanding the Role of Activities and Breaks

 

  • Crucial Planning Considerations

 

  • Option of Working with Outside Professionals

 

  • Types of Retreats and The Importance of Names

 

  • Customizing Retreats for Specific Clients

 

  • Critical Retreat Policies to Have in Place

 

  • Retreat Pricing Guidelines

 

  • Structuring Your Retreat

 

  • Building Retreat Buzz

 

  • Key Retreat Marketing Strategies

 

  • Reasons to Love Retreats

 

Throughout the Professional Association of Innkeepers International webinar, I will be sharing the images (like the one above) from talented hospitality photographer Marcus Berg of Unique Angles Photography.  

 

Click here for the blog post with a link to the YouTube video of my previous PAII webinar called, “How You Can Profit From Creating Memorable Guest Packages” led by Heather Turner, the Marketing Director for the Professional Association of Innkeepers International.

 

This PAII webinar is scheduled to take place on Wednesday January 25 at 2 pm.  After the webinar, I will provide a link to the presentation right here.  To get more ideas for designing retreats, look at BnBFinder’s website under Specials and then Classes, Courses, and Workshops.  

 

If you can think of another issue for me to address, with regards to designing bed and breakfast retreats, please feel free to comment below.  Alternatively, if you have experience leading bed and breakfast retreats, I welcome you to introduce yourself.  Tell us the name of your inn and where it is located and let us know what has worked well for your bed and breakfast retreats.

Please follow and like us:

How To Make a Successful Bed and Breakfast Press Kit

bed and breakfast press kit

 

A successful bed and breakfast press kit can increase your inn’s likelihood for receiving media attention. Wondering what is a press kit? It is a package of media about your inn that makes it easier for a journalist or reporter to do a story about your bed and breakfast.

 

 

When you do most of the work for reporters up front, they will be more receptive to your pitch for press for their website, publication, or news story. In addition, it looks more professional and makes your bed and breakfast more appealing to write about.

 

Consider adding a press kit link on your website.  “Are you a journalist working on a story about inns or bed and breakfasts? We would be happy to help you with your story or article.”

 

Your valuable bed and breakfast press kit can include:

 

  • Contact’s name, phone number, and email address (the owner, innkeeper, public relations person)

 

  • High resolution photos (your gorgeous view, the outside of your inn, your guest rooms and common rooms, the best breakfasts meals you serve, etc.)

 

  • Map of your local area (and its nearby attractions)

 

  • Brief history of your inn (its location, year it was built, original owners, type of architecture, its history as a bed and breakfast, etc.)

 

  • Innkeepers/owners story (share your story or how your B&B came to be, a little about yourself and your team, and why you’re doing what you’re doing)

 

  • Pictures of your luxurious amenities (such as a pool or private hot tub, fireplace, library, spa, garden, etc.)

 

  • Current promotions (your own specials, custom packages, and description of private events you host like weddings, etc.)

 

  • Awards received (from bed and breakfast associations, contests won, your AAA Diamond rating, your BBB grade, etc.)

 

  • Online guest reviews (share links to positive guest testimonials)

 

  • Your blog (which features local activities and area events)

 

  • Existing press coverage (list of and links to articles in newspapers, magazines, and online attention)

 

  • Videos (made about your B&B or that you had filmed to promote your inn)

 

Include anything you think will enhance your reputation as providing exceptional hospitality. This is your opportunity make it accessible for the press to report about your bed and breakfast. Even curious potential guests will be impressed by it when they see it.

 

Having an available press kit, makes you media friendly and more likely to get more publicity for your inn.  If you do not mind members of the press coming to your bed and breakfast to interview you and/or make a video, then be sure to state that on-site tours can be arranged. There is nothing better than free publicity!

 

Image by Marcus Berg of Unique Angles Photography

Please follow and like us:

Want Your Bed and Breakfast on TV?

bed and breakfast on tv

Stephanie Hernandez

If you want your bed and breakfast, hotel, or guest house on television, keep reading.  Stephanie Hernandez, from the television production house TwoFour in Plymouth, United Kingdom, is currently trying to find people who are starting up a new hotel or bed and breakfast in the UK and Europe. They are very interested in finding people that have bought a location and want to change or remodel the property.

TwoFour is a UK independent media group that was founded in 1989 by Charles Wace, a former TV news producer. In 2013 it was named the largest true independent media group in the UK and the largest producer of documentary content, employing over 350 people internationally and turning over £58 million in 2013. With headquarters in Plymouth, TwoFour has offices across the globe including London and Los Angeles.

TwoFour is currently casting for a brand new series called “Our Dream Hotel” and they are shooting it over the course of the next year, to go out on C5 in the Autumn of 2016. Each episode will feature one couple/family’s renovation/redesign/reimagining of a building, as they transform it into a hotel, bed and breakfast, or guest house. They are looking to find three such stories in the UK, and film three abroad (Europe).

In an ideal world they would follow each renovation from the very start to the very end – but they are realistic enough to know that life isn’t like that! So, instead, they are looking for projects they can join whilst there is still some degree of work to be done (at least 50%), so that they can follow the journey all the way along to opening.

Here are some of the questions they would ask the people interested in being cast for the show:

  • Tell me a bit about yourself and your family
  • Why this house? Why this ‘project’?
  • Have you had much experience in either building renovation or the  hospitality industry before now?
  • Can you talk me through the work you have had done, what needs to be done, and what the major points on your schedule are?
  • When do you hope to be open, and in what capacity?
  • What do you currently feel most daunted by?
  • How are you funding this build, and how important is it that the venture is a commercial success?”

If you’re interested in finding out more, then simply email Stephanie directly at Stephanie.Hernandez@twofour.co.uk Thank you, Stephanie, for asking me to share this with my Bed and Breakfast Blogging readers!

Please follow and like us:

Mike’s Road Trip To B&B’s

Mike's Road Trip

 

Mike Shubic of Mike’s Road Trip is an outgoing man of adventure.  He has been traveling on the road since 2010.  Mike hosts and produces high quality videos for hospitality businesses such as bed and breakfasts, inns, restaurants, and other “hidden gems of the road.”  He has been featured in USA Today Travel, Rand McNally Best of the Road, The Travel Channel, and more.

 

Check out Mike’s Road Trip’s Intriguing Inns and Beautiful B&B’s videos from YouTube.  I highly recommend him if you would like entertaining and professional videos made to highlight the unique strengths of your bed and breakfast.  From his website, Mike gives several reasons why your bed and breakfast inn should have a video:

  • If a picture is worth a 1000 words, how many is video worth?
  • Video builds trust with your prospects. Trust equals paying guests.
  • Videos attract attention and help set you apart from your competition.
  • Video is important for SEO (search engine optimization). Google is ranking pages with video higher for the same search terms.
  • Video is not a fad. Four billion hours of video are watched each month on YouTube alone.

Mike makes these suggestions to bed and breakfast owners:

  • Have a professional overview video of your B&B/Inn produced.  Be sure to include the owner/innkeeper in front of the camera.  Let prospective guests know what makes your inn special and memorable.
  • Guest testimonial videos can be very powerful.  This allows the viewer to hear what the experience is like from varying viewpoints.  Your guests may talk about things they liked that you never even thought about!
  • Informal videos for your social network can be a great way to showcase area events and/or activities at your inn while keeping in touch with past and future guests.
  • The visual impact of videos gives them a long shelf life.  Trust and interest can be earned as long as the video is live on the Internet.  You can be media friendly and share your videos with local media.

Professional and informal videos can be put on your website as well as shared on social media websites including Twitter, Facebook, and YouTube!  Mike is a well-spoken promoter of bed and breakfasts on his road trips all across America.  I recommend Mike Shubic of Mike’s Road Trip to all my Bed and Breakfast Blogging clients.

Please follow and like us: