Category Archives: Promotion

Why You’ll Love Signs by Danthonia Designs

6 Danthonia Design signs

 

Does your Bed and Breakfast need a sign? Today Danthonia Design’s 40 plus designers, artists and artisans use office and work areas of over 60,000 sq/ft to create signage of all sizes for clients across Australia and internationally. Many of their beautiful hand-carved signs belong to bed and breakfast owners.

In addition to their Aussie market – they ship between 100-200 signs per month to the USA. The Aussie dollar is lower than the US dollar and Australia / United States have a free trade agreement – this means that US clients get a good value for their money.

Handcrafted hotel signs, B&B signs and restaurant signs are easily recognizable and impress each guest upon arrival. Any successful hospitality business needs to make that good first impression. Danthonia creates award winning signs for the hospitality industry. Effective inn and restaurant signage convert passers-by into regular patrons. Hand carved bed and breakfast signs can become local landmarks.

Their on-line sign-designer tools allow bed and breakfast owners to customize your own sign. Try out different colors, change the artwork or font, and order when it looks just right for you! Although each Danthonia sign is individually handcrafted, they have developed a team approach that allows a 21 day delivery for most US orders. For a rush fee they can deliver in 15 days.

Over the last years articles by or about Danthonia, their hand crafting techniques, their people and their award-winning sign designs have appeared in the following publications:

  • SignCraft Magazine – USA
  • Sign Business Magazine – USA
  • Signs of the Times – USA
  • Sign Gallery Series – USA
  • US Sign Council Calendar – USA
  • Visual Impact – Australia
  • Image Magazine – Australia
  • Outback Magazine – Australia

Bed and Breakfast Blogging thinks that Danthonia Designs is a great place to go for high-quality, durable, gorgeous hand-crafted signs for your bed and breakfast inns. They are sure to impress your guests who drive by and those who see your sign on your website.

 

Did You See Bed and Breakfast the Movie?

Bed and Breakfast The Movie cover

 

Bed and Breakfast the Movie (available on Amazon Prime at the time of this writing) had mixed reviews when it was released in 2015. However, I wanted to watch it from the perspective of observing what to do (and what not to do) when you are a hospitality provider.

 

Both Dean Cain’s character (Jake) inherits a bed and breakfast, but wait so did Brazilian Ana (played by Juliana Paes). Bill Engvall plays Jake’s brother (a police officer that likes to drink beer when he is off the clock). This is a romantic comedy. While the plot line is not realistic, I did observe some things:

  • While the sign changes three times in the movie, it is an important reminder of how essential is to have a visible sign to welcome guests.
  • The maid takes the picture of Jake and makes the valid point that guests need to see that they can trust you (the innkeeper) if you are asking them to come to your house (however not all inns share pictures of the innkeepers).
  • The Certificate by the California State Commission gets put up a couple and made straight a few times, a reminder that innkeepers should proudly display their licenses as well as awards and honors.
  • There was a mess everywhere since they were not supposed to open for week (somehow an ad showed an earlier date) this demonstrates the importance of being on top of your advertising and promotions (it is good to have a press kit).
  • The maid could not cook (it is a necessity for at least one person on staff to be skilled in cooking) and the maid snooped into Ana’s luggage (a major violation of guest privacy) to discover that Ana was not who she said she was.
  • When a guest pointed out that there was “a hole in the floor where the toilet should be” Jake tells them to take a wine tour (at his expense) and when they return everything will be fixed (the inn would never be authorized to open unless inspection standards were met) but that was quick thinking on his part (which innkeepers often have to do but not for missing a toilet).
  • When asked how it “got in such awful shape”, Jake admitted, “It was left for a long time and obviously I’m still fixing it.” There are situations when an inn is open for business as it is being restored, but there could be a better way to word that improvements are still going on.
  • The couple that was on their honeymoon was making loud noises which annoyed the other guests (at breakfast time Jake suggested that they eat breakfast in bed to avoid their public display of affection).
  • It was only several days later that their landline phone worked (it was not realistic that calls were not being received on Jake’s cell phone). Yet guests were coming because of the wine festival in town.
  • Jake’s legal dispute with Ana was mediated by a retired judge who was meditating when they arrived and he led the meeting (from his cramped trailer home) more like a couples therapy session. No lawyers were present which would not have been the case in real life.
  • When Jake learns that the most famous reviewer in the state of California is staying with them, he and Ana work together to see if “his dream would have worked” and they throw a very successful couples dinner party.
  • They picked fresh produce from their garden and Jake found two bottles of fine wine. Towards the end of the evening, they asked the reviewer (played by actor Eric Roberts) what he thought.
  • The reviewer said, “You put together the perfect blend of both the exotic (being the most risky or risque) and the familia (being the most comfortable). Keep it up and you’re bound to go far. And to think if there would have been a room anywhere else, I might have missed the best meal of my life. I guess that’s what you call serendipity.” (It was not realistic for the “best reviewer in the state” to not have a place to stay.)
  • Being from Brazil, Ana did not know what the word serendipity meant (nor how to pronounce it correctly), and Jake explained that it is when something pleasant happens unexpectedly. It is known as a “happy accident.”

I won’t spoil the ending for you (in case you want to watch the movie). If you have seen the movie (or you do end up watching it), please feel free to share your comments about it.

How To Develop Guest Packages

couch in front of open French doors with balcony overlooking pool with sunset background

 

To attract more visitors to your bed and breakfast, develop guest packages.  Packages are a great way to reinforce your brand and your inn’s image.  This also allows you to offer discounts without cutting your room prices.  When you bundle several items, services, and features together, this adds more revenue to your B&B business.

 

Wondering how to come up with some great ideas for bed and breakfast packages? Can you offer some courses or classes?  If you teach a particular skill (or can find a teacher), offer to host a bed and breakfast retreat. Potentially, you could fill all of your rooms.

  • Artist Retreat
  • Bird Watching Retreat
  • Book Club Retreat
  • Culinary Kitchen Getaway
  • Farming Retreat
  • Board Games Retreat
  • Gardening Getaway
  • Photography Retreat
  • Quilters Retreat
  • Scrapbooking Retreat
  • Writers Retreat
  • Yoga Retreat

 

What about featuring local attractions in your area?

  • Entertainment Package
  • Historic Tours Package
  • Restaurant Package
  • Spectator Sports Package
  • Wine Lovers Package

 

Do you want to attract a specific group of people?

  • Class Reunions
  • Family Reunions
  • Girlfriend Getaways

 

How about offering a promotional package during each season?

  • Winter Specials: activities like ice skating, skiing, and snowmobiling
  • Spring Renewal: everything starts to bloom again
  • Summer Fun in the Sun: can include amusement or water park tickets
  • Fall Foliage: certain parts of the country are known for their beautiful autumn colors

 

Is there a specific sport or physical activity that is popular in your area?

  • Bike Tours
  • Golf Getaways
  • Horseback Riding
  • Snow Skiing

 

What about promoting the holidays to your guests?

  • New Year’s Package
  • Valentine’s Day
  • Labor Day
  • Thanksgiving Package
  • Christmas Package

 

The bed and breakfast package could center around guests’ relationships.

  • Anniversary Package
  • Babymoon Package
  • Family Travel Deals
  • Honeymooners Package (you can offer this even if you do not host weddings)
  • Romance Package (not just for Valentine’s Day, but for any time of the year)
  • Wedding Package

 

There are so many different package possibilities, depending upon where you are located and your interests:

  • For mystery lovers, you could offer a Murder Mystery Weekend Package.
  • For couples or single travelers looking to be pampered have a Massage Package or Spa Retreat.
  • If you live near a university, you may offer a package to the Parents of College Students.
  • If your inn is close to a number of major businesses or hosts business conferences, you may offer a Business Travelers Package.
  • If you would like to offer discounts to a specific groups of people you can: Military Special, Senior Citizen Discount, Teachers Discount, etc.
  • If you are a green inn, you could offer a discount to those driving cars with alternative fuel options.  You can reward your guests for being eco-friendly and helping Clean the World.

For more alternatives, offer an a-la-carte approach and let your guests create their own package by choosing from specific add-ons you offer.  They could add chocolate, flowers, heart-shaped balloons, teddy bears, and other special upgrades to their room price.

Packages can be centered around the time of the week the stay, “Midweek Specials” for slower times during the middle of the week.  “Spontaneous Specials” for last minute bookings for spontaneous travelers.  Even a Frequent Stay or Extended-Stay Discount.

There are many more bed and breakfast packages that you can put together based on what is in your local area, the types of guests you are trying to attract, your skills, and your amenities.  The key is to design your packages around the desires of the guests you want to attract.

 

Image by Marcus Berg of Unique Angles Photography

Why Local Partnerships Can Make You Rich

a store with glass cases with food inside and other merchandise

Do you know why local partnerships can make you rich?  Do you know that your local area could be your best asset?  Travelers tend to pick the area of their destination BEFORE they choose their accommodations.  So innkeepers can profit from thinking about: “Why do guests visit my local area?”

Word-of-mouth marketing can also be very powerful.  What do you want to become known for?  A big part of becoming more well known is developing ties with other local businesses and organizations in your community.

Who, in your local area, offers complementary products and services?  There are many reasons why it is in both your interests to form a mutually beneficial relationship:

  • You can refer each other business (since you don’t have all the same customers)
  • You can promote each other in a variety of ways (such as via social media)
  • You can form exclusive partnerships (more on that later)

So, you may be thinking, what types of places and with whom could I form local partnerships?:

  • Caterers
  • Chocolatier
  • Entertainment providers
  • Florist
  • Gift shops
  • Museums
  • Nonprofit organizations and charities
  • Realtors
  • Restaurants
  • Spas (if you do not have your own spa)
  • Sports
  • Tourist attractions
  • Wedding planners

There is a whole movement going on to support local businesses and service professionals.  Spread the love for your local area by featuring these other businesses:

  • Brochures (display them at your inn)
  • Coupons (arrange for your guests to receive discounts for using their services)
  • Menus (let people see what they offer by providing their menus)
  • Preferred list of vendors (such as caterers and wedding planners)
  • Social Media (share a picture of them and write about why people should want to use their products and/or services)
  • Video (partner with other businesses to promote your town as a vacation destination)
  • Word-of-mouth (if guests ask for your recommendations)

Develop “exclusive partnerships” in which you agree to only buy from them and they offer you a reduced rate for doing so.  This works out well in the case of using one chocolatier and one florist.  Especially if you offer packages to your guests which include chocolate and flowers.

An “influencer” is a person who has the power to influence many people.  How do you meet and form relationships with the “influencers” in your community?

  • Consider joining your local Chamber of Commerce which will have local business owners and service providers as members.
  • LinkedIn is a powerful social media network for finding other local business owners
  • There is nothing like meeting face-to-face to discuss how you can help each other’s businesses grow
  • Look online (like at TripAdvisor) to find lists for the best restaurants near you and the top things to do in (and near) your area for ideas of people and places to contact

That is why local partnerships can make you rich.

Image by Marcus Berg of Unique Angles Photography

How One Man Immediately Improved His Company

Author Marcus Sheridan next to his book cover: They Ask You Answer

They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer by Marcus Sheridan is a must read for business owners, including those in the hospitality industry.  Mashable rated this the #1 marketing book to read in 2017.  It is the true story of how one man immediately improved his company.

Mr. Sheridan, a co-owner of River Pools and Spas, in the wake of the 2008 economy struggles, witnessed his business rapidly declining.  Rather than see his company go bankrupt, he decided if he simply answered the questions that people were asking about pools on his website (writing articles and making videos), he could become an authority and go-to resource that people could trust.  According to Marcus, the business we are all in is trust.

We must understand what our customer is searching for, asking, feeling, and fearing. We must not be afraid any and all questions.  First, he brainstormed all of the questions he received about fiberglass swimming pools. Then he spent all his spare time answering these questions.

He emphasizes that business owners should take on more of the “teacher” mentality than the sales role.  Sheridan advocates against sticking your head in the sand (like the myth that ostriches do) and hoping your problems go away.  Rather, he argues that we should do everything we can to earn our customer’s trust.

He uses CarMax as an example of a company that admitted their industry (selling used cars) had no consumer trust, and gave examples of what they did to earn back people’s trust:

  • One price is listed for vehicles (nothing more and nothing less)
  • Sales team is given the same commission regardless of what vehicle is sold
  • A five-day money back guarantee to those who purchase their used cars
  • An intensive inspection process that all their cars go through
  • A CarFax vehicle history report that details its history of repairs
  • Listing the Kelley Blue Book Value with all their vehicles

This eliminated the four major fears that used car buyers have:

  • Dealing with the salesperson
  • Buyer’s remorse
  • Buying a lemon
  • Not getting ripped off

Brainstorm every single reason why someone would not buy from your company (or for the case of innkeepers, stay at their B&B).  How many of these reasons have been addressed by your website?  Sheridan said that most companies never take the time to properly address the biggest fears of their consumers.  For example, bed and breakfast inns should educate their potential guests on how they are different from hotels.

Marcus advises that it does not matter what you or I think, but what the consumers think, how they behave, and what they expect.  Are we willing to meet their expectations? Write out the specific messages you want to get across to your most ideal guests.  Figure out what your guests are thinking, feeling, asking, and going through. Assume your potential guests already know about all of the alternative places to stay in your local area.

Sheridan very boldly made a list of the pluses and minuses of his competitors’ pools.  Because he stayed objective, and based his information on facts, he was able to gain a lot of trust from others.  Some of his competitors were surprised (and even thankful) that their brands were mentioned in his blog post.  Of course, others were disappointed at his reviews, and a few even threatened to sue him, but because it was based on fact there was nothing they could do. By explaining the pros and cons of each type of swimming pool, he let the consumer decide what was best for their needs.  The key is the willingness to objectively address his competition and become a trusted source in his industry.

Marcus urges business owners to have a steadfast commitment to helping consumers make the most well-informed purchasing decisions as possible.  Sheridan asserts that the most successful companies have a very clear understanding of the fact that they are not a good fit for everyone.  Focus only on the group that matters–the customers–and not the competition or guests that are not a good fit for what your inn offers.  Be a resource to help them make the best decision for themselves.  Distill the facts into simple-to-understand words that travelers find helpful.

Every time someone consumes a piece of your content (video, article, etc.), the trust factor continues to rise.  In fact, with River Pools and Spas, they discovered that if someone read thirty or more of their website pages before their initial sales appointment, they would buy from them 80% of the time whereas if they didn’t read thirty or more pages, the average closing rate in terms of appointment-to-sale was only 20%.

The moment your prospect sees you as more of a teacher than versus a salesperson, the amount of respect dramatically increases.  The goal of Google (and other search engines) is to give its customer (the searcher) the best, most specific answer to their question (or need, problem, query, etc.) in that very moment.  Places of hospitality that regularly offer fresh content that answers questions, will get more visitors to their website which can lead to more visitors to their inn.

Did you know that one-third of all time spent online is watching video?  Thus, videos and video blogs (vlogs) can be extremely beneficial.  People care about having their questions and concerns answered.  Sheridan recommends that for those just getting started on adding more content to their website, that they begin with the big five subjects:

  • Cost (focus on showing your value with customized packages)
  • Problems (address problems such as food allergies and handicap accessibility)
  • Comparisons (don’t be afraid to make a list of the pros and cons of your local competitors if they are based on fact)
  • Reviews (feature five-star guest reviews on your website and in social media)
  • Best of (feature the best of your local community: restaurants, attractions, etc.)

I really enjoyed reading this book and I know it will inspire other business owners, especially owners of places of hospitality such as bed and breakfast inns and restaurants.  If you would like a free phone consultation with Kristi Dement of Bed and Breakfast Blogging, I would be happy to speak with you about generating more traffic to your website with a focus on increasing the bottom line of your business.

Catapult Your Business Growth with Gift Cards

Large home with tall trees around it

Did you know you can catapult your business growth with gift cards?  Bed and breakfast gift cards work well for both innkeepers and guests.  Individual inns as well as B&B associations offer gift cards or gift certificates for purchase. The North Carolina Bed and Breakfast Inns (NCBBI) makes their gift certificates available in $50 increments and guests can use them at any of their member inns.

Special Occasions for Gift Cards:

  • Anniversaries
  • Birthdays
  • Employment appreciations
  • Holiday gifts
  • Honeymoons
  • Retirements
  • Surprising a loved one
  • Thanking a friend

Make sure you clearly communicate the the terms and conditions of your gift certificates and gift cards to those who purchase them.  You may restrict guests from using their gift certificates in combination with other offers, additional discounts, or third-party promotions.  Your place of hospitality may also exclude their use for group services including accommodations and catering for weddings and other large functions.

Be sure to state in writing that all property specific policies, including deposit, minimum stay, and cancellation policies still apply.  You may want to add that no blackout dates apply. If there is an expiration date, please state that directly on the gift certificate.  Give guests the option of allowing money left over to be put toward future stays.

Consider offering a discount on your gift certificates or gift cards during the holidays.  Promote that they make great presents for those who are difficult to shop for!

Reasons Why We Should All Love Gift Cards:

  • Gift card recipients have the freedom to choose when they visit (as long as it is before it expires), the reason for their stay (they could save it for their birthday or anniversary), and even their choice of which inn (in the case of B&B association gift cards)
  • Gift givers do not have the usual stress involved in choosing a gift especially for the hard-to-shop-for people in your life
  • Saves time (no need for givers to drive all over the map to find the perfect gift and these are great for last-minute shoppers)
  • Saves money (givers decide the amount you want to give and stay within their budget)

If your inn or association offers gift cards or gift certificates, be sure to dedicate a web page to provide information and list all the necessary details.  Allow people to purchase your gift cards or certificates directly from your website.  Be sure to promote your gift certificates in blog posts (with their permission, share stories about guests who used gift cards).  Don’t forget that social media is a great place to announce that your inn offers gift cards.  Gift cards are a great way to catapult your B&B business growth!

Image by Marcus Berg of Unique Angles Photography

How To Create Remarkable Holiday and Seasonal Packages

Pool with outdoor string lights shining over it

I am presenting a Professional Association of Innkeepers International (PAII) webinar called “Creating Holiday and Seasonal B&B Packages” on Wednesday September 20, 2017 at 2 pm EST.  Attendees will hear examples from actual holiday and seasonal packages currently (or previously offered) at B&B inns.

You will learn WHY you should offer holiday and seasonal B&B packages to your guests.  Hint: it has to do with repeat visits throughout the year AND adding an additional stream of revenue to your business.

Discover why it is important to customize your own packages.  Take your local area into account as well as the interests of the types of guests you host.  Your packages can also relate to a specific culture, your inn’s history, your inn or city’s name, and your guest room themes.

We will discuss the disclaimers you may want to add to set clear guidelines and manage expectations.  I will discuss key issues that matter to your bottom line.

Your inn can celebrate many seasons and holidays, including:

  • Fall
  • Halloween
  • Veteran’s Day
  • Thanksgiving
  • Winter
  • December Holidays
  • New Years Eve
  • Groundhog Day
  • Valentine’s Day
  • St. Patrick’s Day
  • Spring
  • Easter
  • Mother’s Day
  • Memorial Day
  • Summer
  • Father’s Day
  • Independence Day
  • Labor Day

I give specific examples of real bed and breakfast packages that relate to the seasons and to holidays.  I state that the best way to learn more about the packages is to click on their respective website links.  For those of you who would like my list of links as well as my list of potential disclaimers you may want to add to your packages, please contact me and I will email you that information.

I do share which season of the year has the least amount of packages during its months.  This is a great opportunity to stand out by being the inn that offers a package for only during those few months.

You may email me any questions you have after watching my presentation.  I am happy to provide specific, practical advice about how you can maximize packages at your inn.  I will insert the link to watch the webinar right here.

Bed and Breakfast Blogging helps places of hospitality grow their business through strategic online marketing which includes blogging, social media, and email marketing.  The bottom line is that we can improve your bottom line!

Image by Marcus Berg of Unique Angles Photography

How To Promote Staycations at Your Bed and Breakfast

Outdoor flower garden with bench by tree and wood fence in background

 

Do you know how to promote staycations? As you may know, “staycations” are vacations spent at home or nearby.  Have you promoted your nearby bed and breakfast to locals in your community?  This is a great target market. Best of all, you are a “local” promoting your business to other locals.

 

The Victoria, a bed and breakfast in Bentonville, Arksansas,  lists four great reasons for locals in their community to stay at their bed and breakfast:

  • Less planning is necessary (since you know your local community and you can even go back home if you forgot something important)
  • Much more affordable (plane rides and car rentals are not necessary)
  • Get to know everything your area has to offer (such as its museums, gardens, and other tourist attractions)
  • Vacation at a more relaxed pace (a great alternative to stressful, activity-filled vacations far away from home)

According to The Project: Time Off Coalition, more than half of American workers (55%) left vacation time unused in 2015. This adds up to 658 million unused vacation days! Ironically, their data also showed that employees who take 10 or fewer days of vacation time are less likely to have received a raise or bonus in the last three years than those who took 11 days or more.

This is where owners and innkeepers of bed and breakfast inns can come in.  You could put together your own staycation package that could include tickets to local area attractions and gift certificates to local restaurants.

The Bridgeton House in the New Hope area of Pennsylvania offers a “Savory Staycation Package” that includes:

  • A welcoming wine and cheese upon arrival
  • Afternoon tea featuring a wonderful selection of homemade sweets and savories each day of your stay
  • A multi-course made to order breakfast each day of your stay
  • Their fireside basket dinner for 2 inclusive of a bottle of wine (choice of red, white or sparkling cider)

You can promote your package in a number of effective ways:

  • In a blog post that discusses the benefits of staycations and details your package
  • Share the information in social media (including Facebook and Twitter)
  • Since you are attracting local area guests, how about putting a sign outside your inn announcing your staycation package?  This can attract those who pass by.
  • Partner with local business owners to promote your staycation package (such as local attractions and restaurants)
  • Share this information with your local tourism board and local press
  • Volunteer at a local nonprofit or sponsor a local event in your community for word of mouth advertising.

Since you know what your specific local area offers, you know how to promote staycations by customizing your staycation package to fit your community.  It is becoming increasingly popular to “shop local” as well.

Image by Marcus Berg of Unique Angles Photography

How To Profit From Designing Bed and Breakfast Retreats

bed and breakfast retreats

 

 

Bed and breakfast retreats can be very profitable for bed and breakfast inn owners. I will be presenting on an upcoming Professional Association of Innkeepers International (PAII) webinar.  Here is the blurb:

 

 

“From dreaming to planning and pricing to marketing, Kristi Dement will show you how to profit from designing retreats at your bed and breakfast.  She will reveal 15 different types of B&B retreats that your inn could host.  Plus, learn several reasons we should all love retreats!”

 

We will discuss:

 

  • 3 Essential Questions To Ask in the Dreaming Phase

 

  • Understanding the Role of Activities and Breaks

 

  • Crucial Planning Considerations

 

  • Option of Working with Outside Professionals

 

  • Types of Retreats and The Importance of Names

 

  • Customizing Retreats for Specific Clients

 

  • Critical Retreat Policies to Have in Place

 

  • Retreat Pricing Guidelines

 

  • Structuring Your Retreat

 

  • Building Retreat Buzz

 

  • Key Retreat Marketing Strategies

 

  • Reasons to Love Retreats

 

Throughout the Professional Association of Innkeepers International webinar, I will be sharing the images (like the one above) from talented hospitality photographer Marcus Berg of Unique Angles Photography.  

 

Click here for the blog post with a link to the YouTube video of my previous PAII webinar called, “How You Can Profit From Creating Memorable Guest Packages” led by Heather Turner, the Marketing Director for the Professional Association of Innkeepers International.

 

This PAII webinar is scheduled to take place on Wednesday January 25 at 2 pm.  After the webinar, I will provide a link to the presentation right here.  To get more ideas for designing retreats, look at BnBFinder’s website under Specials and then Classes, Courses, and Workshops.  

 

If you can think of another issue for me to address, with regards to designing bed and breakfast retreats, please feel free to comment below.  Alternatively, if you have experience leading bed and breakfast retreats, I welcome you to introduce yourself.  Tell us the name of your inn and where it is located and let us know what has worked well for your bed and breakfast retreats.

How You Can Profit From Creating Memorable Guest Packages

memorable guest packages

Please attend the webinar, “How You Can Profit From Creating Memorable Guest Packages.” This is scheduled for Wednesday November 16 at 2 pm. All members of the Professional Association of Innkeepers International may register to attend. 

 

How You Can Profit From Creating Memorable Guest Packages: Regardless of the number of rooms your inn has, every innkeeper can profit from designing memorable packages for their guests.  Since guests do not want to “work” to put together a great vacation, you can coordinate things on the front end (before they arrive) so your guests can relax and enjoy their experience. Guests are willing to pay more for things to be planned in advance for them.  

 

In this webinar, we will discuss creative ways to put packages together using your knowledge of your inn’s local area and by partnering with local businesses including restaurants and attractions. This is extra income that is there for the earning and for the satisfaction of pleasing your guests who will no doubt return again soon because of their memorable stay. 

 

You Will Learn:

 

  • What It Means To Be Memorable

 

  • 5 Essential Questions To Ask Before Designing a Package

 

  • 10 Types of Packages and What They Can Include

 

  • Don’t Forget To Add “The Fine Print”

 

  • and much more!

 

Enjoy hospitality photographer Marcus Berg of Unique Angles Photography‘s images throughout the presentation.  Marcus travels across the country to take pictures of bed and breakfast inns, hotels, restaurants, and food.  

 

 

With his talent for lighting, Marcus Berg is able to capture what is outside a window from inside a room. Marcus is easy to work with and will makes very flattering pictures of fine accommodations and cuisine.  

 

memorable guest packages

 

This webinar, “How You Can Profit From Creating Memorable Guest Packages” will be recorded and I will add the link to this webinar once the Professional Association of Innkeepers International posts it on their website.  Innkeepers interested in contacting me can use the contact form on my website. Thank you.

 

Food image by Marcus Berg of Unique Angles Photography

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