Category Archives: Photography

Hospitality Photography Advice From A Professional

Outside of green B&B with lanterns and white picket fence

Photos are an important part of marketing your bed and breakfast inn to travelers.  Professional hospitality photographer Marcus Berg, of Unique Angles Photography, shines the light on this crucial aspect of promoting your hospitality business. He specializes in photographing B&B’s and frankly, his talented work speaks for itself.

His company, Unique Angles Photography (UAP) was established in 1994 and over the years has created a niche in serving the hospitality industry. With exceptional attention to detail and skillful use of lighting, UAP has been privileged to work with lodging facilities that include bed & breakfasts, boutique hotels and inns. UAP also specializes in culinary and wine photography to showcase other aspects of hospitality.  Marcus is located on the West Coast in Oregon and can travel to your location.

Looking back, Marcus explains that he and his wife were spending an anniversary at a B&B and as he looked at their website; being an architectural photographer, he offered his services to improve their images. The second inn they visited, Marcus made the same offer and that innkeeper recommended he attend a B&B conference. Marcus said he’s been hooked on B&B’s ever since.

According to Mr. Berg, “It’s really not the equipment that is going to make the difference, it’s what the eye sees. It’s all about the lighting and where it’s placed. Turn on lights and try to bounce your additional lights off the ceiling.”  A poorly lit room can come off as stuffy, dark and small and may not be appealing to a traveler.  Utilize natural light to make your rooms shine. Taking interior photos during the middle of the day will help you maximize the sunlight.

According to Marcus, less is best.  The more you have the room cleaned the better.  Clutter in the background of an image can make your place less appealing.  Windows are often overlooked.  Remove the screen and clean the glass.  Hide the clocks, garbage can & telephone.  Set room up with some props for an invitational image, such as a robe, wine, fruit, coffee mug, chocolate, newspaper/book, reading glasses etc.

Marcus uses Photoshop to help with fixing his images.  Several things can be done on the computer. Lighting can be worked with, and levels of color to enhance the image. Removing reflections or unwanted objects and sharpening can also be done.

Berg advises that if you are going to do the exterior of the location, it’s usually best to have the sun behind you, which goes for interior photos too.  The two best times he likes to shoot is early in the morning or just at sunset or “the golden hour”.  One thing you want to stay away from is taking interior photos at night.

Avoid people in your photos, particularly when it comes to room or bathroom shots, as travelers want to imagine themselves in those spaces, not other people.

When it comes to staging photos, set your dining room and guest rooms how you would normally but pay extra attention to background. Make sure TVs are turned off and wall decor is straight. Also, consider putting flowers and champagne next to the bed. A professional photographer can help with staging your rooms for photos.

Make your setting as inviting as possible.  For instance, taking a photo of a nice looking bed is great, however, if you turn down that same bed and add an inviting cup of coffee with and a flower, you have just turned that photo into something much more enticing.

In working with his clients, he begins with an agreed upon project and date. Upon his arrival, Marcus meets with the innkeeper(s) and reviews what they want to focus on.  He tries to use as many props as are available at the location.  We may choose to bring outside props in, such as flowers or wine/cheese plate.

Depending on the size of the facility, Marcus spends most of his time shooting the inn.  When editing photos, don’t add any borders, watermarks, arrows, or text. Photos are literally the window to marketing your B&B. Hiring a professional photographer, like Marcus Berg, is worth the investment. Marcus recommends that photos are at least 1024 x 768 pixels.

At the end of the shoot, Mr. Berg comes back to his office and then the work continues to prepare each image for its final print.  Once all the photos are done, he prepares a DVD in both a JPEG and TIFF file for the client.  JPEG is for the internet and the TIFF file is for printing or publication.

Potentially interested innkeepers can always reach him via his email address: uniqueangles@gmail.com or contact him through his website (link at the bottom). Other ways to contact Marcus Berg are through LinkedIn as well as several associations like: PAII, OBBG, CABBI, the Keizer Chamber of Commerce and the Wine and Hospitality Network.

Having high-resolution photos is no longer a luxury — it’s required. How will travelers know how great your B&B is if they can’t tell from a photo?  Photos can make or break how new visitors perceive your B&B.  Are the photographs of your B&B doing enough to invite and attract more bookings?

Thank you, Marcus, for sharing some of your professional hospitality photography advice.  I know that social audiences love stories AND they love photos. Share stories (along with your professional pictures) about how your guests enjoy all that you have to offer.

By sharing photos on social media sites like Facebook, Instagram, Pinterest, and Twitter you can build your social following. Also, be sure to have social media icons easily visible on your website so that visitors can go directly from your website to your social media.  Make it as easy as possible for people to find your website and your social media online.  Pictures can make all the difference in the world!

Image by Marcus Berg of Unique Angles Photography

Professional Hospitality Photographer Marcus Berg of Unique Angles Photography

hospitality photographer

 

Professional Hospitality Photographer Marcus Berg, from Unique Angles Photography, develops beautiful pictures for his hospitality clients.  When asked how he first got interested in photography, he said he received a phone call from a friend who asked him to take photos at her wedding reception.

 

This was back in the late 1980s when he did not even own a camera.  Borrowing a camera from his brother-in-law, Marcus later was told that his images of the wedding reception came out the best.  It was then that he decided to take a class at a community college.  Marcus Berg started his Unique Angles Photography business in January of 1994.  From his website, his bio reads:

Bio - Unique Angles Photography 2015-10-23 19-17-04

Marcus takes his wife to a bed and breakfast on every wedding anniversary.  In 2007, he was asked to attend a bed and breakfast conference.  This was his introduction to the world of hospitality.  After a few years, he devoted all of his interest in the hospitality industry.

His clientele is mainly in the B&B industry, but he has grown into serving boutique hotels as well.  He has done work from hotels, wineries, architects, and restaurants. He has kept the mindset for the hospitality image.

hospitality photographer

 

What he likes most about being a professional photographer is being able to be creative and unique.  He is happy when he can make an image that attracts viewers to his client’s particular location.  Marcus also enjoys making so many new friends while doing his expert photography work.

 

When I asked him how he was able to masterfully capture the beauty of what is outside from inside a room, he explained that he captures the same lighting with an interior image, matching the exterior light because of his photography experience using lights and angles while keeping an interest in details.

Before Picture                                                         After Picture

Unique-Angles-PhotographyUnique-Angles-Photography

 

Marcus said that it is crucial for a hospitality business to have excellent photography because of how fast technology is moving these days.  Guests looking for places to stay make decisions based on the images they see.  First impressions stick in one’s memory.

Hospitality owners not only should have images with warm colors, but also an invitational feeling.  Images that enable potential guests to picture themselves right there.  According to Marcus, people do not read about a location before they see images of it.  They read to confirm the images.

hospitality photographer

 

It is important for innkeepers to hire a good professional photographer who specializes in hospitality.  Updated images help hospitality businesses with reservations and they will see an increase in their bookings.  This increase in occupancy rates improves their bottom line.  Thus, good images make a profitable difference on a website.

 

Bed and breakfast innkeepers more than make back what they spend on professional photography and the images last.  Innkeepers can use last years’ photos to continue to build reservations, even though the photographer was only there a short period of time.

hospitality photographer

 

Since Marcus is based in Oregon, his ventures started taking him around the state.  Then after he started attending more conferences, he made more contacts and soon was traveling the whole west coast.  Then he decided to branch out and made a contact in Texas and got the job.

 

Since then, he has made contacts all over the nation.  He has traveled to all four corners of the United States and many states in between.  Taking photos at conferences supports the association putting on the conference and helps increase his exposure to potential hospitality clients.

hospitality photographer

 

Marcus said that the greatest part of the type of work he does is being able to meet so many wonderful people across the nation.  The hospitality industry has become a family set for him and every time he attends a conference or returns to a familiar inn, he said it is like being home.

 

You can see more of Marcus Berg’s Unique Angles Photography work on his website that lists some of his previous hospitality clients and their testimonials.  You can also follow Marcus on social media: Facebook, LinkedIn, Pinterest, and Twitter.  Thank you, hospitality photographer, Marcus Berg, for letting me display some of your gorgeous photography on the Bed and Breakfast Blogging website as well!

Your Website Needs Pictures

your website needs pictures

 

Your website needs pictures.  If this web page had no pictures, would it have caught your attention as well?  You need to wow your potential guests with amazing professional photographs showing them the experience they will have if they stay at your bed and breakfast.  

 

Your website needs pictures:

  • Outdoor Pictures
  • Gardening & Landscaping
  • Breathtaking Views
  • Guest Bedrooms
  • Guest Bathrooms
  • Gourmet Kitchen
  • Your Breakfasts & Other Delights
  • Common Areas
  • Grand Staircases & Fireplaces
  • Porch, Balcony & Deck
  • Your Antiques & Collections
  • Your Events such as Weddings & Concerts
  • Innkeepers/Owners
  • Area Attractions and Area Events
  • Events Hosted At Your Inn

The old saying, “A picture is worth a thousand words” is right!  For search engine optimization purposes, be sure to label your images with the relevant keywords. Capture their love of what your inn and local community has to offer with awesome photos because your website needs pictures!

 

Image by Marcus Berg of Unique Angles Photography