Category Archives: Guests

Easy Ways to Better Understand Your Guests Lifestyles

understand your guests lifestyles

Understand your guests lifestyles to satisfy their unique needs.  The more information you know about your potential guests, the better you are able to target your marketing messages and offer attractive hospitality services.  There is no point in trying to be everything to everyone.  It is rarely possible to satisfy all customers in the same way.  When you know what your potential guests’ values and what motivates them, you are better able to attract them.

Understand your guests lifestyles are based on motivations, needs, and wants:

 

  • Activities: actions pursued for pleasure or relaxation

 

  • Attitudes: feelings about people, things, or situations

 

  • Beliefs: trust, faith, or confidence in someone or something

 

  • Interests: curiosity, attention, or concerns about something

 

  • Opinions: judgments or ways of thinking about something

 

  • Values: important and lasting ideals

 

These lifestyle factors can explain why your audience buys the products and services they do.  There is power in knowing how your prospects make their buying decisions.

 

How you package and promote your services is a key component of your marketing strategy.  Put together a list of different guest personas you want to attract that is based on what is in your local area, your unique talents, and your amenities.

 

First, ask yourself these three questions:

 

What is in my local area? This could be anything from college campuses, to concert venues, to national parks, to business conferences.  Once you know what is in your local area, you can better understand your potential guests’ lifestyles.

 

What are my unique talents?  If you are an official tour guide (local trail and/or hiking tours), a party planner (excellent anniversary parties), a massage therapist (with a spa on site), a vegetarian-only chef (cooking for vegetarians and vegans), then you have a better idea of the lifestyles’ of the guests you want to attract.

 

What amenities do I provide my guests?  This could be anything from game rooms, to gardens, to hot tubs, to luxurious linens, to indoor and/or outdoor pools, to tea rooms.  Understand what amenities you have that are attractive to potential guests.

 

Then segment your customers into different personas.  For example:

 

  • Adventurers

 

  • Antique lovers

 

  • Art and drama lovers

 

  • Board game players

 

  • Business groups

 

  • Business travelers

 

  • Class reunion attendees

 

  • Environmentally conscious people

 

  • History buffs

 

  • Hobby lovers

 

  • Honeymooners

 

  • Mystery lovers

 

  • Pet owners

 

  • Readers

 

  • Relaxation seekers

 

  • Shoppers

 

  • Sight seers

 

  • Spa lovers

 

  • Special occasion celebrators

 

  • Sports spectators

 

  • Vegetarians

 

  • Wedding guests

 

  • Wine lovers

 

These are easy ways to better understand your guests lifestyles.  Then you can promote your place of hospitality (bed and breakfast, inn, resort, restaurant, etc.) on your website and through social media.

 

Kristi Dement at Bed and Breakfast Blogging can help you attract more guests.  Click here to contact me and/or feel free to comment below on what you do to attract more guests.

 

 

Note: I receive Amazon Affiliate commissions from purchases made through these Amazon links.

 

Image by Marcus Berg of Unique Angles Photography

Please follow and like us:

Behind the Scenes Secrets to Disney Hospitality Magic

Here are some behind the scenes secrets to Disney hospitality magic.  Disney Company focuses on giving their customers a memorable guest experience that exceeds their expectations by paying attention to details. Hospitality providers know that exceeded expectations leads to returning guests as well as word-of-mouth guest referrals.

 

 

 

Hospitality providers should always analyze the experience from the guest’s perspective.  Disney defines “guestology” as the art and science of knowing and understanding their customers. More commonly known as “market research.”

Disney’s theme is “We create happiness [their mission] by providing the finest in entertainment [how their mission is accomplished] for people of all ages everywhere [for whom].” 

 

Disney set 4 criteria standards (in order of priority) which outline the the actions necessary to accomplish their service theme:

 

  • Safety (they look out for the welfare and peace of mind of their guests)

 

  • Courtesy (they require that every guest be treated like a very important person)

 

  • Show (they must offer seamless and exceptional entertainment for guests)

 

  • Efficiency (they strive for smooth operation and prioritize their standards)

 

disney hospitality magic

With the magic of service, Disney recognizes that the most important judges are your customers.  Thus, it’s extremely important to know and understand your customers.  Demographics are factual knowledge about your guests including who they are, where they are from, and how much they spend.  Psychographics seek to better understand guests’ mental states–their needs, wants, expectations, and emotions.

 

Disney, as a company, watches what people do in their theme parks, resorts, and stores to find out how they can make it more enjoyable for them.  They use methods like surveys, comment cards, guest observations, and mystery shoppers as well as read guest letters and emails.

Disney studies guest usage and visitation patterns.  Knowledge developed from guests is used to create and improve all elements of the quality service cycle.  According to Disney, it is crucial to gather information at a variety of points during a guest’s experience.

With the magic of the cast [what they call their staff], Disney understands that you never get a second chance to make a first impression. 

Disney trains their cast in universal procedures and behaviors, with performance tips, and guidelines for guest service:

 

  • Make eye contact and smile: start and end every guest contact and communication with direct eye contact and a sincere smile

 

  • Greet everyone and welcome each guest: extend the appropriate greeting to each and every guest with whom you come into contact, make guests feel welcome by providing a special differentiated greeting in each area

 

  • Seek out guest contact: it is the responsibility of every cast member to seek out guests who need help or assistance (such as listening to your guests’ needs, answering questions, and offering assistance)

 

  • Provide immediate service recovery: it is the responsibility of all cast members to attempt, to the best of their abilities, to immediately resolve a guest service failure before it becomes a guest service problem; always find the answer for the guest and/or find another cast member who can help the guest

 

  • Display appropriate body language at all times: it is the responsibility of every cast member to display approachable body language when “on stage” (visible to guests):  be attentive, clean cut, have good posture, and appropriate facial expression

 

  • Preserve the “magical” guest experience: always focus on the positive rather than the rules and regulations; talking about personal or job-related problems in front of guests is unacceptable

 

  • Thank each and every guest: extend to every guest a sincere thank you at the conclusion of every transaction and give an expression of appreciation as he or she leaves  your area

 

disney hospitality magic

With the magic of setting, Disney wanted his cast to pull off fantasy without losing sight of reality.  It was important to him that others find their fantasy believable.  All organizations build messages to their customers into the settings in which they operate.  The setting communicates the quality of the person’s products and services that customers can expect as well as the price they are willing to pay.

 

Setting must be designed and managed effectively to effectively communicate and deliver service to customers.  Setting is not restricted to physical properties, but extends to reservation systems, cleanliness, comfort, and so on. 

Setting Components:

 

  • Architectural design
  • Color
  • Directional design on carpet
  • Focal points and directional signs
  • Landscaping
  • Lighting
  • Music and ambient noise
  • Signage
  • Smell
  • Taste
  • Texture of the floor surface
  • Touch/tactile experiences

Walt Disney’s motto was, “If you can dream it, you can do it.”  “Imagineering” was his term for the blending of creative imagination and technical know-how. 

Disney’s 10 Setting Principles:

 

  • Know your audience: have a firm understanding of who will be using your setting

 

  • Wear your guest’s shoes: evaluate your setting from the customer’s perspective by experiencing it as a customer

 

  • Organize the flow of people and ideas: think of the setting as a story and tell that story in a sequenced, organized way; build the same order and logic in the design of customer movement

 

  • Create a visual magnet: Disney uses visual landmarks (like Cinderella’s Castle) to orient and attract customers

 

  • Communicate with visual literacy: use the languages of color, shape, and form to communicate through setting

 

  • Avoid overloads: do not bombard customers with data; let them choose the information when they want it

 

  • Tell one story at a time: create one setting for each big idea; avoid the confusion of mixing multiple stories into a single setting

 

  • Avoid contradictions: every detail and every setting should support and further your organizational identity and vision

 

  • For every ounce of treatment, provide a ton of treat: give your customers the highest value by building an interactive setting that gives them the opportunity to exercise all of their senses

 

  • Keeping it up: never get complacent and always maintain your setting; keep it clean, protect it from damage, and repair wear and tear

 

 

disney hospitality magic

What does your setting tell your customers? What they see is as important as what they don’t see.  Setting not only creates an impression, but it can guide guests through service experiences.  Appeal to all five senses: sight (ex: colors), sounds (ex: music), smell (ex: popcorn), touch (ex: water fountains), and taste (ex: changing menus).

 

 

The Disney cast must keep onstage [anywhere they are visible to guests] and backstage [not seen by guests] separate.  Did you know that Disney employees can go underneath the park to get from one area of the part to another? That is why you will never see a Disney character travel through a section of the theme park unrelated to their character.

Like the Biltmore Estate in Asheville, North Carolina, Disney offers behind-the-scenes tours.  Thus, the setting should support and enhance the guest experience and deliver quality service.

Important to Walt Disney was that he provide superior service and hospitality.  That meant hiring and training his “cast” to treat the guests with utmost respect.  Walt also paid attention to the details of setting.

Walt Disney and his brother Roy’s legacy lives on to this day.  Today, Walt Disney World Magic Kingdom in Orlando, Florida has an average of 53,000 visitors each day and is the #1 most-visited theme park in the world.

The Disney empire also includes include Disneyland; EPCOT; Animal Kingdom; Disney television, radio, and movies; and Disney merchandise sold in Disney stores and at Disney theme park locations.  Thus, Disney hospitality magic is alive and well.

 

 

Disclosure: These are Amazon Affiliate links for which I receive compensation.

Please follow and like us:

The Esmeralda Inn of Chimney Rock

Esmeralda Inn

Don and Kim Cason are no strangers to hospitality and innkeeping.  Before becoming the current innkeepers of The Esmeralda Inn and Restaurant of Chimney Rock, North Carolina, they were innkeepers (for over ten years) at Eight Gables Inn of Gatlinburg, Tennessee.  The couple thoroughly searched twenty-two different properties and kept coming back to The Esmeralda.  Now they call it home and welcome guests from all over the world to visit.  They revealed some of The Esmeralda Inn’s fascinating history.

The Esmeralda Inn built originally by Colonel Tom Turner in 1891 and opened for business in 1892.  Turner named the Inn for the book Esmeralda by Frances Hodges Burnett (author of The Secret Garden), written while she was staying at a nearby inn. A play, based on the book, enjoyed a year’s run on Broadway.

Tragically, a fire burned down The Esmeralda Inn in 1917.  Rebuilt on the original foundation, the location of the Inn was Esmeralda, North Carolina since a post office was at the Inn in 1917 and where Thomas Turner, son of Colonel Turner, served as postmaster. The post office discontinued in 1926.  Later, the town’s name changed to Chimney Rock (after one of its most popular tourist attractions).

Esmeralda Inn

When Hurricane Fran (along with a 200-year flood) hit North Carolina in 1996, the people who lost their homes stayed at The Esmeralda Inn.  The Esmeralda Inn was higher ground than the land of most local flood victims, so the Inn took those people in and provided water, showers, and lodging for several months.

After the flood, lumberjacks salvaged huge wooden logs floating down the river, separating the good ones from the bad.  Unfortunately, a second fire to The Esmeralda Inn occurred in 1997.  This was just a year after Hurricane Fran and, remembering the inn’s generosity, the local community pulled together to help rebuild the inn.

They used about seven hundred of the best logs to rebuild the inn.  The logs were split (and partially hollowed out) to fit around new steel beams.   The steel-girded new structure appears to be made entirely of wood, but owners Don and Kim Cason are confident that this steel reinforced structure, along with added sprinklers, will prevent The Esmeralda Inn from ever burning down again.

A local Asheville artist volunteered his time to work on the stunning staircase.  He wove Laurel Vine throughout the banisters.  Two stones from its former structure cap the bottom sides of the rugged stairs.

Esmeralda Inn

The hardwood floorboards in the Lobby were from the original dance floor, constructed by Hollywood in nearby Lake Lure, North Carolina, for the famous movie, “Dirty Dancing.”  Hollywood has filmed other movies such as “The Last of The Mohicans” and “Firestarters” in this local area as well.  In fact, the inn became a favorite hideaway for famous film stars, including Clark Gable.  Speaking of films, the script for the movie Ben Hur was finished in Room #9 of The Esmeralda Inn.

A more recent addition, the historic mantel (not pictured above) came from Indiana.  Since it matched the right time in history, it shipped to The Esmeralda Inn.  Part of their chandelier comes from a wagon wheel of an old stagecoach.  The Esmeralda Inn was formerly the first stagecoach stop in the area.

A historic photo in the Esmeralda Inn Lobby depicts a car driving up the massive front steps of the Inn to allow President Franklin D. Roosevelt to enter in his wheelchair.  This was before the convenience of handicap ramps.  The Esmeralda Inn now provides wheelchair access.

Many modern day notables also stay at the Inn, but out of respect for their privacy, Don and Kim Cason do not disclose their names.  However, given its consistently high reviews and previous well-known visitors, there is always the possibility of meeting a famous guest at The Esmeralda Inn.

Owners Don and Kim Cason (and the whole Esmeralda Inn team) have a deep desire to serve every guest that walks through their doors.  Along with their attentive staff, they anticipate needs ahead of time.  The Casons enjoy their family-run bed and breakfast inn.  Kim’s sister is the talented pastry chef, her sister’s husband is the executive chef, and her nephew is the Sous chef.

Esmeralda Inn

Each morning guests delight in a gourmet full hot homemade breakfast.  The Esmeralda Restaurant is open to the public for lunch and dinner and offers exclusive wines and local craft beer.  Don Cason said that The Esmeralda Inn sold out of tickets for the last Thanksgiving Dinner.  They served about two-hundred people at three different times that holiday: noon, 2 pm, and 4 pm.

Esmeralda Inn

The bistro lights on the deck of the restaurant are romantic when they shine at night.  We highly recommend their juicy steak as well as their fresh caught grilled salmon.  From our outdoor table, we could see the famous Chimney Rock.  In view, a gorgeous little waterfall trickles down the huge stones.  The lush landscaping is evident everywhere the eye can see.

Exiting the restaurant and taking the elevator leads to the open second floor.  It boasts a high ceiling with view of the main level below.  In addition to two guest bedrooms (each with private balconies), this floor has a huge game room.  Kim Cason, not only has a background in hospitality, she also has a talent for interior decorating.  This is especially evident in her selection of décor throughout the inn.

Kim’s choice of pictures hanging on the walls in the game room gives the room a classy look.

  • Dice framed
  • Pool ball painting
  • Royal cards framed
  • Poker hand rankings
  • Albert Dawson clocks

The game room features:

  • Wrap around couch with ottoman in view of a huge flat screen television
  • Round Scrabble high table with dictionary with two high-back chairs
  • Telescope for viewing the night sky or the pool and landscaping by day
  • Checkers and chess set on a round table with two high-back chairs
  • Red Billiard table with balls, triangle, sticks, chalk
  • Poker table with poker chips and cards—it even has cup holders
  • Foosball table
  • Air hockey table

Connected to the game room is a little kitchen with a dumbwaiter to receive food from the kitchen on the main level.  The Esmeralda Inn often hosts events such as corporate groups (companies will rent the whole inn), local fundraisers, and elegant weddings (with up to 75 people).

The room just past the game room on the second level is a multipurpose room.  A large roundtable, with leather executive chairs around it, is useful for companies who book the entire inn.  This area also has a privacy screen and fits up to two spa tables for couples’ massages.  Their spa is ideal for anniversaries and marriage retreats.

Esmeralda Inn

We recommend going outside at night.  There is a stone patio with an outdoor fireplace for roasting marshmallows and making S’mores. Next to the outdoor fountain, there is a fifteen-person hot tub with jets and lights. There are towels available outside for your convenience.

Speaking of towels, it may seem like a little thing, but I just loved the little black washcloth with the word “makeup” stitched on it.  I am sure this has saved their white towels from cosmetic stains.  The bathroom even had an adorable black bag hanging up labeled “hairdryer.”  It worked well to dry my hair after it got wet from using their relaxing hot tub.

Esmeralda Inn

All Esmeralda Inn rooms come with:

In addition to enjoying the amenities at The Esmeralda Inn, the greater Chimney Rock area offers many activities and attractions for guests to experience.

Area Activities:

  • Championship Golf
  • Fly Fishing
  • Hiking
  • Horseback Riding
  • Rock Climbing
  • Water Sports
  • White Water Rafting
  • Zip Lining

Area Attractions:

  • Asheville: art, Biltmore Estate (with its great architecture, gardens, history, winery, shops, and tours), lively music, shopping
  • Bat Cave: local jams and crafts, nature conservancy, old cider mill, working cider mill
  • Black Mountain: historic downtown with great galleries, majestic mountain views, and elegant shops
  • Blue Ridge Parkway: access in Asheville (about 30 minutes from The Esmeralda Inn)
  • Chimney Rock State Park: hiking, family activities, rock climbing, scenic views
  • Dupont State Forest: hiking, breathtaking views, waterfalls
  • Flatrock: home of late poet and writer Carl Sandburg, Playhouse State Theatre of NC, rainbow row
  • Hendersonville: annual NC Apple Festival every Labor Day Weekend, dining, main street shopping, summertime music and events
  • Lake Lure: boat tours, canoe and kayak rentals, swimming
  • Mount Mitchell State Forest: highest point east of the Mississippi with gorgeous views of the Blue Ridge Mountains
  • Pisgah National Forest: cradle of forestry

The Esmeralda Inn is a proud member of the North Carolina Bed and Breakfast Inns (NCBBI) Association as well as an elite Select Registry member inn.

Esmeralda Inn

Nestled in the rocky woodland setting, The Esmeralda Inn stands out as the jewel of Chimney Rock.  Guests will continue to visit The Esmeralda Inn for its unique amenities, beautiful scenery, and welcoming hospitality.  In their restaurant, the wall has a saying written on it, “May all who enter as guests, leave as friends.”  Thank you, Don and Kim Cason as well as the entire Esmeralda Inn team, for a wonderful experience.  As many have written in your guest book, “we will return and next time our visit will be longer!”

Please follow and like us:

B&B Travel Packing List

travel packing list

 

Does your bed and breakfast suggest a B&B Travel Packing List?  Depending upon where you are located, your suggestions of what they should bring will vary.  Location, season, climate, and local attractions and recreation all play a part in determining your recommendations.

 

Keep in mind, your guests may be driving or flying.  You may be hosting international guests.  This B&B Travel Packing List is meant as a suggestion and can be tailored to fit what is appropriate for your guests.

You can put the list up on your own website as a courtesy to your guests.  You also do not have to go into as much detail as we have chosen to do.  There will likely be things that you can think of that are not on this list.  This is a starting point for developing your own travel packing list.

Important Necessities:

  • Addresses of friends and family
  • Airline tickets
  • Calling card
  • Car rental confirmations
  • Cash
  • Contact info for bank and credit card companies
  • Copy of traveler’s insurance policy
  • Credit and ATM cards
  • Directions
  • Driver’s license and photocopies
  • E-tickets
  • Emergency Contacts
  • Gift certificates or giftcards
  • Guidebook(s)
  • House keys
  • Identification
  • Insurance information
  • Itineraries
  • List of medications
  • Lodging information and reservations
  • Maps
  • Medical and vaccination records
  • Membership cards (AAA, frequent flier)
  • Money belt/pouch
  • Passport, visa(s) and photocopies
  • Reservation confirmations
  • Tickets to concerts, events, and games
  • Traveler’s checks

Personal Items and Hygiene

  • Aftershave
  • Body lotion
  • Cologne/perfume
  • Contact lenses and solution
  • Cosmetics
  • Cotton swabs/cotton balls
  • Deodorant
  • Eye drops
  • Face wash
  • Feminine hygiene products
  • Floss
  • Glasses
  • Hairbrush/comb
  • Hair care products
  • Hair styling appliances
  • Hand sanitizer
  • Lip balm
  • Lotions
  • Makeup
  • Makeup remover
  • Moisturizers
  • Moist towelettes
  • Mouthwash
  • Nail clippers/files
  • Shampoo/conditioner
  • Shaving supplies
  • Soap
  • Sunscreen
  • Tissues/paper towels
  • Toiletry bag
  • Toothbrush
  • Toothpaste
  • Towel/wash cloth
  • Tweezers

Clothing and Accessories

  • Belts
  • Comfortable walking shoes
  • Dresses
  • Dress shoes
  • Exercise clothing
  • Extra hangers
  • Gloves/mittens
  • Hats
  • Hiking boots
  • Jacket/fleece
  • Jeans
  • Jewelry
  • Knit hat
  • Long underwear
  • Pajamas/sleepwear
  • Pants/trousers
  • Rain boots
  • Rainwear
  • Sandals
  • Scarves
  • Shirts (dressy and/or casual)
  • Shorts
  • Shower shoes
  • Skirts
  • Slippers
  • Socks
  • Stockings
  • Suits
  • Sweaters
  • Sweatshirts
  • Swimsuit/Cover-up
  • Ties
  • T-shirts
  • Undergarments
  • Watch
  • Water shoes
  • Wide-brimmed hat

Medications and Health

  • Allergy pills
  • Anti-itch cream
  • Bandages
  • Cold medicine
  • First-aid kit
  • Herbal supplements
  • Insect repellant
  • Motion sickness remedies
  • Nausea and diarrhea remedies
  • Pain relievers
  • Prescriptions
  • Sleep medications
  • Vitamins

Technology

  • Batteries
  • Camera and charger
  • Cell phone and charger
  • Converters and adapters
  • E-books
  • Electronic chargers
  • Extension cord(s)
  • Film
  • GPS
  • Laptop and accessories
  • MP3 player
  • Memory cards
  • PDA
  • Shortwave radio
  • Tablet/e-reader
  • Travel alarm clock
  • Underwater camera
  • Video camera and charger
  • Video player
  • Walkie-talkies

On the Plane

  • Books or magazines
  • Chewing gum
  • Earplugs
  • Eye mask
  • Quart-size bag for liquids/gels
  • Tissues
  • Travel blanket

In the Car

  • Antifreeze
  • Driving directions
  • Ice scraper
  • Jumper cables
  • Keys
  • Maps
  • Motor oil
  • Pillow and blanket
  • Spare tire or donut
  • Windshield wiper fluid

Outdoors

  • Beach bag
  • Beach towel
  • Binoculars
  • Compass/GPS
  • Flashlight
  • Insect repellent
  • Lighter
  • Rain poncho
  • Shortwave radio
  • Sleeping bag
  • Sunglasses
  • Sunhat
  • Sunscreen
  • Umbrella
  • Water bottles

Entertainment

  • CD’s/DVD’s
  • Playing cards
  • Portable DVD player
  • Travel games
  • Video games

Miscellaneous

  • Cooler
  • Drinks
  • Double-sided/duct tape
  • Highlighters
  • Laundry (bag, soap, stain remover)
  • Journal
  • Pen(s)
  • Pet items (if traveling to pet-friendly bed and breakfast)
  • Plastic bags
  • Puzzles (crosswords, jigsaw, word search)
  • Safety pins
  • Sewing kit
  • Snacks
  • Swiss army knife
  • Toys (if traveling with children)

Guests will be bringing purses, tote bags, carry-ons, suitcases, and other luggage.  Thanks to your handy packing list, guests will be less likely to forget bringing something they wanted to have during their stay at your lovely bed and breakfast.

 

Image by Marcus Berg of Unique Angles Photography

Please follow and like us:

Promote Your Local Area to Guests

promote your local area

 

Since your guests decide to stay with you in large part due to where you are located, it is in your best interest to promote your local area. You can do this with website links, menus, guidebooks, maps, and more to tell your guests about your area’s attractions, events, and concerts. Remind them why bed and breakfasts are better than hotels.

 

Start by having a links web page on your website that refers your guests to local places of interest.  

 

  • Art & Cultural Activities: theater, museum, symphony, ballet, etc.

 

  • Area History: historical sites, battlefields, visitors center

 

  • Fine Dining: you can emphasize your own restaurant if you have one and/or recommend local restaurants

 

  • Recommended Guide & Recreational Services: tours, biking, fishing, hiking, river guides, etc.

 

  • Outdoor Recreation, Wildlife Activities, & Gardens: birding, golf courses, gardens, parks, recreation, wildlife sanctuary

 

  • Specialty Stores & Services: bakery, brewery, tea, herbs, landscaping, food stores, gift shops, spa, etc.

 

  • Sports Events, Family Activities, & Concerts: concert venues, concert tickets, sports arenas, sports tickets, arts and drama

 

Of course, depending upon your location, you may have different categories.  For example, your bed and breakfast may be on the beach and/or have its own spa.  Emphasize the places you know that your visitors like to see and activities they like to do.  You can also offer specific packages based upon the special occasion your guest is celebrating or their particular interests.

 

When your guests arrive at your bed and breakfast, direct them to a welcome table that features brochures from local attractions and restaurants.  Think about having a guidebook or a basket full of local maps, fliers, and more.  Local Chambers of Commerce and Visitors Centers will have various information for you to display.

 

You may even arrange with some of these local places (such as local restaurants) to offer your guests a discount if they mention that they are staying with you.  This is great for a number of reasons:

 

  • You look good for having this arranged ahead of time for your guests

 

  • The local business owner benefits from the referral

 

  • Your guests benefit from the discount

 

  • It is a win-win-win situation!

 

Thus, you can use your website to post local links, your inn to provide brochures for guests when they arrive, and your connections with local restaurants and other businesses to have deals in place for your guests. 

 

Do not forget the power of video to highlight local attractions near your bed and breakfast and the power of social media to spread your message.  

 

By following this advice, you will take attract more guests to your bed and breakfast as well as position yourself as an expert on your local area.

 

Image by Marcus Berg of Unique Angles Photography

Please follow and like us:

Can We Grab Your Attention?!

can we grab your attention

 

 

Can we grab your attention? People who read things online do not take the time to read everything they see.  It is important to put the key information up front and to use bullet points often:

 

 

  • Keep content short and punchy
  • This is a world of instant gratification
  • Another website is just one mouse click away
  • Do not tell the reader more than they want to know
  • Use graphs, images, and other visual forms
  • Make a clear call to action for what you want your readers to do next

In the case of bed and breakfast owners, you want your readers to subscribe to your blog, like you on Facebook, follow you on Twitter, connect with you on Linked In, follow you on Pinterest, subscribe to your YouTube channel, etc.

If this sounds like too much work, then have Bed and Breakfast Blogging do the work for you. Contact us today at 919-931-6168. Search engines love the fresh content that our blog posts provide and we can give you an active social media presence so you stay on the minds of potential guests!

 

Image by Marcus Berg of Unique Angles Photography

Please follow and like us:

What Innkeepers Like Most

what innkeepers like most

I wanted to see if there were some common responses to the question I asked bed and breakfast innkeepers in an online Linked In group. The question was, “What do you like most about being an innkeeper?” Answers to what innkeepers like most included:

  • Welcoming guests from all over the world
  • Meeting people from all walks of life
  • Showing hospitality by making others feel at home
  • Conversations that flow naturally with guests
  • Feeding our guests well
  • Being my own boss
  • Satisfaction from making others happy
  • Having guests return again and again and forming long-term bonds with them

So what do YOU like best about being owning a bed and breakfast?  I can think of several responses, to what innkeepers like most, depending upon what activities you like to do at your B&B:

  • Greeting and speaking with guests
  • Cooking delicious breakfasts, desserts, and more
  • Hosting events such as weddings and group meetings
  • Tending to our beautiful garden
  • Renovating and restoring our home
  • Decorating the rooms
  • Designing several different packages for guests to choose from
  • Updating guests with a regular newsletter or blog
  • Using social media to promote our bed and breakfast

Everyday keep in mind what you love about being an innkeeper. Keep track of memorable moments with guests. Stay in touch with former guests and reach out to potential new guests. Join an innkeeping association for support from fellow innkeepers.  Now it is easier than ever to keep in contact with others in our connected world.

 

Image by Marcus Berg of Unique Angles Photography

Please follow and like us:
« Older Entries Recent Entries »