Category Archives: Blog and Social Media

10 Terrific Twitter Tips for B&B’s

10 twitter tips

 

Did you know that there are around 335 million monthly active Twitter users?  Did you know that 500 million tweets are sent each day?  Most of us know that Twitter is a popular social media website. In fact, a single day’s worth of tweets would fill a 10 million page book!

 

 

Here are some quick tips so you can get the best out of using Twitter to promote your bed and breakfast inn:

1) Know your audience in order to target your message to the right people.  You want to write to appeal to your specific market–not everyone.  What kind of bed and breakfast guests would you like to attract?    

  • Be pet friendly if you want guests with pets
  • Be couple friendly and require kids to be a minimum age
  • Promote being healthy by not allowing smoking on all grounds
  • Accommodate guests with allergies or restricted diets when you cook breakfasts
  • Reach out to those getting married or renewing their vows with ceremonies
  • Provide spa services to guests who like to be pampered
  • Offer extra amenities such as hot tubs or private balcony views

2) Regularly spend time listening to the needs and wants of your target market.  What would ease their pain and make their lives better?

  • Need time to get away from it all
  • Want to relax with a loved one
  • Want to visit a local relative without inconveniencing them
  • Like to visit tourist spots in your area
  • Want personal touch of a B&B versus big hotel

3) Have strategies behind who you follow.  You do not have to follow everyone. Be selective and show your audience what they like to see. 

  • Travel tips (give them useful information)
  • Scenic pictures of your area (entice them to visit)
  • Baby animals (who does not like baby animals?)
  • Recipes (you may even offer a cooking class to your guests)
  • Local activities (show them what they can do in your area)

4) Have a consistent presence online.  Tweet at least four to six times per day if possible.

5) Provide useful content based on your brands’ goals.  Selling should not be the focus.

  • Tweet powerful quotes
  • Update readers about your area events
  • Share meaningful stories

6) Tweet with images.  People are visual creatures and tweets with pictures are more than twice as likely to be retweeted.  Images can convey more than words do. 

  • Share pictures of the bedrooms in your bed and breakfast
  • Tweet pictures of your outdoor views including landscaping
  • Share pictures of your delightful breakfasts and goodies made
  • Share pictures of local community events including concerts and sports games

7) Be active on other social media channels and have a blog on your website.  Blogs provide fresh content the search engines love.  More online connections come from having a strong presence on other social media websites.

  • Facebook
  • Instagram
  • Linked In
  • Pinterest

8) Use hashtags (#) so the reach of your tweets spreads to people searching for that term. Use trending hashtags (labeled “trends”) on the bottom left.  Make sure the hashtags are relevant to the tweet and two hashtags is plenty.

  • Newsworthy events
  • Celebrities
  • Holidays (including national food holidays)
  • This day in history
  • Sports
  • Trending area activities

9) Always have a call to action.  Know what you want them to do after they read your tweet.

10) Monitor your Twitter results with other websites.  Some Twitter tools are available for free or to use on a free trial basis.  Try them out to see which you prefer.

  • Buffer
  • Hootsuite
  • Tweetdeck

When you use these tips consistently, you will see a dramatic increase in your numbers:

  • More Twitter followers
  • More retweets
  • More blog subscribers
  • More guests
  • And more income!

Image by Marcus Berg of Unique Angles Photography

Are You Making These Easy Mistakes With Your Bed and Breakfast?

camera next to lap top and social media icons

As a bed and breakfast owner and/or innkeeper, you want your hospitality business to shine. However, there may be some things that you are doing, easy mistakes, that are causing you to lose potential guests who decide to book elsewhere. I’m talking about making mistakes that are relatively straightforward to fix yet are powerful in their results. This post will focus on photography, social media, and website tips.

Photography

Professional photography is essential to increasing your occupancy rates. Ask yourself the following questions:

  • Is the photography on my website done by a professional hospitality photographer?
  • Are the photos attractive and do they inspire others to want to visit?
  • Are my pictures large enough and well lit so people can easily see in the rooms?
  • Do my pictures of indoor rooms also feature the view outside our rooms?
  • Does the image contain anything unsightly (such as a toilet or a trash can)?
  • Does the room look clean and well-organized (and free of clutter)?
  • Were the images made to include extra special touches like a vase of colorful flowers, a delicious-looking tray of tasty food, premium assorted chocolates, and your own branded pottery mugs (or wine glasses)?
  • Have your guests ever said that your pictures do not do your place justice? Or that your inn is so much better in person?
  • Do you feature everything your guests will see?
    • all the guest rooms (with detailed descriptions of their amenities)
    • your bath rooms (if they are attractive and without view of any toilet)
    • all the common rooms for your guests to hang out (including conference and entertainment rooms)
    • the outside of your B&B (including the grounds, any flower or vegetable gardens, private lakes, swimming pools, etc.)
    • anything else open to guests and/or the public on your property (restaurant, spa, tea room, game room, etc.)

Social Media

Social media is a great way for guests to know you more. In addition to sharing images and recipes, you can share blog posts, let people know about upcoming events (at your inn and/or your local area), use #hashtags so your content can be found by others easier, and much more.

Are you regularly sharing social media content so you stay top of mind?

Here is 2019 social media statistics of some of the most popular networks:

  • Facebook: 1.4 billion daily active users, 300 millions photos uploaded daily, 8 billion videos
  • Instagram: 500 million daily active users, 95 million photos uploaded daily
  • LinkedIn: 200 million dailiy active users, 20 million company pages
  • Pinterest: 200 million daily active users, 1 billion boards created, 100 billion pins created
  • Snapchat: 178 million daily active users, 3 billion daily snaps, 10 billion daily videos
  • Twitter: 100 million daily active users, 140 million daily published tweets
  • YouTube: 30 million daily active users, 5 billion views daily, average length of visit 40 minutes

Website

Your website is a window that potential guests can get a sneak peek through before they decide to book. This is an ideal place to showcase everything your inn and local area offers to guests. The following questions are about key website features that will set you apart from other inns.

  • Does your website look professional, clean, and uncluttered (with easy-to-read font and plenty of white space)?
  • Is your website mobile responsive (does it adjust to whatever device it is being viewed from)?
  • Do you have an “About Us” page that details things like the history of your inn (if you own a historical property) and the reason you became an innkeeper?
  • Do you have pictures of every room/suite/cabin that guests can stay in? Do you list the individual amenities of each place?
  • Are the website pictures clickable for people to pin on Pinterest?
  • Do you have visible social media icons that represent everywhere your inn has a presence online?
  • Do you let people know what to expect for breakfast time? What about your complimentary refreshments and goodies?
  • Do you share the logos of professional organizations (like Select Registry and B&B associations) you belong to and major hospitality achievements (like Trip Advisor ratings or awards) you have received?
  • Do you have a Google map and directions for people to find you easily?
  • Do you have a mobile friendly booking engine connected to your website so people can “Book Now”?
  • Do you list your guest packages and specials? How easy can they be added by those booking online?
  • Is there a short (ideally less than five minutes) video of your inn that people can view directly from your website?
  • Do you have a Frequently Asked Questions (FAQ) page that answers questions people often ask you?
  • Do you offer a downloadable vacation guide to your local area?
  • Is it clear to people how they can contact you (phone number, email address and/or contact form)?

In this post we focused on three areas where easy mistakes can happen: your photography, your social media presence, and your website. When these areas are strong, your business will likely be strong, too.

Are You Happy With Your Hospitality Business Results?

Bed and Breakfast Blogging's logo and green paper money with white dollar bill sign on it

How often do you think about your hospitality business results? Is there a nagging feeling like you know you need to do something different, but you aren’t sure what? My clients hate relying on online travel agencies (OTAs) for bookings and they hate losing out to uninsured AirBnB properties, but that’s okay because I’m here to help them consistently and easily attract their ideal guests without having to lose OTA commissions.

I also show them how to generate more revenue by offering profitable guest packages (that save your guests time and attract them to your inn) as well as highlighting your local area (since people often choose their location before they choose their accommodations).

I also know how to write content that attracts people to your website, and more importantly, attracts visitors to your bed and breakfast! My philosophy when it comes to marketing your inn is to showcase your unique amenities and your friendly hospitality (what your guests tell you they love the most).

If you’re looking for instant results, we might not be a fit, because in my experience it is consistent effort that leads you to a better bottom line. My clients recognize the value of promoting other local businesses and events and the advantage of being seen in the media and that’s my style, too.

Are you a hospitality provider that wants to consistently earn more revenue? Do you need to improve your occupancy rate? Would you like to offer guest packages? Ready to boost your business like never before? 

This can all be achieved by putting the needs of your guests first. After all, without guests you just have a property. Let me help you grow your business.

My name is Kristi Dement and I have been working with luxury accommodations since 2013. What’s so special about me? I treat every client’s hospitality business as if it were my own. My success depends upon your success.

Use my contact page, call me at (919) 931-6168, or email me (contact@bedandbreakfastblogging.com). I’m here to get you the hospitality business results you want!

 

How To Finally Stand Out From The Crowd

Anomaly Book Cover next to large orange game piece with little white game pieces behind it

 

 

Want to stand out from the crowd? The book Anomaly: How to Finally Stand Out From The Crowd by Zack Miller tells us exactly how to do that.

 

 

An anomaly is defined as something that deviates from what is standard, normal, or expected. The author advises us not to be afraid to do something different than others. Being different is what gets us noticed. When we stand out, people want to see what we’re all about.

Offer some free content to your ideal guests (your target market) in exchange for their name and email. Find creative ways to stand out to them. They will stay on your e-mail list if they feel they are receiving value from you. Emails should be short, sweet, and to the point. If you do not follow up, nothing will happen.

Stay consistent in the way you communicate. Your relationship with your guest (or potential guest) should not end after they leave your accommodations. You can continue to reach out to them via email (as long as they do not unsubscribe). By sending a regular email (such as weekly or bi-monthly), you are teaching your following to expect something.

Your content is unique because it is from your point of view. Take inventory of the content you already have (website, blog posts, social media, and so on). Your best content should be given away and consistently promoted.

What other kinds of content can you offer? According to Miller, the most important thing is producing content people crave and engage with.

Promote any past wins relevant to your hospitality business. This could be your award-winning recipe or your leadership in a B&B association.

Create a content calendar and automate your social media. Schedule when you want to post and note which keywords, hashtags, and phrases you will use for your content.

Write down the questions you are asked by guests and potential guests. The questions you receive may come from email, over the phone, in person, and through social media. Take the top questions and create content around them.

By asking questions, you can learn a lot. Let the market guide you as to what you offer your guests.

Display your awards, media recognition, association memberships, inspection rating, average online travel review, and much more to attract new guests. Add their logos to your website and social media. Prominently display your achievements for guests to see when they enter your bed and breakfast inn.

A simple handwritten “thank you” (such as thanking them for being your guest) can go a long way towards keeping their visit with you top of mind. Send them home with some homemade goodies, a coffee mug with your inn’s logo on it, or something else that makes you more memorable.

When guests are booking their rooms with you, do you make it easy for them to add extras? This could be add-on items like roses and chocolate, or even bigger items like guest packages.

By regularly adding blog posts to your website, you are sharing fresh, relevant content that makes you more visible in online search engines. The longer a guest stays on your website, the more likely they are to book a room or a private event with you.

By not doing what everyone else does, you will stand out and not be lost in the crowd. Tell the story you want your followers to know about you. The more they can learn about you, the better your chances of them becoming a customer.

Display your positive testimonials on your website and in social media. This can mean the difference from a guest choosing you over your local competition. Learn from bad reviews and promote good reviews. Publicly respond to every review (since they took the time to leave a review). Also, other readers will benefit from reading your responses.

Read reviews of your competitors to learn what they are doing, see what their guests are posting, see ways you can improve your own business. You must be conscious of the customer experience from the moment they arrive until they leave.

Feeling overwhelmed and/or you’d rather focus on your guests? Contact Kristi Dement of Bed and Breakfast Blogging. During our first conversation, I can get to know more about you, your inn, and your future vision for your hospitality business. You are welcome to ask me questions as well.

I successfully manage the online marketing of bed and breakfast inns (Bed and Breakfast Blogging began in 2013). I am a Vendor Member of the Professional Association of Innkeepers International. I provide my clients with consistent and effective blogging, emailing, and social media marketing as well as hospitality consulting. Together, we will choose what services are best for you.

 

How To Find The Best Social Media Content Themes

social media icons

Social media content themes are specific types of content shared via social media. The key is to consistently feature a variety of content that is aimed at attracting your target audience, the type of guests you serve.

No two bed and breakfast inns are alike. However, there are some common social media content themes that work well for a wide range of accommodations.

Amenities

Potential guests like to see what amenities are available to them during their stay. Be sure to show pictures of amenities such as private hot tubs and pool tables.

Behind the Scenes

Since people are naturally curious, showing a sneak peek at something (like preparing for an event) is quite popular. Show details like table settings.

Blog Posts

Always share your blog posts on social media. By regularly blogging and sharing blog posts on social media, you will have a strong online presence.

Branding

Feature what you want your inn to be known for including your logo and slogan which represent your hospitality business. Only share messages you want associated with your brand.

Events

Showcase events that your inn hosts. Whether they are private events or events open to the public, by featuring these events in social media, you draw attention to your inn.

Guest Services

Perhaps you offer a complimentary wine and cheese social time every day. Maybe you offer the option for breakfast to be delivered to guest rooms. Be sure to show evidence of your unique hospitality touches.

Holidays

Show off holiday decor at your inn and share upcoming holiday-related activities in your area. The holidays are a great thing to promote in social media. In fact, having holiday-themed pin boards on Pinterest is really popular.

Hospitality

Extending generous hospitality should be a part of your signature as an accommodations provider. Be sure to share guest testimonials that thank you for your hospitality.

Humor

Everyone likes to laugh now and then. It is okay to feature something funny as long as it is clean and appropriate.

Income Boosters

It is okay to occasionally promote extra products and services your guests can purchase. Be sure to feature images of these products and services to grab the attention of those on social media.

Local attractions

Since people often choose their location BEFORE they choose their lodging, it follows that you should promote your local attractions. Be sure to feature what draws most people to your local area.

Local businesses

To support your fellow local businesses (including restaurants and shops), it is always a good idea to promote (and tag them) in social media. You may want to arrange for exclusive deals your guests receive (like a coupon for free dessert at local restaurant).

Local events

Is your area known annual events that take place every year? Festivals, marathons, performances that regularly occur are great to promote.

Milestones

If you (or your inn or your town) is celebrating a milestone (like 20 years in business), then by all means feature that in your social media. With their permission, you can even feature the milestones your guests are celebrating (such as birthdays, anniversaries, and promotions).

Networking

Social media networking occurs as you interact with your public. This includes previous guests and potential guests as well as local organizations with whom you want to keep in touch (such as your Chamber of Commerce or local Welcome Center).

Niche related topics

This depends upon the types of guests your inn wants to attract. Your inn could be pet-friendly, on a farm, near famous attractions, attract adventure lovers, and/or being historic. Feature those things that attract those types of guests. Pictures are very helpful in attracting potential guests to your social media.

Occasions

These could be special occasions for your overnight guests or private events you host. If there is a specific theme to your celebration (ex: costume party), you can let your social media audience know that as well.

Packages

Feature your guest packages on social media. Show pictures of what comes with each package (like a romantic package that includes rose petals scattered on their bed).

Pictures

Almost every post should have an attractive or attention-getting picture with it. Wow your guests by letting them see what they will experience. Professional photographs are essential to attracting guests.

Press

Be sure to feature any positive press you receive. You can also set up a Press Kit on your website, which lists links to every mention of your inn in the media. You can provide the name of the person to contact for interviews.

Products

Whether you have your own gift shop or sell a handful of things like T-shirts and coffee mugs, you can share the occasional picture of your merchandise. Of course, for every promotional post or tweet, you should have four or five social media shares that are not.

Reputation

Always share something that enhances your reputation such as your high average guest rating. If you are a member of Select Registry or a bed and breakfast association, be sure to include that in social media as well as the logos on your website.

Rooms

Guests love to get a look at where they are staying BEFORE they book their rooms. Professional photographs of all of your rooms and guest bath rooms are essential to attracting guests.

Questions

Engagement happens when people interact with your content. By asking your social media audience questions, you are encouraging them to respond and interact with you.

Quotes

Quotes are always popular. They could be said by a famous or notable person or centered around topics such as love and travel.

Recipes

Be willing to share some of your most popular recipes in social media or provide information if you or your B&B association offers a cookbook. Be sure to share pictures along with your recipes.

Seasonal

You can promote the seasons in social media. These can be outdoor pictures as well as decor pictures. You can offer seasonal packages or specials as well.

Stories

Stories are memorable. When you share your own story (how you became an innkeeper) or the stories of your guests (like the couple who returns every year to your inn), you develop a connection with your readers.

Testimonials

Testimonials are a great way to share the awesome things guests are saying about you (without being the one to brag about it)! People trust reviews from guests who have stayed with you. That is why guest satisfaction is so important.

Trending topics

On Twitter, there is always a list of trending topics. If there is something trending that is positive, and you’d like to mention it, then you can.

Trivia

Make getting to know more about your inn or your location fun with trivia facts you can share in social media. Some social media contest have guests guess how many of something is in the glass jar (like jellybeans) and the closest answer wins something like a free overnight stay.

User-generated content

If a guest shares a great picture they took and gives you permission to post it, then by all means do so and be sure to give them credit for their image. You can also share guest comments you have received. If they wrote their comments in a guest book, you can take a picture of their comments.

Videos

Video content is in high demand. According to the Wall Street Journal, over one billion hours of video are watched on YouTube each day.

Summary

By consistently varying your social media content themes, you will attract (and/or maintain) a high social media following. Innkeepers, would you rather focus on your guests than do social media and/or blogging? Contact Kristi Dement of Bed and Breakfast Blogging today!

 

How to Have a Thriving Bed and Breakfast Biz

snow-covered cabin in woods

Wondering how to have a thriving bed and breakfast biz? Consistently booked rooms AND a profitable hospitality business? Bed and Breakfast Blogging helps make that happen with our professional blogging and social media expertise.

Blogging is a great way for guests (and potential guests) to get to know all about your fabulous bed and breakfast as well as your area attractions. The benefits of blogging include:

  • attracting more people to your bed and breakfast
  • providing fresh content that search engines reward
  • positioning yourself as a top bed and breakfast
  • increasing trust and credibility with your guests

We can tailor keyword specific content for your bed and breakfast website as well as attract more visitors with a regular blog.  We can describe wonderful amenities of your bed and breakfast such as a cozy fireplace, romantic whirlpool tub, and plush king-sized bed as well as a private balcony, spacious swimming pool, and flowering gardens.

Imagine your potential customers reading about your delicious breakfasts and even sharing some of your delicious recipes with them. Bed and Breakfast Blogging can discuss the unique history of your own bed and breakfast. We can even write about your custom packages that may include concert tickets, spa treatments, and tickets to local attractions.  

We take the time to understand what make your accommodations so special so we can communicate that with your audience. We can feature any of the following (and more) that apply to your property:

  • Amenities
  • Art
  • Classes available to guests
  • Cookbook(s)
  • Complimentary (extras that guests receive at no additional charge)
  • Flowers (arrangements and plantings)
  • Gardens and landscaping
  • Gift shop
  • Guest rooms and bathrooms
  • Jacuzzi/hot tub(s)
  • Meeting space
  • Parking space
  • Pools to pool tables
  • Private events (birthdays, anniversaries, showers, etc.)
  • Restaurant
  • Retreats you host
  • Spa and spa services
  • Tea room
  • Vehicle charging station
  • Weddings
  • Wine collection or tours
  • Yoga

Contact us today so we can set up your own personalized business strategy to unlock your B&B’s greatest potential. We help bed and breakfasts become more profitable as well as grow their social media presence and add effective blog posts that feature what makes you, and your local area, worth experiencing. We take care of marketing your bed and breakfast inn so you can take care of your guests! 

Image by Marcus Berg of Unique Angles Photography

Are You Making The Most With Pinterest?

Pinterest logo, American flags, fall trees, red chairs, Spring flowers, snow covering trees

 

Bed and Breakfast Blogging is making the most with Pinterest. We have over 265 Pinterest boards (organized groups of pins by themes or categories) and 30,000 people view our pins every month! That is the power of Pinterest! We do not have all the United States represented, but our goal is to feature B&B’s from every state in the country.

The Pinboards (where Pinterest users can group pins that are similar in some way) that you focus on will depend entirely on your target audience (who you host or would like to host as guests), your local area (including climate and attractions), your amenities (like swimming pool or billiard pool table), your packages (and specials), etc.

The following lists ideas for specific pin boards. It all depends upon what applies to you. Include as many of your own pictures as possible to attract more guests. You may want to have your inn’s name (or your website address) on each pin, so that when each one is shared, others know it is your pin.

  • Activities (popular activities in your area such as hiking and canoeing)
  • Awards (Select Registry Member, Diamond Property, TripAdvisor, etc.)
  • Amenities (electronic charging stations, in-room coffee pots, etc.)
  • Antiques (found in your inn and/or antiques for sale)
  • Art (your own art and/or art for sale)
  • Balcony (pictures of the balcony and the views from it)
  • Baskets (your own baskets, holiday baskets, and/or gift baskets for sale)
  • Bath amenities (soaps, salts, lotions, etc.)
  • Bathrooms (feature tubs, showers, and sinks as well as linens)
  • Beach (indoor decor and outdoor items related to the beach)
  • Bedrooms (be sure to have pictures of every guest room)
  • Birds in your area (for guests who enjoy bird watching)
  • Blog posts (each of your blog posts can be grouped on one pin board)
  • Bread (your own recipes and/or recipes that look good to make)
  • Breakfasts (your own breakfasts and/or breakfasts you’d like to make)
  • Brick (pictures of your brick exterior and/or paths)
  • Cabins/Cottages (you can choose a separate pin board per cabin or cottage)
  • Christmas (your indoor & outdoor decor as well as local area sights & events)
  • Cinco de Mayo (if you have some fun recipes and/or decor)
  • Collections (share collectibles you have on display for guests)
  • Common areas (guests like to see these before they arrive)
  • Cookbook(s) (if you have your own for sale or recommend other cookbooks)
  • Crepes (your own crepes that you make or recipes you have found)
  • Country (feature what is unique about your country including its flag)
  • Decks (show the deck areas on your property)
  • Decor (feature unique decor, seasonal decor, and party decor)
  • Desserts (your own desserts and/or recipes you’d like to make)
  • Dining (your own dining area(s) for breakfast and for other events)
  • Doors (if you have decorative doors, you may want to feature them together)
  • Easter (decor, fashion, recipes, themes, wreaths, etc.)
  • Eggs (your own egg dishes as well as recipes that look good)
  • Entertainment (at your inn and/or in your local area)
  • Entrances (if you have any grand entrances to show off)
  • Events You Host (you can have separate pin boards by the type of event it is)
  • Fall (decor, fashion, recipes, themes, wreaths, etc.)
  • Farm (animals, crops, land, equipment, etc.)
  • Features (pin any positive press or attention you or your inn received)
  • Festivals (local and regional festivals–especially annual events)
  • Fire pit (your own fire pit & maybe guests roasting marshmallows for s’mores)
  • Fireplaces (if you have many fireplaces, you can feature them together)
  • Flowers (have different flower boards by season if you have enough images)
  • Food (food that you serve to guests including goodies and at events)
  • Fountains (outdoor and indoor fountains can be quite attractive)
  • Foyer (for those who have impressive looking foyers)
  • French Toast (your own recipes and/or recipes you’d like to make)
  • Fruit (your own fresh fruit and/or recipes that look good)
  • Furniture (you can feature different types of furniture on their own pin boards)
  • Games (board games, cards, outdoor games like croquet, etc.)
  • Garden (plants, vegetables, herbs you grow, etc. or local public gardens)
  • Gazebos (including those decorated for events or lit up at night)
  • Girlfriend getaways (or guy getaways if you offer them)
  • Gluten free (share your own gluten-free recipes as well as others’ recipes)
  • Green Inn (Green leader award, solar panels, energy efficient light bulbs, etc.)
  • Groups (groups that you host like a local book club or Chamber of Commerce)
  • Hallways (especially if they are seasonally decorated or feature antiques)
  • Handicapped (elevator, wheelchair ramps, handicap accessible amenities, etc.)
  • Hanukkah (lighting the menorah, decor, recipes, gifts, etc.)
  • History (historic inns can feature past owner(s) and notable past)
  • Holidays (major and minor holidays your inn celebrates)
  • Home Decor (themed decor, seasonal decor, and more)
  • Hot tubs (if you have multiple hot tubs on your property)
  • Innkeepers (your pictures, names, inn roles, activities, hobbies, talents, etc.)
  • Kid-Friendly (playground, kid-friendly menu and rooms, swimming pool, etc.)
  • Kitchen (for either behind-the-scenes look or if open to your guests)
  • Lake (views of the lake as well as from the look to your property)
  • Library (books, DVDs, games, etc.)
  • Lighthouses (your own B&B lighthouse or local/regional lighthouses)
  • Lights (indoor and outdoor lights as well as holiday lights)
  • Linens (your plush towels and sheets)
  • Local area (popular places and activities in your local area)
  • Local businesses (promote other local businesses to share the local love)
  • Lodges (for lodges or log cabins)
  • Mirrors (maybe you have a unique collection of mirrors throughout your place)
  • Modern (modern inns can feature their modern design, decor, and amenities)
  • Mother’s Day (moms love bed and breakfasts, you may have a mom package)
  • Mountains (your mountain views as well as views of your inn from the outside)
  • Murals (feature any murals or uniquely painted areas at your inn)
  • Murder Mysteries (pictures of guests in costume, clues, dinner, etc.)
  • Packages (include the valid dates for the specific package on each pin)
  • Pancakes (your own pancake recipes as well as recipes you want to make)
  • Parlors (especially common in historic inns)
  • Patios (outdoor patio areas with their furniture, amenities, and views)
  • Patriotic (patriotic holidays like 4th of July, Memorial Day, and Veteran’s Day)
  • Pet-Friendly (feature guest pets, where they sleep and play, & your own pets)
  • Pillows (your own pillows or pillows you like based on a theme like location)
  • Pinterest (tips on making the most with Pinterest)
  • Plants (indoor and outdoor plants)
  • Ponds (outdoor ponds and plant and animal life)
  • Pools (indoor and outdoor pools and other amenities like chairs and floats)
  • Porches (views of your porches as well as from your porches)
  • Quotes (pin by theme like travel quotes, success quotes, etc.)
  • Ranches (feature animals, buildings, equipment, events, etc.)
  • Recipes I Want to Make Soon (an easy-to-find place for recipes of interest)
  • Red Chair (if the Red Chair made it to your inn and/or town)
  • Restaurant (your own restaurant with its food, decor, and staff members)
  • Retreats (each type of retreat you host should have its own pin board)
  • Robes (plush robes your guests can wear and/or buy from you)
  • Romantic (romantic packages, amenities, places, poems, vows, etc.)
  • Scrap-booking (if you host scrap-booking retreats, show guests & scrapbooks)
  • Shop (if you have your own shop, the items you have for sale)
  • Shopping (local and regional shopping places including downtown and malls)
  • Shows (your inn hosts and/or shows in your local area)
  • Signs (your outdoor sign, bedroom door signs, local area signs, etc.)
  • Skies (share images of different looking skies throughout the year)
  • Social Media (pictures of and links to your other social media websites)
  • Soups (your own soups and/or soup recipes you want to share)
  • Spa/spa services (your own spa, in-room spa services, or local spa partners)
  • Specials (discounts for last minute, or off-season, or mid-week, etc.)
  • Spring (seasonal decor, fashion, foods, flowers, activities, wreaths, etc.)
  • Stained Glass (found in historic homes and former churches turned inns)
  • Stairs (indoor and outdoor stairs that are unique in some way)
  • State (state bird, motto, flag, flower, etc.)
  • Statues (indoor and outdoor statues on your property or in your area)
  • Stoneware (coffee mugs, cookie jars, plates, etc.)
  • Stonework (impressive and/or unusual stonework on your property)
  • Summer (decor, fashion, food, flowers, recipes, activities, wreaths, etc.)
  • Sun Rooms (view from your sun rooms as well as of your sun rooms)
  • Tablescapes (featuring different themes, events, or holidays)
  • Tea (tea time at your inn and/or your own tea room)
  • Technology (wi-fi, video streaming services, device charging stations, etc.)
  • Terrace (views from your terrace as well as images of your terrace)
  • Tile (tile throughout your property both indoors and outdoors)
  • Travel tips (what to pack, ways to travel, etc.)
  • Tree houses (do you have a B&B treehouse or a treehouse at your B&B?)
  • Tropical (your tropical location if applicable)
  • Urban (your urban setting and amenities)
  • Valentines Day (crafts, decor, gifts, ideas, packages, wreaths, etc.)
  • Vegetables (that you grow or that you got from your local Farmers Market)
  • Vegan and/or vegetarian (that you make and/or you think will taste good)
  • Videos (your own as well as other local videos and tourism promotions)
  • Waffles (your own waffle recipes as well as recipes you’d like to make)
  • Wallpaper (historic homes tend to have wallpaper more so than modern inns)
  • Water (swimming pools, hot tubs, lakes, rivers, oceans, etc.)
  • Weddings (indoor, outdoor, and tent weddings and receptions)
  • Windows (stained glass, skylights, bay windows, etc.)
  • Wine (if you offer wine tastings and/or there are local vineyard tours)
  • Winter (seasonal decor, fashion, recipes, wreaths, etc.)
  • Yoga (yoga for guests each morning and/or yoga retreats)

You can use a social media scheduler like Buffer, Hootsuite, Pingraphy, Tailwind or Viral Tag to share pins now or later. This above list was a suggestion of what you can post. This is not to say that other pin boards would not work as well. When you know your target audience (the guests you would like to host) and their interests as well as what you offer, you can pin relevant things they like. Happy Pinning!

Bed and Breakfast Blogging 25.3K monthly viewers, Pinterest logos, NCBBI 32.5K monthly viewers

Announcing Our New Customizable Pinterest Special!

Kristi Dement has over 25,000 monthly viewers on Bed and Breakfast Blogging’s Pinterest AND over 32,000 monthly viewers North Carolina Bed and Breakfast Inn’s Pinterest account. I can get results for you, too!

 

How to Have a Better Bed and Breakfast Blog

covered patio with lounge chairs, chair cushions, coffee table, and plants

Want a better bed and breakfast blog? Here are some top hospitality blogging tips to attracting more readers and more business to your inn.

 

Be sure to blog about WHY people visit you. Because it could be for a variety of reasons, I am going to list some possible reasons.  Each of those reasons can be a blog post! Mentally answer the questions as you read on.

 

Your LOCATION could be a big reason as to why guests stay with you. Whether you offer a secluded place for them to get away from it all (a peaceful place for relaxation and romance) or exciting urban accommodations with lots to do (a thriving place for fun and entertainment), your location could be a factor.

  • What, if any, major attractions are in your area?
  • What are the top 3 reasons that people come to your city?

 

Your AMENITIES can play a vital role in why people choose to stay with you. Guests appreciate being able to experience luxuries they don’t necessarily have in their everyday lives.

  • What amenities do you have?
  • Do you list your amenities on your website?

 

Your EVENTS that you host can attract guests. Whether you host private parties, weddings, or other special events, this can attract people to become overnight guests.

  • What events do you host?
  • Do you have a blog post (or web page) about each event you host?

 

Your REPUTATION for hospitality is another compelling reason. Word of mouth can be very powerful as a way to attract new guests. When we have an enjoyable time doing something, it is only natural to bring it up in conversation with another person.

  • What is it about your hospitality that sets you apart from other inns?
  • Do you monitor what is being said about you and your inn online?

 

Your FOOD can be a major pull factor when it comes to attracting more guests. If you are one of the inns that also has a restaurant open to the public, that is another way to become known. First they dine with you, then they decide to become overnight guests. However, those who do not have restaurants can also do extra things like offer 24/7 access to refreshments.

  • Do you have a wine and cheese hour or a special time of the day for tea and goodies?
  • Are you able to accommodate those with special dietary needs?

 

Your PACKAGES can also contribute to why guests decide to stay with you versus your local competitors. Guests appreciate having things already arranged ahead of time.

  • Do you offer packages that include things like event tickets, restaurant gift certificates, local walking tours, etc.?
  • Do you offer themed packages like romance or adventure?

 

Give people a SNEAK PEEK into life at your inn. Many famous tourist attractions like Disney and The Biltmore Estate offer Behind the Scenes tours. You could share pictures, videos, and stories of what happens at your B&B.

  • Share things that ONLY you or your inn has (more details about your guest rooms, previous residents, the current innkeepers, etc.)
  • Share funny things that happen (amusing little pranks staff members pull on each other, or comical things with guests such as two people who don’t know each other yet show up to breakfast wearing the same shirt)

 

Answer frequently asked questions in your blog posts. If you get asked the same questions over and over, how about answer those questions before your guests even arrive at your inn!

  • The number of miles (and estimated drive time) to key points of interest that guests may want to visit in your area
  • How you do breakfast at your inn (time, typical menu options, in-room delivery of breakfast, etc.)
  • Checking in and check out procedures as well as coming and going during their stay with you

 

Creatively add other unique content to your blog posts, including any of the following:

  • Recipes of things you make here at the inn
  • Tips about your local area including restaurants and attractions
  • Your very own Top 10 List that relates to your B&B or local area

 

One of the most important aspects of blogging, is to consistently do it. The search engines reward fresh content by making it more visible online. Plus, you are keeping in touch with people and staying on their radar. Remind previous guest about why they should come back again and compel new people to visit for the very first time.

 

Another strong factor in having a better bed and breakfast blog is sharing pictures and videos. “A pictures is worth a thousand words.” Guests want to know what they can expect before they come to your inn!

 

You are welcome to put a link to YOUR bed and breakfast blog in the comments below and share what works well for you. If you do not have a blog (or do not consistently blog), feel free to contact me for advice.

Image by Marcus Berg of Unique Angles Photography

Fantastic Fill in the Blanks Social Media

the words "Fantastic Fill-in-the-Blanks on Social Media" with drawings of laptops and mobile phones

 

Fantastic fill in the blanks social media can definitely attract more traffic to your website.  People love to use their imagination and share it with others online.

Do you remember Mad Libs? Those books filled with one-page stories filled with blanks that invited you to insert your own keywords? They were  invented in 1953 by Leonard Stern and Roger Price, who published the first Mad Libs book themselves in 1958.  It turns out that  these guys were ahead of their time in recognizing the power of the ‘blank’.

 

Fill in the blanks social media can prompt people to think about activities they would like to do and places they would love to visit.  For example, Disney posted, “If I could spend a day with a Disney character, I would choose _______.”

This is a great way to encourage creative responses as well as to promote engagement with your posts and tweets.  The blanks are essentially ‘platforms’ for people to share their creativity.

  • My favorite way to relax after a long hard day is to _______.
  • _______ always makes me feel inspired.
  • The best afternoon snack of all time is _______.
  • My favorite board game is _______.

These types of posts often garner fun and short comments, which then encourage your audience to react and interact.  Share a great photo and a good fill-in-the-blank sentence to inspire your audience to engage with you and your brand.

a tweet "I'm ready for Spring so I can _________" @bandbblogging with close up of yellow flower with water droplets

Image by Marcus Berg of Unique Angles Photography

Fill-in-the-blank posts feel incomplete until they’re engaged with. People love filling in blanks, and the most effective fill-in-the-blank posts are the ones that let fans share their ideas.

Make fill-in-the-blank posts and tweets relevant to your fans and the space you’re working in to see the best results.

Use fill-in-the-blank posts as a two-pronged engagement tactic: interact with your online community and get to know them better for future marketing campaigns.

Use the post tactic in conjunction with a specific event, such as a holiday.

Fill in the blank contests are great as they have the potential to actually get people thinking. The contest consists of a sentence of paragraph, and your fans are asked to add their own unique perspective by, obviously, filling in the blanks.

Fill-in-the-blanks are similar to questions.  They are simple and create engagement.  Some samples of these are:

  • My favorite social media site is _______________.
  • I’ve lived in ___________cities in my life.
  • I laugh every time I think about ______.

Have fun with these, but one piece of advice is to be careful that you don’t leave the blank too open ended for a potentially bad response. Be careful what you make a fill in the blank because people can turn it ugly.  That is what happened when the German grocery chain posted this:

“I became an ALDI-lover when I tasted _______ for the first time.”

Tweet out a straightforward question that’s easy to answer.  When questions are short and simple, it’s easy for followers to respond because they don’t need to spend a lot of time thinking about their answer or trying to fit a longer reply into 140 characters (or fewer if there is a hashtag).

Fill-in-the-blanks social media gets your followers thinking and you challenge to them to show their creative side. The key to making fill-in-the-blank tweets work for your company is to relate them to your followers’ interests.  Then you will have success!

Do Your B&B Headlines Get Attention?

The #1 Headline Analyzer (from CoSchedule.com)

 

Do your B&B headlines get attention?  Co-Schedule offers a free tool called the “Headline Analyzer.”  It promises that you will learn how to write headlines that drive traffic, shares, and search results.  This is especially important in the travel industry.

So why are headlines so important? It’s because they’re the first lines of your copy that customers read. They create an initial impression that either draws readers in or pushes them away.  In this fast-paced online world, it is important to stand out and capture the focus of your potential bed and breakfast guests.

The headline alone can make or break your ad, homepage, or e-mail subject line. It sets the tone for the rest of the copy. If the headline pulls readers in, you may make more money; if not, you’ll be left wondering what happened.

Headline writing tips to keep in mind:

  • Your headline should be unique.
  • Your headline should be ultra-specific.
  • Your headline should convey a sense of urgency.
  • Your headline should be useful.

The following headline ideas are just a starting point.  You can be as creative as you want to be.  The goal is to create headlines that motivate people to continue to read about your inn.

The Secret [fill in the blank]

This is an opportunity to share insider knowledge of your local area to benefit your potential guests. Help your bed and breakfast guests know more about your local area.  Where are great local places for dining, sight-seeing, and other fun activities in your immediate area.

  • The Secret To Discovering

 

Who Else Wants [fill in the blank]

By asking “who else wants” you are implying that there is a consensus about this desire.

  • Who Else Wants More Fun and Less Stress When on Vacation?

 

What Everybody Wants To Know About [fill in the blank]

This headline challenges the reader’s curiosity to see if they are missing some knowledge.

  • What Everybody Wants To Know About Staying at a Bed and Breakfast

 

Now you can have [something desirable] and [great circumstance]

This is another version of the classic expression “have your cake and eat it too.”

  • Now You Can Go On Vacation and Enjoy It Too

 

[#] [Facts or Ideas or Lessons or Principles or Reasons or Secrets or Steps or Tricks or Ways] [fill in the blank]

Numbers in headlines get attention and people love lists.  They are easy to scan and readers know how much content to expect from the blog post.

  • 10 Facts About Bed and Breakfasts You Didn’t Know
  • 5 Ideas to Make Your Vacation More Memorable
  • 7 Lessons About Spending Time With Those You Love
  • 3 Principles to Making Love Relationships Work
  • 9 Reasons To Vacation More
  • 4 Secrets To Melting Stress Away
  • 8 Steps To Relaxing While On Vacation
  • 11 Tricks To Packing More Efficiently
  • 6 Ways To Strengthen Your Romantic Relationships

No time to write blog posts?  Bed and Breakfast Blogging is here to help.  Contact us to find out more about our tailor-made marketing services.

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