The Art of Pinning
The art of pinning on Pinterest is visual in nature. This works very well for visually oriented businesses like bed and breakfasts. People want to know what your inn looks like and what your breakfasts look like. Seeing your pins helps them to imagine themselves at your bed and breakfast inn.
- Motivate them to plan a vacation to stay at your inn
- Each picture is worth 1,000 words
- Are more appealing and stronger than words
- Pin only images with strong visual content
- Brighter colors bring more joy
- Feature just one idea or product in each pin
- Use descriptive keywords you want to be known for
- If you resize an image, make sure it is still clear and easy to see
- Builds relationships with guests and potential guests
- Raises the visibility of your bed and breakfast online
- Gets you ranked higher on Google
- Finds you business contacts like fellow innkeepers and associations
- Share your story of how you came to be bed and breakfast owners/innkeepers
- Share information you are interested in and that your followers will find useful (such as travel tips)
- Educate your audience on the advantages of staying at a bed and breakfast
- Pin pictures of your bed and breakfast
- Pin pictures of you amenities such as pool, garden, spa, etc.
- Pin pictures of your community to give guests reasons to want to stay in your area
Etiquette or “Netiquette”:
- If you were not the first to pin it, give credit to the original pinner.
- Share and repin to show you are interested in other things outside your own B&B
Pinterest users become part of a larger community. When we promote other people’s pins they are more likely to follow us. That is one of my secrets to the art of pinning and how I grew such a quick following on Pinterest. You can too!
Image by Marcus Berg of Unique Angles Photography