Monthly Archives: September 2017

How To Create Remarkable Holiday and Seasonal Packages

holiday-and-seasonal-packages

I am presenting a Professional Association of Innkeepers International (PAII) webinar called “Creating Holiday and Seasonal B&B Packages” on Wednesday September 20, 2017 at 2 pm EST.  Attendees will hear examples from actual holiday and seasonal packages currently (or previously offered) at B&B inns.  

You will learn WHY you should offer holiday and seasonal B&B packages to your guests.  Hint: it has to do with repeat visits throughout the year AND adding an additional stream of revenue to your business.  

Discover why it is important to customize your own packages.  Take your local area into account as well as the interests of the types of guests you host.  Your packages can also relate to a specific culture, your inn’s history, your inn or city’s name, and your guest room themes.

We will discuss the disclaimers you may want to add to set clear guidelines and manage expectations.  I will discuss key issues that matter to your bottom line.  

Your inn can celebrate many seasons and holidays, including:

  • Fall
  • Halloween
  • Veteran’s Day
  • Thanksgiving
  • Winter
  • December Holidays
  • New Years Eve
  • Groundhog Day
  • Valentine’s Day
  • St. Patrick’s Day
  • Spring
  • Easter
  • Mother’s Day
  • Memorial Day
  • Summer
  • Father’s Day
  • Independence Day
  • Labor Day

I give specific examples of real bed and breakfast packages that relate to the seasons and to holidays.  I state that the best way to learn more about the packages is to click on their respective website links.  For those of you who would like my list of links as well as my list of potential disclaimers you may want to add to your packages, please contact me and I will email you that information.

I do share which season of the year has the least amount of packages during its months.  This is a great opportunity to stand out by being the inn that offers a package for only during those few months.  

You may email me any questions you have after watching my presentation.  I am happy to provide specific, practical advice about how you can maximize packages at your inn.  I will insert the link to watch the webinar right here

Bed and Breakfast Blogging helps places of hospitality grow their business through strategic online marketing which includes blogging, social media, and email marketing.  The bottom line is that we can improve your bottom line!  

Image by Marcus Berg of Unique Angles Photography

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Shatter the Disastrous Myths About Bed and Breakfasts

myths about bed and breakfasts

It is time to shatter the disastrous myths about bed and breakfasts. There are a handful of reporters recently who have published stories that seem to be more about their own awkward hang-ups than about having real issues with where they stayed. Also, most of their disappointments could have been prevented through simple actions like looking at the accommodations’ website and reading guest reviews before their booking rooms.

Most bed and breakfasts are NOT about staying at grandma’s house with doilies. While some bed and breakfasts are located in historic mansions, that does not mean they have thin walls, squeaky bed frames, and creaky floors. Many of those inns have been painstakingly returned to their original glory with added insulation (if needed), restored or new furniture, and repaired or refinished flooring.

99% of bed and breakfasts offer private, connected bathrooms for their guests to use. Bed and breakfasts with good websites always show pictures of their guest rooms and bathrooms and even specify which amenities come with each of their rooms. Hotels are not the only ones with private balconies, sitting areas, gardens, pools, restaurants, and gift shops. There are plenty of inns offering these same luxuries.

Bed and breakfasts are always unique. Every inn is different and offers its own special personality and experiences. Guests choose bed and breakfasts based on its location, style, local attractions, and personal preferences. Bed and breakfast inns can come in a wide variety of types to choose from, including:

  • scenic mountain bed and breakfasts
  • modern boutique inns
  • bed and breakfast farms
  • pet-friendly inns
  • B&B retreats for authors or artists
  • bed and breakfasts on the water
  • environmentally friendly inns
  • bed and breakfasts in secluded locations
  • kid-friendly inns

There is a reason why they are called bed and breakfasts. Hotels often offer “continental” breakfasts that leave much to be desired. Innkeepers often have culinary training as well as a natural talent and passion for cooking. Many bed and breakfasts accommodate guests on restricted diets.

Preferably while booking your room, be sure to indicate any food allergies or dietary guidelines. Whether you are on a gluten-free, dairy-free, low cholesterol, reduced fat, no sugar added, vegan, or vegetarian diet, bed and breakfast chefs can make something you will enjoy eating that does not compromise those standards.

You do NOT have to have conversations with other guests if you feel like keeping to yourself. There is no “dreaded obligation” to have small talk with strangers. At breakfast time, many inns offer tables for two or even in-room dining. It is less common for there to be one common breakfast table for all the guests to sit at. This is a win-win for shy and outgoing guests as well as perky and not-so-perky guests. You can seek interaction or keep to yourself. It is completely up to you!

Innkeepers want to provide their guests with the best hospitality experience possible. Bed and breakfast staff do not try to “hover” over their guests. They remain attentive (they are there if you need them) yet not intrusive (they give you space and privacy). They respect their guests’ wishes for peace and quiet. Some places offer private entrances, separate cottages or guest houses.

Bed and breakfasts are a great value. They offer free breakfast, free parking, and complimentary refreshments. Most offer free wireless internet and some have free DVD libraries and even provide free streaming video services like Netflix. Hotels charge extra for these things. There is no such thing as “free room service” at hotels.

If you like impersonal and stuffy hotel chains, then maybe bed and breakfast inns are not for you. However, many of you (if you have not already) will visit a bed and breakfast inn and never go back to staying at hotels!  

Owners and innkeepers, are you looking to improve your online marketing results?  Want to educate potential guests about what makes your inn more appealing than your local competition? Bed and breakfast blogging offers professional services including blogging, e-mail marketing, social media, and reputation management.  Don’t have time or don’t know where to start? Contact Kristi today for a free consultation!

Image by Marcus Berg of Unique Angles Photography

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