Monthly Archives: April 2017

Do Your B&B Headlines Get Attention?

headlines get attention

 

Do your B&B headlines get attention?  Co-Schedule offers a free tool called the “Headline Analyzer.”  It promises that you will learn how to write headlines that drive traffic, shares, and search results.  This is especially important in the travel industry. 

 

So why are headlines so important? It’s because they’re the first lines of your copy that customers read. They create an initial impression that either draws readers in or pushes them away.  In this fast-paced online world, it is important to stand out and capture the focus of your potential bed and breakfast guests.  

 

The headline alone can make or break your ad, homepage, or e-mail subject line. It sets the tone for the rest of the copy. If the headline pulls readers in, you may make more money; if not, you’ll be left wondering what happened.

 

Headline writing tips to keep in mind:

 

  • Your headline should be unique.

 

  • Your headline should be ultra-specific.

 

  • Your headline should convey a sense of urgency.

 

  • Your headline should be useful.

 

The following headline ideas are just a starting point.  You can be as creative as you want to be.  The goal is to create headlines that motivate people to continue to read about your inn.

 

The Secret [fill in the blank]

 

This is an opportunity to share insider knowledge of your local area to benefit your potential guests. Help your bed and breakfast guests know more about your local area.  Where are great local places for dining, sight-seeing, and other fun activities in your immediate area.

 

  • The Secret To Discovering

 

Who Else Wants [fill in the blank]

 

By asking “who else wants” you are implying that there is a consensus about this desire. 

 

  • Who Else Wants More Fun and Less Stress When on Vacation?

 

What Everybody Wants To Know About [fill in the blank]

 

This headline challenges the reader’s curiosity to see if they are missing some knowledge. 

 

  • What Everybody Wants To Know About Staying at a Bed and Breakfast

 

Now you can have [something desirable] and [great circumstance]

 

This is another version of the classic expression “have your cake and eat it too.”  

 

  • Now You Can Go On Vacation and Enjoy It Too

 

[#] [Facts or Ideas or Lessons or Principles or Reasons or Secrets or Steps or Tricks or Ways] [fill in the blank]

 

Numbers in headlines get attention and people love lists.  They are easy to scan and readers know how much content to expect from the blog post.

 

  • 10 Facts About Bed and Breakfasts You Didn’t Know

 

  • 5 Ideas to Make Your Vacation More Memorable

 

  • 7 Lessons About Spending Time With Those You Love

 

  • 3 Principles to Making Love Relationships Work

 

  • 9 Reasons To Vacation More

 

  • 4 Secrets To Melting Stress Away

 

  • 8 Steps To Relaxing While On Vacation

 

  • 11 Tricks To Packing More Efficiently

 

  • 6 Ways To Strengthen Your Romantic Relationships

 

No time to write blog posts?  Bed and Breakfast Blogging is here to help.  Contact us to find out more about our tailor-made marketing services.

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How To Promote Staycations at Your Bed and Breakfast

how to promote staycations

 

Do you know how to promote staycations? As you may know, “staycations” are vacations spent at home or nearby.  Have you promoted your nearby bed and breakfast to locals in your community?  This is a great target market. Best of all, you are a “local” promoting your business to other locals.

 

 

The Victoria, a bed and breakfast in Bentonville, Arksansas,  lists four great reasons for locals in their community to stay at their bed and breakfast:

 

  • Less planning is necessary (since you know your local community and you can even go back home if you forgot something important)

 

  • Much more affordable (plane rides and car rentals are not necessary)

 

  • Get to know everything your area has to offer (such as its museums, gardens, and other tourist attractions)

 

  • Vacation at a more relaxed pace (a great alternative to stressful, activity-filled vacations far away from home)

 

According to The Project: Time Off Coalition, more than half of American workers (55%) left vacation time unused in 2015. This adds up to 658 million unused vacation days! Ironically, their data also showed that employees who take 10 or fewer days of vacation time are less likely to have received a raise or bonus in the last three years than those who took 11 days or more.  

 

This is where owners and innkeepers of bed and breakfast inns can come in.  You could put together your own staycation package that could include tickets to local area attractions and gift certificates to local restaurants. 

 

The Bridgeton House in the New Hope area of Pennsylvania offers a “Savory Staycation Package” that includes:

 

  • A welcoming wine and cheese upon arrival

 

  • Afternoon tea featuring a wonderful selection of homemade sweets and savories each day of your stay

 

  • A multi-course made to order breakfast each day of your stay

 

  • Their fireside basket dinner for 2 inclusive of a bottle of wine (choice of red, white or sparkling cider)

 

You can promote your package in a number of effective ways:

 

 

  • In a blog post that discusses the benefits of staycations and details your package

 

  • Share the information in social media (including Facebook and Twitter)

 

  • Since you are attracting local area guests, how about putting a sign outside your inn announcing your staycation package?  This can attract those who pass by.

 

  • Partner with local business owners to promote your staycation package (such as local attractions and restaurants)

 

  • Share this information with your local tourism board and local press

 

  • Volunteer at a local nonprofit or sponsor a local event in your community for word of mouth advertising

 

Since you know what your specific local area offers, you know how to promote staycations by customizing your staycation package to fit your community.  It is becoming increasingly popular to “shop local” as well.

 

Image by Marcus Berg of Unique Angles Photography

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