Monthly Archives: June 2014

10 Terrific Twitter Tips for B&B’s

10 twitter tips

 

 

Did you know that there are 255 million monthly active Twitter users?  Did you know that 500 million tweets are sent each day?  Most of us know that Twitter is a popular social media website.

 

 

Here are some quick tips so you can get the best out of using Twitter to promote your bed and breakfast inn:

1) Know your audience in order to target your message to the right people.  You want to write to appeal to your specific market–not everyone.  What kind of bed and breakfast guests would you like to attract?    

  • Be pet friendly if you want guests with pets
  • Be couple friendly and require kids to be a minimum age
  • Promote being healthy by not allowing smoking on all grounds
  • Accommodate guests with allergies or restricted diets when you cook breakfasts
  • Reach out to those getting married or renewing their vows with ceremonies
  • Provide spa services to guests who like to be pampered
  • Offer extra amenities such as hot tubs or private balcony views

2) Regularly spend time listening to the needs and wants of your target market.  What would ease their pain and make their lives better?

  • Need time to get away from it all
  • Want to relax with a loved one
  • Want to visit a local relative without inconveniencing them
  • Like to visit tourist spots in your area
  • Want personal touch of a B&B versus big hotel

3) Have strategies behind who you follow.  You do not have to follow everyone. Be selective and show your audience what they like to see. 

  • Travel tips (give them useful information)
  • Scenic pictures of your area (entice them to visit)
  • Baby animals (who does not like baby animals?)
  • Recipes (you may even offer a cooking class to your guests)
  • Local activities (show them what they can do in your area)

4) Have a consistent presence online.  Tweet at least four to six times per day if possible.

5) Provide useful content based on your brands’ goals.  Selling should not be the focus.

  • Tweet powerful quotes
  • Update readers about your area events
  • Share meaningful stories

6) Tweet with images.  People are visual creatures and tweets with pictures are more than twice as likely to be retweeted.  Images can convey more than words do. 

  • Share pictures of the bedrooms in your bed and breakfast
  • Tweet pictures of your outdoor views including landscaping
  • Share pictures of your delightful breakfasts and goodies made
  • Share pictures of local community events including concerts and sports games

7) Be active on other social media channels and have a blog on your website.  Blogs provide fresh content the search engines love.  More online connections come from having a strong presence on other social media websites.

8) Use hashtags (#) so the reach of your tweets spreads to people searching for that term. Use trending hashtags (labeled “trends”) on the bottom left.  Make sure the hashtags are relevant to the tweet and two hashtags is plenty.

  • Newsworthy events
  • Celebrities
  • Holidays (including national food holidays)
  • This day in history
  • Sports
  • Trending area activities

9) Always have a call to action.  Know what you want them to do after they read your tweet.

10) Monitor your Twitter results with other websites.  Some Twitter tools are available for free or to use on a free trial basis.  Try them out to see which you prefer.

  • Buffer
  • Hootsuite
  • Social Bro
  • Tweetdeck

When you use this tips consistently, you will see a dramatic increase in your numbers:

  • More Twitter followers
  • More retweets
  • More blog subscriptions
  • More guests
  • And more income!

Image by Marcus Berg of Unique Angles Photography

Please follow and like us:

Quoting Experts Gets Results

quoting experts gets results

 

Did you know that quoting experts gets results? Those who quote experts show they recognize the key people associated with a specific subject. In Ali Luke’s blog post “26 Essentials for Blogging Success What You Need To Know” she wrote, “When you include quotes from established experts…you add authority, value, and interest to your blog.”

 

People love reading quotes from:

  • Actors
  • Activists
  • Athletes
  • Authors
  • Celebrities
  • Comics
  • Entertainers
  • Experts
  • Leaders
  • Inventors
  • Philanthropists
  • Politicians
  • Role models
  • Speakers
  • etc.

The following success quotes come from a variety of people:

“A person who never made a mistake never tried anything new.” (Albert Einstein)

“Each person must live their life as a model for others.” (Rosa Parks)

“In order to succeed, your desire for success should be greater than your fear of failure.” (Bill Cosby)

“Life is 10% what happens to me and 90% how I react to it.” (Charles Swindoll)

“Nothing is impossible.  The word itself says, ‘I’m possible.'” (Audrey Hepburn)

“The two most important days of your life are the day you were born and the day you find out why.” (Mark Twain)

“Whatever the mind of man can conceive and believe, it can achieve.” (Napoleon Hill)

“You miss 100% of the shots you don’t take.” (Wayne Gretzky)

What about you?  Do you have a favorite success quote you would like to share with us?  I respond, when appropriate, to every comment.

 

Image by Marcus Berg of Unique Angles Photography

Please follow and like us:

5 Ways to Attract More Attention Online

5 ways to attract attention

 

 

What can we do to grab the attention of the online world and become more visible to our internet audience?  These are five ways we can attract more attention online.

1) Words–The words we use really help determine our online visibility.  In the online world, fresh content is everything.  We need to make a list of keywords we want associated with us and our brand.  We should consistently use those keywords in our content.

 

 

 

2) Actions–Ever hear the phrase, “What we do speaks louder than what we say“? People observe others. Whether we want them to or not, people see actions as well as lack of taking action.  For example, if we consistently receive the same negative comments online, then we know we need to take action.  This is not the time for us to ignore it and hope it goes away! We should appreciate comments and respond to both positive and negative feedback.

3) Formatting–People like easy to read content.  Most people don’t read word for word online. They like to scan the page.

  • Use bullet points
  • Add numbers
  • Offer descriptive subheadings
  • Make important text bold
  • etc.

4) Links–We should provide links to other places in our website/blog as well as outside resources. This goes a long way in showing others that we like to be helpful and provide useful information. We are more likely to be seen as leaders on our subjects.

5) Get visual–Images and videos attract eyeballs.  People notice meaningful pictures.  Pinterest is a great visual social media platform that literally has billions of pins.

We should ask ourselves, “What does my target audience like to see online?”  When we see things from their perspective, we can be more creative.  Are we using the right keywords?  Are we taking appropriate action? Does our formatting make our content easy to read?  Have we provided great links?  Have we featured attention-getting images or video? When we can say yes to all five questions, we will attract more attention online!

 

Image by Marcus Berg of Unique Angles Photography

Please follow and like us:

What Makes A Blog Post Go Viral?

what makes blog post viral

 

 

Every blogger dreams of a bigger audience.  It is human nature to want to be recognized and to receive attention and praise.  So just what makes blog post viral?

 

 

1) Have you grabbed their attention with your title?  Opening lines should pique interest and curiosity, show a benefit, highlight a need, promise to entertain/inform/teach, or offer something of value.  Work hard early on at hooking your reader into your post.

2) Have you made it easy to read?  Readers scan pages online looking for keywords, phrases, and visual clues like numbers and bullet points. Use lists or other formatting techniques to emphasize points.  Your content must be appealing, entertaining, engaging, and interactive.

3) Does anybody really care about your topic? No one wants to know what you had for breakfast–unless maybe you had breakfast with a celebrity.  Giving people the “inside scoop” on a famous person’s thoughts and secrets will make your blog incredibly popular.

4) Have you had personal experience involving your blog topic?  Accomplishments speak volumes to your readers.  This does not mean you have to be the CEO of a Fortune 500 company or featured on the cover of People magazine.  What lessons have you learned along the way? People tend to respect you more if you share past obstacles or mistakes and how you overcame them.

5) Is this a brand new topic?  If you are in the fields of medicine, science, or technology you may very well have cutting edge information to share with the world.  We are listening!

6) Is your perspective different and maybe even controversial?  Sometimes blunt opinions can get people in trouble, but they can also get passed along.  Do you have a hot topic that will lure comments?  Be sure to respond to your comments.  This is what makes your blog interactive.

7) Is there something fascinating about your topic or are people sick of reading about it because everybody in the world has been covering it?  There is only so many times people can take hearing about the celebrities that tend to get all the media attention.  It can be annoying when they compare two celebrities who wore the same thing and then make comments on “who wore it better?”  Most people don’t care!

8) Is there something hilarious, quirky, or unbelievable about it?  There is a large dog in my neighborhood who, from behind his fence, will jump up and down like he is on a pogo stick all across his backyard when he sees my dog and I walking together.  I need to get that on video! Speaking of…

9) Do you have a good graphic, photo, or video available?  Humans are very visual creatures. That is part of the reason why Pinterest other image sharing social media sites like Instagram have done so well.  Did you know Pinterest has over 70 millions users?

10) Have you shared your blog post on every relevant social media channel?  You may want to describe the post differently depending upon the platform.  Since Linked In is for business and career-minded people, you may have a different way of promoting your blog post to your Linked In connections than to your Facebook fans and friends.

How will you know if your blog post was successful?

  • Number of unique visitors to your blog post
  • Re-tweets, shared links, social network mentions
  • Quality of the blogs and websites where your blog post is referenced
  • Frequency of approaches by people interested in working with you
  • Quantity of traffic where sales take place
  • Amount of paid opportunities that result from your blog
  • Blog subscriber numbers
  • E-mail sign ups
  • If people who have powerful influence refer to your blog
  • The number and quality of comments from your readers

Trust me, you will know!  Do you have any ideas about what makes a blog post go viral? Please share below.  I read all comments and respond when appropriate.

Image by Marcus Berg of Unique Angles Photography

Please follow and like us: