Tag Archives: work

Want Your Bed and Breakfast on TV?

Stephanie Hernandez

Stephanie Hernandez

If you want your bed and breakfast, hotel, or guest house on television, keep reading.  Stephanie Hernandez, from the television production house TwoFour in Plymouth, United Kingdom, is currently trying to find people who are starting up a new hotel or bed and breakfast in the UK and Europe. They are very interested in finding people that have bought a location and want to change or remodel the property.

TwoFour is a UK independent media group that was founded in 1989 by Charles Wace, a former TV news producer. In 2013 it was named the largest true independent media group in the UK and the largest producer of documentary content, employing over 350 people internationally and turning over £58 million in 2013. With headquarters in Plymouth, TwoFour has offices across the globe including London and Los Angeles.

TwoFour is currently casting for a brand new series called “Our Dream Hotel” and they are shooting it over the course of the next year, to go out on C5 in the Autumn of 2016. Each episode will feature one couple/family’s renovation/redesign/reimagining of a building, as they transform it into a hotel, bed and breakfast, or guest house. They are looking to find three such stories in the UK, and film three abroad (Europe).

In an ideal world they would follow each renovation from the very start to the very end – but they are realistic enough to know that life isn’t like that! So, instead, they are looking for projects they can join whilst there is still some degree of work to be done (at least 50%), so that they can follow the journey all the way along to opening.

Here are some of the questions they would ask the people interested in being cast for the show:

  • Tell me a bit about yourself and your family
  • Why this house? Why this ‘project’?
  • Have you had much experience in either building renovation or the  hospitality industry before now?
  • Can you talk me through the work you have had done, what needs to be done, and what the major points on your schedule are?
  • When do you hope to be open, and in what capacity?
  • What do you currently feel most daunted by?
  • How are you funding this build, and how important is it that the venture is a commercial success?”

If you’re interested in finding out more, then simply email Stephanie directly at Thank you, Stephanie, for asking me to share this with my Bed and Breakfast Blogging readers!

The Tao of Twitter (Part 2)

tao of twitterBed and Breakfast Blogging has been sharing some highlights from the excellent social media marketing book about Twitter called The Tao of Twitter. If you remember, one of the three essentials to achieving Twitter Tao is called, “authentic helpfulness.”  The author, Mark W. Schaefer, refering to this concept:

  • Friendships are built on trust and that trust must be earned
  • Treat people like friends and not like targets
  • Ask questions and answer them or refer them to someone who can
  • Read people’s profiles, visit their websites, and write a comment
  • Retweet other people’s useful or entertaining tweets
  • Look in your notifications for @mentions where they refer to you by your @twittername
  • Be genuine, stay honest, and show your personality
  • Take extended conversations to direct messages or going offline
  • Never have a public argument on Twitter
  • Congratulate others publicly for achieving milestones
  • Look for opportunities to help people and answer questions with links to your helpful content or others
  • @HiltonSuggests answers ANY traveler questions whether or not they are staying at a Hilton (by showing this goodwill they are earning others’ trust and possibly their business the day on the tweet or some time in the future)

Schaeffer has a chapter called “Unraveling Twitter” where he explains the language of Twitter:

  • @reply is visible to everyone
  • “Avatar” = personal image
  • “BFN” = “bye for now”
  • Choose “block” to prevent someone from following you or your tweets
  • Report anything offensive or illegal
  • “DM” refers to direct messages only sent between people following each other
  • “EM” = “email me”
  • Everyone can see what people “favorite“
  • “Feed” refers to your posts on your Twitter feed or timeline
  • “Follow” means subscribing to another’s tweets
  • “#FF” = Follow Friday
  • “HT” = Hat Tip, acknowledging who gave you the idea for the content
  • “ICYMI” = “in case you missed it”
  • “IDK” = “I don’t know”
  • “IMO” = “in my opinion”
  • “Locking” means only your friends can see your updates which is not good if you want to network, gain more awareness, and host more guests
  • Mention @Twitterhandle to engage with people you are talking about in your tweets
  • “MT” = modified tweet (put the MT before the tweet)
  • “RT” = retweet (via @username) credits others for their work
  • Search tool helps find people, links, and the latest real-time news
  • “TFTF” = “thanks for the follow”
  • “TMB” = “tweet me back”
  • Trends or trending topics list the most popular topics in real time
  • Tweeps or tweeples is a cluster of friends on Twitter
  • A “tweetup” is an arrangement to meet up in real life, this can be formally scheduled or spur of the moment

Mark writes in his book that hashtags (#) make tweets more meaningful and discoverable. They connect people at conferences or events.  Hashtags are the key to making sense of Twitter, an easy way to group tweets, and the key to making money on Twitter.  Eleven percent of tweets now contain hashtags.

  • #’s can group together messages from an extended conversation
  • # to discover topics in the search box and to help others find your content
  • # trending topics
  • # news and emergencies
  • # contests and promotions
  • # TV and live events
  • # research to get news and conversations happening now
  • # to create buzz or raise curiosity
  • # to be funny
  • sometimes #’s can be “news-jacked” and refer to a different meaning than originally intended

In Part Three of The Tao of Twitter we will discuss Mark W. Schaeffer’s suggestions for ways to attract Twitter followers and how to find your tribe.  Twitter is a great social media channel to attract more guests and earn more business.  Bed and Breakfast Blogging helps bed and breakfasts get more business through our blogging and social media services.

Great Conversation Starters While Hosting Guests

 

great-conversation-starters-while-hosting-guests

It is always a good idea to have some topics of conversation in mind if you regularly host guests at your bed and breakfast.  Having a mental list of what to talk about means you will feel comfortable interacting with perfect strangers at any time. The biggest secret to being a good conversationalist is simply allowing other people to talk about themselves. Why? It is a subject they probably know well and are comfortable talking about.

Since they are likely to be out of town guests when they visit, this automatically gives you some conversation topics, including the reason for their stay at your B&B.

  • Are you celebrating a special occasion (birthday, anniversary, reunion, etc.)?
  • What attracted you to visit us in this area?
  • Does our area have a leisure activity or event you will be participating in?
  • Where else have you been on vacation?
  • What was your most favorite vacation destination so far?
  • If you could live anywhere in the world, where would it be?

People love talking about what they eat or want to eat.  Think about the popularity of Food Network and online recipe websites!  Inquire about their favorite foods including breakfast dishes.  During the time they book the room is the best time to find out if they are allergic to any foods or on a restricted diet since you, or your staff, will be cooking for them.  If you realize that question was never answered, take the first opportunity to ask.

  • What is your favorite food?
  • If you could only have one meal for the rest of your life, what would it be?
  • Where do you like to go when you eat out?
  • Do you like to cook? If so, do you have a signature dish?
  • Are there any foods that you would like to try?

If they bring up their family, then it is perfectly acceptable to have a discussion centered around that.  Most people love talking about their family.  However, we need to be sensitive to people who may have strained family relationships, family members who are ill, infertility issues, or some other personal struggle in their lives.

  • Do you have any siblings?
  • What is your favorite childhood memory?
  • Did you have a pet growing up?  Do you have any pets now?
  • As a kid, how did you most like to spend your time?

Another topic of conversation could be about sports.  Since there are so many different sports, it is a safe bet that they, or someone they know, have an interest in sports.  They do not need to be a talented athlete to enjoy watching sports.

  • Do you play or follow any sports?
  • Who is your favorite athlete?
  • How do you like to exercise?
  • What is your favorite sports team?

Ask them about their technology and entertainment preferences.  This can lead to lively discussions about favorites.  Then you can mention (if it is available for them) that you offer a free Wi-Fi connection and/or a book, CD and/or DVD collection available for guests to borrow.

  • What are your favorite TV shows?
  • What kind of movies do you like?
  • What was the last movie you saw?
  • Who is your favorite actor/actress?
  • What is your favorite movie of all time?
  • What type of music do you like to listen to?  Who are your favorite musicians?
  • Do you like to read?  If so, what kind of books do you read?
  • What’s your favorite board game or card game?

Carefully ask about work, but try not to make it sound like a job interview.  Remember that your guest(s) may be studying, retired, or “between jobs”.  Also keep in mind your guest(s) may be traveling on business while they stay with you.

  • What do you do for a living? Where do you work (or study)?
  • What was your first job ever?
  • When you were a kid, what did you want to be when you grew up?
  • What do you like best about your job?
  • If money was no object yet you still wanted to work, what would be your dream job?

The key is to keep it light. The goal is to build rapport with your guests.  Stick to topics that are interesting and entertaining to talk about.  Most people are looking for polite and lighthearted topics to discuss–it is wise to avoid controversial topics like politics and religion. Leave them with a great impression so they give you and your B&B a positive testimonial about your hospitality via your online guest book.

 

Image by Marcus Berg of Unique Angles Photography

Getting to Know Kristi Dement

Kristi (Kimber) Dement

I (Kristi Dement) was born and raised in Holland, Michigan.  My great-grandmother was originally from Holland, Netherlands.  After graduating from West Ottawa High School,  I completed my bachelors degree in psychology from Michigan State University’s Honors College in East Lansing, Michigan just three years later.

Since I did not want to meet someone who wanted to stay in the cold six-month-long winters of Michigan, I met my husband Glen online.  He lived in Maryland at the time I was finishing my last year at MSU. We got married and I moved to the Baltimore area for a year.

When he had an opportunity to transfer with his work to the Raleigh area in North Carolina, November of 1999, I wholeheartedly supported it.  This Michigan girl thought Maryland weather would be warm enough, but going further South sounded even better to me!

I went back to school to earn my masters degree in library science from North Carolina Central University in 2006. I have been a school librarian and professional writer since then.  I look forward to serving more bed and breakfast owners in this new year.

If writing is just “not your thing” and/or you just do not have time as a busy innkeeper, hiring me is a great solution to getting you more traffic to your website through a regularly updated blog with fresh content for the search engines!  I can also set up your social media business profiles on Facebook, Twitter, Pinterest, and Linked In.  I look forward to helping you book more rooms in your bed and breakfast throughout this New Year!