Kristi Dement

Professional Hospitality Photographer Marcus Berg, from Unique Angles Photography, develops beautiful pictures for his hospitality clients.  When asked how he first got interested in photography, he said he received a phone call from a friend who asked him to take photos at her wedding reception.

This was back in the late 1980s when he did not even own a camera.  Borrowing a camera from his brother-in-law, Marcus later was told that his images of the wedding reception came out the best.  It was then that he decided to take a class at a community college.  Marcus Berg started his Unique Angles Photography business in January of 1994.  From his website, his bio reads:

Marcus takes his wife to a bed and breakfast on every wedding anniversary.  In 2007, he was asked to attend a bed and breakfast conference.  This was his introduction to the world of hospitality.  After a few years, he devoted all of his interest in the hospitality industry.

His clientele is mainly in the B&B industry, but he has grown into serving boutique hotels as well.  He has done work from hotels, wineries, architects, and restaurants. He has kept the mindset for the hospitality image.

What he likes most about being a professional photographer is being able to be creative and unique.  He is happy when he can make an image that attracts viewers to his client’s particular location.  Marcus also enjoys making so many new friends while doing his expert photography work.

When I asked him how he was able to masterfully capture the beauty of what is outside from inside a room, he explained that he captures the same lighting with an interior image, matching the exterior light because of his photography experience using lights and angles while keeping an interest in details.

Before Picture                                                         After Picture

Marcus said that it is crucial for a hospitality business to have excellent photography because of how fast technology is moving these days.  Guests looking for places to stay make decisions based on the images they see.  First impressions stick in one’s memory.

Hospitality owners not only should have images with warm colors, but also an invitational feeling.  Images that enable potential guests to picture themselves right there.  According to Marcus, people do not read about a location before they see images of it.  They read to confirm the images.

It is important for innkeepers to hire a good professional photographer who specializes in hospitality.  Updated images help hospitality businesses with reservations and they will see an increase in their bookings.  This increase in occupancy rates improves their bottom line.  Thus, good images make a profitable difference on a website.

Bed and breakfast innkeepers more than make back what they spend on professional photography and the images last.  Innkeepers can use last years’ photos to continue to build reservations, even though the photographer was only there a short period of time.

Since Marcus is based in Oregon, his ventures started taking him around the state.  Then after he started attending more conferences, he made more contacts and soon was traveling the whole west coast.  Then he decided to branch out and made a contact in Texas and got the job.

Since then, he has made contacts all over the nation.  He has traveled to all four corners of the United States and many states in between.  Taking photos at conferences supports the association putting on the conference and helps increase his exposure to potential hospitality clients.

Marcus said that the greatest part of the type of work he does is being able to meet so many wonderful people across the nation.  The hospitality industry has become a family set for him and every time he attends a conference or returns to a familiar inn, he said it is like being home.

You can see more of Marcus Berg’s Unique Angles Photography work on his website that lists some of his previous hospitality clients and their testimonials.  You can also follow Marcus on social media: Facebook, LinkedIn, Pinterest, and Twitter.  Thank you, Marcus Berg, for letting me display some of your gorgeous photography on the Bed and Breakfast Blogging website as well!