Professional Associations
Do you know the value of belonging to professional associations? Many inns and bed and breakfasts are members of professional associations. There are international, national, regional, and local associations, all of which provide services to both their members and the travelling public. Many require their members to meet specific standards of quality, while others simply require a lodging establishment to pay dues. These associations also facilitate marketing of the individual B&Bs and provide a stamp of approval that the business in question is reputable.
While various local governments have regulations and inspect lodging establishments for health and safety issues, membership in a state or national bed and breakfast association can indicate a higher standard of hospitality. Associations sometimes review their members’ properties and tend to have additional standards of care. Associations may offer informative conferences.
In the US for example, each state has an innkeeping association (usually non-profit) that exists to promote the industry and tourism. Within those state associations, many city and regional bed and breakfast associations can be found. Many state, city and regional associations, have inspection criteria that often exceed government requirements for safety and cleanliness. We have talked about organizations like AAA, the Better Business Bureau, and the Professional Association of Innkeepers International in previous blog posts. People find comfort in staying at places that have earned high ratings. Think about your B&B’s marketing strategy.
