Important | Kristi Dement

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Pinterest Strategy

Posted on March 18, 2014 by kdement Leave a comment

While Pinterest is fun, it is important that businesses form a plan centered around the feedback they have received from other pinners.

Strategy:

Develop a strategy based on your analytics
Tailor your boards to the needs and interests of your followers (based on your Pinterest analytics)
Showcase your pins in an organized way that makes sense
Find out who is pinning what and why
Measure your impact and focus on boards performing the best
Create a variety of different boards that each target certain words
Cross-promote on other social media platforms (ex: Twitter, Facebook)
Include hash tags (#) in your board descriptions
Invite specific types of travelers into your bed and breakfast (ex: couples, business people, girlfriends, etc.)
Determine if you want to be pet-friendly, kid-friendly, or offer special events such as weddings or retreats
Look at how other B&B’s (with a large number of followers) use Pinterest

Pinterest can help virtually any business establish brand and get the word out. What you get out of Pinterest depends on what you put in it. In the process, guests will be able to peek into your personality, style, loves, and aspirations. Guests will feel like they know you before they arrive!

Posted in Blog and Social Media, Guests, Promotion

Verify Your Website To Pin Smarter

Posted on March 11, 2014 by kdement Leave a comment

Pinterest helps people discover things in a simple and visual way. Pinners might find something they love while browsing your boards, scrolling through a category you’re listed in or searching for your bed and breakfast directly.

Pinterest offers Business sites to help brands and businesses who wish to use Pinterest to connect with their audience. In this blog post I will tell you exactly why you want to verify your bed and breakfast’s website for your Business Pinterest Profile. Without verifying your website, you will be missing some very important information!

First, to verify your website, visit your Settings page and click on the Verify Website button. When your website is verified, people will see a checkmark next to your domain in search results. They will also see the full website URL and checkmark on your profile.

The verification badge helps people identify high-quality sources of content and more easily find the business they want in search results. There you’ll find Pinterest tools and resources relevant to you, and see examples of how other businesses are using Pinterest.

Pinterest offers tips to businesses, including:

Pinning from various sources rather than one specific site.
Pinning from within Pinterest to engage with others (pinning is one of the most social activities on Pinterest and it’s how any user really builds his/her network of followers)
Creating at least a few boards that cover a broad range of interests, rather than maintaining a single board devoted to one topic.

For businesses, pinning can be a great way to highlight aspects of your brand that may not come to mind at first when people consider your brand. For example, not everyone knows:

B&B’s can have spas, salons, and shops
Bed and breakfasts can offer retreats and some perform weddings
All the wonderful amenities bed and breakfasts offer
About your wonderful hospitality and homemade cooking

Pinterest can also be a great tool to learn what your audience and potential guests like. Once your website is verified, you have access to Pinterest Analytics. This is the why I was talking about. This shows you which pins are most popular with pinners and see which pins are driving the most traﬃc to your site!

You can also see what boards your stuﬀ appears on, how the pins are described and what people pin along with your stuﬀ. All of these insights will help you make smarter choices about what you pin and even develop a pinning strategy. Watch out: pinning can be addictive!

Posted in Blog and Social Media, Guests, Promotion

B&B Guests: Special Occasions

Posted on January 25, 2014 by kdement Leave a comment

Wedding Ring With Rose Royalty Free Stock Photography Birthday Gift Stock Photography Family reunion Stock Image

Perhaps your bed and breakfast guests are celebrating a special occasion, such as a wedding, honeymoon, anniversary, birthday, or reunion. When you communicate with them, be sure to find out if they are coming for a memorable reason.

You may offer a special package for honeymooners or people celebrating their birthday or anniversary. Depending upon the size of your bed and breakfast and the number of relatives, you could offer a deal to a family if they book all of your rooms.

Make mutually beneficial agreements with local florists, musicians, and other business people offering complementary services. You can refer each other to more business. Just as important, your guests will enjoy their stay so much that not only will they return again, they will also refer your bed and breakfast to other potential guests.

Posted in Decorating, Guests, Promotion

Kristi’s Promise to You

Posted on January 3, 2014 by kdement

I am 100% dedicated and committed to my clients. I love writing and I love bed and breakfasts. If I say that something will be completed by a particular date, it will be. Honesty, integrity, and respect are important to me. I keep my word and always strive to exceed my clients’ expectations.

I love learning. That is why I write blogs. I get to investigate whatever I write about to make sure I have the best and most attention-grabbing information for my clients’ audiences. Bed and breakfast owners can count on me to discuss issues that are important to their potential guests and it can range from their area’s attractions to each bed and breakfast’s history to the delicious breakfast they serve to the decor and amenities of their inn’s rooms.

I make it my passion to be passionate about my clients’ bed and breakfasts. When you succeed, I succeed. I enjoy helping bed and breakfast owners reach new business goals such as increasing and consistently full occupancy rates! When you need a blog with regularly updated fresh content or a greater social media presence, I have the friendly personality and attention to detail you need to get it done right.

Posted in Kristi, Success

The Power of Visualization

Posted on November 8, 2013 by kdement Leave a comment

Did you know that the brain’s quickest and probably the longest-lasting response is to images? Having a mental picture of something in your brain can be very motivating as well as relaxing.

If you come to my house, you will see that I have a visualization dream board using different colored pieces of scrapbook paper that I have pinned to a bulletin board. I cut out meaningful words and inspiring pictures from magazines to motivate me to achieve, relax, and be the best me I can be!

In addition to my dream board, I actively use Pinterest (http://pinterest.com/kristinedement/). It is so cool to be able to collect tips and get ideas from looking at what other people put on their Pinterest boards. You can even take your own images and share them with others on Pinterest.

So what means a lot to you? Spend some time thinking about what kind of categories of pins you would like to set up. For example, my categories include: social media success, inspiring art, libraries around the world, castles around the world, vacation destinations, etc. The picture below is of America’s largest home–the Biltmore Estate in Asheville, NC.

If you are an artist, you could paint an inspiring mural on a wall in your home or office or classroom as a way to powerfully visualize your dreams. No matter how you visualize, it is important that you do! Then you are one step closer to achieving another dream!

Posted in Success