Tag Archives: fresh

Bed and Breakfast Restaurants

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Many bed and breakfasts also have restaurants.  They may offer the following important and useful information about their restaurant on their website:

  • If open to the public or just to the guests staying there
  • Pictures of the restaurant, cuisine, beautiful views from restaurant
  • Pictures of guests dining (taken with permission)
  • Awards won, press page, celebrities visited
  • Information about the chefs (including their culinary training and cultural heritage)
  • Hours (may be subject to change)
  • Menu (may vary seasonally)
  • House specialties (could be based on chef’s expertise or location of restaurant)
  • Specials (could be fresh from their own garden or holiday related)
  • Wine list and/or microbrewery
  • Catering options possible
  • Local delivery options
  • Group dining and private party rooms
  • Weddings (may offer a customized menu)
  • Making reservations (especially for large groups or holidays)
  • Cooking classes offered
  • Cookbooks for sale
  • Ways to contact the restaurant

They may even feature written reviews from people who have dined there.  If your bed and breakfast does not have a restaurant, do you have the time and resources to add one?  If you do have a restaurant, consider having blog posts written about different events or restaurant specials or musical guests coming.  Continue to post new pictures to your website and blog throughout the seasons, as you add new menu items, and after you host various events such as weddings.

Fresh Content Keeps Them Coming Back

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Did you know that by updating your website with fresh web content, you are encouraging potential bed and breakfast guests to keep coming back?  As people get to know you and your bed and breakfast through the new content on your B&B’s blog, they will want to return to your website. More importantly, your bed and breakfast will be on their minds the next time they want to go on vacation.

Did you know that search engines love fresh content?  In fact, the web gives preference to fresh content versus web content that has not changed.  The web spiders have a reason to crawl your website to pick up on those additional keywords you are feeding them.

Just like a relationship can get stale unless things are changed up a bit, a website needs to continually be revised. This adds appeal to returning visitors.  It will increase your search rankings so that you will be higher ranked on the results pages.  The higher ranked you are in the search engine, the more likely your website will organically be on the first page of the search results–without you having to pay for ads!

No need to worry if you do not have a way with the written word, Kristi Dement and her team at Bed and Breakfast Blogging can do all the work when it comes to writing blogs and adding social media presence.  We will be sure to write about your unique strengths and interests, so that your guests can get to know you and all about your bed and breakfast.

 

Kristi’s Promise to You

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I am 100% dedicated and committed to my clients.  I love writing and I love bed and breakfasts.  If I say that something will be completed by a particular date, it will be.  Honesty, integrity, and respect are important to me. I keep my word and always strive to exceed my clients’ expectations.

I love learning.  That is why I write blogs.  I get to investigate whatever I write about to make sure I have the best and most attention-grabbing information for my clients’ audiences. Bed and breakfast owners can count on me to discuss issues that are important to their potential guests and it can range from their area’s attractions to each bed and breakfast’s history to the delicious breakfast they serve to the decor and amenities of their inn’s rooms.

I make it my passion to be passionate about my clients’ bed and breakfasts.  When you succeed, I succeed.  I enjoy helping bed and breakfast owners reach new business goals such as increasing and consistently full occupancy rates!  When you need a blog with regularly updated fresh content or a greater social media presence, I have the friendly personality and attention to detail you need to get it done right.

 

 

 

PAII Conference January 14, 2014

We are focusing on the yearly conference held by the Professional Association of Innkeepers International.  Their annual conference is in January.  The following includes some talks and events that occur on Day 2 of the conference:

  • The Magic of Content Marketing to Build Your Brand, Business, and Bottom Line
  • Fresh Ways to Get Your Guests Buzzing About their Experience
  • Personal and Professional Success Strategies
  • Innkeepers and the Innkeeping Industry
  • Trade Show Grand Opening with Vendors (from all over North America), lunch and dessert served
  • B&B Technology Product Demo
  • E-Commerce Management
  • The Well-Dressed Plate
  • Eco-Friendly Low-Cost Housekeeping Solutions
  • Beyond Burnout: Rekindling the Fire
  • DIY Public Relations: How to Get Noticed By the Media
  • Build vs. Buy Decision
  • Do You Have Digital Baggage?: Search Engine Marketing
  • Entrepreneurial Marriage
  • The Family Business
  • 2013 Taxes: What It Means for You and Your Inn
  • Creative Side Dishes
  • Acquisition of a Bed and Breakfast
  • Website Strategy: Responsive Design
  • Your Own Gift Shop and Packaging
  • Stop Wasting Time and Start Making Money
  • Essentials to Financial Record Keeping
  • One Page Marketing Plan Guaranteed to Increase Your Bookings
  • How to Cash in On the Barter System
  • Food Truck Rodeo Dinner in the Trade Show

Another day of learning profitable strategies for your bed and breakfast, networking, meeting vendors, learning about products, and being inn-spired!