Tag Archives: events

25 Ways To Write Creative Blog Posts

If you are reading this, then I assume you are looking to be CREATIVE (and definitely not boring) when you write a blog post.  This way you will have plenty of admiring fans! 25 ways to write CREATIVE blog posts:

1. ADVICE– You have unique advice that only you can offer to your readers.  Once you understand who your audience is, then you can write like you are writing to a friend.  They will feel like they know you and you will develop a huge following.

2. CAUSE– Why not rally your readers behind a cause you support?  Let them know what you are doing to make a difference and how they can help. Give a call to action. Seriously, don’t leave that out.

3. COMMUNITY– Your community could be defined by your local area or it could be people who share a common interest or goal.  Reach out to “your peeps” and connect with them!

4. COMPARISON– Take two things and compare them.  Whether you compare two breakfast foods or two fun activities, the fun is in comparing and contrasting them. This could be educational, entertaining, or funny as well. Speaking of…

5. EDUCATIONAL– People like learning about things.  That is one reason why search engines are so popular.  Tell them something that not everyone knows, but you know because you are an expert at it.  Everyone is an expert at something.  Blog about what you know best.

6. ENTERTAINING– Everyone likes to laugh and have fun.  You could blog about entertainment that is coming to your community whether it is a music concert, sporting event, or theatrical production. Be sure to make it “entertaining” to read!  Since blogging is writing that is typically less formal than say a report, let your personality shine in the post.

7. EVENTS– People like finding out about events–ones that will happen and ones that already happened.  If you have the “inside scoop” on the latest, you can “tell all” in your blog!

8. FAQ– This common acronym is short for “frequently asked questions.”  Many websites have an FAQ page on them.  Blog about commonly asked questions.  Blog answers to familiar questions so you can refer your readers to when they ask them.  Saves you time in the process!

9. FAMILY– Some of your best material can come from your family members and others with whom you are close. As long as you make it generic enough that you don’t single out any one person or you know they won’t mind your sharing it, go ahead.  You know you want to!

10. GUIDE– A guide-type blog post could be a collection of tips about a specific topic. While similar to advice blog posts, they are different in that these tips can be applied by a variety of different people–not advice for one type of problem.  Example: Simple Tips to Get Clients To Pay on Time, Quick Ways to Find Just What You Want Online, etc.

11. HYPOTHETICAL– Ask your readers what they would do in a hypothetical situation. Maybe answer that question as well. These types of blog posts tend to get a lot of comments because people like to imagine, “What if….?” Sometimes I imagine, “What if I win a ton of money in the lottery and get to quit my day job?!”  I kind of have to buy a lottery ticket first. Oh well.

12. INSPIRATIONAL– Share something motivational with your readers.  Help them connect to you in a powerful way through your telling of someone overcoming a challenge and beating the odds.  Maybe that someone who overcame something big is you.  Don’t be afraid to share since it could encourage someone else!

13. INSTRUCTIONAL or “HOW TO”– Give instructions on how to do something that others want to know how to do, and suddenly you have a captive large audience.  You can be creative with your titles of these posts as well. Two examples: How To Teach Your Dog Fun New Tricks, How To Make Delicious Homemade Ice Cream, How To Make a Memorable Family Scrapbook, etc.

14. INTERVIEW– If you don’t have any famous celebrities you happen to know (most of us are in this boat), then you could always interview a person notable for what they do. A person who is accomplished in a career or sport or another area of life.  If you interview a person who has an inspiring story and then you have an “inspirational interview“! Wow, two different ways to write a blog post combined! You are an overachiever!

15. LISTS– People love lists.  Examples: 10 Ways You Can Change Your Spouse, 20 Best Party Appetizers, Top 40 Bestselling Books About Fitness, etc.  You get the idea and they will too!

16. MEMORIES– Often, we like to recall fond memories or retell funny situations.  We may even want to remember how we overcame a trauma for the sake of helping another person who finds themselves in the same emergency. When you blog about a memory, be sure to create a vivid picture in their minds of all the important details of your experience.

17. NEWS– Did you know that sometimes bloggers are the first to break a news story? There have been cases where a blogger has gotten in trouble for sharing some kinds of sensitive information.  Keep your day job and don’t blog about company trade secrets. Another word of advice is to keep your love life private so no one tries to sue you for disclosing personal details.  However, if you are in attendance at an exclusive event that you have permission to be blogging about, then by all means SHARE!

18. OPINIONS– If you loving sharing your opinions, then blogging is right up your alley!  As long as you are tactful and the topic is appropriate, it is alright to share what you think. You don’t have to have all positive comments from your readers.  In fact, it makes it more interesting when some of your readers do not agree with you.  Usually readers who do agree with you, will come to your defense when you are criticized by others.

19. PHOTOS– If you took a great picture or want to share several incredible pictures, then you may want to have a photo blog post.  When your text is all about what is in your photo(s), then you have a photo blog post.  Whether your pictures are of smiling people, grand buildings, gorgeous nature, or something entirely different, there are others who would love to learn about how you managed to capture the photos and the techniques you used in getting it to look the way it does.

20. PREDICTIONS– It is common at the end of the year (or the beginning of the new year) for people to come up with their predictions about some topic.  Examples: The Future of Technology, 10 Social Media Predictions, What is To Come in American Education, etc. Similar to the hypothetical “what if” posts, these are your thoughts as to what will come about in the next year (or whatever time frame you select) concerning a particular topic. Inquiring minds want to know!

21. PROBLEMS– Life would not be nearly as exciting if there were no glitches.  Inevitably, snags come along.  You spill chocolate ice cream on your brand new white dress shirt.  You get a ticket for speeding on your way to work early one morning.  Your problem post could be written to be a funny look at everyday life or it could be a solution post in which you address how to solve a particular problem with a specific idea, product, or service. People are always looking for solutions!

22. QUIZZES– Some people love taking quizzes for fun.  Why not write a blog post that is a quiz about something interesting?  Examples: 15 Questions to Discover the Vacation of Your Dreams, How Well Do You Know Yourself?, etc.  The point is to make your quiz blog post appealing enough to your audience, so that they want to take it.

23. REVIEW– Everybody loves reading reviews.  You could blog a book review, a restaurant critique, or a movie screening.  Reviews help other people who, for example, were thinking about reading the same book, dining at the same restaurant, or watching the same movie; decide if they want to based on your review.  When you write a review blog post, you have the power to influence your readers to take action or avoid it.  Don’t let the power go to your head!

24. SECRETS– This could mean quick shortcuts, little known facts, or juicy details.  Like news posts, people like finding out things they would not normally know had they not read your blog.  Same cautions apply!

25. STORIES– People love reading fascinating stories.  A story blog post captures the attention of your audience yet is brief enough to be the length of a blog post. Stories with important lessons for your readers earn you loyal readers.

Try one (or a combination of several) of these types of blog posts the next time you write! Don’t be afraid to get CREATIVE.  Most importantly, enjoy the process that blogging requires.  It always helps me to visualize my readers reading this.  Will they think this is funny?  Does that tell them everything they need to know?  etc.  Feel free to share your CREATIVE blog post ideas or to ask me a question related to this post.

Your Website Needs Pictures

your-website-needs-pictures

Your website needs pictures.  If this web page had no pictures, would it have caught your attention as well?  You need to wow your potential guests with amazing professional photographs showing them the experience they will have if they stay at your bed and breakfast.  Your website needs pictures:

  • Outdoor pictures
  • Gardening & Landscaping
  • Breathtaking Views
  • Guest Bedrooms
  • Guest Bathrooms
  • Gourmet Kitchen
  • Your Breakfasts & other Delights
  • Common Areas
  • Grand Staircases & Fireplaces
  • Porch, Balcony & Deck
  • Your Antiques & Collections
  • Your Events such as Weddings & Concerts
  • Innkeepers/Owners
  • Area Attractions and Area Events

The old saying, “A picture is worth a thousand words” is right!  For search engine optimization purposes, be sure to label your images with the relevant keywords. Capture their love of what your inn and local community has to offer with awesome photos!

 

Image by Marcus Berg of Unique Angles Photography

What Innkeepers Like Most

what-innkeepers-like-most

I wanted to see if there were some common responses to the question I asked bed and breakfast innkeepers in an online Linked In group. The question was, “What do you like most about being an innkeeper?” Answers to what innkeepers like most included:

  • Welcoming guests from all over the world
  • Meeting people from all walks of life
  • Showing hospitality by making others feel at home
  • Conversations that flow naturally with guests
  • Feeding our guests well
  • Being my own boss
  • Satisfaction from making others happy
  • Having guests return again and again and forming long-term bonds with them

So what do YOU like best about being owning a bed and breakfast?  I can think of several responses, depending upon what activities you like to do at your B&B:

  • Greeting and speaking with guests
  • Cooking delicious breakfasts, desserts, and more
  • Hosting events such as weddings and group meetings
  • Tending to our beautiful garden
  • Renovating and restoring our home
  • Decorating the rooms
  • Designing several different packages for guests to choose from
  • Updating guests with a regular newsletter or blog
  • Using social media to promote our bed and breakfast

Everyday keep in mind what you love about being an innkeeper. Keep track of memorable moments with guests. Stay in touch with former guests and reach out to potential new guests. Join an innkeeping association for support from fellow innkeepers.  Now it is easier than ever to keep in contact with others in our connected world.

 

Image by Marcus Berg of Unique Angles Photography

Bed and Breakfast Restaurants

 

bed-and-breakfast-restaurants

Many bed and breakfasts also have restaurants.  These bed and breakfast restaurants may offer the following important and useful information about their restaurant on their website:

  • If open to the public or just to the guests staying there
  • Pictures of the restaurant, cuisine, beautiful views from restaurant
  • Pictures of guests dining (taken with permission)
  • Awards won, press page, celebrities visited
  • Information about the chefs (including their culinary training and cultural heritage)
  • Hours (may be subject to change)
  • Menu (may vary seasonally)
  • House specialties (could be based on chef’s expertise or location of restaurant)
  • Specials (could be fresh from their own garden or holiday related)
  • Wine list and/or microbrewery
  • Catering options possible
  • Local delivery options
  • Group dining and private party rooms
  • Weddings (may offer a customized menu)
  • Making reservations (especially for large groups or holidays)
  • Cooking classes offered
  • Cookbooks for sale
  • Ways to contact the restaurant

They may even feature written reviews from people who have dined there.  If your bed and breakfast does not have a restaurant, do you have the time and resources to add one?  If you do have a restaurant, consider having blog posts written about different events or restaurant specials or musical guests coming.  Continue to post new pictures to your website and blog throughout the seasons, as you add new menu items, and after you host various events such as weddings.

 

Image by Marcus Berg of Unique Angles Photography

Bed and Breakfast Tea Rooms

bed-and-breakfast-tea-rooms

There are several bed and breakfast tea rooms in America.  Tea rooms can be open to the public or limited to their own bed and breakfast guests.  Tea rooms are great for small gatherings and often they serve brunch and lunch. Each tea room has their own hours or they serve “by reservation only.”

Menu options can include:

  • Croissants
  • Quiche
  • Salads
  • Sandwiches
  • Scones
  • Soups
  • Sweets (like cookies and cakes)
  • Tea (bottomless usually costs extra)

Hours:

  • Regular year round hours
  • Reservation only
  • Seasonal hours
  • Sunday brunch

Events:

  • Baby shower
  • Birthday party
  • Bridal shower
  • Club meeting
  • Girls’ get together
  • Group meeting
  • Private parties

Some sell items such as:

  • Antiques
  • Jewelry
  • Tea
  • Tea cups
  • Tea pots

Marketing opportunities:

  • Blog: great fresh content for your website
  • E-mail marketing: send out information to those on your e-mail list
  • Photos of your bed and breakfast, tea room, food, and guests (with their permission)
  • Social media: Facebook fan page, Pinterest pins, Twitter updates, etc.
  • Website: you can have one of your main headings labeled “Tea Room”

When thinking of ways to increase your business, if you do not already have a tea room, this could be a great idea. For those who do have tea rooms, are you promoting them online? Kristi Dement of Bed and Breakfast Blogging is happy to help you with this.

 

Image by Marcus Berg of Unique Angles Photography

B&B Guests: Sight Seers

bb-guests-sight-seers

Your bed and breakfast may attract sight seers.  If you are near a great little town like Carlton or a major tourist attraction like the Grand Canyon, you will have guests who want to visit it.  If your B&B is near a university, you can find out when certain events, like Parents Weekend, are being held on the college campus.

Knowing , for example, that Grand Canyon National Park may have some free dates of admission (or more importantly, the facts about the attractions near you) can help you plan and promote your bed and breakfast marketing.

Remember that your website, blog, and social media presence are a big part of getting the word out to potential guests and will lead to more booked rooms!

 

Image by Marcus Berg of Unique Angles Photography

B&B Guests: Shoppers and Antique Lovers

bb-guests-shoppers

Some guests visit your bed and breakfast because of the terrific shopping available in your area.  Whether it is special boutiques, retail outlets, flea markets, or antique dealers, their mission is to find some great buys.  Some come as collectors to attend conventions for valuable items such as stamps, dolls, and cars.  Whatever their reason, your website and blog can promote these opportunities and events.

Promote with Packages

promote-with-packages

Bed and breakfasts often will feature different packages that guests can purchase.  These packages may be based on the season, occasion, local area, classes, or the need to feel pampered.

  • Classes--you may have guests who are attending conferences, workshops, and other learning opportunities at your B&B or near it
  • Local area–has its own attractions, things to do, and events throughout the year
  • Occasion–your guests may be celebrating their wedding, anniversary, birthday, reunion, graduation, or some other significant event
  • Pampering–your guests may like spa services, chocolates, flowers, or dessert for two delivered to their guest room to enhance their memories of their stay at your bed and breakfast
  • Season–you may offer specials during the slow times of your year or offer special holiday packages such as Valentine’s Day

As a bed and breakfast owner, you may make arrangements with local restaurants, attractions, florists, spa facilities, and more.  There is power in creating affiliations and associations with complimentary businesses to yours.  You both can profit from these mutually beneficial arrangements.

Never underestimate the power of packages.  People love to feel special and know that they will be making vacation memories they will fondly recall.

 

Image by Marcus Berg of Unique Angles Photography

Maximizing Your Time

maximizing-your-time

We all have 24 hours in our day.  Since none of us can buy time, we must maximize (make the greatest and full use of) this limited resource. This means we must have a strategy (a plan for obtaining a specific goal or result).

So what are goals?  Goals are the results toward which our efforts are directed.  The best goals are SMART:

  • Specific–target a specific area for improvement
  • Measurable–quantify or at least suggest an indicator of progress
  • Action-oriented–state what action must be taken
  • Realistic–state what results can realistically be achieved, given available resources
  • Time-related–specify when the results can be achieved

As an innkeeper of a bed and breakfast, you may want to categorize your goals based on the different areas in your job. I have included an example of a smart goal for each category.

  • Cooking–I will learn at least one new breakfast recipe each week and serve it to my guests.
  • Decorating–I will consult with a professional painter and get an estimate on interior and exterior painting costs.
  • Events–I will host a local chamber of commerce meeting every week.
  • Finances–I will keep an organized record of my earnings and expenses.
  • Gardening–I will plant at least 3 trees and 5 bushes this month.
  • Housekeeping–I will hire a maid to clean our rooms regularly.
  • Laundry–I will arrange for a laundry service to clean our linens.
  • Marketing and Promotion–I will hire someone to write a blog for our website.
  • Shopping–I will stick to my list every time I buy groceries.

You may think of other categories or come up with different goals.  The point is to make the best use of your time. This will allow you, the busy innkeeper, to get everything done and still have a little down time to yourself.

 

Image by Marcus Berg of Unique Angles Photography

« Older Entries Recent Entries »